Newport, RI PPC Agency

Our Newport, RI PPC Management Strategies

The act of creating and optimizing Newport PPC advertising plans is known as paid ads management. Despite that simple explanation, let's explore it further.

To provide expert PPC ads management, a paid advertising agency for Newport should get to know your company and its goals. Since the way you approach paid advertising for a localized Newport business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Newport service providers are often only interested in qualified leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Newport paid ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Newport paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your Newport small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. For example, the best Newport PPC advertising packages will include strategies to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Newport company.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Newport-area PPC campaigns, our team also offers Bristol, Lincoln, Portsmouth, Providence, and Warwick small businesses and large corporations a proficient paid ads management service.

Pricing for Newport, RI PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Newport, RI Small Businesses

The most obvious benefit of Newport paid advertising is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

Starting slowly is the first recommendation we give to Newport businesses interested in paid advertising.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid ads or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and digital advertising can greatly enhance your Newport business's internet marketing campaign. Remember, more traffic doesn't always mean more conversions!

How We Manage Newport, RI PPC

We are a team of paid advertising consultants with extensive knowledge in the latest paid ads trends for Newport nearby businesses. We have experience across dozens of business industries, so we can help you get traffic and conversions to your Newport digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

For example, a person looking for a roofing company in Newport might search "Newport Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Newport.

What if, however, that exact match keyword wasn't producing enough search volume and the Newport roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

Typically, the paid advertising manager will discuss with the Newport roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.

For instance, the Rhode Island PPC manager might discover high search volume for "Jamestown, RI roofing companies" or even "Newport roof repair." The first phrase targets a location nearby Newport that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid advertising from showing in search queries that you know won't produce conversions.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Newport PPC advertising campaigns, audience research is often discussed in the context of scaling social media ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Newport paid ads managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Newport eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

When Apple released its iOS 14.5 upgrade, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Newport and beyond. Even ad attribution reporting was affected.

For most Newport advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Newport paid advertising firms using custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. The targeting options within Newport ad campaigns will likely always be manageable to boost performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Newport PPC advertising campaigns.

When we take on the management of a paid advertising campaign in Newport, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• What is the quality of the content? Is it well written?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• How quickly does the page load?
• Is social proof present?
• Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Newport paid advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Funnel

You might consider building out one or more sales funnels instead of a landing page. To grow leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Newport. While managing their website advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Newport organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Newport. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC ads management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Newport.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Newport on your website.
2. You have a 1% conversion rate, meaning for every 100 Newport residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Newport that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most Newport businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Newport paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Newport, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out attractive ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Newport.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Newport and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management firm that helps Newport businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Newport website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Newport ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Newport content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Types of Paid Ads for Newport, RI PPC Campaigns

There are numerous ways to run paid advertising for your Newport business. The following are some of Newport's most common paid advertisements options.

Local Marketing in Newport

Nearby ads for your Newport business can be run through nearly any advertising platform. Depending on the nature of your nearby Newport business, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Now let's discuss some local advertising options.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Newport. Newport professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Newport, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

Facebook Ads can also be used to target people in Newport. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Newport as a city, or specific Newport ZIP codes. We often rely on local Facebook Ads for all types of Newport business industries.

Social Ads for Newport Websites

Almost all online ads you see on social networks qualify as social media advertising.

Maintaining fresh ad creatives is key to social media marketing. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search engine ads since you only get to show them when someone searches for what you offer in Newport.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Advertising throughout Newport

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Newport Search Engine Marketing, or SEM for short. There are different ways to explain search engine marketing, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Newport

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Newport news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you boost results from your ad spend if you have an understanding of your target audience.

Retargeting Ads throughout Newport

Not everyone is going to convert during their first experience with your Newport website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Newport Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads within Newport

Social networking websites such as YouTube, Instagram, and Facebook allow you to advertise with video.

Using YouTube Ads is as basic as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Newport if you have the budget to do so.

Free PPC Calculators for Newport, RI Paid Ads Managers

Our internet marketers are so excited about managing Newport paid advertising campaigns, they worked with our website development team to build out some helpful PPC calculators that you might be interested in trying!

• Calculate ROAS
• Calculate CPA
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Newport, RI PPC Tactics

We want to be your Newport team's PPC advertising partner! We are a comprehensive paid ads management agency targeting Newport with multiple internal teams focused on social media ads, sales funnel development, and ad creative testing. Newport PPC management companies don't all operate this way, since most only have one person in charge of everything. You might not get the results you want from Newport paid ads companies if you don't test campaign optimization and original ideas often enough.

There are many factors to consider when researching PPC advertising companies for your Newport organization. With more than 18 years of experience, you know you can trust the PPC tactics and plans we suggest for your Newport business. As a lead generation company, we often use similar paid ads strategies.

In addition, you should choose us as your paid advertising firm because you are confident we can help your Newport company grow.

Our PPC professionals are a good option for numerous reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• We do not outsource Newport internet advertising plans, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Get in touch with our PPC specialists to discuss what we can do for you in Newport! Newport organizations often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Newport small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.

800-796-8263 Email Us