Saskatchewan PPC Agency

Our Saskatchewan Paid Ads Management Services

PPC management consists of creating and optimizing paid advertisement campaigns in Saskatchewan. However, that is an incredibly simple explanation, so let's dig a little deeper.

A PPC advertising company for Saskatchewan often begins by getting to know your company and its business model before providing premium PPC management. You can use this information to determine the next steps, since PPC advertising for a local business differs from paid ads for an ecommerce store.

Local service providers in Saskatchewan, for instance, are often only interested in good leads. To accomplish this, paid advertising can grow traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

To optimize and scale Saskatchewan PPC, it's important to understand what metrics will be used. For PPC advertising to be effective, most Saskatchewan paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Saskatchewan small business should use a variety of advertising plans and marketing tools to be successful with PPC advertising. Pay-per-click campaigns in Saskatchewan should include tactics like:

• Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
• Make money online or through qualified leads for your Saskatchewan organization.
• Better understand ad attribution through the integration of third-party attribution software.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test the effectiveness of different ad creatives across different media and ad placements.

Our PPC management company is happy to provide Saskatoon, and Regina businesses with premium paid ads consulting plans.

Pricing for Saskatchewan PPC Management

If you want us to dedicate more time to your campaigns, the price of our PPC ads management plans will be adjusted accordingly. The price for our paid ads management services begins at the amount provided in the list below, but we are willing to consider a higher budget if your ad spend or service requirements are greater.

How Paid Advertising Helps Saskatchewan Small Businesses

One of the most obvious benefits of Saskatchewan paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

If you are interested in running paid ads in Saskatchewan, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the website marketing tactics of your Saskatchewan organization. Remember, more traffic doesn't always mean more conversions!

How We Manage Saskatchewan PPC

Our team of PPC advertising consultants is knowledgeable about the latest paid ads trends in Saskatchewan. Generate traffic and conversions to your Saskatchewan digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads only appear based on what is searched on Google or Bing.

A search for "Saskatchewan Roofer" on a search engine, for example, might lead someone to a roofing company in Saskatchewan. As a PPC advertising manager for that Saskatchewan roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

What if, however, that exact match keyword wasn't producing enough search volume and the Saskatchewan roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid advertising manager talking with the Saskatchewan roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

Suppose the PPC manager discovers that there is a high traffic volume for "Saskatchewan roofers" or even "Saskatchewan roof repair." The first phrase targets the plural form of the business industry within Saskatchewan. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.

Audience Research

Audience research is often mentioned as part of scaling social ads on Facebook and Instagram in Saskatchewan paid advertising campaigns. However, Bing Ads and Google Ads also allow audience targeting.

Let's take a look at audience research and targeting within Facebook Ads.

Saskatchewan paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Saskatchewan eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Saskatchewan and beyond. This even affected the accuracy of ad attribution reporting.

For most Saskatchewan advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

Although many Saskatchewan paid ads agencies still rely on custom audiences, the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. The targeting options within Saskatchewan ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

An important factor in the success of your Saskatchewan PPC advertising campaign is the landing page.

Our first step when managing a paid advertising campaign in Saskatchewan involves reviewing the landing pages for best practices. Our review takes into account the following factors:

• Does the headline focus on benefits?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Do you have a lead form I can use right away?
• Can you easily identify the call to action?
• How quickly does the page load?
• Does social proof exist?
• Does the page load on mobile devices?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Saskatchewan paid ads!

You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.

Developing a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our customers promotes an online fitness challenge that you can even join from Saskatchewan. In the course of managing their website marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Saskatchewan small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Saskatchewan. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Saskatchewan.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Saskatchewan on your website.
2. You have a 1% conversion rate, meaning for every 100 Saskatchewan residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Saskatchewan that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Saskatchewan organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Saskatchewan paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Saskatchewan, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Saskatchewan.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Saskatchewan and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Saskatchewan organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Saskatchewan website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Saskatchewan ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Saskatchewan content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Saskatchewan PPC Campaigns

In Saskatchewan, there are many ways to run paid ads. Saskatchewan has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Business Ads within Saskatchewan

If you have a business in Saskatchewan, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your local business in Saskatchewan. To find out which option works best for you, you should try all of the options available. Let's talk about a few nearby advertising choices.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Saskatchewan professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Saskatchewan often use Google Local Service Ads.

Facebook Ads can also be used to target people in Saskatchewan. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in Saskatchewan. For all types of Saskatchewan small businesses, we often use Facebook Ads.

Social Media Advertising for Saskatchewan Websites

Pretty much any online ad you see on a social network website is going to qualify as a social media ad.

Maintaining fresh ad creatives is key to social media ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

Using social media advertising allows you to reach audiences who have never thought of your product or service, or aren't thinking about it right now. It's quite the opposite when you run search advertising since you only get to show them when someone searches for what you offer in Saskatchewan.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Advertising throughout Saskatchewan

You should invest in search advertising if you know people are searching online for your products or services.

In some circles, this is referred to as Saskatchewan Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you have been running search engine ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Saskatchewan

Many different message boards, chat rooms, game lounges, news websites (even local Saskatchewan news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. Both ad platforms have algorithms that help you improve results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Saskatchewan

Your Saskatchewan website, landing page, or sales funnel won't convert everyone on the first visit.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Saskatchewan Ecommerce Stores

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Saskatchewan storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Saskatchewan

Instagram, Facebook, YouTube, and other social networking sites allow you to run video ads.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

You should consider incorporating video ads into your paid ads campaigns in Saskatchewan if you have the budget to do so.

Free PPC Calculators for Saskatchewan Paid Ads Managers

As part of our commitment to managing Saskatchewan paid advertising campaigns, our internet advertisers worked with our web development team to build a few PPC calculators that might interest you.

• Calculator for Return on Ad Spend
• CPA Calculator
• Calculator for Churn Rate

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Saskatchewan PPC Solutions

We'd love to partner with your Saskatchewan team on paid ads! In addition to PPC management, we have internal teams focused on sales funnel development, social media ads, and ad creative testing for Saskatchewan. In most Saskatchewan PPC agencies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and original ideas often enough with those Saskatchewan PPC companies to get the results you desire.

While researching paid ads agencies for your Saskatchewan small business, there are many factors to consider. The PPC strategies and tactics we suggest for your Saskatchewan company are backed by more than 18 years of experience. These are often the same PPC tactics we use for our own lead generation.

In addition, you should choose us as your paid ads agency because you are confident we can help your Saskatchewan small business grow. Our PPC specialists are a good option for numerous reasons:

• It has been more than 18 years since we opened our doors, which makes us an industry leader.
• We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
• Our internal advertising team handles all Saskatchewan online advertising services, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your Saskatchewan business! Saskatchewan small businesses often hire us for PPC advertising management packages, but larger corporations can also hire us to augment their marketing departments.

We hope you consider our company when looking for a paid advertising firm for your Saskatchewan business. To start a discussion with the helpful staff at our paid ads firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us