From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your North Charleston business with its paid ads.
We are a results-driven PPC management company with more than 18 years of experience helping local businesses and ecommerce brands throughout North Charleston improve their paid advertising campaigns.
To target relevant audiences and build brand awareness, our paid ads managers can help your North Charleston business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving North Charleston.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Hanahan, SC, Charleston, SC, Mount Pleasant, SC, Goose Creek, SC, and Ladson, SC.
The act of creating and optimizing North Charleston paid advertising campaigns is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional PPC management, a paid ads agency for North Charleston often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Service providers in North Charleston, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands tend to be interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.
To optimize and scale North Charleston PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most North Charleston agencies implement email collection strategies through squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
To be successful with paid advertising, your North Charleston business should utilize multiple advertising strategies and marketing tools. Pay-per-click campaigns in North Charleston should include tactics like:
In addition to managing North Charleston-area PPC campaigns, our team also offers Aiken, Charleston, Columbia, Florence, Greenville, Hilton Head Island, Mount Pleasant, Myrtle Beach, Rock Hill, and Summerville small businesses and large corporations a professional PPC management service.
The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
The most obvious benefit of North Charleston paid advertising is the near instant increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to North Charleston businesses interested in running paid advertising is to start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
North Charleston companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!
We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for North Charleston local businesses. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your North Charleston digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
A search for "North Charleston Roofer" on a search engine, for example, might lead someone to a roofing company in North Charleston. Targeting that exact phrase wouldn't require in-depth keyword research for that North Charleston roofing company's paid ads manager.
What if, however, that exact match keyword wasn't producing enough search volume and the North Charleston roofing company wanted to increase their traffic and conversions? Researching keywords would be necessary for the solution.
The next steps might involve the paid ads manager discussing with the North Charleston roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.
Suppose the South Carolina PPC manager discovers that there is a high traffic volume for "Hanahan, SC roofers" or even "North Charleston roof repair." First phrase targets a location near North Charleston, which may still be in the service area of the North Charleston roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
When you hear audience research talked about in North Charleston paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
North Charleston paid advertising managers used Facebook's custom audiences extensively in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in North Charleston eagerly took advantage of.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
Apple's iOS 14.5 update included a pop-up message that let users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across North Charleston and beyond. This even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most North Charleston ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
In spite of the fact that many North Charleston paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
This isn't to say audience research and targeting is going away. The targeting options within North Charleston ad campaigns will likely always be manageable to boost performance.
It is important to focus on a high quality landing page when running paid advertisements in North Charleston.
We begin by examining the landing pages on any paid advertising campaign in North Charleston to make sure they follow best practices. In this review, we consider the following factors and more:
Designing and developing a quality landing page involves so many factors.
Please, don't spend money on North Charleston paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
Rather than a landing page, you might want to consider building out a sales funnel. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.
One of our clients promotes an online fitness challenge that you can even join from North Charleston. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:
There are many different types of funnels, so your North Charleston business isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.
Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in North Charleston after weeks of training. However, getting really good at funnels can take years of experience. Consider hiring a PPC management company, like WebCitz, to save yourself the hassle of learning it on your own!
Making informed advertising decisions requires a clear understanding of your conversion rate. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout North Charleston.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
Most North Charleston businesses wouldn't be able to afford this return on ad spend without strong margins.
Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
Assume those improvements increase your conversion rate from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your North Charleston paid advertising.
There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.
Your North Charleston Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.
An understanding of how to capture someone's attention in a split second is essential.
If you want to achieve this, you have to come up with amazing ad creatives that make people stop and think, "hold on a minute, what...?"
You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in North Charleston.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." It occurs when your target audience (in North Charleston and beyond) has seen your ad so many times that they instinctively scroll by it without interacting with it.
Avoid this situation at all costs. It's important to understand when to pause an ad if it's underperforming. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
Our PPC management company provides North Charleston businesses with this benefit, since we consistently test new ad creatives.
You should know your ad attribution. For those of you who are unfamiliar with ad attribution, it is the process of identifying which ad drove a conversion on your North Charleston website or funnel.
Ad attribution issues might be affecting your business without your knowledge.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For North Charleston ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For North Charleston content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
There are numerous ways to run paid advertising for your North Charleston business. Let's discuss some of the most common paid ads being run within various business industries in North Charleston.
If you have a business in North Charleston, you can run local ads on almost any advertising platform. One platform may be more effective for your local North Charleston business than another. To find out which option works best for you, you should try all of the options available. Here are a few options for local advertising.
From Google, you'll have two options.
In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in North Charleston. We often use Performance Max campaigns for professional services companies in and around North Charleston, such as accountants, lawyers, dentists, and physicians.
Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. Home service contractors in North Charleston, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
You can also use Facebook Ads to target people in your local North Charleston area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in North Charleston. Local Facebook Ads are often used by North Charleston businesses of all types.
Almost all online ads you see on social networks qualify as social media ads.
It's important to keep the ad creatives fresh when running social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.
The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in North Charleston.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
You should invest in search advertising if you know people are searching online for your products or services.
In some circles, this is referred to as North Charleston Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local North Charleston news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.
There is a good chance that not everyone will convert during their first experience with your North Charleston website, landing page, or sales funnel.
To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.
Almost any ad platform can be used for retargeting ads.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your North Charleston storefront.
With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.
Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.
It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should definitely consider incorporating video ads into your paid advertising campaigns in North Charleston if you have the budget to do so.
Our digital marketers are so excited about managing North Charleston paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!
We want to be your North Charleston team's paid advertising partner! As a full-service PPC management company targeting North Charleston, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all North Charleston PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those North Charleston PPC companies to get the results you desire.
Choosing a paid ad agency for your North Charleston business is not an easy task. The PPC strategies and tactics we suggest for your North Charleston company are backed by more than 18 years of experience. Many of these are the same PPC tactics we use to generate leads for our company.
In addition, you should choose us as your paid advertising agency because you are confident we can help your North Charleston company grow. Consider our PPC experts for the following reasons:
Get in touch with our PPC experts to discuss what we can do for you in North Charleston! We often provide complete paid advertising management services to North Charleston small businesses, but we can also augment the marketing department of larger North Charleston corporations to fill in missing skill sets.
We hope you consider our company when searching for a PPC advertising agency for you North Charleston small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.
Look at how we've been able to help improve paid advertising for businesses in various industries.