South Dakota PPC Agency

Our South Dakota PPC Management Game Plans

PPC management consists of creating and optimizing paid advertisement campaigns in South Dakota. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide premium PPC management, a PPC advertising firm for South Dakota often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from paid advertising for an ecommerce store.

Service providers in South Dakota, for example, are often only searching for quality leads. To accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can get traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale South Dakota PPC is the next step. For paid ads to be effective, most South Dakota paid ad companies will implement email collection plans, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your South Dakota small business should utilize multiple advertising plans and marketing tools. Pay-per-click campaigns in South Dakota should include strategies like:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Make money online or through qualified leads for your South Dakota organization.
• Integrate third-party attribution tools to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

Our paid ads management company is happy to provide Aberdeen, and Sioux Falls businesses with proficient PPC advertising consulting plans.

Pricing for South Dakota Paid Ads Management

If you want us to dedicate more time to your campaigns, the price of our PPC management plans will be adjusted accordingly. Our PPC management services start at the price listed below, however, we are open to discussing an increased budget if your ad spend or service requirements are higher.

How Paid Advertising Helps South Dakota Small Businesses

One of the most obvious benefits of South Dakota paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to South Dakota businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of paid advertising and digital advertising can greatly enhance your South Dakota business's internet marketing campaign. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage South Dakota PPC

Our team of paid advertising consultants is knowledgeable about the latest paid ads trends in South Dakota. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your South Dakota digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "South Dakota Roofer" on a search engine, for example, might lead someone to a roofing company in South Dakota. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the PPC advertising manager for that roofing company in South Dakota.

However, what if the exact match keyword isn't generating enough search volume and the South Dakota roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the South Dakota roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting plan than exact matches might also be necessary.

As an example, the PPC manager might find that "South Dakota roofing companies" and "South Dakota roof repair" have high search volumes. The first phrase targets the plural form of the business industry within South Dakota. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

You can also benefit from keyword research when building out negative keyword lists. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in South Dakota paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by South Dakota's PPC advertising managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in South Dakota eagerly took advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across South Dakota and beyond. Even ad attribution reporting was affected.

For most South Dakota advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of South Dakota paid advertising firms using custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

It's not to say audience research and targeting are going away. South Dakota ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your South Dakota PPC advertising campaigns.

When we take on the management of a paid advertising campaign in South Dakota, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is social proof present?
• Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on South Dakota paid ads until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.

Building a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from South Dakota. In the course of managing their digital advertising, we built several sales funnels using Click Funnels. Here are some of the funnels we made:

• To increase awareness and capture email addresses, we used squeeze pages.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your South Dakota organization isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in South Dakota. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout South Dakota.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in South Dakota on your website.
2. You have a 1% conversion rate, meaning for every 100 South Dakota residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in South Dakota that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most South Dakota businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your South Dakota paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in South Dakota, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in South Dakota.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in South Dakota and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management firm that helps South Dakota businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your South Dakota website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For South Dakota ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For South Dakota content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for South Dakota PPC Campaigns

In South Dakota, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in South Dakota.

Local Ads throughout South Dakota

If you have a business in South Dakota, you can run nearby ads on almost any advertising platform. One platform may be more effective for your local business in South Dakota than another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local area advertising options.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in South Dakota. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in South Dakota. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in South Dakota, like plumbers, electricians, roofers, and heating installers.

You can also use Facebook Ads to target people in your local South Dakota area. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to ZIP codes in South Dakota. Localized Facebook Ads are often used by South Dakota businesses of all types.

Social Media Marketing for South Dakota Websites

Almost all online ads you see on social networks qualify as social ads.

It's important to keep the ad creatives fresh when running social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative tweaks.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine advertising since your ads will only show when someone is actively searching for what your South Dakota company has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Ads for South Dakota Small Businesses

If you know people are searching online for the products or services you offer, you'll want to invest in search advertisements.

In some circles, this is referred to as South Dakota Search Engine Marketing, or SEM. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout South Dakota

Many different message boards, chat rooms, game lounges, news websites (even nearby South Dakota news stations), gossip sites, and more run display advertisements.

These are commonly used within the Google Ads and Bing Ads platforms.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads in South Dakota

Not everyone is going to convert during their first experience with your South Dakota website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your site after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for South Dakota Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your South Dakota storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for South Dakota Small Businesses

Social networking websites such as Instagram, Facebook, and YouTube allow you to advertise with video.

Using YouTube Ads is as easy as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in South Dakota if you have the budget to do so.

Free Paid Ads Calculators for South Dakota PPC Managers

As part of our commitment to managing South Dakota paid ads campaigns, our online marketers worked with our web development team to build a few paid ads calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculator for Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your South Dakota Paid Ads Strategies

We'd love to partner with your South Dakota team on paid advertising! As a comprehensive PPC management agency targeting South Dakota, we have multiple internal teams focused on search engine marketing, social ads, sales funnel development, and ad creative testing. This is not true of all South Dakota PPC management agencies, since most only have a single person handling all the duties. You might not be testing campaign optimizations and original ideas often enough with those South Dakota PPC companies to get the results you desire.

Choosing a paid ad firm for your South Dakota business is not an easy task. The PPC plans and strategies we suggest for your South Dakota small business are backed by more than 18 years of experience. As a lead generation firm, we often use similar PPC tactics.

South Dakota organizations should choose our paid ads company because they feel confident we are the right team. Our paid ads consultants are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Since we have an internal advertising team, we do not outsource South Dakota digital marketing services, such as PPC ads management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC specialists can offer your South Dakota company! We often provide complete paid advertising management packages to South Dakota small businesses, but we can also augment the marketing department of larger South Dakota corporations to fill in missing skill sets.

We hope you consider our company when searching for a paid advertising firm for your South Dakota business. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us