From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Chattanooga business with its paid ads.
With more than 18 years of experience helping businesses and ecommerce brands improve their paid advertising campaigns throughout Chattanooga, we're a results-driven PPC management company.
The paid ads managers at our company can help your Chattanooga business target relevant audiences and build brand awareness through Facebook Ads, Google Ads, and Bing Ads. We can help you target prospects at any stage of the customer journey with these ad platforms. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.
We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Chattanooga.
We also create and optimize Facebook and Google Ads campaigns for those nearby in East Ridge, TN, Red Bank, TN, Fort Oglethorpe, GA, East Brainerd, TN, and Middle Valley, TN.
Find out more about our Chattanooga PPC management.
PPC management refers to creating and optimizing Chattanooga paid advertising campaigns. Despite that simple explanation, let's explore it further.
A paid ads agency for Chattanooga often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.
Service providers in Chattanooga, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through paid advertising that drives traffic to an optimized product page or category page. Google Shopping Campaigns might even make sense in some cases. Our team has even used sales funnels to help sell products and subscriptions.
To optimize and scale Chattanooga PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most Chattanooga paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.
To be successful with paid advertising, your Chattanooga business should utilize multiple advertising strategies and marketing tools. Some of the best paid advertising services in Chattanooga include:
In addition to managing Chattanooga-area PPC campaigns, our team also offers Brentwood, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional PPC management service.
Traffic increases almost instantly with Chattanooga paid advertising.
It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.
If you are interested in running paid advertising in Chattanooga, we recommend that you start slowly.
A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.
If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.
The right combination of paid advertising and digital marketing strategy can greatly enhance your Chattanooga business's digital marketing strategy. Just keep in mind increased traffic doesn't always result in more conversions!
The options for running paid advertising for your Chattanooga business are numerous. The following are some of Chattanooga's most common paid advertisements options.
If you have a business in Chattanooga, you can run local ads on almost any advertising platform. One platform may be more effective for your local Chattanooga business than another. You should try out every option available to see which suits you best. Now let's discuss some local advertising options.
There are going to be two options from Google.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Chattanooga. Chattanooga professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.
Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Chattanooga, like plumbers, electricians, roofers, and heating installers.
You can also use Facebook Ads to target people in your local Chattanooga area. The first step is to set up a campaign with ad sets restricted to Chattanooga as a city, or specific ZIP codes around Chattanooga. Local Facebook Ads are often used by Chattanooga businesses of all types.
Almost all online ads you see on social networks qualify as social media ads.
Maintaining fresh ad creatives is key to social ads. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively looking for what your Chattanooga business offers.
It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.
You'll want to invest in search ads if you know people are looking online for the products you offer.
In some circles, this is referred to as Chattanooga Search Engine Marketing, or SEM. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.
If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. According to a StatCounter study from October 2022, about 3.57% of online users use Bing as their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Chattanooga news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.
Not everyone is going to convert during their first experience with your Chattanooga website, landing page, or sales funnel.
It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.
Almost any ad platform can be used for retargeting ads.
It was Google Shopping Campaigns that popularized this form of search advertising.
If you want to promote your Chattanooga storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.
With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.
Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.
You should definitely consider incorporating video ads into your paid advertising campaigns in Chattanooga if you have the budget to do so.
With in-depth knowledge of the latest PPC trends for local businesses in Chattanooga, we are a team of paid advertising specialists. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your Chattanooga digital assets.
Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.
If you are looking for a roofing company in Chattanooga, you might search "Chattanooga Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Chattanooga.
However, what if that exact match keyword wasn't producing enough search volume and the Chattanooga roofing company needed to increase their advertising reach? The solution would require keyword research.
Typically, the paid ads manager will discuss with the Chattanooga roofing company what types of services to target more often. There may also be a need to broaden the keyword targeting.
Suppose the Tennessee PPC manager discovers that there is a high traffic volume for "East Ridge, TN roofers" or even "Chattanooga roof repair." The first phrase targets a location nearby Chattanooga that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.
You can also benefit from keyword research when building out negative keyword lists. You can use these to prevent your paid ads from showing in search queries that you know won't convert.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".
You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.
In Chattanooga paid advertising campaigns, audience research is often discussed in the context of scaling social media ads. However, Bing Ads and Google Ads also allow audience targeting.
Let's go over a little history on audience research and targeting within the Facebook Ads platform.
In years past, Chattanooga paid advertising managers relied heavily on building out their own custom audiences within Facebook. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Chattanooga flocked to take advantage of.
The rise of data privacy and machine learning had a significant impact on custom audiences over time.
In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Chattanooga and beyond. In fact, it even affected the accuracy of ad attribution reporting.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Chattanooga ad agencies. By choosing your own interest-based targeting, you tend to do more harm than good because their algorithm often understands your ideal audience better than you do.
In spite of the fact that many Chattanooga paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.
It's not to say audience research and targeting are going away. Chattanooga ad campaigns will likely always have targeting options that can be manipulated for extra performance.
The quality of your landing page will be a big factor in the success of your Chattanooga paid advertising campaigns.
When we take on the management of a paid advertising campaign in Chattanooga, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:
Quality landing pages are the result of many factors.
Until you have a landing page that follows best practices, don't spend money on Chattanooga paid advertising.
You should never consider your landing page complete. For continuous improvement, run A/B testing every few months.
As an alternative to a landing page, you might want to consider building out one or more sales funnels. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Chattanooga. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:
Your Chattanooga business isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.
Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Chattanooga after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management firm like WebCitz to do the hard work for you!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. Throughout Chattanooga, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.
To illustrate the impact of conversion rates, let's run through a basic example.
For most Chattanooga businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Chattanooga paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Chattanooga, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You have to develop an understanding of how to capture someone's attention in a split second.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Chattanooga.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Chattanooga and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Chattanooga businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Chattanooga website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Chattanooga ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Chattanooga content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
Our digital marketers are so excited about managing Chattanooga's paid advertising campaigns that they developed some helpful PPC calculators for you!
Let's work together on paid advertising for your Chattanooga business! We are a full-service PPC management company targeting Chattanooga with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most Chattanooga PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those Chattanooga PPC companies to get the results you desire.
Choosing a paid ad agency for your Chattanooga business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Chattanooga businesses. As a lead generation agency, we often use similar PPC tactics.
More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your Chattanooga company grow. Here are a few reasons we suggest considering our PPC experts:
Let's discuss what our PPC experts can offer your Chattanooga company! We often provide complete paid advertising management services to Chattanooga small businesses, but we can also augment the marketing department of larger Chattanooga corporations to fill in missing skill sets.
Our team would appreciate the opportunity to be considered when your Chattanooga business or corporation is in need of a PPC marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!