Jackson, TN PPC Agency

Our Jackson, TN PPC Management Game Plans

PPC Management consists of creating and optimizing paid advertisement campaigns in Jackson. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide skilled PPC management, a PPC advertising company for Jackson often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid ads for a local business differs from PPC advertising for an ecommerce store.

Local service providers in Jackson, for instance, are often only interested in good leads. This can be accomplished through paid advertising that improves traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Jackson PPC, it's important to understand what metrics will be used. To maximize the value of paid advertising, most Jackson firms implement email collection strategies through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Jackson organization needs to use multiple strategies and marketing tools. Some of the best paid advertising packages in Jackson strive to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Make money online or through qualified leads for your Jackson small business.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing Jackson-area PPC campaigns, our team also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Johnson City, Kingsport, Knoxville, Memphis, Murfreesboro, Nashville, and Spring Hill small businesses and large corporations a professional PPC ads management service.

Pricing for Jackson, TN PPC Management

The price of our paid ads management plans is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Jackson, TN Businesses

One of the most obvious benefits of Jackson paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Jackson organizations interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in PPC advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of paid advertising and internet advertising can greatly enhance your Jackson business's online marketing strategy. Remember, more traffic doesn't always mean more conversions!

How We Manage Jackson, TN PPC

Our team of paid advertising experts is knowledgeable about the latest PPC trends in Jackson. Drive traffic and conversions to your Jackson digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in paid ads is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

For example, a person searching for a roofing company in Jackson might search "Jackson Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Jackson.

What if, however, that exact match keyword wasn't producing enough search volume and the Jackson roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the Jackson roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

Suppose the Tennessee paid ads manager discovers that there is a high traffic volume for "Humboldt, TN roofers" or even "Jackson roof repair." First phrase targets a location near Jackson, which may still be in the service area of the Jackson roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your PPC advertising from showing in search queries that you know won't convert.

For example, someone looking for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Jackson paid advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. There are options within Google Ads and Bing Ads for audience targeting as well though.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Jackson's paid advertising managers in the past. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Jackson advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 update included a pop-up message that lets users opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Jackson and beyond. Even ad attribution reporting was affected.

For most Jackson advertising firms, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Jackson PPC advertising companies relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Jackson ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Jackson PPC advertising campaign is the landing page.

When we take on the management of a paid advertising campaign in Jackson, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Can you easily identify the call to action?
• How fast does the page load?
• Is there social proof?
• Does the page load on mobile devices?

Designing and developing a quality landing page involves so many factors.

Please, don't spend money on Jackson paid advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Jackson. While managing their website marketing we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Jackson small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Jackson. It can take years of experience to master funnels, however. You can save yourself some time by searching for a PPC management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Jackson.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Jackson on your website.
2. You have a 1% conversion rate, meaning for every 100 Jackson residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Jackson that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Jackson organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your site you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Jackson paid ads.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Jackson, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Jackson.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Jackson and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC ads management company that helps Jackson organizations, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Jackson website or funnel.

You might be suffering from ad attribution problems and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Jackson ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Jackson content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Jackson, TN PPC Campaigns

In Jackson, there are many ways to run paid advertising. Jackson has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Advertising throughout Jackson

If you have a business in Jackson, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your nearby Jackson business. It is important to try out every available option to see which works best for your needs. Now let's discuss some nearby advertising options.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Jackson. We often use Performance Max campaigns for professional services companies in and around Jackson, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in Jackson, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local Jackson area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Jackson as a city, or specific ZIP codes around Jackson. We often rely on local Facebook Ads for all types of Jackson business industries.

Social Ads for Jackson Websites

Almost all online ads you see on social networks qualify as social media advertising.

Maintaining fresh ad creatives is key to social media marketing. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search engine ads since your ads will only show when someone is actively searching for what your Jackson business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Marketing within Jackson

You should invest in search advertising if you know people are looking online for your products or services.

There are some people out there who refer to this as Jackson Search Engine Marketing, or SEM for short. There are different ways to explain search engine ads, which are advertisements displayed on search engines' search results pages.

If you have been running search advertising on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Jackson Organizations

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Jackson news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Jackson

Your Jackson website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Jackson Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Jackson storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads throughout Jackson

You can run video ads on Facebook, YouTube, Instagram, and other social media networking websites.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Jackson if you have the budget to do so.

Free PPC Calculators for Jackson, TN PPC Managers

As part of our commitment to managing Jackson PPC advertising campaigns, our internet marketers worked with our website development team to build a few PPC calculators that might interest you.

• ROAS Calculator
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View More Paid Ads Tools

Why Choose WebCitz to Manage Your Jackson, TN PPC Solutions

We'd love to partner with your Jackson team on paid ads! In addition to PPC management, we have internal teams focused on sales funnel development, social media ads, and ad creative testing for Jackson. This is not true of all Jackson PPC management companies, since most only have a single person handling all the duties. You might not be testing campaign optimizations and innovative ideas often enough with those Jackson paid ads companies to get the results you desire.

While researching PPC advertising companies for your Jackson company, there are many factors to consider. With more than 18 years of experience, you know you can trust the PPC strategies and tactics we suggest for your Jackson organization. As a lead generation agency, we often use similar PPC plans.

In addition, you should choose us as your PPC advertising company because you are confident we can help your Jackson company grow.

Our PPC experts are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and PPC advertising to shore up our organic search placements.
• Our internal advertising team handles all Jackson internet advertising plans, such as PPC management, sales funnel development, and ad creatives.
• It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's discuss what our PPC specialists can offer your Jackson company! While we often provide complete paid ads management services for small businesses in cities like Jackson, we are also able to augment the marketing departments of large corporations in Jackson and beyond.

Our team would appreciate the opportunity to be considered when your Jackson business needs a paid ads marketing firm. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads company.

800-796-8263 Email Us