From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Murfreesboro business with its paid ads.
Murfreesboro businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.
To target relevant audiences and build brand awareness, our paid ads managers can help your Murfreesboro business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
As a full-service paid ads agency for Murfreesboro, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
We even setup and optimize Google and Facebook advertising campaigns for businesses in Smyrna, TN, La Vergne, TN, Shelbyville, TN, Brentwood, TN, and Mount Juliet, TN.
Find out more about our Murfreesboro PPC management.
PPC management consists of creating and optimizing paid advertisement campaigns in Murfreesboro. That is an incredibly simple explanation though, so let's dive a little deeper.
To provide professional PPC management, a paid ads agency for Murfreesboro often starts by getting to know your company and its business model. This information helps determine the next steps, since the way you'd approach paid advertising for a local Murfreesboro business is much different from how you'd handle it for an ecommerce brand.
For example, local Murfreesboro service providers are often only interested in qualified leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.
In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.
The next step in Murfreesboro PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Murfreesboro paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
To be successful with paid advertising, your Murfreesboro business should utilize multiple advertising strategies and marketing tools. For example, the best Murfreesboro paid advertising services will include tactics to:
In addition to managing Murfreesboro-area PPC campaigns, our team also offers Brentwood, Chattanooga, Cleveland, Columbia, Franklin, Jackson, Johnson City, Kingsport, Knoxville, Memphis, Nashville, and Spring Hill small businesses and large corporations a professional PPC management service.
One of the most obvious benefits of Murfreesboro paid advertising is the quick increase in traffic it provides.
Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.
The first recommendation we offer to Murfreesboro businesses interested in running paid advertising is to start slowly.
Before diving into paid advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.
The right combination of paid advertising and digital marketing strategy can greatly enhance your Murfreesboro business's digital marketing strategy. It's important to keep in mind that increased traffic does not always translate into more conversions.
In Murfreesboro, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Murfreesboro.
You can use nearly any advertising platform to run local ads for your Murfreesboro business. Depending on the nature of your local Murfreesboro business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.
Google is going to offer two options.
As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Murfreesboro. We often use Performance Max campaigns for professional services companies in and around Murfreesboro, such as accountants, lawyers, dentists, and physicians.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Murfreesboro, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
You can also use Facebook Ads to target people in your local Murfreesboro area. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to Murfreesboro as a city, or specific Murfreesboro ZIP codes. Local Facebook Ads are often used by Murfreesboro businesses of all types.
Pretty much any online ad you see on a social network site is going to qualify as a social media ad.
The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.
One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Murfreesboro business has to offer.
However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.
If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.
There are some people out there who refer to this as Murfreesboro Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.
If you have been running search ads on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
Many different message boards, chat rooms, game lounges, news websites (even local Murfreesboro news stations), gossip sites, and more run display advertisements.
These are commonly used within the Google Ads and Bing Ads platforms.
To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.
There is a good chance that not everyone will convert during their first experience with your Murfreesboro website, landing page, or sales funnel.
To help people return to your site after they've thought through various options, retargeting ads are almost always recommended.
Almost any ad platform can be used for retargeting ads.
This type of search ad was popularized by Google Shopping Campaigns.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Murfreesboro storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all of your accurate product data, including the title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.
You can run video ads on YouTube, Facebook, Instagram, and other social networking websites.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
If you have the budget to support ad creatives in video format, definitely look to implement them into your Murfreesboro paid advertising campaigns.
Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Murfreesboro. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Murfreesboro digital assets.
In the context of paid advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.
A search for "Murfreesboro Roofer" on a search engine, for example, might lead someone to a roofing company in Murfreesboro. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid ads manager for that roofing company in Murfreesboro.
However, what if the exact match keyword isn't generating enough search volume and the Murfreesboro roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.
The next steps might involve the paid ads manager discussing with the Murfreesboro roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.
For instance, the Tennessee PPC manager might discover high search volume for "Smyrna, TN roofing companies" or even "Murfreesboro roof repair." The first phrase targets a location nearby Murfreesboro that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.
An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
When you hear audience research talked about in Murfreesboro paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.
We'll review some audience research and targeting history within Facebook Ads.
Facebook custom audiences were heavily relied upon by Murfreesboro's paid advertising managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Murfreesboro eagerly took advantage of.
As time went on, data privacy and machine learning both had an impact on custom audiences.
When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Murfreesboro and beyond. Even ad attribution reporting was affected.
For most Murfreesboro advertising agencies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
While there will still be plenty of Murfreesboro paid ads agencies relying on custom audiences, it is clear the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.
This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.
This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Murfreesboro ad campaigns to squeeze a little extra performance.
It is important to focus on a high quality landing page when running paid advertisements in Murfreesboro.
We begin by examining the landing pages on any paid advertising campaign in Murfreesboro to make sure they follow best practices. In this review, we consider the following factors and more:
Quality landing pages are the result of many factors.
Please, don't spend money on Murfreesboro paid advertising until you have a landing page that follows best practices!
Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Murfreesboro sales pitch.
Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
We have a client who promotes an online fitness challenge that you can even participate in from Murfreesboro. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are some of the funnels we made:
There are many different types of funnels, so your Murfreesboro business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Murfreesboro. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. It varies greatly among industries, products, and services throughout Murfreesboro, but the average conversion rate is between 1-3%.
Here's a basic scenario that illustrates conversion rates' impact.
Most Murfreesboro businesses wouldn't be able to afford this return on ad spend without strong margins.
Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Murfreesboro paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Murfreesboro, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You have to develop an understanding of how to capture someone's attention in a split second.
To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Murfreesboro.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Murfreesboro and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC management company that helps Murfreesboro businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Murfreesboro website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Murfreesboro ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Murfreesboro content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.
As part of our commitment to managing Murfreesboro paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.
We'd love to partner with your Murfreesboro team on paid advertising! As a full-service PPC management company targeting Murfreesboro, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Murfreesboro PPC management companies, since most only have a single person handling all the tasks. For those Murfreesboro PPC agencies, campaign optimizations and creative ideas might not be tested often enough to bring about the results you need.
There are many factors to consider when researching paid ads agencies for your Murfreesboro business. The PPC strategies and tactics we suggest for your Murfreesboro company are backed by more than 18 years of experience. As a lead generation agency, we often use similar PPC tactics.
Murfreesboro companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:
Get in touch with our PPC experts to discuss what we can do for you in Murfreesboro! We often provide complete paid advertising management services to Murfreesboro small businesses, but we can also augment the marketing department of larger Murfreesboro corporations to fill in missing skill sets.
When it comes time for your Murfreesboro small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.
When searching for the most experienced PPC experts, it is important to review each paid advertising agency for communication, availability, past results and client satisfaction. This will help ensure you select a reputable partner to help with your paid advertising campaigns. You will find WebCitz to be one of the highest rated PPC agencies!
Look at how we've been able to help improve paid ad performances for businesses in multiple industries!