Texas PPC Agency

Our Texas PPC Management Strategies

The act of creating and optimizing Texas PPC advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for Texas often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Texas company is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Local service providers in Texas, for instance, are often only interested in good leads. This can be accomplished through paid advertising that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

To optimize and scale Texas paid ads, it's important to understand what metrics will be used. Most Texas paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

Your Texas business should use a variety of advertising tactics and marketing tools to be successful with paid ads. For example, the best Texas paid advertising plans will include plans to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
• Increase revenue for your Texas small business through qualified leads or online sales.
• Utilize third-party attribution software to better understand ad attribution.
• Provide social proof with case studies, white papers, video testimonials, etc.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Test the effectiveness of different ad creatives across different media and ad placements.

Our PPC management agency is happy to provide Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio businesses with professional paid ads consulting services.

Pricing for Texas PPC Ads Management

Our PPC management service fees are determined by the amount of time you wish us to spend on your campaigns every month. Below is the starting cost for our paid ads management plans, but we are happy to have a conversation about adjusting the budget if your ad spend or service requirements exceed our initial estimate.

How Paid Advertising Helps Texas Companies

The most obvious benefit of Texas PPC advertising is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

The first recommendation we offer to Texas small businesses interested in running paid ads is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

Don't blame Facebook or Google if you don't get conversions. The issue is often in the ad creatives, campaign settings, or sales process.

The right combination of PPC advertising and internet marketing can greatly enhance your Texas business's internet advertising service. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Texas Paid Ads

We are a team of PPC advertising specialists with extensive knowledge in the latest PPC trends for Texas local small businesses. We have experience across dozens of business industries, so we can help you increase traffic and conversions to your Texas digital assets.

Keyword Research

In the context of paid ads, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only appear based on what is searched on Google or Bing.

For example, a person searching for a roofing company in Texas might search "Texas Roofer" on a search engine. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Texas.

However, what if that exact match keyword wasn't producing enough search volume and the Texas roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

Typically, the PPC advertising manager will discuss with the Texas roofing company what types of services to target more often. It might also require some broadening of the keyword targeting.

Suppose the paid ads manager discovers that there is a high traffic volume for "Texas roofers" or even "Texas roof repair." The first phrase is targeting a plural of the service in Texas. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. However, they might see your PPC advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Texas paid advertising campaigns, it is often within the scope of scaling social ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by Texas's paid advertising managers in the past. As a matter of fact, one of the most appealing features of Facebook Ads was its ability to collect data on users, which advertisers in Texas flocked to take advantage of.

As time went on, data privacy and machine learning both had an impact on custom audiences.

When Apple released its iOS 14.5 update, they included a pop up message that allowed users to easily opt out of personalized ad tracking. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Texas and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Texas ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Texas paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. You can see it in every update within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

This blog article from Social Media Examiner does a good job of talking about recent changes to audience targeting, if you'd like a second opinion.

This isn't to say audience research and targeting is going away. There will always be targeting options that can be manipulated within Texas ad campaigns to squeeze a little extra performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your Texas PPC advertising campaigns.

When we take on the management of a paid advertising campaign in Texas, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Is there a benefit-focused headline?
• Are there any images above the fold?
• Is the content written in a compelling manner?
• Am I able to find a lead form right away?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Please, don't spend money on Texas paid ads until you have a landing page that follows best practices!

Ideally, you should never consider your landing page to be finished. Try running A/B testing every few months to continue refining your Texas sales pitch.

Sales Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

For example, we have a client that promotes an online fitness challenge that you could even join from Texas. While managing their online advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Texas business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Texas. It can take years of experience to master funnels, however. You can save yourself some time by looking for a paid ads management agency, like WebCitz, to handle the heavy lifting!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Texas.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. You sell a $100 sweatshirt in Texas on your site.
2. You have a 1% conversion rate, meaning for every 100 Texas residents that visit your website you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Texas that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from paid advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in PPC advertising you get two dollars in return.

For most Texas small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid ads agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Texas paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Texas, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out beautiful ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Texas.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Texas and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Texas small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Texas website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Texas ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Texas content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Texas PPC Campaigns

There are numerous ways to run paid advertising for your Texas business. The following are some of Texas's most common paid advertisements options.

Local Ads throughout Texas

Localized ads for your Texas business can be run through nearly any advertising platform. You may find greater success on one platform over another depending on the nature of your local business in Texas. It is important to try out every available option to see which works best for your needs. Now let's discuss some nearby advertising options.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in Texas. We often use Performance Max campaigns for professional services companies in and around Texas, such as accountants, lawyers, dentists, and physicians.

Google's second option for qualifying businesses is their Local Service Ads. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Plumbers, electricians, roofers, and heating installers in Texas often use Google Local Service Ads.

Facebook Ads can also be used to target people in Texas. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Texas, or specific Texas ZIP codes. Local Facebook Ads are often used by Texas small businesses of all types.

Social Media Advertising for Texas Businesses

A social media ad is pretty much any online advertisement you see on a social networking site.

It's important to keep the ad creatives fresh when running social media ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

The best part of social media advertising is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search advertising since your ads will only show when someone is actively searching for what your Texas business has to offer.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Engine Ads for Texas Organizations

If you know people are looking online for the products or services you offer, you'll want to invest in search advertisements.

There are some people out there who refer to this as Texas Search Engine Marketing, or SEM for short. This is just a different way of explaining search ads, which are advertisements placed on the search results page of a search engine.

If you've been running search engine marketing on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Texas Companies

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even local Texas news stations), gossip websites, and more.

These are commonly used within the Google Ads and Bing Ads platforms.

To get started with display ads, you just need a set of ad creatives in different image sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads for Texas Small Businesses

Not everyone is going to convert during their first experience with your Texas website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Texas Ecommerce Businesses

This type of search ad was popularized by Google Shopping Campaigns.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Texas storefront.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for Texas Small Businesses

You can run video ads on Instagram, Facebook, YouTube, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Both ad platforms offer excellent conversion opportunities with video ads. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, look to implement them into your Texas paid advertising campaigns.

Free PPC Calculators for Texas Paid Ads Managers

Our internet marketers are so excited about managing Texas paid advertising campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• Calculate Return on Ad Spend
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View More PPC Tools

Why Choose WebCitz to Manage Your Texas Paid Ads Strategies

We want to be your Texas team's paid advertising partner! We are a full-service PPC management firm targeting Texas with multiple internal teams focused on social ads, sales funnel development, and ad creative testing. This is not true of all Texas PPC ads management firms, since most only have a single person handling all the duties. You might not get the results you want from Texas PPC firms if you don't test campaign optimization and creative ideas often enough.

While researching paid advertising firms for your Texas business, there are many factors to consider. With more than 18 years of experience, you know you can trust the paid ads plans and strategies we suggest for your Texas small business. As a lead generation firm, we often use similar PPC tactics.

More importantly, you should choose our paid ads agency because you feel confident we are the right team to help your Texas small business grow. Consider our PPC specialists for the following reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• Our internal advertising team handles all Texas website marketing plans, such as paid ads management, sales funnel development, and ad creatives.
• If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Let's talk about what our PPC professionals can do for your Texas business! Texas small businesses often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Texas small business to start the search for a paid ads marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us