Brownsville, TX PPC Agency

Our Brownsville, TX PPC Management Game Plans

The act of creating and optimizing Brownsville paid advertising services is known as PPC management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads company for Brownsville often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Brownsville, for example, are often only searching for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands are most often interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Brownsville paid ads, it's important to understand what metrics will be used. For paid advertising to be effective, most Brownsville paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

Your Brownsville small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. For example, the best Brownsville PPC advertising packages will include strategies to:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social media channels, and third-party websites.
• Increase revenue for your Brownsville company through qualified leads or online sales.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Collect email addresses, create user-generated content, and nurture relationships.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Brownsville-area PPC campaigns, our team also offers Amarillo, Arlington, Austin, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a proficient paid ads management service.

Pricing for Brownsville, TX PPC Management

The price of our PPC ads management packages is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for paid ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Brownsville, TX Small Businesses

The most obvious benefit of Brownsville paid advertising is the near instant increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Brownsville businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid ads or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Brownsville businesses can benefit greatly from the addition of PPC advertising to their internet marketing campaign when everything comes together. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage Brownsville, TX PPC

We are a team of paid advertising consultants with extensive knowledge in the latest paid ads trends for Brownsville nearby businesses. Take advantage of our experience across dozens of business industries to help get traffic and conversions to your Brownsville digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Brownsville, you might search "Brownsville Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Brownsville roofing company's paid advertising manager.

However, what if that exact match keyword wasn't producing enough search volume and the Brownsville roofing company needed to increase their advertising reach? The solution would require keyword research.

The next steps might involve the paid advertising manager discussing with the Brownsville roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Texas paid ads manager discovers that there is a high traffic volume for "Matamoros, Mexico roofers" or even "Brownsville roof repair." The first phrase targets a location nearby Brownsville that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

Negative keyword lists can also benefit from keyword research. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your PPC advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

In Brownsville paid advertising campaigns, audience research is often discussed in the context of scaling social ads. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

In years past, Brownsville paid advertising managers relied heavily on building out their own custom audiences within Facebook. After all, one of the most appealing features of the Facebook Ads platform was the data it collected on its users, which Brownsville advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Brownsville and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Brownsville advertising companies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

While there will still be plenty of Brownsville paid ads agencies relying on custom audiences, the trend is moving toward broad targeting. You can see it in every upgrade within Facebook Ads Manager as they slowly remove interest-based targeting options, or push for "Advantage Detailed Targeting."

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. Brownsville ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Brownsville paid ads campaigns.

When we take on the management of a paid advertising campaign in Brownsville, we start by looking over the landing pages to see if they follow best practices. Here are some of the factors we look for in this review:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Am I able to find a lead form right away?
• What is the visibility of the call to action?
• Does the page load quickly?
• Is there social proof?
• Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on Brownsville PPC advertising.

You should never consider your landing page complete. You can refine your Brownsville sales pitch by running A/B tests on the landing page every few months.

Revenue Funnel Development

As an alternative to a landing page, you might want to consider building out one or more sales funnels. We rely heavily on sales funnels for lead generation, email audience building, and even online purchases.

One of our clients promotes an online fitness challenge that you can even join from Brownsville. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Brownsville small business isn't limited to only these options. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Brownsville after weeks or months of training. Getting really good at funnels, however, can take years. Consider hiring a PPC management agency, like WebCitz, to save yourself the hassle of learning it on your own!

Conversion Optimization

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Brownsville.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your website in Brownsville.
2. You have a 1% conversion rate. This means for every 100 website visitors in Brownsville you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Brownsville that visits your website you spend 50 cents.
4. You would need 100 clicks from paid ads to sell one sweatshirt, which would cost $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Brownsville small businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Brownsville paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Brownsville, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out great ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a good ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Brownsville.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Brownsville and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management agency that helps Brownsville small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Brownsville site or funnel.

You might be suffering from ad attribution glitches and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Brownsville ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Brownsville content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Brownsville, TX PPC Campaigns

There are numerous ways to run PPC advertising for your Brownsville small business. Let's discuss some of the most common paid ads being run within various business industries in Brownsville.

Local Ads throughout Brownsville

If you have a business in Brownsville, you can run nearby ads on almost any advertising platform. One platform may be more effective for your local Brownsville business than another. You should try out every option available to see which suits you best. Here are a few options for local advertising.

There are going to be two options from Google.

The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Brownsville. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Brownsville. Even localized stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Brownsville, like plumbers, electricians, roofers, and heating installers.

Facebook Ads can also be used to target people in Brownsville. This is a little more straightforward, since it just involves setting up a campaign that has ad sets with geographic restrictions to Brownsville as a city, or specific Brownsville ZIP codes. We often rely on local Facebook Ads for all types of Brownsville business industries.

Social Media Marketing for Brownsville Organizations

Almost all online ads you see on social media networks qualify as social media ads.

Maintaining fresh ad creatives is key to social media advertising. Without rotating ad creatives every few weeks, your campaign performance will slowly deteriorate. It might be necessary to look at weekly ad creative modifications for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. When running search ads, that is quite the opposite since your ads are only going to show when someone is actively searching for what your Brownsville small business offers.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Advertising within Brownsville

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Brownsville Search Engine Marketing, or SEM. This is just a different way of explaining search advertising, which are advertisements placed on the search results page of a search engine.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google campaigns. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads for Brownsville Small Businesses

You'll find display ads on all kinds of message boards, chat rooms, game lounges, news websites (sometimes even localized Brownsville news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Brownsville

Not everyone is going to convert during their first experience with your Brownsville website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on any ad platform, too.

Shopping Ads for Brownsville Ecommerce Small Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your Brownsville storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. Then, your products will be displayed at the top of search results based on the right types of search queries.

Video Ads for Brownsville Organizations

You can run video ads on Facebook, YouTube, Instagram, and other social networking websites.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. Video ads are frequently used to showcase product launches, custom services, and personal introductions.

Your Brownsville paid advertising campaigns should definitely incorporate video creatives if you have the budget to support them.

Free Paid Ads Calculators for Brownsville, TX PPC Managers

Our digital advertisers are so excited about managing Brownsville paid ads campaigns, they worked with our web development team to build out some helpful paid ads calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Calculate Churn Rate

View Other PPC Tools

Why Choose WebCitz to Manage Your Brownsville, TX Paid Ads Strategies

We want to be your Brownsville team's paid advertising partner! As a full-service PPC management firm targeting Brownsville, we have multiple internal teams focused on search ads, social media ads, sales funnel development, and ad creative testing. This is not true of all Brownsville PPC management companies, since most only have a single person handling all the duties. You might not be testing campaign optimizations and innovative ideas often enough with those Brownsville paid ads companies to get the results you desire.

Choosing a paid ad agency for your Brownsville small business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Brownsville organizations. Many of these are the same paid ads tactics we use to build leads for our agency.

More importantly, you should choose our paid advertising firm because you feel confident we are the right team to help your Brownsville company grow.

Here are a few reasons we suggest considering our PPC professionals:

• We have been in business since 2004, which means we have more than 18 years of experience.
• Our paid advertising help us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all Brownsville internet advertising plans, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our PPC specialists can offer your Brownsville company! Brownsville organizations often hire us for paid advertising management services, but larger corporations can also hire us to augment their marketing departments.

When it comes time for your Brownsville small business to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC firm.

800-796-8263 Email Us