Corpus Christi, TX PPC Agency

Our Corpus Christi, TX Paid Ads Management Strategies

PPC Ads Management refers to creating and optimizing Corpus Christi paid advertising campaigns. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide skilled PPC management, a PPC advertising company for Corpus Christi often starts by getting to know your company and its business model. Since the way you approach paid ads for a local Corpus Christi small business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Corpus Christi service providers are often only interested in qualified leads. Through paid ads, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can build traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. We've even utilized sales funnels to help sell products, subscriptions, and services.

Understanding the metrics that will be used to optimize and scale Corpus Christi PPC is the next step. For paid advertising to be effective, most Corpus Christi paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Corpus Christi organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Corpus Christi should include tactics like:

• Drive traffic to your digital assets (websites, sales funnels, etc) from search engines, social channels, and third-party websites.
• Make your Corpus Christi business more profitable by acquiring qualified leads or selling online.
• Utilize third-party attribution software to better understand ad attribution.
• Showcase social proof through case studies, white papers, video testimonials, and other factors.
• Build and nurture relationships through user generated content, story creation, and email address collection.
• Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Corpus Christi-area paid ads campaigns, our team also offers Amarillo, Arlington, Austin, Brownsville, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a professional PPC management service.

Pricing for Corpus Christi, TX PPC Ads Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps Corpus Christi, TX Companies

Traffic increases almost instantly with Corpus Christi PPC advertising.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Corpus Christi small businesses interested in running paid ads is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

The right combination of PPC advertising and internet marketing can greatly enhance your Corpus Christi business's internet advertising service. It's important to keep in mind that increased traffic does not always translate into more conversions.

How We Manage Corpus Christi, TX Paid Ads

With in-depth knowledge of the latest PPC trends for local businesses in Corpus Christi, we are a team of paid ads experts. Take advantage of our experience across dozens of business industries to help get traffic and conversions to your Corpus Christi digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

If you are looking for a roofing company in Corpus Christi, you might search "Corpus Christi Roofer" on Google. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the paid advertising manager for that roofing company in Corpus Christi.

However, what if the exact match keyword isn't generating enough search volume and the Corpus Christi roofing company needs to expand their advertising reach? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the Corpus Christi roofing company what types of services they want to target more often and within what geographic areas. It might also require some broadening of the keyword targeting.

As an example, the Texas PPC manager might find that "Portland, TX roofing companies" and "Corpus Christi roof repair" have high search volumes. The first phrase targets a location nearby Corpus Christi that might still be within the company's service area. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid advertising from showing up in search queries that you know are not likely to result in a lead or sale.

For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. They might see your paid advertising if you use broad keyword targeting without any negative keywords like "free" or "advertise".

Even if your keyword research needs are obvious when you start building out your campaign, they become more complex as you scale your ads and reduce wasted ad spend.

Audience Research

When you hear audience research talked about in Corpus Christi PPC advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by Corpus Christi's paid ads managers in the past. In fact, one of Facebook Ads' most attractive features was the ability to collect data on users, which advertisers in Corpus Christi eagerly took advantage of.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Corpus Christi and beyond. In fact, it even affected the accuracy of ad attribution reporting.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Corpus Christi advertising agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Corpus Christi paid advertising firms relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

This isn't to say audience research and targeting is going away. Corpus Christi ad campaigns will likely always have targeting options that can be manipulated for extra performance.

Optimizing Landing Pages

The quality of your landing page will be a big factor in the success of your Corpus Christi PPC advertising campaigns.

When we take on the management of a paid advertising campaign in Corpus Christi, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

• Is there a benefit-focused headline?
• Do you have any images above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Can you easily identify the call to action?
• Does the page load quickly?
• Is there social proof?
• Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Please, don't spend money on Corpus Christi paid advertising until you have a landing page that follows best practices!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Funnel Development

You might consider building out one or more sales funnels instead of a landing page. To grow leads, build email audiences, and even make online purchases, we rely on sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Corpus Christi. While managing their website advertising we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

• We used squeeze pages to help capture email addresses while building awareness for the program.
• For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
• Through application funnels, we pushed people towards the idea of applying to exclusive programs.
• For the online program, we used sales letter funnels as the registration system.

The types of funnels available to your Corpus Christi organization aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. You can learn this type of work at home or at a technical school in Corpus Christi after weeks or months of training. Getting really good at funnels, however, can take years. Look for a PPC management company like WebCitz to do the hard work for you!

CRO

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Corpus Christi, but the average conversion rate is between 1-3%.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

1. Your website sells a $100 sweatshirt in Corpus Christi.
2. You have a 1% conversion rate. This means for every 100 website visitors you sell 1 sweatshirt.
3. You have a $0.50 average cost per click (CPC), meaning for each person in Corpus Christi that visits your website you spend 50 cents.
4. To sell 1 sweatshirt, you need 100 clicks from PPC advertising, which would cost you $50. This is known as your cost per acquisition (CPA).
5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid advertising.

For most Corpus Christi organizations, this return on ad spend wouldn't be acceptable unless the margins were great.

Now, let's assume your campaign settings, ad creatives, and landing page experience are improved by hiring a paid advertising company.

Assume those improvements increase your conversion rate from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. There is a double return on ad spend here! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Corpus Christi paid advertising.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

When you run Facebook Ads or Instagram Ads in Corpus Christi, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

It's crucial to learn how to grab someone's attention within a split second.

If you want to achieve this, you must come up with beautiful ad creatives that make people stop and think, "hold on a minute, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. Changing things up is important, even if you are just targeting people in Corpus Christi.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Corpus Christi and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management agency that helps Corpus Christi small businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Corpus Christi website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Corpus Christi ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Corpus Christi content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.

Types of Paid Ads for Corpus Christi, TX PPC Campaigns

The options for running paid ads for your Corpus Christi small business are numerous. Let's discuss some of the most common paid advertising being run within various business industries in Corpus Christi.

Local Advertising throughout Corpus Christi

Local ads for your Corpus Christi organization can be run through nearly any advertising platform. Depending on the nature of your local Corpus Christi business, you may find better success in one platform versus another. You should try out every option available to see which suits you best. Now let's discuss some nearby advertising options.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Corpus Christi. We often use Performance Max campaigns for professional services companies in and around Corpus Christi, such as accountants, lawyers, dentists, and physicians.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. We often use Google Local Service Ads for home services contractors in Corpus Christi, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local Corpus Christi area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Corpus Christi. We often rely on local Facebook Ads for all types of Corpus Christi business industries.

Social Ads throughout Corpus Christi

A social ad is pretty much any online advertisement you see on a social media networking site.

The trick to social media marketing is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search engine ads since your ads will only show when someone is actively searching for what your Corpus Christi business has to offer.

However, this benefit can also be a curse, since conversion rates are typically lower when people aren't closer to making an immediate purchase.

Search Engine Marketing throughout Corpus Christi

You'll want to invest in search ads if you know people are searching online for the products you offer.

There are some people out there who refer to this as Corpus Christi Search Engine Marketing, or SEM for short. This is just a different way of explaining search advertising, which are advertisements placed on the search results page of a search engine.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google campaigns. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Corpus Christi Businesses

Many different message boards, chat rooms, game lounges, news websites (even nearby Corpus Christi news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

To get started with display ads, you just need a set of ad creatives in different image sizes. Additionally, you should have a general idea of your target audience, but both ad platforms have algorithms that help you produce results.

Retargeting Ads throughout Corpus Christi

Not everyone is going to convert during their first experience with your Corpus Christi website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your site after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Corpus Christi Ecommerce Businesses

Google Shopping Campaigns popularized this type of search ad.

If you want to promote your Corpus Christi storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Corpus Christi Small Businesses

You can run video ads on Instagram, Facebook, YouTube, and other social media networking websites.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Both ad platforms offer excellent conversion opportunities with video ads. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your PPC advertising campaigns in Corpus Christi if you have the budget to do so.

Free PPC Calculators for Corpus Christi, TX Paid Ads Managers

Our online marketers are so excited about managing Corpus Christi's paid advertising campaigns that they developed some helpful PPC calculators for you!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Estimator

View All Paid Ads Tools

Why Choose WebCitz to Manage Your Corpus Christi, TX PPC Strategies

Let's work together on PPC advertising for your Corpus Christi business! As a complete paid ads management company targeting Corpus Christi, we have multiple internal teams focused on search ads, social media advertising, sales funnel development, and ad creative testing. This is not true of all Corpus Christi PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Corpus Christi PPC companies if you don't test campaign optimization and original ideas often enough.

There are many factors to consider when researching paid ads companies for your Corpus Christi company. Having over 18 years of experience, you can trust our PPC tactics and plans for Corpus Christi businesses. As a lead generation company, we often use similar PPC strategies.

Corpus Christi small businesses should choose our paid advertising agency because they feel confident we are the right team.

Our paid ads experts are a good option for numerous reasons:

• We have been in business since 2004, which means we have more than 18 years of experience.
• We rely heavily on sales funnels and paid advertising to shore up our organic search rankings.
• Since we have an internal advertising team, we do not outsource Corpus Christi internet marketing services, such as PPC management, sales funnel development, or ad creative services.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's discuss what our paid ads consultants can offer your Corpus Christi company! While we often provide complete paid advertising management services for small businesses in cities like Corpus Christi, we are also able to augment the marketing departments of large corporations in Corpus Christi and beyond.

We hope you consider our company when searching for a paid advertising company for you Corpus Christi organization. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our paid ads company.

800-796-8263 Email Us