Lubbock Digital Marketing

Website Advertising in Lubbock

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Lubbock clients run effective digital marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Lubbock Website Advertising Experts

We're a results-driven digital marketing company serving organizations in Lubbock.

To help attract new audiences and boost brand awareness, our Lubbock-focused internet advertising experts help customers with SEO tactics, white-hat link building, paid search advertising, social media prospecting, and influencer outreach.

With conversion rate optimization, email marketing, social media advertising, sales funnel development, lead generation, and more, we help you convert customers and make money!

While we offer complete online advertising services to Lubbock small businesses, we can augment the marketing department of your large corporation to fill in any gaps.
Clutch Ecommerce
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Upcity Agency

What is Digital Marketing for Lubbock, TX Businesses?

Simply put, digital advertising throughout Lubbock is advertising your products through online channels like websites, search engines, social media, email, or mobile apps.

Most Lubbock organization owners think of internet advertising as another phrase for SEO or paid advertising. Those two services are both used in website marketing, but neither fully explains what a cutting edge Lubbock digital marketing program entails.

Improving Website Visibility

In today's digital marketing world, there are dozens of digital advertising plans that all work together to help you improve visibility in Lubbock and across the country.

For example, the best online marketing packages in Lubbock will include strategies to:

  • Drive traffic to your digital assets (apps, sales funnels, websites, etc) through social media marketing, affiliate marketing, paid advertising, or SEO.
  • Boost your Lubbock business's revenue through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Build trust in Lubbock by using content marketing, video production, backlink authority building, reviews, and social proof.
  • Build and nurture relationships through email marketing, SMS marketing, and social media management.

If you live in Lubbock, you probably love the Texas Tech Red Raiders football team. Go Texas Tech Red Raiders! In addition to marketing Lubbock-area websites, our website marketing company also offers Amarillo, Arlington, Austin, Brownsville, Corpus Christi, Dallas, El Paso, Fort Worth, Frisco, Garland, Grand Prairie, Houston, Irving, Laredo, Lubbock, McKinney, Mesquite, Pasadena, Plano, and San Antonio small businesses and large corporations a professional digital marketing service.

A Few of Our digital marketing experts

Our Digital Advertising Services for Lubbock Organizations

We're a team of internet advertising experts who know and understand the latest online advertising trends for Lubbock businesses. Take advantage of our experience in more than 100 business industries throughout Lubbock, and the rest of the country, to help boost traffic and drive conversions across your digital assets.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement services in Lubbock. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide experienced PPC management, a paid advertising agency for Lubbock often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Service providers in Lubbock, for example, are often only looking for quality leads. To accomplish this, paid advertising can improve traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Pay-per-click advertising can be used to generate traffic to an optimized product or category page. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Lubbock paid ads, it's important to understand what metrics will be used. Most Lubbock PPC advertising companies will implement email collection plans through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with PPC advertising, your Lubbock organization needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Lubbock should include tactics like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Increase revenue for your Lubbock business through qualified leads or online sales.
  • Utilize third-party attribution software to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

The use of social ads in Lubbock digital marketing involves PPC advertising being run on social media platforms like LinkedIn, Instagram, Facebook, Twitter, and TikTok. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Lubbock small business increases quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. Even though social ads is a huge opportunity for most established Lubbock companies, it can be costly for those businesses that aren't ready for it.

Our social media advertising company helps Lubbock organizations build out the necessary sales funnels and lead generation tools to make the most of their social ads. In our Lubbock digital advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Don't forget about the freshness of your ad creatives. When running social media marketing plans, you must be mindful of ad decay and ad fatigue to prevent your campaigns from becoming stagnant and suffering from degraded performance.

Social Media Ads

3.) Search Ads

In website marketing, Lubbock search advertising is used to place ads on search engines like Google and Bing. You will find that Google campaigns and Bing ads offer a quick and effective method for connecting your Lubbock small business to an engaged audience that is actively searching for your products or services. The downside is the cost of setting up an effective and scalable paid ads campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help generate leads and conversions, which helps make their paid advertising an effective Lubbock website marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search engine advertising campaign in Lubbock.

Search Engine Advertising

4.) Lead Generation

For nearby service providers in Lubbock, the most important part of an inbound marketing program is lead generation. Not everything can be sold online. Many products and services need a phone call or in-person meeting to close the deal. For these types of business industries, Lubbock lead generation strategies are going to be critical.

Our online marketing team has tried and implemented so many different lead generation plans in the past. Among the most common lead generation strategies are offering downloadable content as a lead magnet, creating helpful content, creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, and holding free webinars.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Lubbock business.

Downloading Facebook Leads

5.) Conversion Optimization

Digital marketing in Lubbock should include CRO campaigns. This is an essential component of any kind of online marketing in Lubbock since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, it is important to understand what it is, how it works, and how to evaluate the service. It's an iterative, time-consuming process. What makes it most difficult is the CRO strategies that work for one Lubbock small business might not work for a different Lubbock business, even when both are in the same industry.

The most common CRO plans include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website concerns, improving page performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Lubbock websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Lubbock, and many other factors.

Conversion Optimization eBook Cover

6.) Sales Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Lubbock company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Lubbock company. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The development of a revenue funnel for your Lubbock organization is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Texas businesses. To develop a sales funnel that produces value for your Lubbock business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, and dozens of others to consider. When you work with one of our website advertising experts, you will have an experienced digital marketer to bounce ideas off to help you determine the best type of revenue funnel for your small business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Lubbock internet marketing campaign.

Click Funnels Development

7.) Email Marketing

You can use email marketing plans within a digital plan to grow brand awareness, boost website traffic, drive sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Lubbock internet marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to generate your subscribers. We help Lubbock email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Lubbock businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online marketing approach for Lubbock websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Lubbock begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Lubbock online advertising businesses put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Lubbock digital marketing agency. These are all effective ways to market content if you implement them correctly within your Lubbock small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Lubbock and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Lubbock, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Lubbock brand.

For local area service companies in Lubbock, we can help you develop a review generation program within your online marketing to increase the rate at which past customers leave reviews for your company. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Lubbock storefront. Online shoppers in Lubbock want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Lubbock doctors or Lubbock attorneys, we can help establish protocols within your website marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Lubbock website. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Lubbock.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a full-service online marketing firm for Lubbock, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Lubbock digital marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Lubbock internet marketing campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Online Marketing for Your Lubbock, TX Website

If you run a business in Lubbock that sells products or services, you're going to need marketing to build sales. There are many reasons to consider Lubbock website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Texas small business should embrace digital marketing:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • Everyone in Lubbock is constantly on their phones, tablets, and desktop computers. You might as well choose a format and medium that can follow your target audience wherever they go in Lubbock or within Texas.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • In Lubbock, internet marketing is one of the best ways to engage users. Good luck getting people to comment, like, or share your non-digital advertisements throughout Lubbock!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Lubbock, TX Internet Advertising Plans

To start your online advertising campaign for your Lubbock business, you need a plan with measurable goals. You want to ensure everyone involved understands the ultimate goal of the Lubbock website advertising service to prevent spending time on ideas that won't positively impact the organization.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Lubbock or beyond. This helps you tailor your Lubbock digital marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Determine audience needs

Now that you understand your business goals and your target customer, you can make an informed decision regarding the needs and search intent of your Lubbock audience. By doing this, you'll make sure your Lubbock digital advertising strategy focuses on the right keywords and you align it with your audience's needs.

3.) Launch slow progress marketing strategies at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Lubbock digital plan. In website marketing, search engine optimization moves the slowest. The improvements you make to your website, your content, and your backlinks can take weeks or months for search engines to fully recognize and have an impact on your placements.

4.) Develop effective landing pages or funnels of high quality

You should consider paid advertising for your Lubbock small business. You should consider creating a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Most paid advertising campaigns in Lubbock that have high bounce rates and low conversion rates make the mistake of sending traffic to a page that isn't optimized to convert a cold audience. A good Lubbock lead generation plan uses splash pages and sales funnels to drive people to the goal.

5.) Develop email sequences that are automated and focused on retargeting

After your Lubbock website is getting traffic, you need to think about how you'll interact with visitors after they leave. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Lubbock website.

6.) Strategize for consistent testing

If you've got all these Lubbock internet marketing strategies in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Lubbock online advertising campaign, you should be optimizing conversion rates.

Lubbock Website Designers

Why Choose WebCitz for Your Lubbock, TX Digital Marketing Strategies

Our goal is to be your Lubbock small business internet marketing partner! There are many factors to consider when researching Lubbock internet advertising companies. We've got 19 years of experience, so you can trust the Lubbock online advertising strategies we suggest. Lubbock website advertising plans like these are often what we use for our own lead generation. In fact, you are likely visiting our website from Lubbock because of the effective implementation of our own digital advertising service.

Most importantly though, you should choose our internet advertising company for your Lubbock company because you feel confident we are the right team for your Lubbock company.

Our Team

You might want to consider these ideas from our digital marketers if you need Lubbock marketing plans:

  • Our firm has been around since 2004, so we have over 19 years of experience.
  • We get most of our leads and new clients in Lubbock from our own digital advertising services.
  • You likely found our website in Lubbock after performing an online search for a service we offer.
  • We don't outsource Lubbock online marketing packages because we have our own team.
  • You'll probably get an answer within a few rings if you call during regular business hours.
  • We have extensive experience in WordPress, WooCommerce, and Shopify for any Lubbock digital marketing tactics that involve web development or website modifications.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

Our online marketers are the ones you should keep in mind when you need Lubbock online advertising agencies. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our website advertising firm.

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