Salt Lake City PPC Agency

Managed PPC for Salt Lake City

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Salt Lake City business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Salt Lake City, UT PPC Management

Salt Lake City businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

Our paid ads managers can help your Salt Lake City business target relevant audiences and build brand awareness using Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

We have onsite graphic designers and video marketing teams available to develop the right hook and build upon your message as a full-service paid advertisement agency serving Salt Lake City.

We also create and optimize Facebook and Google Ads campaigns for those nearby in South Salt Lake, UT, Millcreek, UT, Canyon Rim, UT, East Millcreek, UT, and North Salt Lake, UT.

Salt Lake City Google Ads, Facebook Ads

Our Salt Lake City, UT PPC Management Services

PPC management consists of creating and optimizing paid advertisement campaigns in Salt Lake City. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide professional PPC management, a paid ads agency for Salt Lake City often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in Salt Lake City, for example, are often only looking for quality leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in Salt Lake City PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Salt Lake City paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

In order to be successful with paid advertising, your Salt Lake City business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Salt Lake City should include tactics like:

  • Get traffic from search engines, social networks, and third-party websites to your digital assets (websites, sales funnels, etc).
  • Increase revenue for your Salt Lake City business through qualified leads or online sales.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Provide social proof with case studies, white papers, video testimonials, etc.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Salt Lake City-area PPC campaigns, our team also offers Draper, Ogden, Orem, Provo, Sandy, and West Jordan small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

Emily LHope KCorey GMelanie PDavid W

Pricing for Salt Lake City, UT PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads or Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Salt Lake City Google Ads, Facebook Ads

How Paid Advertising Helps Salt Lake City, UT Businesses

One of the most obvious benefits of Salt Lake City paid advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Salt Lake City businesses interested in running paid advertising is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. In many cases, the problem lies in the ad creative, campaign settings, or sales process.

Salt Lake City companies can benefit greatly from the addition of paid advertising to their digital marketing strategy strategy when everything comes together. Remember, more traffic doesn't always mean more conversions!

How We Manage Salt Lake City, UT Paid Ads

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Salt Lake City. Drive traffic and conversions to your Salt Lake City digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

If you are looking for a roofing company in Salt Lake City, you might search "Salt Lake City Roofer" on Google. Targeting that exact phrase wouldn't require in-depth keyword research for that Salt Lake City roofing company's paid ads manager.

What if, however, that exact match keyword wasn't producing enough search volume and the Salt Lake City roofing company wanted to increase their traffic and conversions? In order to solve the problem, keyword research would be required.

After discussing options, the next step might involve the paid ads manager talking with the Salt Lake City roofing company what services they want to target more often and where. There may also be a need to broaden the keyword targeting.

For instance, the Utah PPC manager might discover high search volume for "South Salt Lake, UT roofing companies" or even "Salt Lake City roof repair." The first phrase targets a location nearby Salt Lake City that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

A person looking for "free roof repair work" or "how to advertise to roofing companies" is unlikely to buy a roof replacement. However, they might see your paid ads if you are using broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Salt Lake City paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Salt Lake City's paid advertising managers in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in Salt Lake City flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across Salt Lake City and beyond. This even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Salt Lake City ad agencies. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

Though there will still be plenty of Salt Lake City paid ads agencies using custom audiences, it is clear the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Salt Lake City ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Salt Lake City paid advertising campaign is the landing page.

When we take on the management of a paid advertising campaign in Salt Lake City, we start by looking over the landing pages to see if they follow best practices. Our review takes into account the following factors:

  • Do you have a headline that emphasizes benefits?
  • Do you have any images above the fold?
  • What is the quality of the content? Is it well written?
  • Do you have a lead form I can use right away?
  • Can you easily identify the call to action?
  • How quickly does the page load?
  • Does social proof exist?
  • Am I able to load the page on a mobile device?

Quality landing pages are the result of many factors.

Make sure your landing page follows best practices before you spend money on Salt Lake City paid advertising!

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Developing a Sales Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

We have a client who promotes an online fitness challenge that you can even participate in from Salt Lake City. While managing their digital marketing we built multiple sales funnels within Click Funnels. Here are a few of the funnels we used:

  • To increase awareness and capture email addresses, we used squeeze pages.
  • For leads, we provided healthy eating tips, fitness tips, webinars, and sneak peeks as lead magnets.
  • Using application funnels, we encouraged people to apply for exclusive programs.
  • As part of the online program, sales letter funnels were used as the registration system.

The types of funnels available to your Salt Lake City business aren't limited to these. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Take your time if you decide to implement a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Salt Lake City. It can take years of experience to master funnels, however. Look for a PPC management firm like WebCitz to do the hard work for you!

Optimizing Conversion Rates

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Salt Lake City, but the average conversion rate is between 1-3%.

To illustrate the impact of conversion rates, let's run through a basic example.

  1. You sell a $100 sweatshirt in Salt Lake City on your website.
  2. You have a 1% conversion rate. This means for every 100 website visitors in Salt Lake City you sell 1 sweatshirt.
  3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in Salt Lake City who visits your website.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. For every dollar you spend on paid ads, you would receive two dollars back in return (ROAS).

Most Salt Lake City businesses wouldn't be able to afford this return on ad spend without strong margins.

Now, let's assume your campaign settings, ad creatives, and landing page experience are improved by hiring a paid advertising agency.

The conversion rate might increase from 1% to 2% as a result of these improvements. You now sell two sweatshirts for every 100 visitors to your website. There is a double return on ad spend here! These sweatshirts might actually make you money now.

To manage your Salt Lake City paid advertising effectively, you need to understand your conversion rate and how to improve it.

Ad Creation

There is no doubt that creating an effective ad creative is one of the most important aspects of Facebook Ads.

With Facebook Ads and Instagram Ads in Salt Lake City, you're mainly targeting a cold audience more interested in quickly scrolling past advertisements to see what friends and family are doing.

It's crucial to learn how to grab someone's attention within a split second.

If you want to achieve this, you have to come up with amazing ad creatives that make people stop and think, "hold on a minute, what...?"

You cannot achieve this by running the same ad creative over and over again. It doesn't matter how good an advertisement is, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in Salt Lake City.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Salt Lake City and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Salt Lake City businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Salt Lake City website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Salt Lake City ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Salt Lake City content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for Salt Lake City, UT PPC Campaigns

In Salt Lake City, there are many ways to run paid advertising. Salt Lake City has a variety of business industries that use paid ads. Let's take a look at some of the most common ones.

Local Ads throughout Salt Lake City

If you have a business in Salt Lake City, you can run local ads on almost any advertising platform. One platform may be more effective for your local Salt Lake City business than another. You should try out every option available to see which suits you best. Here are a few options for local advertising.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Salt Lake City professionals such as accountants, lawyers, dentists, and physicians frequently use Performance Max campaigns.

The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in Salt Lake City often use Google Local Service Ads.

You can also target people in your local Salt Lake City area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Salt Lake City. For all types of Salt Lake City businesses, we often use Facebook Ads.

Social Ads for Salt Lake City Businesses

Almost all online ads you see on social networks qualify as social media ads.

It's important to keep the ad creatives fresh when running social ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social ads is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your Salt Lake City business has to offer.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads within Salt Lake City

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as Salt Lake City Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads throughout Salt Lake City

Many different message boards, chat rooms, game lounges, news websites (even local Salt Lake City news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Salt Lake City

Your Salt Lake City website, landing page, or sales funnel won't convert everyone on the first visit.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Salt Lake City Ecommerce Businesses

Google Shopping Campaigns popularized this type of search ad.

In order to get started with Google Shopping, you just need an e-commerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account.

With these tools, you can provide Google Ads with an accurate list of all of your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads within Salt Lake City

YouTube, Facebook, Instagram, and other social networking sites allow you to run video ads.

If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

The conversion potential of video ads is excellent on both platforms. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should definitely consider incorporating video ads into your paid advertising campaigns in Salt Lake City if you have the budget to do so.

Free PPC Calculators for Salt Lake City, UT PPC Managers

As part of our commitment to managing Salt Lake City paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Salt Lake City, UT PPC Services

We'd love to partner with your Salt Lake City team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Salt Lake City. This is not true of all Salt Lake City PPC management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and creative ideas often enough with those Salt Lake City PPC companies to get the results you desire.

Choosing a paid ad agency for your Salt Lake City business is not an easy task. Having over 18 years of experience, you can trust our PPC strategies and tactics for Salt Lake City businesses. Many of these are the same PPC tactics we use to generate leads for our company.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Salt Lake City company grow. Our PPC experts are a good option for a number of reasons:

  • It has been more than 18 years since we opened our doors, which makes us an industry leader.
  • We rely heavily on paid advertising to bring in traffic from keywords we don't yet rank for organically.
  • We do not outsource Salt Lake City digital marketing services, including PPC management, sales funnel development, or ad creative services since we have our own internal advertising team.
  • During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your Salt Lake City business! While we often provide complete paid advertising management services for small businesses in cities like Salt Lake City, we are also able to augment the marketing departments of large corporations in Salt Lake City and beyond.

We hope you consider our company when searching for a PPC advertising agency for you Salt Lake City small business or large corporation. To start a discussion with the helpful staff at our PPC firm, send us an email or give us a call if you have any follow-up questions.

800-796-8263 Email Us

Hear what our customers are saying

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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