West Jordan PPC Agency

Our West Jordan, UT PPC Management Services

The act of creating and optimizing West Jordan paid advertising campaigns is known as PPC management. Despite that simple explanation, let's explore it further.

A paid ads agency for West Jordan often begins by getting to know your company and its business model before providing professional PPC management. You can use this information to determine the next steps, since paid advertising for a local business differs from paid advertising for an ecommerce store.

Service providers in West Jordan, for example, are often only looking for quality leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

Alternatively, ecommerce brands are most often interested in online sales. Pay-per-click advertising can be used to drive traffic to an optimized product or category page. Google Shopping Campaigns might even make sense in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale West Jordan PPC, it's important to understand what metrics will be used. For paid advertising to be effective, most West Jordan paid ad agencies will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam. For that to make sense though, your ad spend should be over $1,000/month.

To be successful with paid advertising, your West Jordan business should utilize multiple advertising strategies and marketing tools. For example, the best West Jordan paid advertising services will include tactics to:

• Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
• Make your West Jordan business more profitable by acquiring qualified leads or selling online.
• Integrate third-party attribution tools to better understand ad attribution.
• Present social proof through case studies, white papers, and video testimonials.
• Engage users in story creation, email collection, and user generated content.
• Test ad creatives across various ad placements and between different media formats.

In addition to managing West Jordan-area PPC campaigns, our team also offers Draper, Ogden, Orem, Provo, Salt Lake City, Sandy, small businesses and large corporations a professional PPC management service.

Pricing for West Jordan, UT PPC Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

How Paid Advertising Helps West Jordan, UT Businesses

The most obvious benefit of West Jordan paid advertising is the near instant increase in traffic it provides.

It is entirely dependent on the quality of your ad creatives, landing pages, and business model whether or not traffic increases lead to conversions.

If you are interested in running paid advertising in West Jordan, we recommend that you start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

If you're not getting conversions, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your West Jordan company. Just keep in mind increased traffic doesn't always result in more conversions!

How We Manage West Jordan, UT Paid Ads

We are a team of paid advertising specialists with extensive knowledge in the latest PPC trends for West Jordan local businesses. We have experience across dozens of business industries, so we can help you drive traffic and conversions to your West Jordan digital assets.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, Bing and Google only show ads based on what people search for.

A search for "West Jordan Roofer" on a search engine, for example, might lead someone to a roofing company in West Jordan. As a paid ads manager for that West Jordan roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if that exact match keyword wasn't producing enough search volume and the West Jordan roofing company needed to increase their advertising reach? Researching keywords would be necessary for the solution.

Typically, the paid ads manager will discuss with the West Jordan roofing company what types of services to target more often. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Utah PPC manager discovers that there is a high traffic volume for "Midvale, UT roofers" or even "West Jordan roof repair." The first phrase targets a location nearby West Jordan that might still be within the company's service area. If the repair work is extensive, the second phrase might result in a more lucrative roof replacement project.

You can also benefit from keyword research when building out negative keyword lists. These are used to stop your paid ads from showing in search queries that you know won't produce conversions.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. They might see your paid ads if you use broad keyword targeting without any negative keywords like "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in West Jordan paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Facebook custom audiences were heavily relied upon by West Jordan's paid advertising managers in the past. As a matter of fact, one of the most attractive features of Facebook Ads was its ability to collect data on users, which advertisers in West Jordan flocked to take advantage of.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. The change negatively affected Facebook's ability to track user behavior across West Jordan and beyond. This even affected the accuracy of ad attribution reporting.

Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most West Jordan ad agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

In spite of the fact that many West Jordan paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. The targeting options within West Jordan ad campaigns will likely always be manageable to boost performance.

Landing Page Optimization

The quality of your landing page will be a big factor in the success of your West Jordan paid advertising campaigns.

Our first step when managing a paid advertising campaign in West Jordan involves reviewing the landing pages for best practices. In this review, we consider the following factors and more:

• Do you have a headline that emphasizes benefits?
• Is there an image above the fold?
• Does the content engage the reader?
• Do I have immediate access to a lead form?
• Are the call to actions easily noticeable?
• Does the page load quickly?
• Is social proof present?
• Can I load the page on a mobile device?

Quality landing pages are the result of many factors.

Until you have a landing page that follows best practices, don't spend money on West Jordan paid advertising.

If you want to create an effective landing page, you should never consider it finished. Try running A/B testing every few months to continue refining your West Jordan sales pitch.

Sales Funnel Development

You might consider building out one or more sales funnels instead of a landing page. In order to generate leads, build email audiences, and even make online purchases, we rely on sales funnels.

One of our clients promotes an online fitness challenge that you can even join from West Jordan. In the course of managing their digital marketing, we built several sales funnels using Click Funnels. Here are a few of the funnels we used:

• By using squeeze pages, we captured email addresses and raised awareness for the program.
• We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
• We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
• As part of the online program, sales letter funnels were used as the registration system.

Your West Jordan business isn't limited to only these types of funnels. Keep in mind that these tools can be incredibly helpful for gauging interest in a product, building an email list, and selling online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in West Jordan after weeks of training. However, getting really good at funnels can take years of experience. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Making informed advertising decisions requires a clear understanding of your conversion rate. Throughout West Jordan, conversion rates vary widely between industries, products, and services. However, you can expect average conversion rates of 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

1. You sell a $100 sweatshirt on your website in West Jordan.
2. You have a 1% conversion rate. This means for every 100 website visitors in West Jordan you sell 1 sweatshirt.
3. Your average cost per click (CPC) is $0.50, meaning you spend 50 cents per person in West Jordan who visits your website.
4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid ads you get two dollars in return.

For most West Jordan businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a paid advertising agency to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might actually be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your West Jordan paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in West Jordan, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You have to develop an understanding of how to capture someone's attention in a split second.

To do this, you need build out amazing ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You have to change things up frequently, even if you are just targeting people in West Jordan.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in West Jordan and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps West Jordan businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your West Jordan website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For West Jordan ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For West Jordan content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Types of Paid Ads for West Jordan, UT PPC Campaigns

There are numerous ways to run paid advertising for your West Jordan business. The following are some of West Jordan's most common paid advertisements options.

Local Ads within West Jordan

If you have a business in West Jordan, you can run local ads on almost any advertising platform. One platform may be more effective for your local West Jordan business than another. To find out which option works best for you, you should try all of the options available. Let's talk about a few local advertising choices.

There are going to be two options from Google.

In the first case, you can run traditional Google Ads, possibly using the newer Performance Max campaign type. With this ad campaign type, the Google algorithm can find the best combination of headlines, images, videos, and service locations to bring you customers in West Jordan. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in West Jordan. Even local stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Plumbers, electricians, roofers, and heating installers in West Jordan often use Google Local Service Ads.

You can also use Facebook Ads to target people in your local West Jordan area. This is a little more straightforward, since it really just involves setting up a campaign that has ad sets with geographic restrictions to West Jordan as a city, or specific West Jordan ZIP codes. Local Facebook Ads are often used by West Jordan businesses of all types.

Social Ads throughout West Jordan

Almost all online ads you see on social networks qualify as social media ads.

Maintaining fresh ad creatives is key to social ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. The opposite is true when you run search ads since your ads will only show when someone is actively looking for what your West Jordan business has to offer.

It can also be a curse, as conversion rates often drop when people aren't closer to making an immediate purchase.

Search Ads within West Jordan

You'll want to invest in search ads if you know people are looking online for the products you offer.

In some circles, this is referred to as West Jordan Search Engine Marketing, or SEM. An advertisement that appears on the search results page of a search engine is called a search ad.

If you've been running search ads on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in West Jordan

There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local West Jordan news stations), gossip websites, and more.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads for West Jordan Businesses

Not everyone is going to convert during their first experience with your West Jordan website, landing page, or sales funnel.

Retargeting ads are almost always recommended to help bring people back to your website after they have weighed their options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for West Jordan Ecommerce Businesses

It was Google Shopping Campaigns that popularized this form of search advertising.

If you want to promote your West Jordan storefront through Google Shopping, you'll need an ecommerce website, a product feed (CSV or TXT), and a Google Merchant Center account.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.

Video Ads for West Jordan Businesses

Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

Facebook Ads is required if you want to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

If you have the budget to support ad creatives in video format, definitely look to implement them into your West Jordan paid advertising campaigns.

Free PPC Calculators for West Jordan, UT PPC Managers

Our digital marketers are so excited about managing West Jordan paid advertising campaigns, they worked with our web development team to build out some helpful PPC calculators that you might be interested in trying!

• Return on Ad Spend Calculator
• Cost Per Acquisition Calculator
• Churn Rate Calculator

View All PPC Tools

Why Choose WebCitz to Manage Your West Jordan, UT PPC Services

We want to be your West Jordan team's paid advertising partner! We are a full-service PPC management company targeting West Jordan with multiple internal teams focused on social media advertising, sales funnel development, and ad creative testing. In most West Jordan PPC companies, only one person handles all tasks, but this is not the case for us! You might not be testing campaign optimizations and creative ideas often enough with those West Jordan PPC companies to get the results you desire.

Choosing a paid ad agency for your West Jordan business is not an easy task. The PPC strategies and tactics we suggest for your West Jordan company are backed by more than 18 years of experience. These are often the same PPC tactics we use for our own lead generation.

More importantly, you should choose our paid advertising agency because you feel confident we are the right team to help your West Jordan company grow. Consider our PPC experts for the following reasons:

• Having been in business since 2004, we have more than 18 years of experience.
• Our paid advertising helps us rank for keywords we don't yet rank organically for.
• Our internal advertising team handles all West Jordan digital marketing services, such as PPC management, sales funnel development, and ad creatives.
• During normal business hours, you will likely receive an answer within a few rings from one of our teammates.

Let's talk about what our PPC experts can do for your West Jordan business! We often provide complete paid advertising management services to West Jordan small businesses, but we can also augment the marketing department of larger West Jordan corporations to fill in missing skill sets.

When it comes time for your West Jordan small business or large corporation to start the search for a PPC marketing agency, we hope you keep our team in mind for the task. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

800-796-8263 Email Us