Virginia Beach PPC Agency

Managed PPC for Virginia Beach

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Virginia Beach business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)

Hire WebCitz for Your Virginia Beach, VA PPC Management

Virginia Beach businesses and ecommerce sites can improve their paid advertising campaigns with the help of a results-driven PPC management company with over 18 years of experience.

To target relevant audiences and build brand awareness, our paid ads managers can help your Virginia Beach business leverage Facebook Ads, Google Ads, or even Bing Ads. Through these ad platforms, we can help you target prospects at any stage of the customer journey. As a result, we can help you integrate solutions that provide clarity to ad attribution in an iOS 14.5 environment, enabling you to scale your advertising campaigns efficiently.

As a full-service paid ads agency for Virginia Beach, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.

We even setup and optimize Google and Facebook advertising campaigns for businesses in Norfolk, VA, Portsmouth, VA, Chesapeake, VA, Hampton, VA, and Newport News, VA.

Read on to learn more about our Virginia Beach PPC management services.

Virginia Beach Google Ads, Facebook Ads

What is Virginia Beach, VA PPC Management?

PPC management consists of creating and optimizing paid advertisement campaigns in Virginia Beach. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide professional PPC management, a paid ads agency for Virginia Beach often starts by getting to know your company and its business model. Since the way you approach paid advertising for a local Virginia Beach business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

For example, local Virginia Beach service providers are often only interested in qualified leads. In order to accomplish this, paid advertising can drive traffic to a landing page or sales funnel that is optimized. If those digital assets don't yet exist, or need substantial improvement, then you could start with Google Local Service Ads or Facebook Lead Forms.

In contrast, ecommerce brands are most likely to be interested in online sales. Using paid advertising, you can drive traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

Understanding the metrics that will be used to optimize and scale Virginia Beach PPC is the next step. Most Virginia Beach paid ads agencies will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

In order to be successful with paid advertising, your Virginia Beach business needs to use multiple strategies and marketing tools. Pay-per-click campaigns in Virginia Beach should include tactics like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social media channels, and third parties.
  • Make money online or through qualified leads for your Virginia Beach business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Place ad creatives across various ad placements and media formats to see which performs best.

In addition to managing Virginia Beach-area PPC campaigns, our team also offers Alexandria, Arlington, Chesapeake, Norfolk, Richmond, small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

David WEmily LHope KMelanie PCorey G

Virginia Beach Google Ads, Facebook Ads

How Paid Advertising Helps Virginia Beach, VA Businesses

One of the most obvious benefits of Virginia Beach paid advertising is the quick increase in traffic it provides.

Whether a traffic increase results in higher conversions depends on your ads, landing pages, and business model.

The first recommendation we offer to Virginia Beach businesses interested in running paid advertising is to start slowly.

Make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data before diving into paid advertising or scaling your ad campaigns.

If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. It is usually the creatives, campaign settings, or sales process that is the problem.

When everything comes together, paid advertising can be an invaluable addition to the digital marketing strategy of your Virginia Beach company. It's important to keep in mind that increased traffic does not always translate into more conversions.

Types of Paid Ads for Virginia Beach, VA PPC Campaigns

In Virginia Beach, there are many ways to run paid advertising. Let's discuss some of the most common paid ads being run within various business industries in Virginia Beach.

Local Ads throughout Virginia Beach

Local ads for your Virginia Beach business can be run through nearly any advertising platform. Depending on the nature of your local Virginia Beach business, you may find better success in one platform versus another. To find out which option works best for you, you should try all of the options available. Let's talk about a few local advertising choices.

Google is going to offer two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Virginia Beach. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Virginia Beach. Even local stores use this campaign type.

Alternatively, if your business qualifies, Google offers a Local Service Ads option. The Google Local Service Ads offers a pay-per-lead model, which means you get charged a flat fee for each lead the platform provides you. Home service contractors in Virginia Beach, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.

You can also target people in your local Virginia Beach area using Facebook Ads. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Virginia Beach. Local Facebook Ads are often used by Virginia Beach businesses of all types.

Social Ads for Virginia Beach Websites

Almost all online ads you see on social networks qualify as social media ads.

The trick to social ads is keeping the ad creatives fresh. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. It might be necessary to look at weekly ad creative changes for campaigns with higher spending.

The best part of social ads is you can target audiences that have never thought of your product or service, or perhaps just aren't thinking about it now. It's quite the opposite when you run search ads since you only get to show them when someone searches for what you offer in Virginia Beach.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Ads throughout Virginia Beach

You'll want to invest in search ads if you know people are looking online for the products you offer.

There are some people out there who refer to this as Virginia Beach Search Engine Marketing, or SEM for short. There are different ways to explain search ads, which are advertisements displayed on search engines' search results pages.

You might consider copying your Google Ads campaigns over to the Bing Ads platform if you've had success with Google Ads. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.

Display Ads in Virginia Beach

Many different message boards, chat rooms, game lounges, news websites (even local Virginia Beach news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, all you need are a few different sizes of ad creatives. Both ad platforms have algorithms that help you generate results from your ad spend if you have an understanding of your target audience.

Retargeting Ads in Virginia Beach

Not everyone is going to convert during their first experience with your Virginia Beach website, landing page, or sales funnel.

It is almost always recommended to set up retargeting ads to help bring people back to your website after they've had time to think through different options.

Almost any ad platform can be used for retargeting ads.

Shopping Ads for Virginia Beach Ecommerce Companies

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Virginia Beach storefront.

By using these tools, you can provide Google Ads with accurate product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads for Virginia Beach Businesses

Social networking websites such as YouTube, Facebook, and Instagram allow you to advertise with video.

Using YouTube Ads is as simple as setting up a video ad campaign in Google Ads.

To run video ads in Facebook or Instagram, you'll need a working Facebook Ads account.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should definitely consider incorporating video ads into your paid advertising campaigns in Virginia Beach if you have the budget to do so.

Virginia Beach, VA PPC Management Services

Our team of paid advertising specialists is knowledgeable about the latest PPC trends in Virginia Beach. Take advantage of our experience across dozens of business industries to help drive traffic and conversions to your Virginia Beach digital assets.

Keyword Research

In the context of paid advertising, keyword research largely relates to Google Ads and Bing Ads search campaigns. After all, search ads only show up based on what is searched on Google or Bing.

A search for "Virginia Beach Roofer" on a search engine, for example, might lead someone to a roofing company in Virginia Beach. As a paid ads manager for that Virginia Beach roofing company, targeting that exact phrase wouldn't require in-depth keyword research.

However, what if the exact match keyword isn't generating enough search volume and the Virginia Beach roofing company needs to expand their advertising reach? In order to solve the problem, keyword research would be required.

The next steps might involve the paid ads manager discussing with the Virginia Beach roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

As an example, the Virginia PPC manager might find that "Norfolk, VA roofing companies" and "Virginia Beach roof repair" have high search volumes. The first phrase is targeting a nearby location to Virginia Beach, which might still be in the service area of the Virginia Beach roofing company. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.

When building negative keyword lists, keyword research can also be beneficial. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid ads may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Virginia Beach paid advertising campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. Google Ads and Bing Ads also offer audience targeting options.

Let's go over a little history on audience research and targeting within the Facebook Ads platform.

Virginia Beach paid advertising managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Virginia Beach advertisers lined up to exploit.

The rise of data privacy and machine learning had a significant impact on custom audiences over time.

In the iOS 14.5 update, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. This had a negative impact on Facebook's ability to track user behavior on mobile devices in Virginia Beach and beyond. Even ad attribution reporting was affected.

Following that, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences for most Virginia Beach advertising agencies. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.

In spite of the fact that many Virginia Beach paid ads agencies still rely on custom audiences, it is clear that the trend is shifting toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent changes.

It's not to say audience research and targeting are going away. The targeting options within Virginia Beach ad campaigns will likely always be manageable to boost performance.

Landing Page Creation & Optimization

The quality of your landing page will be a big factor in the success of your Virginia Beach paid advertising campaigns.

When we take on the management of a paid advertising campaign in Virginia Beach, we start by looking over the landing pages to see if they follow best practices. In this review, we consider the following factors and more:

  • Is there a benefit-focused headline?
  • Is there an image above the fold?
  • Is the content written in a compelling manner?
  • Do I have immediate access to a lead form?
  • Can you easily identify the call to action?
  • Does the page load quickly?
  • Is social proof present?
  • Can I load the page on a mobile device?

There are so many factors that come into the design and development of a quality landing page.

Until you have a landing page that follows best practices, don't spend money on Virginia Beach paid advertising.

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Sales Funnel

Rather than a landing page, you might want to consider building out a sales funnel. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Virginia Beach. While managing their digital marketing we built multiple sales funnels within Click Funnels. These are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • Lead magnets provided health and fitness tips, webinars, and sneak peeks in exchange for email addresses.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • For the online program, we used sales letter funnels as the registration system.

The types of funnels available to your Virginia Beach business aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

Make sure you take your time when implementing a funnel. You can learn this type of work at home or at a technical school in Virginia Beach after weeks or months of training. Getting really good at funnels, however, can take years. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!

Conversion Rate Optimization

Knowing your conversion rate is crucial to making informed advertising decisions. It varies greatly among industries, products, and services throughout Virginia Beach, but the average conversion rate is between 1-3%.

Here's a basic scenario that illustrates conversion rates' impact.

  1. You sell a $100 sweatshirt on your website in Virginia Beach.
  2. You have a 1% conversion rate. This means for every 100 website visitors in Virginia Beach you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Virginia Beach that visits your website you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. The return on ad spend (ROAS) would be 2x, meaning you would get two dollars back for every dollar spent on paid ads.

For most Virginia Beach businesses, this return on ad spend wouldn't be acceptable unless the margins were great.

Paying an advertising agency to improve campaign settings, the ad creatives, and the landing page experience improves the situation.

Let's assume those improvements bring your conversion rate up from 1% to 2%. For every 100 visits to your website, you now sell two sweatshirts. There is a double return on ad spend here! You might actually be profitable now selling those sweatshirts.

Virginia Beach paid advertising can be effectively managed by understanding and improving your conversion rate.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

Your Virginia Beach Facebook and Instagram ads are mostly targeted at a cold audience interested in quickly scrolling by advertisements in favor of seeing what their friends and family have recently posted.

It's crucial to learn how to grab someone's attention within a split second.

If you want to achieve this, you have to come up with amazing ad creatives that make people stop and think, "hold on a minute, what...?"

It doesn't happen by repeating the same ad creative every time. Even the best ad becomes boring over time. Change things up often, even if you are only targeting Virginia Beach residents.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Virginia Beach and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You have to understand when to pause an ad because it isn't performing as well as it once did. You have to understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a PPC management company that helps Virginia Beach businesses, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Virginia Beach website or funnel.

You might be suffering from ad attribution issues and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Virginia Beach ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Virginia Beach content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid advertising campaigns are doing.

Free PPC Calculators for Virginia Beach, VA PPC Managers

As part of our commitment to managing Virginia Beach paid advertising campaigns, our digital marketers worked with our web development team to build a few PPC calculators that might interest you.

View All PPC Tools

Why Choose WebCitz to Manage Your Virginia Beach, VA PPC Services

We'd love to partner with your Virginia Beach team on paid advertising! As a full-service PPC management company targeting Virginia Beach, we have multiple internal teams focused on search engine marketing, social media advertising, sales funnel development, and ad creative testing. This is not true of all Virginia Beach PPC management companies, since most only have a single person handling all the tasks. You might not get the results you want from Virginia Beach PPC agencies if you don't test campaign optimization and creative ideas often enough.

There are many factors to consider when researching paid ads agencies for your Virginia Beach business. The PPC strategies and tactics we suggest for your Virginia Beach company are backed by more than 18 years of experience. These are often the same PPC tactics we use for our own lead generation.

Virginia Beach companies should choose our paid advertising agency because they feel confident we are the right team. Our PPC experts are a good option for a number of reasons:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Our paid advertising helps us rank for keywords we don't yet rank organically for.
  • Since we have an internal advertising team, we do not outsource Virginia Beach digital marketing services, such as PPC management, sales funnel development, or ad creative services.
  • If you call us during normal business hours, you will likely get an answer from one of our teammates within a few rings.

Get in touch with our PPC experts to discuss what we can do for you in Virginia Beach! While we often provide complete paid advertising management services for small businesses in cities like Virginia Beach, we are also able to augment the marketing departments of large corporations in Virginia Beach and beyond.

We hope you consider our company when searching for a PPC advertising agency for you Virginia Beach small business or large corporation. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Bing Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Hear what our customers are saying

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Tara Candland

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These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Industry PPC Agencies

When looking for a paid advertising expert, search for someone with experience running and optimizing ad campaigns on platforms such as Google Ads and Facebook Ads. A good track record of successful campaigns, and the ability to analyze and interpret data to make informed decisions, is also important. Also look for strong analytical and strategic thinking skills, as you want a paid ads expert who can create and execute an effective advertising strategy, then later optimize it based on results.

Look at how we've been able to help improve paid advertising for businesses in various industries.

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