Kent Digital Marketing

Online Marketing in Kent

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Kent clients run effective online advertising strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Kent Online Marketing Professionals

WebCitz is a results-driven website marketing company with more than 19 years of experience offering to help Kent organizations strengthen their digital marketing.

Among the digital advertising packages we offer Kent companies are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With email marketing, social media advertising, sales funnel development, conversion rate optimization, email marketing, and more, we help you convert customers and make money!

While we offer complete internet marketing services to Kent small businesses, we can augment the marketing department of your large corporation to fill in any gaps.
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What is Online Advertising for Kent, WA Businesses?

In a most simple definition, website advertising throughout Kent is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective clients.

Digital marketing means SEO or PPC advertising to most Kent organization owners. Those two services are both used in internet advertising, but neither fully explains what a modern Kent online advertising program entails.

Improving Website Visibility

In today's website marketing world, there are dozens of website advertising plans that all work together to help you drive visibility in Kent and across the country.

For instance, the best digital advertising packages in Kent will include these things:

  • Promote your digital assets (websites, apps, sales funnels, etc) via affiliate marketing, paid advertising, SEO, or SEO.
  • Increase revenue for your Kent small business through landing page creation, sales funnel development, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Kent through content marketing, video production, backlink authority building, review collection, social proof, and website improvements.
  • Build and nurture relationships through messaging, email, and social media.

In addition to marketing Kent-area websites, our online marketing firm also offers Auburn, Bellingham, Everett, Kennewick, Kent, Kirkland, Redmond, Renton, Seattle, Spokane, Spokane Valley, Tacoma, and Vancouver small businesses and large corporations a skilled website advertising service.

A Few of Our digital marketing experts

Our Digital Marketing Services for Kent Businesses

We are a team of digital advertising consultants with diverse knowledge and experience in the latest internet advertising trends for Kent small businesses. We've helped build traffic and grow conversions across more than 100 business industries in Kent, and the rest of the country, so let's work together.

1.) PPC Management

Paid Ads Management consists of creating and optimizing paid advertisement campaigns in Kent. Despite that simple explanation, let's explore it further.

To provide professional PPC management, a paid ads company for Kent should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a local Kent small business is much different from how you'd handle it for an ecommerce brand.

Service providers in Kent, for example, are often only searching for quality leads. This can be accomplished through paid advertising that gets traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid advertising, you can improve traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.

The next step in Kent PPC management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Kent paid ad agencies will implement email collection tactics, such as squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Kent business needs to use multiple tactics and marketing tools. Pay-per-click campaigns in Kent should include plans like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make money online or through qualified leads for your Kent small business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Test ad creatives across various ad placements and between different media formats.

2.) Social Media Ads

With social media advertising, Kent website advertising services use Facebook, Twitter, TikTok, LinkedIn, or Instagram to run paid advertising. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. A downside to paid advertising is they can be expensive to set up, to create landing pages, to create sales funnels, and to perform conversion rate optimization to ensure your Kent organization drives quality leads or cost-effective sales.

Utilizing data from social platforms, advertisers can deliver targeted content to audiences based on their demographics, interests, and behaviors. While this is an enormous opportunity for most established Kent organizations, it can be an expensive method for businesses that aren't ready to take full advantage of social media marketing.

With our help, corporations and small businesses in Kent make the most of their social ads by setting up sales funnels and lead generation tools. Our social media ads agency also recommends putting in place plans for conversion optimization and retargeting within these Kent website advertising packages, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media advertising plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Advertising

In internet advertising, Kent search engine marketing is used to place ads on search engines like Google and Bing. Your Kent company will benefit from Google paid ads and Bing advertising since they provide a quick and easy way to connect with an engaged audience searching for your products or services. The downside is the cost of setting up an effective and scalable PPC advertising campaign, which often involves the creation of landing pages or sales funnels that are optimized for conversion opportunities.

The landing pages and sales funnels we create for businesses of all sizes help increase leads and conversions, which helps make their paid ads an effective Kent online marketing plan. For any search engine ads campaign in Kent, we recommend creating a plan for retargeting and conversion rate optimization to improve your return on investment.

Search Engine Advertising

4.) Lead Gen

For nearby service providers in Kent, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Kent lead generation tactics are going to be critical.

There are many types of lead generation plans to consider, all of which have been tried and implemented by our internet advertising team at some point in the past. The most common lead gen tactics include the creation of helpful content, retargeting past website visitors, nurturing past contacts with email marketing, engaging visitors with live chat, developing free tools for visitors to use, creating referral programs and affiliate programs, creating video content that can be shared online, setting up free webinars for visitors to attend, and offering helpful downloadable content in a lead magnet.

For most website marketing plans where lead generation is a primary goal, our team will develop and implement one or more lead gen plans in your digital assets to test what works best for your Kent business.

Downloading Facebook Leads

5.) Conversion Optimization

There is almost no reason to neglect CRO within Kent internet advertising strategies. This is a critical aspect of any type of online advertising in Kent since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. Before you pursue a CRO strategy, it is important to understand what it is, how it works, and how to evaluate the service. This is a time-intensive process that involves plenty of iterative research and testing. What makes it most difficult is the CRO tactics that work for one Kent organization might not work for a different Kent business, even when both are in the same industry.

The most common CRO strategies include reducing form fields on contact forms, testing different call-to-action phrases, creating appealing headlines, implementing a sense of urgency, fixing mobile site glitches, improving website performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Kent websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Kent, and many other factors.

Conversion Optimization eBook Cover

6.) Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Kent company. The illustration of a sales funnel, which is often referred to as a marketing funnel or revenue funnel, looks just like a physical funnel you'd use to pour a liquid into a container. The top of the funnel is always larger because it illustrates the large number of potential customers that might interact with your Kent business. The funnel narrows at the bottom to represent the various exit points within the sales process. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

The creation of a sales funnel for your Kent business is more difficult than the explanation of its concepts. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Washington small businesses. To develop a sales funnel that produces value for your Kent business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

There are numerous types of sales funnels, including lead magnet funnels, premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, and dozens of others to consider. When you work with one of our digital marketing experts, you will have an experienced digital advertiser to bounce ideas off to help you determine the best type of revenue funnel for your organization. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Kent internet advertising plan.

Click Funnels Development

7.) Email Marketing

You can use email marketing services within a digital strategy to boost brand awareness, drive website traffic, get sales and revenue, bring awareness to your social media profiles, engage past customers, and gain valuable information about your target audience.

We help our Kent internet advertising clients use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to build your subscribers. We help Kent email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within exit-intent popups, checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Kent small businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This online advertising approach for Kent websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Kent begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Kent website marketing companies put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing plans that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Kent digital marketing company. These are all effective ways to market content if you implement them correctly within your Kent organization.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Kent and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local area service provider in Kent, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Kent brand.

For local service companies in Kent, we can help you develop a review generation program within your online advertising to increase the rate at which past customers leave reviews for your business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Kent storefront. Online shoppers in Kent want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Kent doctors or Kent attorneys, we can help establish protocols within your website advertising service for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your Kent website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around Kent.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local area competition.

Google Business Profile Management

10.) Video Marketing

As a comprehensive online advertising agency for Kent, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing tactics that required original video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your Kent digital advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Kent internet advertising plans to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Online Advertising for Your Kent, WA Website

If you manage a business in Kent that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about Kent website marketing plans over other, more traditional, marketing plans. Here are a few reasons why your Washington small business should embrace digital marketing:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In Kent, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in Kent or throughout Washington?
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Kent provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Kent non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Kent, WA Internet Marketing Campaigns

Before starting your online marketing service for your Kent-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Pinpoint the demographic you want to reach

Identifying a target audience is easy once you have a clear set of business objectives. You need to know who you are targeting in Kent or beyond. You can then make sure you're targeting your Kent website marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Kent audience. This will help ensure you focus on the right keywords for your Kent website advertising and you align your content marketing strategy with the needs of your audience.

3.) Launch slow progress marketing strategies at an earlier stage

You should make search engine optimization your first priority if you're planning on using it eventually within your Kent digital strategy. The slowest moving internet advertising tactic in Kent is search engine optimization. Improvements to your website structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Kent organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. Kent paid ads plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. A good Kent lead generation strategy uses splash pages and sales funnels to drive people to the goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Kent website, you should consider how to best interact with those visitors after they leave your website. Some people won't convert on the first visit to your website, landing page, or sales funnel. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Kent website.

6.) Strategize for consistent testing

If you've got all these Kent digital marketing tactics in place, you're ready to test and optimize. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your Kent internet advertising plan, you should be optimizing conversion rates.

Kent Website Developers

Why Choose WebCitz for Your Kent, WA Website Marketing Solutions

We want to be the digital marketing partner of your Kent business! When researching Kent digital advertising firms, there are a lot of factors to consider. We've got 19 years of experience, so you can trust the Kent internet advertising tactics we suggest. Kent online advertising strategies like these are often what we use for our own lead generation. The fact that you're visiting our website from Kent probably has a lot to do with our own digital marketing campaign.

However, you should select our digital advertising firm because you feel confident we're the right team for your Kent business.

Our Team

Here are a few reasons we suggest considering our online marketers for your Kent marketing packages:

  • Our agency has been around since 2004, so we have over 19 years of experience.
  • Our primary source for leads and new client development in Kent is our own website advertising plans.
  • You probably found us in Kent via an online search for a service we provide.
  • Our marketing team performs all of our Kent digital marketing plans, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're consultants in WordPress, WooCommerce, and Shopify for any Kent website marketing plans that need web development or web maintenance & support.
  • Online retailers can reduce ad expenses and get more return on ad spend with our ecommerce marketing solutions.

When it comes time for your small business or large corporation to start the search for Kent digital advertising firms, we hope you keep our internet advertisers in mind for the task. Let us know if you have any follow-up questions, or if you want to start a discussion with the friendly staff at our online marketing firm.

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Hear what our customers are saying

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

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