Spokane PPC Agency

Managed PPC for Spokane

From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Spokane business with its paid ads.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
14+
Onsite Experts (No Outsourcing)
PPC Management Services

Hire WebCitz for Your Spokane, WA PPC Ads Management

Spokane small businesses and ecommerce sites can improve their paid ads campaigns with the help of a results-driven PPC ads management firm with over 18 years of experience.

Our paid ads managers can help your Spokane small business target relevant audiences and build brand awareness using Facebook ads, Google paid ads, or even Bing advertising. Through these ad platforms, we can help you target prospects at any stage of the customer journey. In a post iOS 14.5 environment, we can help you integrate solutions which provide clarity around ad attribution, allowing your ad campaigns to scale efficiently.

With our in-house graphic design and video marketing teams, we can create stunning creatives that provide the right hook and tell a story that resonates with your audience.

We even setup and optimize Google and Facebook advertising campaigns for businesses in Opportunity, WA, Cheney, WA, Post Falls, ID, Rathdrum, ID, and Hayden, ID.

Our Spokane, WA Paid Ads Management Strategies

PPC Ads Management consists of creating and optimizing paid advertisement services in Spokane. However, that is an incredibly simple explanation, so let's dig a little deeper.

To provide experienced PPC management, a paid advertising agency for Spokane often starts by getting to know your company and its business model. You can use this information to determine the next steps, since paid advertising for a nearby business differs from paid advertising for an ecommerce store.

Local service providers in Spokane, for instance, are often only interested in good leads. To accomplish this, PPC advertising can increase traffic to a landing page or sales funnel that is optimized. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can generate traffic to a page optimized for products or categories. In some cases, it might even make sense to include Google Shopping Campaigns. Our sales funnels have also helped us to sell subscriptions, products, and services.

To optimize and scale Spokane paid ads, it's important to understand what metrics will be used. To maximize the value of PPC advertising, most Spokane companies implement email collection plans through squeeze pages or lead magnets. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid advertising, your Spokane small business needs to use multiple plans and marketing tools. Some of the best paid ads plans in Spokane strive to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make money online or through qualified leads for your Spokane business.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Present social proof through case studies, white papers, and video testimonials.
  • Build and nurture relationships through user generated content, story creation, and email address collection.
  • Test the effectiveness of different ad creatives across different media and ad placements.

In addition to managing Spokane-area paid ads campaigns, our team also offers Auburn, Bellevue, Bellingham, Everett, Kennewick, Kent, Kirkland, Redmond, Renton, Seattle, Tacoma, and Vancouver small businesses and large corporations a professional PPC management service.

A Few of Our PPC Experts

David WEmily LCorey GHope KMelanie P

Pricing for Spokane, WA PPC Ads Management

The price of our PPC management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC management, but we can discuss an increased budget if you have a higher ad spend or service requirements.

Facebook Ads Management

Starting at $600/mo
  • For accounts spending less than $1,000/mo in Facebook Ads, our management fee is just $600/month.
  • For higher spending accounts, our monthly management fee is generally $600/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

Google Ads Management

Starting at $500/mo
  • For accounts spending less than $1,000/mo in Google Ads or Bing Ads, our management fee is just $500/month.
  • For higher spending accounts, our monthly management fee is generally $500/mo + 15% of ad spend, but can be custom quoted based on your goals and objectives.

How Paid Advertising Helps Spokane, WA Companies

One of the most obvious benefits of Spokane PPC advertising is the quick increase in traffic it provides.

The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.

The first recommendation we offer to Spokane small businesses interested in running paid ads is to start slowly.

A working sales funnel, realistic goals, and the ability to gather actionable data are essential before you invest in paid advertising or scale your existing ad campaigns.

Don't blame Facebook or Google if you don't get conversions. It is usually the creatives, campaign settings, or sales process that is the problem.

The right combination of PPC advertising and internet marketing can greatly enhance your Spokane business's internet advertising service. Remember, more traffic doesn't always mean more conversions!

Quick Wins for Your Campaigns

How We Manage Spokane, WA Paid Ads

Our team of PPC advertising specialists is knowledgeable about the latest PPC trends in Spokane. Drive traffic and conversions to your Spokane digital assets with our experience across dozens of industries.

Keyword Research

Keyword research in PPC is mostly used for Google Ads and Bing Ads search network campaigns. After all, search ads are exclusively shown based on what people search for on Google or Bing.

A search for "Spokane Roofer" on a search engine, for example, might lead someone to a roofing company in Spokane. It wouldn't be necessary to conduct extensive keyword research to target that exact phrase as the PPC advertising manager for that roofing company in Spokane.

What if, however, that exact match keyword wasn't producing enough search volume and the Spokane roofing company wanted to increase their traffic and conversions? To solve the problem, keyword research would be required.

The next steps might involve the paid advertising manager discussing with the Spokane roofing company what types of services they want to target more often and within what geographic areas. A broader keyword targeting strategy than exact matches might also be necessary.

Suppose the Washington PPC manager discovers that there is a high traffic volume for "Opportunity, WA roofers" or even "Spokane roof repair." First phrase targets a location near Spokane, which may still be in the service area of the Spokane roofing company. The second phrase is targeting a slightly different service, which might result in a more lucrative roof replacement project if the repair work is extensive.

When building negative keyword lists, keyword research can also be beneficial. You can use these to prevent your paid advertising from showing in search queries that you know won't convert.

An individual searching for "free roof repair services" or "when to advertise to roofers" is unlikely to buy a new roof. Your paid advertising may appear if you use broad keyword targeting without negative keywords such as "free" or "advertise".

You can see that as you scale your ads and reduce wasted ad spend, the needs for keyword research become more complex.

Audience Research

When you hear audience research talked about in Spokane paid ads campaigns, it is often within the scope of scaling social media ads on Facebook and Instagram. However, Bing Ads and Google Ads also allow audience targeting.

We'll review some audience research and targeting history within Facebook Ads.

Facebook custom audiences were heavily relied upon by Spokane's PPC advertising managers in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Spokane advertisers lined up to exploit.

A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.

Apple's iOS 14.5 upgrade included a pop-up message that lets users opt out of personalized ad tracking. The change negatively affected Facebook's ability to track user behavior across Spokane and beyond. Even ad attribution reporting was affected.

For most Spokane advertising companies, machine learning algorithms greatly reduced the need for custom audiences and lookalike audiences. With such sophisticated algorithms, it's often more harmful to choose your own interests compared to letting Facebook figure it out for you.

While there will still be plenty of Spokane paid advertising agencies relying on custom audiences, the trend is moving toward broad targeting. Don't take our work for it though. If you've been involved in the creation of Facebook ads, you've probably noticed the removal of interest-based targeting options here and there. Maybe you've even seen changes to how "Advantage Detailed Targeting" is recommended during the setup process.

Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent tweaks.

However, audience research and targeting aren't going away. There will always be targeting options that can be manipulated within Spokane ad campaigns to squeeze a little extra performance.

Landing Page Creation & Optimization

An important factor in the success of your Spokane paid ads campaign is the landing page.

We begin by examining the landing pages on any paid advertising campaign in Spokane to make sure they follow best practices. Our review takes into account the following factors:

  • Do you have a headline that emphasizes benefits?
  • Is there an image above the fold?
  • Is the content written in a compelling manner?
  • Do you have a lead form I can use right away?
  • Can you easily identify the call to action?
  • How fast does the page load?
  • Is there social proof?
  • Does the page load on mobile devices?

Designing and developing a quality landing page involves so many factors.

Until you have a landing page that follows best practices, don't spend money on Spokane PPC advertising.

If you want to create an effective landing page, you should never consider it finished. For continuous improvement, run A/B testing every few months.

Including a Conversion Funnel

As an alternative to a landing page, you might want to consider building out one or more sales funnels. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.

For example, we have a client that promotes an online fitness challenge that you could even join from Spokane. While managing their internet advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:

  • We used squeeze pages to help capture email addresses while building awareness for the program.
  • We used lead magnets to provide people with healthy eating tips, fitness tips, webinars, and sneak peaks in exchange for an email address.
  • We used application funnels to push people toward the idea of wanting to apply to participate in exclusive programs.
  • We used sales letter funnels to serve as the registration system for the online program.

There are many different types of funnels, so your Spokane small business isn't limited to only these options. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.

If you do decide to implement a funnel, take your time at it. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Spokane. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC ads management company, like WebCitz, to handle the heavy lifting!

CRO

Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Spokane.

Let's run through a basic scenario to help illustrate the impact of conversion rates.

  1. You sell a $100 sweatshirt in Spokane on your website.
  2. You have a 1% conversion rate, meaning for every 100 Spokane residents that visit your website you sell 1 sweatshirt.
  3. You have a $0.50 average cost per click (CPC), meaning for each person in Spokane that visits your site you spend 50 cents.
  4. To sell 1 sweatshirt, you need 100 clicks from paid ads, which would cost you $50. This is known as your cost per acquisition (CPA).
  5. Your return on ad spend (ROAS) would be 2x, meaning for every dollar spent in paid advertising you get two dollars in return.

For most Spokane companies, this return on ad spend wouldn't be acceptable unless the margins were great.

To improve the situation, you hire a PPC advertising company to modify your campaign settings, ad creatives, and landing page experience.

Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.

Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Spokane paid advertising.

Ad Creation

This is potentially one of the most important aspects of a Facebook Ads account.

When you run Facebook Ads or Instagram Ads in Spokane, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.

You should develop an understanding of how to capture someone's attention in a split second.

To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"

This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Spokane.

If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Spokane and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.

Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.

This is one of the benefits of working with a paid ads management company that helps Spokane companies, since we are proponents of testing new ad creatives regularly.

Ad Attribution Consulting

Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Spokane website or funnel.

You might be suffering from ad attribution concerns and not even know it.

Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?

If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.

For Spokane ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.

For Spokane content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your paid ads campaigns are doing.

Spokane Google ads, Facebook Ads

Types of Paid Ads for Spokane, WA PPC Campaigns

In Spokane, there are many ways to run PPC advertising. Spokane has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.

Local Marketing throughout Spokane

If you have a business in Spokane, you can run local ads on almost any advertising platform. You may find greater success on one platform over another depending on the nature of your localized Spokane business. To find out which option works best for you, you should try all of the options available. Now let's discuss some local advertising options.

From Google, you'll have two options.

As a first step, you can run traditional Google Adwords, possibly using their newer Performance Max campaign type. This is a very dynamic ad campaign type which utilizes multiple headlines, images, videos, and service locations to allow the Google algorithm to find the best combination of assets to bring you customers in Spokane. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Spokane. Even nearby stores use this campaign type.

Google's second option for qualifying businesses is their Local Service Ads. As a pay-per-lead platform, Google Local Service Ads charges a flat fee per lead. We often use Google Local Service Ads for home services contractors in Spokane, like plumbers, electricians, roofers, and heating installers.

You can also target people in your local Spokane area using Facebook Ads. The first step is to set up a campaign with ad sets restricted to Spokane as a city, or specific ZIP codes around Spokane. Local Facebook Ads are often used by Spokane small businesses of all types.

Social Media Advertising for Spokane Websites

Almost all online ads you see on social networks qualify as social ads.

Maintaining fresh ad creatives is key to social media ads. If you don't rotate out ad creatives every few weeks your campaign performance will slowly decrease. A weekly change in ad creative is often recommended for higher-spend ad campaigns.

One of the best things about social media advertising is that you can target audiences who aren't yet aware of your product or service. The opposite is true when you run search advertising since your ads will only show when someone is actively searching for what your Spokane business has to offer.

That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.

Search Engine Ads within Spokane

You should invest in search advertising if you know people are searching online for your products or services.

In some circles, this is referred to as Spokane Search Engine Marketing, or SEM. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.

If you have been running search engine marketing on Google for a while and have been successful, consider copying your campaigns over to Bing Ads. In an October 2022 study from StatCounter, Bing was the primary search engine used by approximately 3.57% of online users.

Display Ads for Spokane Companies

Many different message boards, chat rooms, game lounges, news websites (even local Spokane news stations), gossip sites, and more run display advertisements.

Bing Ads and Google Ads both offer these.

With display ads, you just need a set of ad creatives in different sizes. It also helps to have a general idea of your target audience, but both ad platforms have their own algorithms that help you produce results from your ad spend.

Retargeting Ads in Spokane

Your Spokane website, landing page, or sales funnel won't convert everyone on the first visit.

To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.

You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.

Shopping Ads for Spokane Ecommerce Organizations

It was Google Shopping Campaigns that popularized this form of search advertising.

To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Spokane storefront.

With these tools, you can provide Google Ads with an accurate list of all your product data, including title, SKU, image, price, and availability. Using that information, they can determine what types of search queries to display your products at the top of search results.

Video Ads throughout Spokane

You can run video ads on Facebook, YouTube, Instagram, and other social networking websites.

Using Google Ads, you can run YouTube Ads by creating a video ads campaign or performance max campaign.

It's necessary to have a working Facebook Ads account to run video ads on Facebook or Instagram.

Video is an excellent ad creative in terms of conversion opportunities. It's not unusual for us to use video ads for product launches, custom services, personal introductions, and more!

You should consider incorporating video ads into your paid advertising campaigns in Spokane if you have the budget to do so.

Free Paid Ads Calculators for Spokane, WA PPC Managers

As part of our commitment to managing Spokane paid advertising campaigns, our internet marketers worked with our web development team to build a few paid ads calculators that might interest you.

View More PPC Tools

Why Choose WebCitz to Manage Your Spokane, WA Paid Ads Strategies

We'd love to partner with your Spokane team on paid advertising! In addition to PPC ads management, we have internal teams focused on sales funnel development, social media marketing, and ad creative testing for Spokane. This is not true of all Spokane paid ads management companies, since most only have a single person handling all the tasks. You might not be testing campaign optimizations and innovative ideas often enough with those Spokane PPC companies to get the results you desire.

While researching paid ads companies for your Spokane company, there are many factors to consider. The paid ads strategies and tactics we suggest for your Spokane company are backed by more than 18 years of experience. As a lead generation firm, we often use similar PPC tactics.

In addition, you should choose us as your paid advertising agency because you are confident we can help your Spokane company grow.

Our Team

Our PPC professionals are a good option for numerous reasons:

  • We have been in business since 2004, which means we have more than 18 years of experience.
  • Our PPC advertising help us rank for keywords we don't yet rank organically for.
  • Our internal advertising team handles all Spokane website advertising packages, such as PPC management, sales funnel development, and ad creatives.
  • It is likely that one of our teammates will answer your call within a few rings if you call during normal business hours.

Let's discuss what our paid ads consultants can offer your Spokane company! While we often provide complete paid ads management services for small businesses in cities like Spokane, we are also able to augment the marketing departments of large corporations in Spokane and beyond.

Our team would appreciate the opportunity to be considered when your Spokane small business needs a paid ads marketing agency. We would be happy to talk to you about your follow-up questions via email or phone if you have any.

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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
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