From Google Ads to Facebook Ads, we've managed millions of dollars of PPC budgets. Let us help your Vancouver business with its paid ads.
Vancouver businesses and ecommerce sites can improve their PPC advertising services with the help of a results-driven paid ads management company with over 18 years of experience.
Our paid advertising managers can help your Vancouver business target relevant audiences and build brand awareness using Facebook advertising, Google campaigns, or even Bing ads. With these ad platforms, we can target prospects at any stage of the customer journey. From there, we can help you integrate solutions that bring clarity to ad attribution in a post iOS 14.5 environment, allowing you to efficiently scale your ad campaigns.
As a comprehensive paid advertising agency for Vancouver, we have onsite graphic design and video marketing teams ready to build out stunning creatives that provide the right hook and build upon your story.
We even offer Facebook Ads and Google Ads management plans for nearby businesses in Minnehaha, WA, Salmon Creek, WA, Portland, OR, Cedar Mill, OR, and Cedar Hills, OR.
PPC Management consists of creating and optimizing paid advertisement services in Vancouver. However, that is an incredibly simple explanation, so let's dig a little deeper.
To provide expert PPC ads management, a paid advertising agency for Vancouver should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid advertising for a localized Vancouver business is much different from how you'd handle it for an ecommerce brand.
For example, local Vancouver service providers are often only interested in qualified leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.
Alternatively, ecommerce brands tend to be interested in online sales. This can be accomplished through PPC advertising that increases traffic to an optimized product page or category page. You might even want to include Google Shopping Campaigns in some cases. Our sales funnels have also helped us to sell subscriptions, products, and services.
The next step in Vancouver paid ads management is understanding the metrics that will be used to optimize and scale. For paid advertising to be effective, most Vancouver paid ad firms will implement email collection strategies, such as squeeze pages or lead magnets. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.
Your Vancouver small business should use a variety of advertising plans and marketing tools to be successful with paid advertising. Pay-per-click campaigns in Vancouver should include tactics like:
In addition to managing Vancouver-area PPC campaigns, our team also offers Auburn, Bellevue, Bellingham, Everett, Kennewick, Kent, Kirkland, Redmond, Renton, Seattle, Spokane, Tacoma, small businesses and large corporations a premium PPC ads management service.
The price of our paid ads management services is based on the amount of time you want us to dedicate to your campaigns each month. Listed below you will find our starting price for PPC ads management, but we can discuss an increased budget if you have a higher ad spend or service requirements.
One of the most obvious benefits of Vancouver paid ads is the quick increase in traffic it provides.
The quality of your ads, landing pages, and business model will determine whether or not that traffic increase results in higher conversions.
Starting slowly is the first recommendation we give to Vancouver small businesses interested in paid advertising.
Before diving into PPC advertising or scaling your ad campaigns, make sure you have realistic goals, a working sales funnel, and the ability to gather actionable data.
If you run into trouble getting the conversions you were expecting, don't blame Facebook or Google. The issue is often in the ad creatives, campaign settings, or sales process.
Vancouver small businesses can benefit greatly from the addition of paid ads to their digital marketing game plan when everything comes together. Remember, more traffic doesn't always mean more conversions!
Our team of paid ads experts is knowledgeable about the latest paid ads trends in Vancouver. Drive traffic and conversions to your Vancouver digital assets with our experience across dozens of industries.
In the context of PPC advertising, you'll find keyword research mostly relates to search network campaigns on the Google Ads and Bing Ads platforms. After all, search ads only show up based on what is searched on Google or Bing.
For example, a person looking for a roofing company in Vancouver might search "Vancouver Roofer" on a search engine. Targeting that exact phrase wouldn't require in-depth keyword research for that Vancouver roofing company's paid ads manager.
What if, however, that exact match keyword wasn't producing enough search volume and the Vancouver roofing company wanted to increase their traffic and conversions? The solution would require keyword research.
After discussing options, the next step might involve the paid advertising manager talking with the Vancouver roofing company what services they want to target more often and where. A broader keyword targeting tactic than exact matches might also be necessary.
For instance, the Washington PPC manager might discover high search volume for "Minnehaha, WA roofing companies" or even "Vancouver roof repair." The first phrase targets a location nearby Vancouver that might still be within the company's service area. In the second phrase, a slightly different service is being targeted, which might result in a more lucrative replacement project if extensive repairs need to be made.
Negative keyword lists can also benefit from keyword research. You can use them to prevent your paid ads from showing up in search queries that you know are not likely to result in a lead or sale.
For example, someone searching for "free roof repair companies" or "how to advertise to roofing contractors" isn't likely to purchase a roof replacement service. However, they might see your paid advertising if you are using broad keyword targeting without any negative keywords like "free" or "advertise".
As you can see, no matter how obvious your keyword research needs might be at the start of building out your campaign, they become more complicated as you begin to scale your ads and reduce wasted ad spend.
Audience research is often mentioned as part of scaling social media ads on Facebook and Instagram in Vancouver paid advertising campaigns. There are options within Google Ads and Bing Ads for audience targeting as well though.
We'll review some audience research and targeting history within Facebook Ads.
Vancouver paid ads managers used Facebook's custom audiences extensively in the past. After all, one of the most attractive features of the Facebook Ads platform was the data it collected on its users, which Vancouver advertisers lined up to exploit.
A number of factors, including data privacy and machine learning, have had an impact on custom audiences over time.
In the iOS 14.5 upgrade, Apple included a pop-up message that allowed users to opt out of tracking for personalized ads. As a result, Facebook had difficulty tracking mobile device behavior. Even ad attribution reporting was affected.
Then came improvements to their machine learning algorithms, which greatly diminished the need for custom audiences and lookalike audiences for most Vancouver ad firms. Their algorithm has become so good at understanding your ideal audience that you typically do more harm than good by choosing your own interest-based targeting.
While there will still be plenty of Vancouver paid ads companies relying on custom audiences, the trend is moving toward broad targeting. You can see it for yourself. Every few months Facebook rolls out updates that gradually remove lesser-used interest-based targeting options. They even keep changing out "Advantage Detailed Targeting" is pushed in the ad set creation.
Interested in another take on audience targeting? Social Media Examiner's blog article does a good job of explaining recent edits.
This isn't to say audience research and targeting is going away. The targeting options within Vancouver ad campaigns will likely always be manageable to boost performance.
The quality of your landing page will be a big factor in the success of your Vancouver PPC advertising campaigns.
We begin by examining the landing pages on any paid advertising campaign in Vancouver to make sure they follow best practices. Our review takes into account the following factors:
Quality landing pages are the result of many factors.
Until you have a landing page that follows best practices, don't spend money on Vancouver paid ads.
Ideally, you should never consider your landing page to be finished. For continuous improvement, run A/B testing every few months.
You might consider building out one or more sales funnels instead of a landing page. Our lead generation, email marketing, and even online purchases are heavily dependent upon sales funnels.
For example, we have a client that promotes an online fitness challenge that you could even join from Vancouver. While managing their digital advertising we built multiple sales funnels within Click Funnels. Here are some of the funnels we made:
The types of funnels available to your Vancouver organization aren't limited to these. Just keep in mind these can be incredibly helpful for gauging interest in a product or service, building out an email subscriber base, and selling a product or service online.
Make sure you take your time when implementing a funnel. Doing this type of work yourself can take weeks of training, whether you learn it at home by yourself or at a technical school in Vancouver. It can take years of experience to master funnels, however. You can save yourself some time by looking for a PPC management firm, like WebCitz, to handle the heavy lifting!
Having a clear understanding of your conversion rate is critical to making informed advertising decisions. The average conversion rate is between 1-3%, but that varies greatly between industries, products, and services throughout Vancouver.
Let's run through a basic scenario to help illustrate the impact of conversion rates.
For most Vancouver businesses, this return on ad spend wouldn't be acceptable unless the margins were great.
To improve the situation, you hire a paid advertising firm to modify your campaign settings, ad creatives, and landing page experience.
Let's assume those improvements bring your conversion rate up from 1% to 2%. That means for every 100 visits to your website you now sell 2 sweatshirts. This is twice the return on ad spend! You might be profitable now selling those sweatshirts.
Understanding your conversion rate, and knowing how to improve it, can be crucial to the management of your Vancouver paid advertising.
This is potentially one of the most important aspects of a Facebook Ads account.
When you run Facebook Ads or Instagram Ads in Vancouver, you are mostly targeting a cold audience that is more interested in quickly scrolling by advertisements in favor of seeing what their friends and family are up to online.
You should develop an understanding of how to capture someone's attention in a split second.
To do this, you need to build out awesome ad creatives that make someone stop for a second and say to themselves, "wait a second, what...?"
This doesn't happen by running the same ad creative over and over and over again. Even if it is a great ad, it will eventually become stale. You should change things up frequently, even if you are just targeting people in Vancouver.
If you don't change out your ad creatives and test new ideas, you'll suffer from what is called "ad fatigue." This is the state in which your target audience (in Vancouver and beyond) has already seen your ad so many times that they instinctively scroll by it without ever interacting with your brand.
Don't be caught in this situation. You should understand when to pause an ad because it isn't performing as well as it once did. You should understand when to test new ideas, especially if you are emotionally attached to an ad that you spent a lot of time making.
This is one of the benefits of working with a PPC ads management firm that helps Vancouver businesses, since we are proponents of testing new ad creatives regularly.
Knowing your ad attribution is important. If you don't know what ad attribution is, it is the process of determining which advertisement resulted in the conversion you experienced on your Vancouver website or funnel.
You might be suffering from ad attribution issues and not even know it.
Do you rely on Facebook Ads or Google Ads to tell you which campaigns, ad sets, and ads are performing the best?
If so, you are relying on incomplete data to form critical decisions about when to turn off or scale an ad.
For Vancouver ecommerce businesses running on Shopify, we recommend you look at ad attribution companies like Triple Whale or Northbeam to get a much clearer picture of your ad attribution.
For Vancouver content-based websites, or ecommerce websites in platforms other than Shopify, check out ad attribution companies like Wicked Reports or Hyros to get a better idea for how well each of your PPC advertising campaigns are doing.
In Vancouver, there are many ways to run paid ads. Vancouver has a variety of business industries that use paid advertising. Let's take a look at some of the most common ones.
You can use nearly any advertising platform to run local ads for your Vancouver business. Depending on the nature of your local Vancouver business, you may find better success in one platform versus another. It is important to try out every available option to see which works best for your needs. Here are a few options for localized advertising.
From Google, you'll have two options.
The first is to run traditional Google Ads, potentially using their newer campaign type of Performance Max. The Google algorithm finds the best combination of headlines, images, videos, and service locations to bring you local customers using this type of dynamic ad campaign. Performance Max campaigns are used frequently by accounting, legal, dental, and medical professionals in Vancouver. Even local stores use this campaign type.
The second option from Google, if you are in a qualifying business industry, is to check out their Local Service Ads. Using Local Service Ads, you get charged a flat fee for each lead the platform generates. Home service contractors in Vancouver, such as plumbers, electricians, roofers, and heating installers, frequently use Google Local Service Ads.
Facebook Ads can also be used to target people in Vancouver. The process is a little simpler since it just requires setting up a campaign with ad sets with geographic restrictions to specific ZIP codes in Vancouver. We often rely on local Facebook Ads for all types of Vancouver organization industries.
Pretty much any online ad you see on a social media network website is going to qualify as a social media ad.
It's important to keep the ad creatives fresh when running social media ads. The performance of your campaign will gradually decline if you do not rotate your ad creatives every couple of weeks. For higher spending ad campaigns, you might need to look at weekly ad creative changes.
One of the best things about social media marketing is that you can target audiences who aren't yet aware of your product or service. It's quite the opposite when you run search engine advertising since you only get to show them when someone searches for what you offer in Vancouver.
That benefit can also be a curse though, since conversion rates are often lower when people aren't closer in the revenue funnel of making an immediate purchase.
You'll want to invest in search engine ads if you know people are searching online for the products you offer.
Some people refer to this as Vancouver Search Engine Marketing, or SEM. There are different ways to explain search engine advertising, which are advertisements displayed on search engines' search results pages.
If you've been running search engine marketing on Google for a while and have been successful at it, we suggest considering copying the campaigns over to the Bing Ads platform. As of an October 2022 study from StatCounter, about 3.57% of online users rely on Bing for their primary search engine.
There are display ads on message boards, chat rooms, game lounges, news websites (sometimes even local Vancouver news stations), gossip websites, and more.
Bing Ads and Google Ads both offer these.
To get started with display ads, you just need a set of ad creatives in different image sizes. Both ad platforms have algorithms that help you boost results from your ad spend if you have an understanding of your target audience.
Not everyone is going to convert during their first experience with your Vancouver website, landing page, or sales funnel.
To help people return to your website after they've thought through various options, retargeting ads are almost always recommended.
You can run retargeting ads on Google Ads, Bing Ads, Facebook Ads, and many other platforms.
It was Google Shopping Campaigns that popularized this form of search advertising.
To get started with Google Shopping, you just need an ecommerce website, a product feed (CSV or TXT), a Google Merchant Center account, and a Google Ads account for your Vancouver storefront.
With these tools in place, you'll be able to provide Google Ads an updated list of all your accurate product data, including the title, SKU, image, price, and availability. From there, they will be able to find the right types of search queries to display your products at the top of the search results page.
Social networking websites such as Facebook, YouTube, and Instagram allow you to advertise with video.
If you are interested in running YouTube Ads, you'll just need to set up a video ads campaign in Google Ads.
Facebook Ads is required if you want to run video ads on Facebook or Instagram.
Video is an excellent ad creative in terms of conversion opportunities. We frequently use video ads to showcase product launches, custom services, personal introductions, and more!
You should consider incorporating video ads into your paid ads campaigns in Vancouver if you have the budget to do so.
As part of our commitment to managing Vancouver PPC advertising campaigns, our digital advertisers worked with our web development team to build a few PPC calculators that might interest you.
We'd love to partner with your Vancouver team on paid advertising! In addition to PPC management, we have internal teams focused on sales funnel development, social media advertising, and ad creative testing for Vancouver. Vancouver PPC management companies don't all operate this way, since most only have one person in charge of everything. For those Vancouver PPC agencies, campaign optimizations and innovative ideas might not be tested often enough to bring about the results you need.
There are many factors to consider when researching paid advertising agencies for your Vancouver small business. With more than 18 years of experience, you know you can trust the paid ads strategies and tactics we suggest for your Vancouver organization. Many of these are the same PPC tactics we use to increase leads for our agency.
In addition, you should choose us as your paid advertising firm because you are confident we can help your Vancouver company grow.
Here are a few reasons we suggest considering our PPC specialists:
Get in touch with our paid ads experts to discuss what we can do for you in Vancouver! Vancouver companies often hire us for PPC advertising management services, but larger corporations can also hire us to augment their marketing departments.
We hope you consider our company when looking for a paid ads agency for you Vancouver small business. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our PPC agency.