Auto Dealer SEO Services

Pricing for Car Dealership SEO Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your marketing budget to devote to search engine optimization. While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization campaign.

Types of SEO Campaigns for Car Dealerships

Auto Dealers benefit from our experience with ecommerce, local, local, and franchise SEO campaigns. When we take on your online marketing, we'll put together an effective search engine optimization service for your car dealership.

Local Search Engine Optimization Campaigns for Auto Dealers

The most common type of SEO campaign we advertise for auto dealers is our nearby SEO. This is the service of helping a local area auto dealer show up higher in search engine results.

For example, auto dealers in Chicago would want more visibility in organic search results for "Chicago auto dealers." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink strength, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your car dealership would show up higher in Google Maps if you did these types of SEO improvements.

It's not uncommon for local search engine optimization services for auto dealers to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Auto Dealers

For big SEO projects, we've got enterprise-level search engine optimization. You'll be searching for enterprise SEO if you need to deploy an intricate SEO plan for your search marketing service.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective search engine optimization strategy. In an enterprise SEO campaign, your car dealership can expect to see a serious amount of effort put forth from our team to audit your entire site and past search engine optimization efforts, build out a content marketing strategy, then move into off-page, technical, and on-page SEO campaigns.

The recommended budget of enterprise SEO for auto dealers usually starts at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Auto Dealers

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your car dealership locations.

In this case, we do all the nearby SEO campaigns described above, but for each location of your franchise. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The average multi location SEO plan for car dealerships costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Auto Dealers

Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce search engine optimization is a vital part of any online search marketing service for ecommerce businesses.

If you are searching for a top search engine optimization agency for your car dealership to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Auto Dealers should work with our search engine optimization firm that has onsite ecommerce developers and search engine optimization consultants. Both departments can work together to offer efficient technical, on-page, and off-page SEO plans. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.

The budgets of e-commerce SEO plans for auto dealers are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Preferred Website Platforms for Auto Dealer SEO

We're a proficient SEO firm serving car dealerships. Our team includes web developers and PPC experts who work alongside our search engine optimization team. This provides our SEO agency a competitive advantage when performing search engine marketing for auto dealers within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Auto Dealers

WordPress is the most popular CMS platform we've seen for auto dealers.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo glitches, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.

WooCommerce SEO for Auto Dealers

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

We often help car dealerships with search engine optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Auto Dealers

Many smaller startups and ecommerce ventures use Shopify.

Car dealerships on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme problems, fixing broken links, and more! Learn more about our Shopify SEO options.

When talking to search engine optimization companies targeting car dealerships, make sure to ask if they have in-house website developers, or if technical SEO plans must get outsourced to other firms.

SEO Tips for Auto Dealers

Here are some SEO tips that are specifically tailored for car dealerships, used car dealerships, luxury car dealerships, sports car dealerships, electric car dealerships, commercial vehicle dealerships, RV dealerships, farm equipment dealerships, online car dealerships, auto auction houses, and auto dealers. We've grouped them into technical, on-page, and off-page suggestions.

Technical SEO Tips for Auto Dealers

• Ensure that your auto dealer website has a responsive design that works well on both desktop and mobile devices.
• Check your auto dealer website's speed using a tool like Google PageSpeed Insights and make necessary optimizations.
• Use HTTPS encryption to secure your auto dealer website. Most hosting companies offer free SSL certificates that you can use.
• Create a sitemap for your website and submit it to Google Search Console to help search engines crawl and index your website better.
• Implement local business schema markup to help search engines understand the content on your website better.
• Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs on your auto dealer website.
• Regularly monitor your website's crawl errors and fix them promptly.

On-Page SEO Tips for Auto Dealers

• Include relevant auto dealership-related keywords in your auto dealer website's page titles and meta descriptions.
• Optimize the headings and subheadings on your auto dealer website with relevant target keywords.
• Use auto dealership-related target keywords in image alt tags to provide context for your website's images.
• Create high-quality, original auto dealership-related content that targets your audience's search intent.
• Use internal linking to help search engines understand the structure and hierarchy of your website.
• Use descriptive URLs that contain relevant auto dealership-related keywords on your website.
• Display customer reviews and testimonials prominently on your auto dealer website to build trust and credibility.
• Scan your auto dealer website for broken links and fix them immediately.

Off-Page SEO Tips for Auto Dealers

• Build high-quality backlinks from relevant auto dealership-related websites, such as auto review blogs or auto directories.
• Create and maintain a strong presence on social media to engage with customers and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business and other relevant review sites.
• Collaborate with other local businesses to cross-promote services and build backlinks.
• Participate in local business directories and citation sites that are relevant to auto dealers to increase your website's visibility.
• Create informative and shareable content related to auto industry or car-buying topics that your customers would find interesting.
• Use video marketing to showcase your auto dealership and build engagement with customers. Make sure to optimize the video content with relevant auto dealership-related keywords.
• Monitor your auto dealership's online reputation and respond promptly to customer feedback and reviews.

Popular Keywords for Auto Dealer SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your auto dealership? We've got you covered!

Before starting an SEO service for an auto dealer, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of vehicles you sell. Maybe you specialize in luxury cars or trucks, or perhaps you have a wide range of new and used cars.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Auto Dealerships

• New cars [city/area]
• Used cars [city/area]
• Luxury cars [city/area]
• Trucks [city/area]
• SUVs [city/area]
• Hybrid cars [city/area]
• Electric cars [city/area]
• Sports cars [city/area]
• Car financing [city/area]
• Car leasing [city/area]
• Car trade-in [city/area]
• Car maintenance [city/area]
• Car parts [city/area]
• Car service [city/area]
• Car accessories [city/area]
• Auto detailing [city/area]

Pro Tip #1: Auto dealers often target keywords related to the types of vehicles they sell and their location. This helps you attract local customers who are searching for cars nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "used luxury cars for sale in Los Angeles" may be easier to rank for than just "luxury cars for sale".