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Boutique SEO Services

SEO Tips for Boutiques

We provide boutiques a complete search engine optimization guide to help increase organic traffic and reduce their paid advertising spend.

220+ SEO Campaigns Completed
SEO Campaigns Completed
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Founded 19+ Years Ago
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Search Engine Optimization Firm for Boutiques

We have more than 19 years of experience providing expert search engine optimization services!

In this time, we've offered boutiques and other industries a wide range of search engine optimization plans, including franchise, enterprise, ecommerce, and local campaign types.

The way we go about our boutique SEO plans includes a mixture of off-page, technical, and on-page search engine optimization strategies. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website rankings on search engine result pages (SERPs).

If your boutique could benefit from an increased position in searches, read on and start saving money on paid ads!

How to Rank Boutique Websites on Google

Here are some SEO strategies that are specifically tailored for fashion boutiques, jewelry boutiques, home decor boutiques, gift boutiques, vintage boutiques, artisanal food boutiques, artisanal crafts boutiques, pet boutiques, eco-friendly boutiques, children's boutiques, pop-up boutiques, and other boutique stores.

We've grouped them into technical, on-page, and off-page suggestions.

1.) Technical SEO Tips for Boutique Stores

Technical SEO refers to optimizing your boutique website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure that your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Check your website's speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption to secure your boutique store website. Most hosting companies offer free SSL certificates that you can use.
  • Create an XML sitemap for your boutique store website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
  • Implement local business schema markup to help search engines understand the content on your website.
  • Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your boutique store website.
  • Regularly monitor your boutique store website's crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

David WMelanie PJake FHope KAshton HCorey G

2.) On-Page SEO Tips for Boutique Stores

On-page SEO involves optimizing each page of your boutique website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, original content related to your boutique store that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Include relevant keywords related to your store in your website's page titles and meta descriptions.
  • Optimize the headings and subheadings on your boutique store website with relevant target keywords.
  • Use boutique store-related target keywords in image alt tags to provide context for your website's images.
  • Use internal linking to help search engines understand the structure and hierarchy of your boutique website.
  • Use descriptive URLs that contain relevant boutique store-related keywords on your website.
  • Display customer reviews and testimonials prominently on your boutique website to build trust and credibility.
  • Scan your store website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

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3.) Off-Page SEO Tips for Boutique Stores

Off-page SEO involves all the actions taken outside of your boutique website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build quality backlinks from relevant websites, such as fashion blogs or local directories.
  • Create and maintain a strong presence on social media to engage with customers and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business and other relevant review sites.
  • Collaborate with other local businesses to cross-promote services and build backlinks.
  • Create listings in local directories and citation sites to increase your boutique website's visibility.
  • Create shareable and informative content related to your boutique store, such as fashion trends, styling tips, or outfit ideas.
  • Make videos to showcase your store's unique products and style and build engagement with customers. Be sure to optimize the video content with relevant boutique store-related keywords.
  • Monitor your boutique store's online reputation and respond promptly to customer feedback and reviews. You should respond to negative reviews, too - not just positive ones.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Boutique SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your boutique? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a boutique, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of products you'd like to promote. Maybe you specialize in women's clothing or accessories, or perhaps you offer a unique collection of home goods or gifts.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Boutiques

  • Boutique clothing [city/area]
  • Women's boutique [city/area]
  • Men's boutique [city/area]
  • Jewelry boutique [city/area]
  • Shoe boutique [city/area]
  • Accessory boutique [city/area]
  • Home decor boutique [city/area]
  • Gift boutique [city/area]
  • Boutique dresses [city/area]
  • Boutique tops [city/area]
  • Boutique skirts [city/area]
  • Boutique pants [city/area]
  • Boutique accessories [city/area]
  • Boutique jewelry [city/area]
  • Local boutique
  • Online boutique [city/area]

Keyword Tip #1: Boutiques often target keywords related to their products and location. This helps you attract local customers who are searching for unique boutique items nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "handmade jewelry boutique in Austin" may be easier to rank for than just "jewelry boutique".

SEO for Boutiques

Pricing for Boutique SEO Services

Our managed SEO services are priced according to the amount of time you can dedicate to SEO within your digital marketing budget.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with companies who have substantially larger budgets.

To obtain an estimate for the cost of your SEO campaign, please utilize the pricing calculator provided below.

Boutique SEO Cost Calculator

Answer a few simple questions about your needs and our Boutique SEO cost calculator will show you how affordable our Boutique SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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