We provide boutiques a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We have more than 18 years of experience providing professional SEO services! In this time, we've offered boutiques a wide range of SEO campaigns, including local, enterprise, franchise, and ecommerce.
The way we go about our boutique SEO services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, BigCommerce, Shopify, or Laravel website placements on search engine result pages (SERPs).
When starting any boutique SEO campaign, you need to figure out what your goals are and how you're going to measure your success.
That isn't to say adjustments can't be made to your boutique SEO campaign though. If and when we find that a certain SEO tactic is getting you more website traffic for your boutique, we'll probably adjust the plan to take advantage of that.
If your boutique could benefit from an increased position in search engines, read on!
We have experience offering local, enterprise, franchise and ecommerce SEO services for boutiques, one of which should be helpful to your boutiques. If you choose us for your digital marketing, we'll build out a professional SEO strategy for your boutiques.
The most common type of SEO campaign we advertise for boutiques is our local search engine optimization. This is the service of helping a local boutique show up higher in search engine results.
For example, boutiques in Chicago would want to show up higher in organic search results for "Chicago boutiques." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing on-page optimizations, doing LSI phrasing keyword research, fixing your backlink profile, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. These types of SEO improvements would help your boutique show up higher in Google Maps.
It's not uncommon for local SEO campaigns for boutiques to cost $800 or more a month.
We also offer enterprise-level search engine optimization for large SEO projects, which involves a much more robust SEO strategy than ranking a location-based business.
Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your SEO efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. In an enterprise SEO campaign, your boutique can expect to see a serious amount of effort put forth from our team to audit your entire website and past SEO efforts, build out a content marketing strategy, then move into technical, on-page and off-page SEO services.
The budgets of enterprise SEO campaigns for boutiques typically start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your boutique locations.
In this case, we do all the local SEO services described above, but for each location of your franchise. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The average franchise SEO campaign for boutiques costs $2,000 or more each month.
Helping improve your placements for the products and services your storefront sells online is one of our specialties. In fact, ecommerce SEO is a vital part of any online search marketing campaign for ecommerce businesses.
If you are searching for a top SEO agency for your boutique to help rank your ecommerce products online, look no further! Whether it's WooCommerce, Shopify, or BigCommerce, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your boutique is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.
The average costs of ecommerce SEO campaigns for boutiques is often $1,600 or more each month.
Our SEO company groups its boutique SEO services into three categories: technical, onsite, and offsite search engine optimization.
Most boutiques are aware of technical SEO. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. Our in-house web developers for boutiques can help fix any technical SEO problem in WordPress, Shopify, BigCommerce, or Laravel.
We often find boutiques hate performing onsite SEO themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation! We have a talented in-house team of SEO content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search engines. We'll also help boutiques with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
We often find boutiques have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile. We help boutiques perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for boutiques for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!
As an award-winning SEO agency helping boutiques, we have in-house web developers who work in tandem with our SEO team. This provides our SEO company a competitive advantage when performing search engine marketing for boutiques within some of the most used platforms on the internet, including WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
The most popular CMS platform we've seen used by boutiques is WordPress. We're often hired to optimize the Yoast SEO settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress SEO campaigns.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We often help boutiques with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
This is often the most popular ecommerce platform for smaller ecommerce ventures and startups. We often help boutiques on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our SEO for Shopify services.
BigCommerce is one of our favorite platforms for boutique ecommerce SEO projects, mainly due to its extensive API in comparison to Shopify. We have a lot of experience building out enterprise SEO campaigns within BigCommerce, in addition to some rather complex headless functionality. When it comes to technical BigCommerce SEO campaigns, we'll have you covered!
There aren't many Laravel websites around, but when we see one, our web development team and Laravel SEO team is eager to help. We've been working within the Laravel platform for many years, building out complex functionality for web and mobile applications. If your boutique uses Laravel, our team can help you improve various SEO aspects of Laravel, including how the routing and blade templates impact your search engine optimization.
When talking to search engine optimization agencies targeting boutiques, make sure to ask if they have in-house web developers, or if technical SEO services must get outsourced to other agencies.
Before starting an internet marketing campaign for your boutique, it is important to determine where you are currently at for placements and what issues exist on your website.
Having that information readily available will help us deliver on your boutique search engine optimization campaign.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. In addition, we can get a good idea of your backlink profile through that tool and others, but often a manual review of them is needed for a full understanding.
This information will be helpful when determining the SEO goals for your boutique in the first few months of the SEO campaign.
We must work with you to set expectations for the search engine optimization service for your boutique.
For starters, it isn't advisable to begin boutique SEO with the hopes of massive search ranking or search traffic improvements within the first few months. Instead, you should view SEO for your boutique to be a long-term service, which will likely be necessary for years to come.
That isn't a biased opinion from a search engine optimization company helping boutiques. That is simply the reality of boutique search engine optimization. If your boutique website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Instead, it is that Google has reviewed your entire boutique website presence, your specific landing pages, your backlink profile, your SEO strategy, and the history of your website when determining your placement. Boutique SEO isn't something you can do for a couple months before stopping. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
In addition to that, it is important you understand how to gauge success in the early months of an SEO campaign. You shouldn't be looking at Google Analytics to see traffic improvements from your boutique SEO work, at least not at first. Why? Because SEO often starts by getting better placements in search results before you can get more traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. When you get to the first page of search results for all boutiques in your target market, you'll start to see measurable traffic improvements in Google Analytics.
It is important to understand we may need to adjust the strategy and tactics applied to your boutique SEO service.
As work progresses, we may discover successes in areas that weren't expected. Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
If your boutique isn't getting good ROI from the current SEO tactics, we'll communicate our findings and alter our SEO strategy.
Throughout the entire boutique SEO process, you should feel like you are part of our search marketing firm.
There are many reasons to choose our internet marketing agency for your boutique SEO service, including:
You are in complete control of your Boutique SEO budget. Answer a few simple questions about your business and our Boutique SEO cost calculator will show you how affordable our Boutique SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Boutique SEO campaign. This Boutique SEO calculator helps you understand the factors involved in calculating an estimate for your Boutique SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.