Having trouble finding your products online? We can help you devise an SEO strategy to improve the rankings of your products and product categories in search engines.
Organic search traffic is an essential part of all online businesses, and ecommerce websites are no exception. Without ecommerce SEO experts, your product pages may not rank highly on search engine rankings, and people will not be able to find your products due to poor product page optimization.
Search engine optimization (SEO), particularly ecommerce SEO, is arguably one of the most important aspects of SEO strategies to all successful online stores. If you or your current marketing agency are not performing essential ecommerce SEO activities like technical SEO, link building, regularly monitoring site speed and conducting targeted keyword research, you're ecommerce business is likely losing precious website traffic to other ecommerce businesses with more devoted ecommerce SEO agencies.
With our ecommerce SEO services, performed by our award-winning marketing team, your ecommerce website can rank higher in search results for the keywords your target audience uses to find your products. By creating a custom ecommerce SEO strategy to target more critical keywords, the more qualified customers will click on your products, and in turn, you'll see an increase in conversions and revenue. Start growing your ecommerce business with WebCitz's ecommerce SEO services today!
Search Engine Optimization (SEO), is the process of optimizing a website to achieve the best search engine ranking on a search engine results pages (SERPs) over a long period. In a nutshell, search engine optimization for ecommerce websites comprises well thought schema markup, accurate meta details, targeted keyword research, crawler accessibility, compelling & share-worthy content, and most importantly, making sure that your website offers a fantastic user experience.
Ecommerce SEO is taking those principles and applying them to ecommerce websites. Ecommerce SEO is a process of improving the online visibility and search engine rankings of an ecommerce website. Our ecommerce SEO services always aim for the highest placement possible, as the higher the placement, the more likely people will find the site organically.
The purpose of ecommerce SEO is to boost a website's online visibility and web traffic levels by optimizing it for Google search. Several SEO strategies and tactics are used in SEO to combat the constant updates and evolutions that Google makes to its algorithms. However, the primary goal remains the same: to make more sales & get more leads by improving the visibility of a website in Google search results.
There are many techniques, some of which are technical SEO solutions that can be deployed to help improve ecommerce SEO. Some of those ecommerce SEO strategies include optimizing the content of your ecommerce website and monitoring your ecommerce website's site speed which will improve the overall user experience. Some off site SEO tecniques like building backlinks can make a huge difference in your overall search engine optimization. Our ecommerce marketing agency has found that these techniques help greatly when trying to make an ecommerce website rank higher in search engine results pages (SERPs).
Even though SEO basics can seem simple, ecommerce SEO is a complex field with bottomless depth that continuously changes. The ecommerce SEO experts at our ecommerce SEO company must constantly be learning to stay on top of Google's endless updates to their algorithms. To summarize, ecommerce SEO services is the art of optimizing a website to improve its search engine rankings so that the ecommerce business can benefit from better online visibility and more organic traffic which will ultimately lead to more sales & better quality leads.
Whether you're just at the foothills of your ecommerce SEO journey, or you need a sherpa to help guide you over the next peak, our SEO experts here at our ecommerce marketing agency can design a custom an ecommerce SEO strategy that's just right for your ecommerce business. Contact WebCitz today to get your free ecommerce SEO consultation.
You are in complete control of your Ecommerce SEO budget. Answer a few simple questions about your needs and our Ecommerce SEO cost calculator will show you how affordable our Ecommerce SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
The biggest reason to invest your time & money into ecommerce SEO is so your ecommerce business can get more organic traffic. When you or your digital strategists have conducted search engine optimization on your ecommerce website, your search engine rankings should gradually increase over your competition. This means more people will see and click through your site.
Another reason why you would want to implement ecommerce SEO into your website is that it can make your site more user-friendly. This is because when your website is optimized, your site speed and be easier to navigate. This means that visitors to your site will have a better experience, which could lead to them spending more time on your site, leaving good reviews & sharing your site, and even returning in the future.
Digital marketing & SEO agencies that specialize in ecommerce SEO can also help give ecommerce sites higher search engine rankings. As alluded to up above, this will give these ecommerce sites more organic website traffic. Our ecommerce SEO clients have told our ecommerce SEO experts that these efforts have substantially increased their online sales & quality web leads.
Ecommerce SEO companies from around the world can attest to the fact that ecommerce SEO will help provide a new level of credibility and trust among your customers. This will show them that you are a credible ecommerce business when your website appears near the top of the search results. People will be more likely to do business with you as a result of your digital marketing efforts.
Ecommerce SEO, whether done alone or through a marketing agency that specializes in ecommerce SEO services, technical SEO, & SEO solutions, can also help your ecommerce business save a significant amount of money. Google & Bing will send you more organic traffic if your website undergoes search engine optimization. After your website starts to surface towards the top of SERPs, you may find that you won't need to spend so much money on your digital marketing agency to perform as many advertising activities.
Perhaps the best thing that an ecommerce SEO agency can do for ecommerce businesses is by making them more money! Ecommerce businesses from all industries will have more opportunities to sell their products or services when you get more website traffic. Allowing you to make more money! Now, who doesn't want that?
One interesting fact that even the best ecommerce SEO companies like to talk about is that through search engine optimization efforts your ecommerce sales can increase to an average of 15 percent. This means that 15 percent of all leads will purchase what you're selling. Ecommerce SEO is known in the digital marketing world to be a reliable and long-term source of revenue for any ecommerce business. Our ecommerce SEO company wants the owners of all ecommerce websites who want to begin down the road of ecommerce SEO that it is imperative to understand that ecommerce SEO is an on-going process. Our ecommerce SEO agency also wants the owners of these ecommerce websites to know that ecommerce SEO is a slow and steady process. Anyone looking to begin ecommerce SEO should know that they will be in it for the long haul as the ecommerce SEO results don't happen overnight. While 15 percent may seem on the low end, it’s still 8 times higher than many other digital marketing conversion rates that average around 1.7 percent. When you think of the investment you make year after year in traditional marketing, the discrepancy between the numbers becomes rather interesting.
This is why those who work in ecommerce marketing find that ecommerce SEO is a top choice for ecommerce sites on all ecommerce platforms. With the steady results of ecommerce SEO, your company can continue to improve with time. This means that your ecommerce business can continue to strive to achieve its long-term goals. The best part is that you don’t pay for each click or result from the efforts of ecommerce SEO as you would with PPC marketing. While PPC and ecommerce SEO work well together, but there are a few difference you should know.
For PPC, you pay for every click that people make on your ad. PPC is a great way to increase your visibility quickly. The downside is that it can be costly and none of the benefits remain after your PPC campaign is completed. Ask any digital marketing agency and they'll tell you that this differs from ecommerce SEO dramatically. Every ecommerce SEO brick that you lay down will stay there indefinitely. While it may take some time to lay enough bricks down to make your business stand tall, your business will eventually tower over the other businesses along the internet highway that neglected to invest in ecommerce SEO. Unlike PPC, which is great for shorter bursts of increased traffic, ecommerce SEO will continue to build upon itself and will draw more and more traffic with each new brick laid.
There are many benefits of ecommerce SEO! Let’s discuss some of those benefits:
Our digital strategists find that the most apparent benefit of ecommerce SEO is that it can increase the organic traffic to your ecommerce website. Conducting search engine optimization on your site can attract more visitors looking for the products or services you offer.
Organic traffic has always been a significant issue for ecommerce sites striving to increase ecommerce sales. By driving more traffic to your site, you'll be able to convert those visitors into sales.
Our SEO experts have found that ecommerce sites that improve conversion rates have increased profit and often gain the ability to reach their business goals faster. Getting more organic traffic is essential, but it's not worth anything if that traffic isn't converting into ecommerce sales, but that is where our ecommerce SEO agency will perform product page optimization to capitalize on that this search marketing. Our ecommerce SEO company will do its best to make sure your website has higher search engine rankings than your competitors so that you get the lion's share of new customers, which will help you close more sales.
Not only can ecommerce SEO increase the traffic to your website, but it can also improve your conversion rates for more ecommerce sales. Optimizing your site for Google & Bing makes it easier for your target customers to find what they are looking for. In addition, by making your site more user-friendly, you can encourage more visitors to stay on your site which will lead them to make more purchases.
Many of our ecommerce SEO clients who pay for our ecommerce SEO services experience increased R.O.I. and improved business growth as some of the main benefits when starting ecommerce SEO. Our ecommerce marketing agency has found that online stores that perform ecommerce SEO performs better and ranks higher in search results in organic search for everything between product titles, product descriptions, and product images than those that do not perform ecommerce SEO or subscribe to our ecommerce SEO services. This can improve conversion rates, which means more customers will purchase your products or services.
Improved R.O.I. means better business performance. You'll have a higher return on investment on your ecommerce SEO services cost when pursuing ecommerce SEO, allowing you to run your business more profitably while investing less time and money into creating content. If you get yourself an ecommerce SEO expert, you'll then be able to dedicate more resources to the other aspects of your online presence like your creating a custom strategy for your category pages, link building, product page optimization, and technical SEO.
One of the main purposes of ecommerce SEO is that it focuses on improving your online visibility to Google & Bing. By making your website more visible to Google & Bing, it’s easier for consumers to find your website. Our digital strategists have found that this helps you to appear higher on search pages, if you ignore implementing ecommerce SEO strategies into your ecommerce marketing, then you will not be ranking within the first page on sites like Google & Bing. The bottom line is, if you’re not driving valuable organic traffic to your website with search marketing, you won't be making nearly as many ecommerce sales as you could, which will lead to a downturn in your overall profits.
While business owners often build ecommerce sites to drive customers to their product or category pages, those product and category pages often don’t rank well due to their lack of authority and relevance for keywords. Working with an SEO company can increase the number of people who see your site and make purchases.
SEO experts & SEO agencies alike utilize ecommerce SEO when targeting and building an online audience for their ecommerce SEO clients. You can use keywords and other targeting techniques to reach the people who are most likely to be interested in your products or services.
Ecommerce SEO, especially the SEO solutions provided by SEO companies, can allow you to reach your potential customers in a more targeted manner. One of the top benefits of ecommerce SEO is that you can segment your audience by demographics, buying behavior, geography, and many other factors.
Ecommerce SEO is all about increasing sales and is arguably the most important benefit of higher search engine rankings. By improving your visibility and targeting via ecommerce marketing & implementing SEO strategies, you can increase the number of people visiting your site and making a purchase.
If a product is listed on popular sites like Amazon, retail stores, and other ecommerce websites, it will help increase sales as people can compare prices and purchase from these sites.
Many successful ecommerce businesses find that ecommerce SEO is an essential part of their SEO strategies. If you are an ecommerce business that's looking to gain an edge against your competition, then ecommerce SEO may be right for you. Investing in ecommerce SEO from a digital marketing agency that specializes in ecommerce SEO services can reap many benefits that will help your business grow steadily year after year.
Another great benefit of hiring an ecommerce marketing agency for your ecommerce SEO is that it can help you to lower your overall marketing costs. Optimizing your site via search engine optimization allows you to reach your target customers without spending money on paid advertising. Over time, paid marketing and SEO via advertisers will save you a lot of money.
If you are not already using ecommerce SEO in your SEO strategies, now is the right time to start. By taking advantage of the benefits that ecommerce SEO can offer, you can improve your online reach & visibility, attract more visitors, and boost your sales.
Are you looking to improve your website's visibility in search engines? Learn how our ecommerce SEO services can utilize search engine optimization to improve your search marketing.
The search marketing term "SEO" refers to the process of improving a website's search engine rankings on search engine results pages (SERPs). Our SEO company can do SEO on both on-page and off-page factors, and we'll discuss these SEO solutions in more detail below.
On-page SEO deals with the factors on your website that affect your search engine rankings, such as your title tags, link building, meta descriptions, and content. Off-page SEO sometimes called off-site SEO deals with factors, not on your website, such as backlinks from other websites.
On-page and off-page SEO is essential for ecommerce businesses that want to improve their search engine rankings. However, off-site SEO is often more critical for hyper-competitive keywords.
Our ecommerce SEO experts recommend starting with our on-page SEO guide if you're new to SEO strategies. Once familiar with the basic SEO solutions, you can move on to our off-page SEO guide.
Most experienced ecommerce SEO agencies will recommend that you implement SEO strategies as part of your website design and development from the get-go. That way, you can ensure your site is built in a search engine-friendly manner. However, even if you didn't do that, you can still do many things to improve your website's SEO.
Here are essential tips on how to do SEO for your ecommerce website:
The first and most crucial SEO step is doing targeted keyword research. It would be best to determine what people are searching for about your business, products, or services. Don’t just assume you know what keywords your potential customers are searching for online. Our digital marketing agency often receives lists of keyword suggestions from clients that have no search volume, are incredibly broad, or are missing the mark entirely.
To get started with finding the best keywords, you can use a keyword research tools like Google AdWords Keyword Planner, Moz Keyword Explorer, or Ahrefs.
Before our ecommerce SEO experts make any changes to a website, we first do extensive targeted keyword research to identify the words and phrases you need to include in your content. By using keyword research tools or working with you to find the keywords you already know are successful, our ecommerce SEO agency will find out how you should describe your store or products to perform better in search engine rankings. Keyword identification is essential because it establishes an effective strategy for your ecommerce business.
The keywords you choose to utilize within your content and website should almost always pertain to your products or your store’s theme. If you’re investing in content marketing, you may create blog posts that pertain to your theme and help to support it. Keyword identification is a crucial part of any ecommerce SEO service as it establishes an effective strategy for your business.
This step is essential to an ecommerce SEO strategy and it’s a success. When you fail to optimize your website for these high-value keywords, it’s difficult for Google, Bing, and even users to see that your website is relevant to a search query. Partnering with a full-service digital marketing agency, like WebCitz, will offer SEO copywriting services. With our SEO team's expertise, we produce content that’s not only well-written but also matches your brand.
Your website's title and meta tags are essential elements of your on-page SEO. When someone visits your website, they see the title of your webpage at the top of their browser. It appears under the title of your page in search results as a brief description.
Optimize your website's title and meta tags and submit them to search engines. Your meta tags include information about the site, such as its name, URL, and description. The title tag consists of the site's main keywords so that Google & Bing can best pick it out in their searches.
Once you've done your keyword research, creating keyword-rich content is next on the agenda. That means incorporating your keywords into your website's content in a way that sounds natural and makes sense for your readers.
Our digital marketing agency has found that the best way to optimize your website is to use keywords relevant to your writing topics. Ensure your content strongly correlates with the keywords and your site's content.
As there are often many ecommerce websites trying to rank for similar topics. One way SEO agencies add SEO value to their clients' websites is to create original content for their online stores. This content can be anything from blogs, infographics, videos, press releases, & ebooks to even user-generated content. Content marketing can help you in two ways, the first is for you, or your SEO agency, to provide sites like Google & Bing even more content to crawl for keywords and phrases, and the second, to let your potential customers know that you are a trustworthy expert on a specific topic.
Many ecommerce SEO agencies have found that content marketing can increase a website’s conversion rates. With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance. For content marketing, a blog is one of the easiest choices. Blogs can have one post a month or multiple posts a day, ultimately what your blog looks like is up to you. You or your ecommerce SEO agency can write about anything your customers might find relevant, like trends in your industry or new products.
With a talented team of content creators, WebCitz builds high-performing content marketing strategies as a part of our ecommerce SEO services. What this content looks like is up to you. Our writers will work with you to come up with the best content for your website and implement it on your site. SEO for ecommerce can help your ecommerce website to rank as highly as possible.
When you upload images to your website, make sure that you or your ecommerce SEO agency optimizes them for SEO. To do this, give them descriptive file names and add keywords to the alternate text field.
Images can make or break your page as visitors will leave before they even see what you offer if you don't have the right photos on your website. This is why your website needs ideas that have a high quality and attractive design.
Social media is a powerful tool for ecommerce SEO. Nearly all ecommerce SEO experts see social media as an effective way to reach a wider audience and drive traffic to your website.
Social media has become a crucial part of every ecommerce SEO agency's digital marketing toolkit. Although social media outlets differ, they're all for one goal: spreading the word about your brand, product, or service. Our digital marketing agency has professional social media managers for companies who need assistance getting the attention of their audience.
One of the best ways our SEO agency has found to get links back to your website is to submit them to directories. There are several directories out there that are specifically targeted at ecommerce businesses and ecommerce websites. You can find a list of them on directories.net or by asking your ecommerce SEO agency about them.
Submitting your website to authoritative, relevant directories is a critical factor in the success of your ecommerce SEO strategies. If you are not confident in your navigation and link-building skills, you should contact a professional web developer or a full-service ecommerce SEO agency with experience building websites that perform well on search engine rankings.
Our ecommerce SEO agency cannot overstate the importance of quality white-hat backlinks in ecommerce SEO. You will rank higher on search engine rankings if you have more high-quality backlinks. You or your digital marketing agency can get backlinks by publishing guest posts on other websites, participating in link exchanges, and submitting your site to directories.
Backlinks are the lifeblood of all successful ecommerce websites. They offer valuable information about your existing and potential customers and recognition by other websites. Ecommerce SEO agencies use keywords and phrases to promote your content to rank highly on sites like Google & Bing.
With over half of all internet traffic coming from mobile devices, ensuring that your full-service ecommerce SEO agency optimizes your website for mobile is essential. Make sure that your SEO company uses mobile-friendly fonts, uses responsive design, and optimizes your images and videos for mobile.
There is no guarantee that today's techniques will work tomorrow, and ecommerce SEO is constantly evolving. That's why monitoring your website's SEO performance and adjusting as needed is essential. You or your ecommerce SEO agency can use tools like Google Analytics and SEMrush to track your website's SEO performance.
You and your digital marketing agency will need to monitor your ecommerce SEO. Have your ecommerce SEO agency look into how your competitors are doing and what keywords they have been ranking for. See what SEO strategies they are implementing and begin utilizing them so you can move forward with the ones that will help your site's rankings.
Ecommerce SEO comes in many forms. There’s on-page SEO, off-page SEO, and technical SEO. Each has its importance and any good ecommerce SEO company will use all three. Ecommerce SEO is one of the most popular ecommerce website SEO strategies any company can use today. With so many different ways to conduct targeted keyword research and implement on-page optimizations, there’s no shortage of varied techniques for improving a website’s search engine rankings.
On-page optimization is at the core of our ecommerce SEO strategies. Our ecommerce SEO agency uses it to increase organic search engine results and finds it critical in determining how well a product or service receives organic traffic. Through on-page optimization, our ecommerce SEO services team will write a compelling message that is designed to attract the desired audience to click through to the product pages so that they can purchase the relevant products to them.
On-page optimization is the process of improving your website's content and design so that it draws more visitors to the site. Our digital marketing agency has found that optimizing ecommerce products & category pages for a particular audience make a huge difference to conversion rate. For example, it wouldn't be wise to use the same style of verbal & design language to sell a newly released skateboard as you would when selling an agricultural tractor or surgical equipment.
Here are some tips from our ecommerce SEO experts for on-page optimization for online stores:
Make sure that your titles and descriptions contain relevant keywords for your store. Google & Bing can find your store on search engine result pages (SERPs).
Every page on a website needs to be optimized for sites like Google & Bing. When it comes to online stores, many ecommerce businesses find that the most important pages to optimize are product pages & category pages. Product pages & category pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords." Your ecommerce SEO strategy would focus on optimizing product pages & category pages for these appropriate long-tail keywords. To ensure that your product pages & category pages earn a high ranking in search results, our ecommerce SEO services team will make sure that each page has a title and keyword-rich copy that describes the item.
Product pages & category pages will also need images of the item that you have to offer. Images give added value to customers and search engines. Customers use your images to get a feel about your product, such as the size or color of the item. Whereas Google & Bing use your images for insights into what your product pages & category pages are all about. Our digital marketing team finds it important to note that it’s critical to optimize images for search engines. As a search engine cannot understand a direct image, it must rely on the image filename, image alt text, and nearby content to understand images.
Our dedicated team that makes up our ecommerce SEO services will optimize your images for SEO and review each of your pages to ensure that you're targeting the right long-tail keywords. We also do a deep dive into your content to make sure that you're not missing crucial SEO elements. The result is a product page & category page that are ready to convert consumers.
All ecommerce SEO agencies will tell you the same thing: images and videos are important for ecommerce SEO. Images and videos, when implemented tastefully, can help make your ecommerce store more visually appealing. Our ecommerce SEO company finds that they can also help with your on-page optimization.
It is also important for your digital marketing agency to make your images an appropriate size as too large of images will affect your site speed. Your ecommerce SEO services team insists that you include keywords in your image file names and alt text, and consider creating videos that showcase your products. Performing all of these will help you perform better in your search marketing endeavors.
All ecommerce SEO agencies can agree that promoting any of your online stores using social media can be a great way to connect with potential customers. Our ecommerce SEO services team wants to remind you to include links to your store on your social media profiles and post engaging content that will encourage people to visit your site.
Here at WebCitz, our ecommerce SEO services team has social media management experts that are ready to assist you. While some smaller SEO companies may specialize in a single area of search engine optimization, our ecommerce SEO company is large enough that we can weave multiple ecommerce SEO services cohesively to provide you with the best search engine rankings possible.
Nowadays, people are shopping more and more through their mobile phones. Ensure your ecommerce store is responsive and mobile-friendly to ensure a good user experience.
If you need assistance in creating a fully responsive website, contact a full-service ecommerce SEO agency, like WebCitz, to create a responsive website for you. Our website development & design teams work side by side with our ecommerce SEO services team to help our clients get the ecommerce website of their dreams.
For ecommerce sites to accurately implement ecommerce SEO, the site needs to include a user-friendly navigation. Our ecommerce SEO services team finds it important for consumers to easily navigate through your ecommerce website, especially if you have a vast range of products. WebCitz SEO specialists ensure that everything has a category or section and that there is a link to each top-level page from somewhere in your menu.
Your navigation must be easy for consumers to understand. If your customers find it difficult, you or your SEO agency will be able to tell due to having a high bounce rate. Bounce rate essentially means that consumers are confused and can’t find what they want so they leave almost immediately after clicking on your site. A high bounce rate tells sites like Google & Bing that your website isn’t relevant to the search terms it’s ranking for, making Google & Bring seem like a poor service, which is why a high bounce rate leads to a drop in search engine rankings. The design of your landing pages and website is an imperative features of ecommerce SEO, so make sure either you or your full-service ecommerce SEO agency implement good navigational structure throughout the entirety of your website.
Off-page optimization is essential for online stores. It refers to web marketing activities that are not directly related to the product or brand but are intended to increase your website's visibility, popularity, and trust.
As an ecommerce store owner, our SEO agency need not remind you that optimizing your site for the search engines is essential to any custom ecommerce SEO strategy for driving traffic and growing your ecommerce business. While on-page optimization is important, off-page optimization is also necessary for getting any of your online stores to rank higher in the SERPs.
You or your digital marketing agency can do several things to optimize any and all of your online stores for sites like Google & Bing, but off-page optimization is often overlooked. Here are some tips from our ecommerce SEO services team for off-page optimization that many online stores use to get better results:
Ecommerce SEO is the process of increasing the visibility of your online store in search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible in order to attract more traffic.
You can gain traffic from paid search, but SEO is much more cost-effective. Additionally, ad blockers and ad blindness can hamper the effectiveness of paid search, so you should optimize for search regardless.
A typical ecommerce SEO strategy involves optimizing your headlines, product descriptions, meta data, internal links, and navigation structure for search and user experience. There should be a dedicated page for each product that is intended to attract search engine traffic.
When you already have a website populated with tons of products, Ecommerce SEO might seem like a daunting task. Yes, it may take time, but a solid strategy will enable you to expedite the process.
If you're looking for a good ecommerce SEO Checklist, you should think about including the following:
There is no doubt that ecommerce SEO is a critical component of any successful online store. Optimizing your website for sites like Google & Bing can increase your organic traffic, and conversion rates, and ultimately increase your bottom line.
Without implementing an ecommerce SEO strategy, you can be sure that your competitors will rank better than you in the search results. No matter how great your ecommerce web design is or how well you planned out the navigation, a competitor that has built a solid ecommerce SEO strategy will outrank you almost every time. With the competition all trying to rank highly, you need to be able to have a well-rounded, well-optimized site with a custom ecommerce SEO strategy from WebCitz, we can help you achieve this. We’ll develop a customized and competitive strategy that places you at the top of the search engine for your keywords.
So don't wait any longer! Start optimizing your website for search engines today and see the benefits for yourself!
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