As one of the most effective ways to drive website traffic, SEO helps your online business increase its revenue and grow. With our ecommerce SEO services and award-winning team, your website will rank higher in search results for the keywords your target audience uses. The more key terms you're able to successfully target, the more qualified customers will click on your products, and in turn, you'll see an increase in conversions and revenue. Start growing your online business with WebCitz.
When you start selling online you want to ensure that you are directing the right type of customers to your site. To achieve this, you have to ensure that your content contains the correct keywords. Keywords are important as they are what the search engines use to match what the consumers are searching for to the words that are on your website, meaning SEO for an ecommerce website includes informative, descriptive text.
By having the words within the content on your site that consumers are typing into a search engine, you have a better chance of being found. It can be difficult to figure out the proper keywords to use on your site, and how to incorporate all the different phrases you need within your content. To have a successful ecommerce search engine optimization, you should know what keywords or phrases you want to target.
Below how we start our ecommerce SEO process for all clients, and what to expect from our in-house team of ecommerce SEO experts.
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. By using keyword research tools or working with you to find the keywords you already know are successful, we'll find out how you should describe your store or products to rank highly in searches. Keyword identification is essential because it establishes an effective strategy for your business.
The keywords you choose to utilize within your content and website should almost always pertain to your products or your store’s theme. If you’re investing in content marketing, you may create blog posts that pertain to your theme and help to support it. Keyword identification is a crucial part of any ecommerce SEO service as it establishes an effective strategy for your business.
A key step in our process is to implement these relevant keywords onto your website. Our ecommerce SEO experts begin to place these phrases in the following spots within your website:
This step is essential to an ecommerce SEO strategy and it’s a success. When you fail to optimize your website for these high-value keywords, it’s difficult for search engines and even users to see that your website is relevant to a search query. Partnering with a full-service digital marketing agency, like WebCitz, we offer SEO copywriting services. With our SEO team's expertise, we produce content that’s not only well-written but also matches your brand.
Every page on a website needs to be optimized for search engines. When it comes to ecommerce stores, the most important pages to optimize are your product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords." Your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords. To ensure that your product pages earn a high ranking in search results, we'll make sure that each page has a title and keyword-rich copy that describes the item.
Product pages will also need images of the item that you have to offer. Images give added value to customers and search engines. Customers use your images to get a feel about your product, such as the size to its color. Whereas search engines use your images for insights into what your product page is about. It’s important to note that it’s critical to optimize images for search engines. As a search engine cannot understand a direct image, they instead rely on the image filename, image alt text, and nearby content to understand images.
Our dedicated team optimizes your images for SEO and reviews each of your pages to ensure that you're targeting the right long-tail keywords. We also do a deep dive into your content to make sure that you're not missing crucial SEO elements. The result is a product page that’s ready to convert consumers.
For ecommerce sites to accurately implement SEO the site needs to include a user-friendly navigation. It’s important that consumers can easily navigate through your website, especially if you have a wide range of products. WebCitz SEO specialists ensure that everything has a category or section and that there is a link to each top-level page from somewhere in your menu.
It’s essential that your navigation is easy for consumers to understand, if it is not easy you will have a high bounce rate. Meaning, that consumers are confused and can’t find what they want so they leave almost immediately after clicking on your site. A high bounce rate tells search engines that your website isn’t relevant to the search terms it’s ranking for and is why a high bounce rate leads to a drop in your rankings. The design of your landing pages and website is an imperative feature of ecommerce SEO.
As there are often many websites trying to rank for similar topics, a way to add SEO value and draw in shoppers is to create original content for your ecommerce store. This content can be a blog or a press release. Content marketing can help you in two ways, the first is to provide search engines even more content to crawl for keywords and phrases, and the second, to let your potential customers know that you are a trustworthy expert on a specific topic.
Content marketing can increase your website’s conversion rates. With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance. For content marketing, a blog is one of the easiest choices. Blogs can have one post a month or multiple posts a day, ultimately what your blog looks like is up to you. You can write about anything your customers might find relevant, like trends in your industry or new products.
With a talented team of content creators, WebCitz builds high performing content marketing strategies as a part of our ecommerce SEO services. What this content looks like is up to you, our writers will work with you to come up with the best content for your website and implement it on your site. SEO for ecommerce can help your website rank as highly as possible.
Your potential customers are ready to purchase, but they may not know about your specific store. SEO helps to get your website acknowledged by your target market and those that are more likely to buy from you. WebCitz ecommerce SEO services make sure your store is visible so that you can bring in high intent buyers and maximize your profits.
Ecommerce SEO is to get you noticed by consumers already looking and interested in your product or services. Essentially it is similar to having a physical store but instead, you're taking up a spot on a search engine's ranking to get your consumer to your store. However, without optimizing your website for key phrases that your target customers would be searching for, your chance at showing up in searches for keywords with high buying intent is low. And by doing this, you are giving your competitors the opportunity to get those customers.
As an online store, you probably have various products and it’s essential that your target consumers can find your items when online. As ecommerce SEO experts, we optimize each of your products. Users that search for specific keywords that are related to your product will be able to find your website and that specific product. If they find what they’re looking for it may translate to them purchasing another item from your business. With ecommerce SEO services, you can optimize your site to reach your most qualified customers.
If your company solely relied on traditional marketing, you’d only be able to market a few of your products, or had an extensive marketing budget. While in most cases you would market your most popular products, this does not always translate to your target audience being able to find your product and choose it over competitors.
One of the main purposes of ecommerce SEO is that it focuses on improving your online visibility to search engines. By making your website more visible to search engines, it’s easier for consumers to find your website. This helps for you to appear higher on search pages, if you ignore implementing SEO into your business, then you will not be ranking within the first page on search engines. The bottom line is, if you’re not driving valuable traffic to your website, you’re not making sales, which leads to a downturn in your overall profits.
With WebCitz services that can provide competitive and innovative strategies, it will maximize your visibility in search results. Our team takes the time to understand your business, from your products to consumers and curates a personalized plan that drives results.
SEO typically has an average close rate of almost 15 percent, meaning 15 percent of all leads will convert. SEO is known to be a reliable and long-term source of revenue for any company. That’s why SEO is more of a long haul approach to marketing and an ongoing process. Ecommerce SEO will not deliver results overnight, but it does deliver over time. While 15 percent may seem on the low end, it’s still eight times higher than traditional marketing’s close rate of 1.7 percent. When you think of the investment you make year after year in traditional marketing, the discrepancy between the numbers becomes rather interesting.
This is why digital marketing is a top choice for marketing efforts for ecommerce stores. With the steady results of ecommerce SEO, your company can continue to improve with time. This means that your company can continue to strive to achieve its long-term goals. The best part is that you don’t pay for each click or result from the efforts of ecommerce SEO as you would with PPC marketing. While PPC and ecommerce SEO work well together, you pay for every click that PPC earns.
Without implementing an ecommerce SEO strategy, you can be sure that your competitors will rank better than you in the search results. No matter how great your ecommerce web design is or how well you planned out the navigation, a competitor that has built a solid ecommerce SEO strategy will outrank you almost every time. With the competition being so high to rank well, you need to be able to have a well rounded optimized site and with a personalized ecommerce SEO strategy from WebCitz, we can help you achieve this. We’ll develop a customized and competitive strategy that places you at the top of the search engine for your keywords.
Schedule your no cost, no obligation 30-60 minute phone call with one of our SEO experts! It's so quick and easy.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest Ecommerce SEO and digital marketing challenges.