Ecommerce SEO Agency

Improve Visibility of Your Products in Search

Having trouble finding your products online? We can help you devise an SEO strategy to improve the rankings of your products and product categories in search engines. Team up with our award-winning SEO specialists to kickstart your online sales!

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Ecommerce SEO Services

Organic search traffic is an essential part of all online businesses, and ecommerce websites are no exception. Without expert SEO, your product pages will not rank high on search engine results pages (SERPs), and people will not be able to find your products.

Ecommerce SEO is arguably one of the most important aspects of running a successful online store. If you're not doing your best to rank #1 for all the relevant keywords your customers search for, you're likely losing online sales.

With our ecommerce search engine optimization services, performed by our award-winning marketing team, your website can rank higher in search results for the keywords your target audience uses to find your products. The more key terms you're able to successfully target, the more qualified customers will click on your products, and in turn, you'll see an increase in conversions and revenue. Start growing your online business with WebCitz!

  • Build Expertise, Authority, and Trust (EAT)
  • Perform Keyword Research Before Content Writing
  • Optimize Product Pages & Navigation
  • Fix Technical Ecommerce SEO Issues
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Explore Our Ecommerce SEO Services

When you start selling online you want to ensure that you are directing the right type of customers to your site. To achieve this, you have to ensure that your content contains the correct keywords. Keywords are important as they are what the search engines use to match what the consumers are searching for to the words that are on your website, meaning SEO for an ecommerce website includes informative, descriptive text.

By having the words within the content on your site that consumers are typing into a search engine, you have a better chance of being found. It can be difficult to figure out the proper keywords to use on your site, and how to incorporate all the different phrases you need within your content. To have a successful ecommerce search engine optimization, you should know what keywords or phrases you want to target.

Below how we start our ecommerce SEO process for all clients, and what to expect from our in-house team of ecommerce SEO experts.

A Few of Our Digital Marketing Experts

Melanie P David W Jake F Emily L Corey G Hope K

Ecommerce SEO Services

The Definition of an Ecommerce SEO Service

SEO is an acronym for Search Engine Optimization, the process of optimizing a website to achieve the best organic ranking in search engine results pages (SERPs) over a sustained period. SEO combines two areas: on-page elements (item descriptions, meta descriptions, titles, headers, etc.) and backlinks.

SEO, short for search engine optimization, is a process of improving the visibility and ranking of a website on search engines. The higher the order, the more likely people will find the site.

Several techniques can improve SEO, including optimizing the website content, improving the user experience, and building backlinks. These techniques help a website rank higher in search engine results pages (SERPs).

Even though SEO basics are simple, it's a complex field that constantly changes. Optimizing a website for search engines can help improve its visibility and ranking and ultimately drive more traffic to the site.

The purpose of SEO is to boost a website's visibility and web traffic levels by optimizing it for Google search. Several strategies and tactics are used in SEO, constantly evolving as Google updates its algorithms. However, the primary goal remains the same: to improve the visibility of a website in Google search results.

Some common SEO strategies include improving the site's title and meta tags, increasing the number of backlinks, and creating quality content. Following these and other best practices can help your website rank higher in search results and earn more traffic.

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The Reasons to Implement an Ecommerce SEO Strategy

SEO can help you to get more traffic. This is because when your website is optimized for search engines, it will appear higher in the search results. This means more people will see and click through your site.

Your website can become more user-friendly with SEO. This is because when your website is optimized, it will load faster and be easier to navigate. This means that visitors to your site will have a better experience, which could lead to them spending more time on your site or even returning in the future.

SEO can help you to rank higher in the search results. This means more people will see your website and click through it. It also means you will get more traffic from search engines, leading to more sales or inquiries.

Credibility and trust can be built with SEO. This will show that you are a credible business when your website appears in the search results. People will be more likely to do business with you as a result.

SEO can help you to save money. Search engines will send you more traffic if you optimize your website. You won't need to spend money on advertising to get people to visit your site.

SEO can help you to make more money. You will have more opportunities to sell your products or services when you get more traffic to your website. You can make more money.

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+301.35% Organic Traffic
2020-21 vs 2018-19
+539.22% Goal Completions
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+424.39% Organic Traffic
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Ecommerce SEO Project

Ecommerce SEO

+158.97% Organic Traffic
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+154.59% Goal Completions
2021 vs 2020

The Benefits of an Ecommerce SEO Service

SEO typically has an average close rate of almost 15 percent (https://www.smartbugmedia.com/blog/what-percentage-of-organic-search-traffic-should-be-converting-into-leads), meaning 15 percent of all leads will convert. SEO is known to be a reliable and long-term source of revenue for any company. That’s why SEO is more of a long-haul approach to marketing and an ongoing process. Ecommerce SEO will not deliver results overnight, but it does deliver over time. While 15 percent may seem on the low end, it’s still eight times higher than traditional marketing’s close rate of 1.7 percent. When you think of the investment you make year after year in traditional marketing, the discrepancy between the numbers becomes rather interesting.

This is why digital marketing is a top choice for marketing efforts for ecommerce stores. With the steady results of ecommerce SEO, your company can continue to improve with time. This means that your company can continue to strive to achieve its long-term goals. The best part is that you don’t pay for each click or result from the efforts of ecommerce SEO as you would with PPC marketing. While PPC and ecommerce SEO work well together, you pay for every click that PPC earns.

There are many benefits of eCommerce SEO! Let’s discuss some of those benefits:

Increased traffic

The most apparent benefit of eCommerce SEO is that it can increase the traffic to your website. Optimizing your site for the search engines can attract more visitors looking for the products or services you offer.

Traffic has always been a significant issue for online retailers striving to increase sales. By driving more traffic to your site, you'll be able to convert those visitors into sales.

Improved conversion rates

Improving conversion rates can help you increase your profit and reach your business goals. Getting more traffic is essential, but it's not worth anything if that traffic isn't converting. We'll make sure your website ranks higher than your competitors on search engines so that you get more new customers and close more sales.

Not only can e-commerce SEO increase the traffic to your website, but it can also improve your conversion rates. Optimizing your site for the search engines makes it easier for your target customers to find what they are looking for. In addition, by making your site more user-friendly, you can encourage more visitors to stay on your site and make a purchase.

Improved R.O.I.

Increased R.O.I. and improved business growth are one of the main benefits of eCommerce SEO. With eCommerce SEO, your store will see higher search engine results in organic search, both for product titles and descriptions and product images. This can improve conversion rates, which means more customers will purchase your products or services.

Improved R.O.I. means better business performance. You'll have a higher return on investment in eCommerce SEO, allowing you to run your business more profitably while investing less time and money into creating content. You'll also be able to dedicate more resources to the other aspects of your online presence.

Increased Visibility

One of the main purposes of ecommerce SEO is that it focuses on improving your online visibility to search engines. By making your website more visible to search engines, it’s easier for consumers to find your website. This helps for you to appear higher on search pages, if you ignore implementing SEO into your business, then you will not be ranking within the first page on search engines. The bottom line is, if you’re not driving valuable traffic to your website, you’re not making sales, which leads to a downturn in your overall profits.

While business owners often build e-commerce sites to drive customers to a purchase page, those websites often don’t rank well due to their lack of authority and relevance for keywords. Working with an SEO company can increase the number of people who see your site and make purchases.

Better Targeting

SEO is for targeting and building your audience online. You can use keywords and other targeting techniques to reach the people who are most likely to be interested in your products or services.

Ecommerce SEO allows you to reach your potential customers in a more targeted manner. One of the top benefits of eCommerce SEO is that you can segment your audience by demographics, buying behavior, geography, and many other factors.

Increased Sales

Increased sales are among the most significant benefits of higher search engine rankings. If a product is listed on popular sites like Amazon, retail stores, and other eCommerce websites, it will help increase sales as people can compare prices and purchase from these sites.

SEO is all about increasing sales. By improving your visibility and targeting, you can increase the number of people visiting your site and making a purchase.

If you are an eCommerce business, then SEO is essential. Investing in eCommerce SEO can reap many benefits that will help your business grow.

Lower marketing costs

Another great benefit of eCommerce SEO is that it can help you to lower your marketing costs. Optimizing your site for the search engines allows you to reach your target customers without spending money on paid advertising. Over time, paid marketing and SEO via advertisers will save you a lot of money.

If you are not already using eCommerce SEO, now is the right time to start. By taking advantage of its benefits, you can improve your online visibility and reach, attract more visitors, and boost your sales.

How to Perform Ecommerce Search Engine Optimization

Are you looking to improve your website's visibility in search engines? Learn how search engine optimization works.

The term SEO refers to the process of improving a website's ranking in search engine results pages (SERPs). We can do SEO on both on-page and off-page factors, which we'll discuss in more detail below.

On-page SEO deals with the factors on your website that affect your ranking, such as your title tags, meta descriptions, and content. Off-page SEO deals with factors, not on your website, such as backlinks from other websites.

On-page and off-page SEO is essential for ranking your website higher on search engine results pages. However, off-page SEO is often more critical for competitive keywords.

We recommend starting with our on-page SEO guide if you're new to SEO. Once familiar with the basics, you can move on to our off-page SEO guide.

SEO should be part of your website design and development from the get-go. That way, you can ensure your site is built in a search engine-friendly manner. However, even if you didn't do that, you can still do many things to improve your website's SEO.

Here are essential tips on how to do SEO for your website:

Do your keyword research

The first and most crucial SEO step is doing keyword research. It would be best to determine what people are searching for about your business, products, or services. Don’t just assume you know what keywords your potential customers are searching for online. We often receive from clients lists of keyword suggestions that have no search volume or are incredibly broad.

To get started with finding the best keywords, you can use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. By using keyword research tools or working with you to find the keywords you already know are successful, we'll find out how you should describe your store or products to rank highly in searches. Keyword identification is essential because it establishes an effective strategy for your business.

The keywords you choose to utilize within your content and website should almost always pertain to your products or your store’s theme. If you’re investing in content marketing, you may create blog posts that pertain to your theme and help to support it. Keyword identification is a crucial part of any ecommerce SEO service as it establishes an effective strategy for your business.

This step is essential to an ecommerce SEO strategy and it’s a success. When you fail to optimize your website for these high-value keywords, it’s difficult for search engines and even users to see that your website is relevant to a search query. Partnering with a full-service digital marketing agency, like WebCitz, we offer SEO copywriting services. With our SEO team's expertise, we produce content that’s not only well-written but also matches your brand.

Optimize your website's title and meta tags

Your website's title and meta tags are essential elements of your on-page SEO. When someone visits your website, they see the title of your webpage at the top of their browser. It appears under the title of your page in search results as a brief description.

Optimize your website's title and meta tags and submit them to search engines. Your meta tags include information about the site, such as its name, URL, and description. The title tag consists of the site's main keywords so that search engines can best pick it out in their searches.

Use keyword-rich content

Once you've done your keyword research, creating keyword-rich content may not take time. That means incorporating your keywords into your website's content in a way that sounds natural and makes sense for your readers.

The best way to optimize your website is to use keywords relevant to your writing topics. Ensure your content strongly correlates with the keywords and your site's content.

As there are often many websites trying to rank for similar topics, a way to add SEO value and draw in shoppers is to create original content for your ecommerce store. This content can be a blog or a press release. Content marketing can help you in two ways, the first is to provide search engines even more content to crawl for keywords and phrases, and the second, to let your potential customers know that you are a trustworthy expert on a specific topic.

Content marketing can increase your website’s conversion rates. With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance. For content marketing, a blog is one of the easiest choices. Blogs can have one post a month or multiple posts a day, ultimately what your blog looks like is up to you. You can write about anything your customers might find relevant, like trends in your industry or new products.

With a talented team of content creators, WebCitz builds high performing content marketing strategies as a part of our ecommerce SEO services. What this content looks like is up to you, our writers will work with you to come up with the best content for your website and implement it on your site. SEO for ecommerce can help your website rank as highly as possible.

Optimize your images

When you upload images to your website, optimize them for SEO. To do this, give them descriptive file names and add keywords to the alternate text field.

Images can make or break your page; visitors will leave before they even see what you offer if you don't have the right photos on your website. This is why your website needs ideas that have a high quality and attractive design.

Use social media

Social media is a powerful tool for SEO. Social media is an effective way to reach a wider audience and drive traffic to your website.

Social media has become a crucial part of every marketer's marketing toolkit. Although social media outlets differ, they're all for one goal: spreading the word about your brand, product, or service.

Submit your website to directories

One of the best ways to get links back to your website is to submit them to directories. There are several directories out there that are specifically targeted at businesses and websites. You can find a list of them on directories.net.

Submitting your website to authoritative, relevant directories is a critical factor in the success of your SEO. If you are not confident in your navigation and linking skills, you should contact a professional web developer with experience building websites that rank well.

Use backlinks

The importance of backlinks in SEO cannot be overstated. You will rank higher in the search engines if you have more high-quality backlinks. You can get backlinks by publishing guest posts on other websites, participating in link exchanges, and submitting your site to directories.

Backlinks are the lifeblood of any website. They offer valuable information about your existing and potential customers and recognition by other websites. Use keywords and phrases to promote your content to rank high on search engines.

Optimize your website for mobile

With over half of all internet traffic coming from mobile devices, ensuring your website is optimized for mobile is essential. Use mobile-friendly fonts, use responsive design, and optimize your images and videos for mobile.

Monitor your website's SEO performance

There is no guarantee that today's techniques will work tomorrow, and SEO is constantly evolving. That's why monitoring your website's SEO performance and adjusting as needed is essential. You can use tools like Google Analytics and SEMrush to track your website's SEO performance.

You need to monitor your SEO as a business and not only to make sure it is performing well. You need to know how your competitors are doing or what keywords they have been ranking far, so you can move forward with the ones that will help your site's rankings.

On-Page SEO for Ecommerce Stores

SEO comes in many forms. There’s on-page SEO, off-page SEO, and organic SEO. Each has its importance. SEO is one of the most popular website optimization strategies many companies can use today. With so many different ways to conduct keyword research and implement on-page optimizations, there’s no shortage of varied techniques for improving a website’s search performance.

On-page optimization (O.P.M.) is the core of organic search engine results and is critical in determining how well a product or service receives organic traffic. Through on-page optimization, we will write a compelling message that attracts the desired audience to click through to the product pages so that they can purchase the products that are relevant to them.

On-page optimization is the process of improving your website's content and design so that it draws more visitors to the site. Optimizing a website for a specific audience may not seem like it matters when people shop online.

Here are some tips for on-page optimization for eCommerce stores:

Use keyword-rich titles and descriptions

Make sure that your titles and descriptions contain relevant keywords for your store. Search engines can find your store on search engine result pages (SERPs).

Optimize your product pages

Every page on a website needs to be optimized for search engines. When it comes to ecommerce stores, the most important pages to optimize are your product pages. Product pages are extremely important because they are most likely to rank for very specific search phrases, also known as "long-tail keywords." Your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords. To ensure that your product pages earn a high ranking in search results, we'll make sure that each page has a title and keyword-rich copy that describes the item.

Product pages will also need images of the item that you have to offer. Images give added value to customers and search engines. Customers use your images to get a feel about your product, such as the size or color of the item. Whereas search engines use your images for insights into what your product page is about. It’s important to note that it’s critical to optimize images for search engines. As a search engine cannot understand a direct image, they instead rely on the image filename, image alt text, and nearby content to understand images.

Our dedicated team optimizes your images for SEO and reviews each of your pages to ensure that you're targeting the right long-tail keywords. We also do a deep dive into your content to make sure that you're not missing crucial SEO elements. The result is a product page that’s ready to convert consumers.

Use images and videos

Images and videos can help make your eCommerce store more visually appealing and help with your on-page optimization. Include keywords in your image file names and alt text, and consider creating videos that showcase your products.

Use social media

Promoting your eCommerce store using social media can be a great way to connect with potential customers. Include links to your store on your social media profiles and post engaging content that will encourage people to visit your site.

Make sure your site is mobile-friendly

Nowadays, people are shopping more and more through their mobile phones. Ensure your eCommerce store is responsive and mobile-friendly to ensure a good user experience.

Optimize Your Navigation

For ecommerce sites to accurately implement SEO the site needs to include a user-friendly navigation. It’s important that consumers can easily navigate through your website, especially if you have a wide range of products. WebCitz SEO specialists ensure that everything has a category or section and that there is a link to each top-level page from somewhere in your menu.

It’s essential that your navigation is easy for consumers to understand, if it is not easy you will have a high bounce rate. Meaning, that consumers are confused and can’t find what they want so they leave almost immediately after clicking on your site. A high bounce rate tells search engines that your website isn’t relevant to the search terms it’s ranking for and is why a high bounce rate leads to a drop in your rankings. The design of your landing pages and website is an imperative feature of ecommerce SEO.

Off-Page SEO for Ecommerce Stores

Off-Page SEO for Ecommerce Stores

Off-page optimization is essential for eCommerce stores. It refers to web marketing activities that are not directly related to the product or brand but are intended to increase your website's visibility, popularity, and trust.

As an eCommerce store owner, you know that optimizing your site for the search engines is essential for driving traffic and growing your business. While on-page optimization is important, off-page optimization is also necessary for getting your eCommerce store to rank higher in the search engine results pages.

You can do several things to optimize your eCommerce store for the search engines, but off-page optimization is often overlooked. Here are some tips for off-page optimization that will help you get better results for your eCommerce store:

  • Get quality inbound links. Links from high-quality websites will help your eCommerce store rank higher in the search engines. Make sure to get links from relevant websites that are in your niche.
  • Do social media marketing. Promote your eCommerce store on social media to get high-quality links. Make sure to post quality content and include links to your store in your posts.
  • Submit your eCommerce store to directories. Many online directories list eCommerce stores. Submitting your store to these directories can help you get more exposure and links.
  • Participate in forums and online communities. There are many online forums and assemblies related to eCommerce. Participating in these forums and communities can help you get more exposure for your store and build relationships with other eCommerce store owners.
  • Write quality content. The king of SEO is still content. Make sure to write quality, keyword-rich content for your eCommerce store. With increased content quality, your traffic will increase as a fruit of your hard work.

Organic SEO

Organic SEO Optimization for Ecommerce Websites

Organic SEO optimization for eCommerce stores is a process of improving the visibility and ranking of a store in search engine results pages (SERPs). The higher the store ranks in the SERPs, the more likely it is to be visited by potential customers.

Organic SEO optimization involves both on-page and off-page optimization techniques. On-page optimization techniques include optimizing the store's title, description, and keywords to match the search terms better that potential customers are using. Off-page optimization techniques include building links to the store from other websites.

Using both on-page and off-page optimization techniques, eCommerce stores can improve their visibility and ranking in the SERPs, leading to increased traffic and sales.

Organic SEO is a hot topic these days, especially for eCommerce stores. Everyone is trying to get a piece of the pie, but what does it mean for your business? And more importantly, how can you take advantage of it to improve your bottom line?

Organic SEO optimization makes your eCommerce store more visible and attractive to search engines, with the ultimate goal of driving more traffic (and sales!) to your site.

You can use several techniques to improve your organic SEO, but it's essential to start with the basics. Your site needs to be well-designed and easy to navigate. Your pages will be indexed more effectively, and search engines will have an easier time crawling your site.

Next, focus on creating high-quality content that is keyword-rich and informative. Besides, helping potential customers find your site will also improve your ranking in search engine results.

Promoting the website via social media is also essential to your SEO journey. By doing this, you will build backlinks to your site, which are critical for SEO.

Tools and Resources for Ecommerce SEO

Several tools and resources are available to help with eCommerce SEO. Among the most effective and popular ones are:

Ahrefs

Ahrefs is a world leader in providing digital marketing research, with over a hundred million monthly visitors. Their wide range of analysis options gives them an edge over their competitors, and they constantly strive to stay one step ahead.

Another comprehensive marketing platform, Ahrefs, provides data-driven insights to help you improve your eCommerce SEO.

KWFinder

KWFinder is the first-ever Google-certified Authority Webmaster Guide, which means that they know our stuff. In this podcast, they discuss the particularities of the significant roles and responsibilities of an eCommerce SEO expert. They delve into many important aspects, such as technical and organizational matters, and advise on building a reputation as a trusted authority.

KWfinder is an excellent resource for businesses that want to improve and grow their search engine visibility. It helps you find and contact qualified keywords chosen by the business owners themselves that help you rank higher on Google. KWfinder shows you all your possible keywords and lets you know if they currently come up for searches.

Google Search Console

This free tool from Google allows you to track your website's search performance, identify and fix errors, and submit your sitemap.

This free tool from Google can help you track your eCommerce site's performance in the search results. It can also help you identify and fix any potential SEO issues.

Google Analytics

Google Search Console is a web app for managing and monitoring your Google Search efforts. It allows you to explore detailed information about your online marketing campaigns and make adjustments based on the data you find there.

Google Search Console is a tool that lets web admins manage their Google search campaigns and analyse traffic sources, ad performance, and other data related to their website.

SEMRush

This all-in-one marketing platform provides a wealth of data and insights to help your eCommerce SEO efforts, including keyword research, competitive analysis, and more.

Moz Pro

This company provides several tools and resources for SEO, including a blog, webinars, and an SEO academy.

Another excellent tool for keyword research from Moz includes data on search volume, difficulty, and more.

Known SEO company Moz provides this suite of tools for a fee. It includes many features and tools that can help eCommerce SEO, including site audits, keyword research, and more.

Ubersuggest

This individual provides several SEO and online marketing resources, including a blog and an SEO course.

Ubersuggest is a powerful keyword research tool that helps you identify potential customers and optimize your marketing efforts. It also improves the rankings of your web pages in Google, Bing, and Yahoo search engines, allowing you to get more traffic to your website.

Ubersuggest is an agency ranking tool that aims to help you find the best online jobs for your skills. We offer a free, ad-free alternative to job boards where you can find great entry-level jobs without ever applying.

Helium 10

Helium 10 is the only keyword research tool that combines all your search and social traffic in a single place.

Helium 10 is an online keyword research tool for finding keywords for your products or services. Enter the desired keywords, and see results in seconds. Helium 10 has various features to help you find the most relevant, high-converting keywords.

The Helium 10 Keyword Research Tool will help you find the right keywords, phrases, and commercial terms to target in your next ad campaign. View results by paying per keyword, representation, or commercial word so you can choose the right ones for your marketing goals.

Raven SEO Tools

Raven SEO Tools is a collection of tools and services that help you improve and enhance your website. The devices provide automatically generated reports for customers and clients and advanced features for web developers and designers.

Raven SEO Tools is a convenient tool for your marketing. Tracking important information about your website and optimizing it for search engines has never been easier. The software allows you to track keywords, determine where customers come from and what they look for on the site, find errors in the site structure, and get suggestions on improving search engine visibility.

Google PageSpeed Insights

Google PageSpeed Insights is a free tool from Google that delivers insights into your site's performance and lets you fix the issues quickly and easily.

Get real-time insights about your website performance and identify issues with the speed of your page. First, you'll get a list of the top 70 points on all pages checked by PageSpeed Insights. Next, use the filters to find the exact error. We'll recommend speeding up your site, so it's faster on desktop and mobile devices."

Google PageSpeed Insights analyses your page to tell you how fast it loads on mobile devices and desktop browsers. The score shows the overall speed of your page, how well defined your images are, and whether your page uses long load times. The faster Googlebot can retrieve those assets, and the more visitors will spend time on your site instead of leaving.

Ecommerce SEO

Final Thoughts on Ecommerce SEO

There is no doubt that e-commerce SEO is a critical component of a successful online store. Optimizing your website for search engines can increase your traffic and conversion rates, ultimately increasing your bottom line.

Without implementing an ecommerce SEO strategy, you can be sure that your competitors will rank better than you in the search results. No matter how great your ecommerce web design is or how well you planned out the navigation, a competitor that has built a solid ecommerce SEO strategy will outrank you almost every time. With the competition being so high to rank well, you need to be able to have a well-rounded optimized site and with a personalized ecommerce SEO strategy from WebCitz, we can help you achieve this. We’ll develop a customized and competitive strategy that places you at the top of the search engine for your keywords.

So don't wait any longer! Start optimizing your website today and see the benefits for yourself!

SEO Cost Calculator

You are in complete control of your SEO budget. Answer a few simple questions about your business and our SEO cost calculator will show you how affordable our SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your SEO campaign. This SEO calculator helps you understand the factors involved in calculating an estimate for your SEO services.

Hear what our customers are saying

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.

Frequently Asked Questions about Ecommerce SEO

What Is Ecommerce SEO?

Ecommerce SEO is the process of increasing the visibility of your online store in search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible in order to attract more traffic.

You can gain traffic from paid search, but SEO is much more cost-effective. Additionally, ad blockers and ad blindness can hamper the effectiveness of paid search, so you should optimize for search regardless.

A typical ecommerce SEO strategy involves optimizing your headlines, product descriptions, meta data, internal links, and navigation structure for search and user experience. There should be a dedicated page for each product that is intended to attract search engine traffic.

Why SEO For Ecommerce Matters

When consumers need a product or service, what do they do? The majority of people conduct Google searches. To help them make informed decisions, they are looking for options, tips, comparisons, and other information.

You lose critical access to qualified and interested ecommerce customers by not appearing in the SERPs. You may have a presence on the Internet, but are your products easily accessible?

That is where ecommerce SEO comes into play. You can reach your target audience without spending money on advertisements. Then, you can impress your visitors with high-quality products, compelling copy, and a compelling call to action.

If you only optimize your website for people, you are doing a disservice to your company. SEO for e-commerce addresses the first obstacle to acquiring new customers: getting people to visit your site.

How To Develop An Ecommerce SEO Strategy

When you already have a website populated with tons of products, Ecommerce SEO might seem like a daunting task. Yes, it may take time, but a solid strategy will enable you to expedite the process.

  • What are the most popular pages on your site? Let's begin with them. Additionally, if you want people to focus on a particular product, optimize for it first.
  • Establish a workflow: SEO requires you to meet a number of specific requirements. Keyword selection, adding meta data, naming your images properly, adding alternate attributes to your images, and incorporating related keywords all fall under this category.
  • Analyze the competition: Your e-commerce SEO strategy should be designed to outperform the competition. Check out the SEO efforts of your top competitors. Identify ways to make yours more effective.
  • Follow through on CRO: Conversion rate optimization (CRO) should be implemented after SEO.

What Is A Good Ecommerce SEO Checklist?

If you're looking for a good ecommerce SEO Checklist, you should think about including the following:

  • Appropriate keywords: Include relevant and natural flowing keywords into your headlines, descriptions, and copy. This includes primary and latent semantic index keywords.
  • Keyword analysis: Research the keyword search volume, CPC, and user intent of searches.
  • Competitor research: Look at your competitor's websites and learn their SEO secrets and techniques.
  • Focus on homepage SEO: Optimize your home page with a title tag, meta description, content, site architecture, internal linking, and more.
  • Focus on product pages: Optimize your product pages with good product names, image optimization, video, customer reviews, FAQS, and more.
  • Implement responsive design: Include a responsive design, so customers have a better user experience on mobile devices.
  • Increase page speed: Reduce page loads on desktop and mobile; it will help you to rank better on Google.
  • Reduce image sizes: Reduce the size of your website's images to allow faster browsing for users.
  • Add backlinks: Add high-quality backlinks to allow your website to gain more authority.

Let's Discuss Your Ecommerce SEO Questions!

Industry SEO for Ecommerces

When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA! Check out how we've been able to help companies implement white-hat SEO strategies.

USA Ecommerce SEO

When looking for the best SEO experts in the United States, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the best chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA! Check out how we've been able to help companies throughout the United States implement white-hat SEO strategies.

Canada Ecommerce SEO

When searching for the best SEO experts in Canada, it is important to review each SEO agency for communication, availability, past results and client satisfaction.

Let's Talk About Your Ecommerce SEO Ecommerce SEO Needs!