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Education SEO Services

SEO Tips for Educators

We provide educational facilities a complete SEO guide to help increase organic traffic and reduce their paid advertising spend.

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SEO Agency for Educators

We have more than 19 years of experience providing professional SEO campaigns!

We've offered educational facilities and other industries an array of SEO services, including enterprise, ecommerce, local, and local campaign types.

The way we go about our educator search engine optimization services includes a mixture of technical, on-page, and off-page SEO strategies. This helps provide a balanced approach to optimizing your WooCommerce, Shopify, or WordPress website placements on search engine result pages (SERPs).

Read on if you want your educational facility to rank higher in search engines so you can save money on paid ads!

How to Rank Educational Websites on Google

If you're an educational company, it's crucial to have a strong online presence to attract students and establish your brand as a reputable educational institution.

Here are some SEO strategies to help improve your educational company's visibility and attract more students. These SEO strategies apply to K-12 education companies, test preparation companies, language learning companies, online course providers, vocational training companies, tutoring companies, edtech startups, continuing education providers, international education companies, study abroad companies, early childhood education providers, literacy and reading programs, and other education companies.

1.) Technical SEO Tips for Educational Companies

Technical SEO refers to optimizing your educational facility website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Check your website speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption to secure your website, which can provide added trust and security for potential students searching for educational opportunities.
  • Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your education company's website pages.
  • Implement schema markup related to educational services, such as courses, programs, or tuition fees, to help search engines understand the content on your website.
  • Use canonical tags to prevent duplicate content issues if you have the same content available on multiple URLs of your educational company's website.
  • Regularly monitor your website crawl errors and fix them promptly. You can find such errors in Google Search Console.

A Few of Our SEO Experts

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2.) On-Page SEO Tips for Educational Companies

On-page SEO involves optimizing each page of your educator website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, original content related to educational services that targets students' search intent and educates them on educational opportunities and career paths. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Include relevant keywords related to educational services, such as courses or programs, in your website's page titles and meta descriptions to improve your company's visibility in search engine results pages.
  • Optimize your website's headings and subheadings with target keywords related to educational services to help search engines understand the structure and content of your educational company's website better.
  • Include target keywords related to educational services in image alt tags to provide context for your website's images.
  • Use internal linking to help search engines understand the structure and hierarchy of your educational company's website and to direct potential students to relevant pages on your website.
  • Use descriptive URLs that contain relevant keywords related to educational services on your website.
  • Display student reviews and testimonials prominently on your educational company's website to build credibility and social proof and encourage potential students to choose your educational services.
  • Scan your website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.

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3.) Off-Page SEO Tips for Educational Companies

Off-page SEO involves all the actions taken outside of your educational facility website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build valuable backlinks from relevant websites, such as education directories, education blogs, or industry associations, to improve your educational company's authority and reputation in the eyes of search engines and potential students.
  • Create and maintain a strong presence on social media platforms that are popular with students, such as Instagram, Facebook, or TikTok, to engage with them and build brand awareness for your products or services.
  • Encourage satisfied students to leave reviews on popular review sites, such as RateMyProfessors or Niche, to improve your educational company's credibility and attract more students to your educational services.
  • Collaborate with other educational or industry associations to cross-promote your educational services and build backlinks to your educational company's website.
  • Create listings in local and national educational directories and citation sites to increase your educational company's visibility and credibility.
  • Create informative and shareable content related to educational services, such as educational news or academic advice, that can attract attention and build engagement with potential students.
  • Make videos to showcase your educational products, services, or facilities. Optimize the video content with relevant keywords related to your educational services to improve search engine visibility.
  • Monitor your online reputation and respond promptly to student feedback and reviews. This can help you address any issues or concerns and show potential students that you value their feedback and prioritize their educational success and satisfaction.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Education SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your educational company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an educational company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of educational services you'd like to promote. Maybe you offer online courses and want to attract students looking to improve their skills. Perhaps you just don't feel like you are getting enough traffic to your website to promote your tutoring or test preparation services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Educational Companies

  • Education [city/area]
  • Online courses [city/area]
  • Tutoring services [city/area]
  • Test preparation [city/area]
  • Language classes [city/area]
  • Professional development [city/area]
  • Certification courses [city/area]
  • STEM education [city/area]
  • Art classes [city/area]
  • Music lessons [city/area]
  • College admissions [city/area]
  • Learning management systems [city/area]
  • E-learning [city/area]
  • Academic tutoring [city/area]
  • Summer programs [city/area]
  • Educational consulting [city/area]

Keyword Tip #1: Educational companies often target keywords related to their services and location. This helps you attract potential students who are searching for educational services or specific courses in the area they live in.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "online courses in data science for beginners" may be easier to rank for than just "online courses".

SEO for Educators

Pricing for Educational Facility SEO Plans

Our managed search engine optimization campaigns are priced according to the amount of time you can dedicate to search engine optimization within your digital marketing budget.

Our services are available for budgets as low as $800 per month, though we frequently work with clients who have much higher budgets.

To obtain an estimate for the cost of your search engine optimization service, please utilize the pricing calculator provided below.

Education SEO Cost Calculator

Answer a few simple questions about your needs and our Education SEO cost calculator will show you how affordable our Education SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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