Education SEO Services

Managed Education SEO!

We provide educational facilities a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Agency for Educators

We have more than 18 years of experience providing professional SEO campaigns!

We've offered educational facilities an array of SEO services, including enterprise, ecommerce, local, and local.

The way we go about our educator search engine optimization services include a mixture of technical, on-page, and off-page SEO. This helps provide a balanced approach to optimizing your WooCommerce, Shopify, or WordPress website placements on search engine result pages (SERPs).

Read on if you want your educational facility to rank higher in search engines!

Types of Educators We Help

We work with a wide variety of educators. The SEO services discussed below will help provide search engine optimization for educators and even:

  • SEO for K-12 Education Companies
  • SEO for Test Preparation Companies
  • SEO for Language Learning Companies
  • SEO for Online Course Providers
  • SEO for Vocational Training Companies
  • SEO for Tutoring Companies
  • SEO for Edtech Startups
  • SEO for Continuing Education Providers
  • SEO for International Education Companies
  • SEO for Study Abroad Companies
  • SEO for Early Childhood Education Providers
  • SEO for Literacy And Reading Programs

A Few of Our SEO Experts

Melanie PCorey GJake FEmily LAshton HDavid W

Our Educator SEO Services

Prior to accepting educational facility search engine optimization projects, we like to conduct a comprehensive review of your website and its backlinks.

This review enables us to obtain a deeper understanding of your website's SEO, including its technical, on-page, and off-page components. We take this approach as it is the proper way to start educator SEO, instead of modifying your website without any prior planning.

To provide you a more comprehensive understanding of our professional educator SEO services, let's discuss each of these areas of search engine optimization in detail:

Technical SEO Services for Educational Facilities

Technical search engine optimization is familiar to most educational facilities.

This is mostly because it covers the easily seen aspects of SEO, including site performance, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools.

We have a talented group of in-house web developers for educational facilities that can help fix all your technical SEO problems in WordPress or Shopify.

Onsite Search Engine Optimization Services for Educational Facilities

We often find educators hate performing on-page search engine optimization themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation!

We have a talented in-house team of SEO content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search results.

In addition to that, we also offer educational facilities on-site search engine optimization improvements like writing meta descriptions, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Offsite Search Engine Optimization Services for Educational Facilities

We often find educators have overlooked the importance of off-page search engine optimization after looking at various backlink profiles in the industry. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink quality.

Backlink analysis helps educational facilities find malicious or spammy backlinks, such as low-quality PBN backlinks. We then put together SEO recommendations for educators for white-hat link building like guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Educational Facility SEO Services

Our managed SEO services are priced according to the amount of time you can dedicate to SEO within your marketing budget. Our plans are available for budgets as low as $800 per month, though we frequently work with clients who have much higher budgets.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.

Education SEO Cost Calculator

Answer a few simple questions about your needs and our Education SEO cost calculator will show you how affordable our Education SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Educational Facilities

We have experience offering enterprise, ecommerce, local and franchise SEO plans for educational facilities, one of which should be helpful to your educators. If you choose us for your digital marketing, we'll build out a professional SEO plan for your educators.

Local SEO Campaigns for Educators

Local Area SEO is the most common type of search engine optimization campaign for educational facilities. Through this type of search engine optimization, we can help your nearby educators show up higher in search engine results.

For example, educators in Chicago would want to show up higher in organic search results for "Chicago educators." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-site optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your educational facility can show up higher in Google Maps with these types of SEO improvements.

It's not uncommon for localized SEO plans for educators to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Educators

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based company.

This typically involves targeting extremely competitive keywords on a national level or managing the SEO plans of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your educational facility website and its past search engine optimization work, build out a content marketing strategy, then move onto technical, on-page, and off-page search engine optimization plans.

The budgets of large scale SEO plans for educators typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Educators

Just like local search engine optimization, our franchise SEO campaigns are tailored to franchises. This form of SEO helps improve localized visibility for each of your educational facility locations.

For this type of campaign, we perform all the previously mentioned local SEO campaigns, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

Multi Store search engine optimization plans for educators typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce Search Engine Optimization Campaigns for Educators

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.

Are you searching for a professional search engine optimization firm for educational facilities to help market your products? As a full-service SEO firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. The ideal pairing for your educational facility is working with our SEO company that has onsite ecommerce web designers and SEO professionals. Both departments can work together to offer efficient off-page, technical, and on-page search engine optimization campaigns. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The budgets of ecommerce store SEO campaigns for educators are usually $1,600/mo or higher. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Educator Search Engine Optimization

As an award-winning SEO agency helping educational facilities, we have in-house web developers and PPC professionals who work in tandem with our search engine optimization team. We can do search engine marketing for educators using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress SEO for Educators

The most popular CMS platform we've seen used by educational facilities is WordPress.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo glitches, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO plans.

WooCommerce SEO for Educators

Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular.

We often help educational facilities with search engine optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Educators

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help educational facilities on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template problems, fix broken links, and much more! Read more about our Shopify search engine optimization services.

If you're searching for search engine optimization firms working with educational facilities, make sure to ask if they have in-house website developers or if you'll need to hire an outside company for that.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Educational Companies

If you're an educational company, it's crucial to have a strong online presence to attract students and establish your brand as a reputable educational institution. Here are some SEO tips to help improve your educational company's visibility and attract more students. These SEO tips apply to K-12 education companies, test preparation companies, language learning companies, online course providers, vocational training companies, tutoring companies, edtech startups, continuing education providers, international education companies, study abroad companies, early childhood education providers, literacy and reading programs, and other education companies.

Technical SEO Tips for Educational Companies

  • Ensure your website has a responsive design that is optimized for mobile devices, as most students use their smartphones to search for educational opportunities.
  • Check your website speed using a tool like Google PageSpeed Insights and optimize it as necessary to provide a smooth user experience for potential students.
  • Use HTTPS encryption to secure your website, which can provide added trust and security for potential students searching for educational opportunities.
  • Create and submit a sitemap to Google Search Console to help search engines crawl and index your education company's website pages.
  • Implement schema markup related to educational services, such as courses, programs, or tuition fees, to help search engines understand the content on your website better.
  • Use canonical tags to prevent duplicate content issues if you have the same content available on multiple URLs on your educational company's website.
  • Regularly monitor your website crawl errors and fix them promptly.

On-Page SEO Tips for Educational Companies

  • Include relevant keywords related to educational services, such as courses or programs, in your website's page titles and meta descriptions to improve your company's visibility in search engine results pages.
  • Optimize your website's headings and subheadings with target keywords related to educational services to help search engines understand the structure and content of your educational company's website better.
  • Include target keywords related to educational services in image alt tags to provide context for your website's images.
  • Create high-quality, original content related to educational services that targets students' search intent and educates them on educational opportunities and career paths.
  • Use internal linking to help search engines understand the structure and hierarchy of your educational company's website and to direct potential students to relevant pages on your website.
  • Use descriptive URLs that contain relevant keywords related to educational services on your website.
  • Display student reviews and testimonials prominently on your educational company's website to build credibility and social proof and encourage potential students to choose your educational services.
  • Scan your website for broken links and fix them immediately.

Off-Page SEO Tips for Educational Companies

  • Build high-quality backlinks from relevant websites, such as education directories, education blogs, or industry associations, to improve your educational company's authority and reputation in the eyes of search engines and potential students.
  • Create and maintain a strong presence on social media platforms that are popular with students, such as Instagram, Facebook, or TikTok, to engage with them and build brand awareness for your products or services.
  • Encourage satisfied students to leave reviews on popular review sites, such as RateMyProfessors or Niche, to improve your educational company's credibility and attract more students to your educational services.
  • Collaborate with other educational or industry associations to cross-promote your educational services and build backlinks to your educational company's website.
  • Participate in local and national educational directories and citation sites to increase your educational company's visibility and credibility.
  • Create informative and shareable content related to educational services, such as educational news or academic advice, that can attract attention and build engagement with potential students.
  • Use video marketing to showcase your educational products, services, or facilities. Optimize the video content with relevant keywords related to your educational services to improve search engine visibility.
  • Monitor your online reputation and respond promptly to student feedback and reviews. This can help you address any concerns or issues and show potential students that you value their feedback and prioritize their educational success and satisfaction.

SEO for Educators

Popular Keywords for Education SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your educational company? We've got you covered!

Before starting an SEO service for an educational company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of educational services you'd like to promote. Maybe you offer online courses and want to attract students looking to improve their skills. Perhaps you just don't feel like you are getting enough traffic to your website to promote your tutoring or test preparation services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Educational Companies

  • Education [city/area]
  • Online courses [city/area]
  • Tutoring services [city/area]
  • Test preparation [city/area]
  • Language classes [city/area]
  • Professional development [city/area]
  • Certification courses [city/area]
  • STEM education [city/area]
  • Art classes [city/area]
  • Music lessons [city/area]
  • College admissions [city/area]
  • Learning management systems [city/area]
  • E-learning [city/area]
  • Academic tutoring [city/area]
  • Summer programs [city/area]
  • Educational consulting [city/area]

Pro Tip #1: Educational companies often target keywords related to their services and location. This helps you attract potential students who are searching for educational services or specific courses in the area they live in.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "online courses in data science for beginners" may be easier to rank for than just "online courses".

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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