Fitness SEO Services

Managed Fitness SEO!

We provide fitness companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Fitness Instructors

We've been providing small business SEO campaigns for more than 18 years!

In this time, we've offered fitness companies a wide range of search engine optimization services, including ecommerce, local, franchise, and enterprise.

We use a mix of on-page, off-page, and technical within our fitness instructor search engine optimization packages. This helps us optimize your Shopify, WordPress, or WooCommerce website placements in search results.

Here's what you need to know if you want your fitness company to rank higher in searches!

Types of Fitness Instructors We Help

We work with a wide variety of fitness instructors. The SEO services discussed below will help provide search engine optimization for fitness instructors and even:

  • SEO for Gym Chains
  • SEO for Boutique Fitness Studios
  • SEO for Outdoor Fitness Companies
  • SEO for Group Fitness Classes
  • SEO for Dance Fitness Companies
  • SEO for Fitness Apparel Companies

A Few of Our SEO Experts

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Our Fitness Instructor SEO Services

We would like to carefully assess your fitness company website and its backlink profile before committing to an search engine optimization project.

By conducting this review, we gain a more comprehensive understanding of your website's SEO, including its technical, on-page, and off-page elements. Rather than making changes to your website without a plan, we believe in taking this professional review approach before starting fitness instructor search engine optimization.

To assist you in understanding the scope of our professional SEO services, let's explore each of these areas of fitness instructor search engine optimization and discuss them in detail:

Technical SEO Services for Fitness Companies

Almost every fitness company knows about technical SEO.

It often involves speeding up your pages, passing Google Core Web Vitals, implementing SSL certificates, fixing responsive problems, removing duplicate content, adding structured data, creating XML/HTML sitemaps, setting up Google Search Console, and fixing any other concerns uncovered by your search engine optimization scan.

We have a team of in-house website developers for fitness companies who can handle all your technical SEO concerns in WordPress or WordPress.

On-Page SEO Services for Fitness Companies

It's often the case that fitness instructors hate doing on-page SEO themselves since they're not comfortable with content writing. No problem, we love content creation!

We develop a detailed content plan for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes.

We'll also help fitness companies with on-page search engine optimization, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Page SEO Services for Fitness Companies

When we look at various fitness company backlink profiles, we often notice they've forgotten about off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results.

Backlink analysis helps fitness companies find malicious or spammy backlinks, such as low-quality PBN backlinks. We then put together SEO recommendations for fitness instructors for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Fitness Company SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your marketing budget for search engine optimization. While we are pleased to work with budgets as low as $800 per month, we often collaborate with businesses who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization plan.

Fitness SEO Cost Calculator

Answer a few simple questions about your needs and our Fitness SEO cost calculator will show you how affordable our Fitness SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Fitness Companies

We offer franchise, enterprise, ecommerce, and local SEO plans for fitness companies, so one of those should be helpful for your fitness instructor SEO campaign. If you choose WebCitz for your online marketing package, we'll assemble a custom SEO plan for your fitness instructors.

Local SEO Campaigns for Fitness Instructors

The most common type of SEO plan we advertise for fitness instructors is our local search engine optimization. This is the service of helping a local fitness instructor show up higher in search engine results.

For example, fitness instructors in Chicago would want more visibility in organic search results for "Chicago fitness instructors." The work would include performing a local search engine optimization scan of your site, optimizing Google My Business, performing on-site optimizations, doing LSI phrasing keyword research, fixing your backlink quality, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. Your fitness company would show up higher in Google Maps if you did these types of SEO improvements.

Nearby SEO campaigns for fitness instructors usually cost $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Fitness Instructors

For big search engine optimization projects, we also offer enterprise-level SEO which involves a more comprehensive search engine optimization strategy.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO plan. In an enterprise search engine optimization campaign, your fitness company can expect to see a serious amount of effort put forth from our team to audit your entire website and past SEO efforts, build out a content marketing plan, then move into off-page, technical, and on-page search engine optimization campaigns.

The recommended budget of enterprise SEO for fitness instructors usually starts at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Fitness Instructors

In a lot of ways, franchise search engine optimization is like local search engine optimization - it's all about the franchise owners. This SEO service helps improve local visibility for each of your fitness company locations.

In this case, we do all the local SEO campaigns described above, but for each location of your franchise. Optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, possibly handling franchisee requests, and placing for franchise opportunity keywords are some of the major differences.

Franchise SEO services for fitness instructors typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Fitness Instructors

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

Are you searching for a professional search engine optimization firm for fitness companies to help market your products? As a full-service SEO firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. Fitness Instructors should work with our SEO company that has onsite ecommerce web designers and SEO professionals. Both departments can work together to offer efficient off-page, technical, and on-page search engine optimization campaigns. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

The budgets of ecommerce store SEO campaigns for fitness instructors are usually $1,600/mo or higher. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Fitness Instructor Search Engine Optimization

We're an expert SEO agency serving fitness companies, and we have in-house web developers, PPC managers and search engine optimization consultants. This provides our search engine optimization firm a competitive advantage when performing search engine marketing for fitness instructors within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress SEO for Fitness Instructors

WordPress is the most popular CMS platform we've seen for fitness instructors.

We're often hired to optimize the Yoast search engine optimization settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress SEO campaigns.

WooCommerce SEO for Fitness Instructors

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

We help fitness companies build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce search engine optimization campaigns!

Shopify Search Engine Optimization for Fitness Instructors

This is the most popular ecommerce platform for startups and small organizations.

Fitness companies on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme problems, fixing broken links, and more! Learn more about our Shopify SEO options.

When talking to search engine optimization companies targeting fitness companies, make sure to ask if they have in-house website developers, or if technical SEO plans must get outsourced to other firms.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Fitness Companies

Here are our favorite tips to offer fitness companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to gym chains, boutique fitness studios, outdoor fitness companies, group fitness classes, dance fitness companies, fitness apparel companies, and other fitness companies.

Technical SEO Tips for Fitness Companies

  • Ensure your website has a responsive design that works well on mobile devices.
  • Review your website's speed with a tool like Google PageSpeed Insights.
  • Use HTTPS encryption for website security. Most hosting companies offer free SSL certificates.
  • Create and submit a sitemap to Google Search Console to help search engines index your website.
  • Implement schema markup to help search engines better understand your fitness-related content, such as workout routines, nutrition plans, and equipment reviews.
  • Use canonical tags to prevent duplicate content issues, if you have the same content available on multiple URLs.
  • Monitor your website's crawl errors and fix them promptly.

On-Page SEO Tips for Fitness Companies

  • Use relevant keywords in your website's page titles and meta descriptions, such as "personal training", "group fitness classes", or "yoga retreats".
  • Optimize your website's headings and subheadings with target keywords, such as "fitness tips", "healthy lifestyle", or "strength training".
  • Include target keywords in image alt tags to help search engines understand the context of your images, such as "fitness equipment", "yoga poses", or "healthy food".
  • Create high-quality, original content that targets your audience's search intent, such as blog posts about fitness trends, workout plans, or nutrition tips.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, such as linking to your membership plans, class schedules, or event pages.
  • Use descriptive URLs with relevant keywords, such as "" or "".
  • Display customer testimonials and success stories prominently on your website to build credibility and trust with potential clients.
  • Scan your website for broken links and fix them right away to avoid frustrating user experience for your website visitors.

Off-Page SEO Tips for Fitness Companies

  • Build high-quality backlinks from relevant websites, such as health and fitness blogs, online directories, or social media platforms.
  • Create and maintain a strong presence on social media to engage with customers and build brand awareness. Use social media platforms, such as Instagram or Facebook, to showcase your workout routines, healthy recipes, or fitness challenges.
  • Encourage satisfied clients to leave reviews on Google My Business and other review sites to improve your online reputation and increase your visibility in search engine results.
  • Collaborate with other local businesses or influencers to cross-promote services and build backlinks.
  • Participate in local fitness events or charity runs to increase your brand exposure and build connections with potential clients and partners.
  • Create informative and shareable infographics related to fitness or nutrition topics to increase your website's visibility and attract more organic traffic.
  • Use video marketing to showcase your services and build engagement with clients. Create video content about workout routines, nutrition tips, or success stories.
  • Monitor your online reputation and respond promptly to client feedback and reviews, both positive and negative, to show that you care about your clients and their experiences with your fitness company.

SEO for Fitness Instructors

Popular Keywords for Fitness SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your fitness center or gym? We've got you covered!

Before starting an SEO service for a fitness center, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to promote. Maybe you offer a unique workout program and want to attract clients looking for a new fitness challenge. Perhaps you just don't feel like you are getting enough leads for your personal training services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Fitness Centers / Gyms

  • Gym [city/area]
  • Fitness center [city/area]
  • Personal training [city/area]
  • Group fitness classes [city/area]
  • Yoga classes [city/area]
  • Pilates classes [city/area]
  • Crossfit [city/area]
  • Weight loss programs [city/area]
  • Cardio equipment [city/area]
  • Strength training [city/area]
  • Personalized workout programs [city/area]
  • Fitness challenges [city/area]
  • Nutrition coaching [city/area]
  • Fitness community [city/area]
  • Membership plans [city/area]
  • Virtual workouts [city/area]

Pro Tip #1: Fitness centers and gyms often target keywords related to their services and location. This helps you attract potential clients who are searching for gyms or fitness centers in the area they live in.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "personal training for women over 50 in San Francisco" may be easier to rank for than just "personal training".

Hear what our customers are saying

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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