Flooring Contractor SEO Services

We Rank Flooring Contractor Websites!

Is your flooring company hard to find in search results? Our SEO package will help boost your organic rankings and traffic in as little as 90 days!

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SEO Services for Flooring Contractors

SEO Services

SEO Firm for Flooring Contractors

We've been providing small business SEO plans for more than 20 years!

In this time, we've offered flooring companies and other industries a wide range of SEO campaigns, including local, franchise, enterprise, and ecommerce campaign types.

The way we go about our flooring contractor SEO campaigns includes a mixture of on-page, off-page, and technical SEO strategies. This helps provide a balanced approach to optimizing your Shopify, WordPress, or WooCommerce website placements on search engine result pages (SERPs).

If your flooring company could benefit from an increased position in search results, read on and start saving money on paid ads!

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Our SEO Services for Flooring Companies

At WebCitz, we address every facet of SEO to guarantee your flooring company achieves higher search result rankings.

We work with a wide variety of flooring contractors. Our search engine optimization services can help the ranking of websites for hardwood flooring contractors, carpet installation companies, tile and grout contractors, vinyl flooring contractors, laminate flooring contractors, concrete flooring contractors, epoxy flooring contractors, natural stone flooring contractors, bamboo flooring contractors, cork flooring contractors, floor refinishing companies, and more!

By improving site speed, mobile-friendliness, and crawlability, we help flooring companies rank higher in search results.

Our strategies enhance your flooring contractor website's content and HTML elements, boosting visibility in search results.

We improve your site's authority and search rankings by leveraging external links and online interactions.

We optimize your online presence and GMB listings to attract more customers from relevant local searches for flooring contractors.

We optimize each franchise location's online presence to boost local search visibility and drive more customers.

We implement scalable SEO solutions tailored to meet the needs of large organizations and their vast digital presence.

We optimize your online store to improve search visibility and drive more traffic, leading to increased sales.

We improve the search performance of your Shopify store, ensuring better visibility and more traffic.

We optimize your WordPress site to improve search visibility and drive more organic traffic.

Our strategies improve your WooCommerce store's rankings, making it easier for customers to find and purchase your products.

We analyze your website to pinpoint areas for improvement, ensuring better search engine rankings.

A Few of Our seo services experts

How to Rank Flooring Contractor Websites on Google

Here are our favorite tips to offer flooring contractors, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to hardwood flooring contractors, carpet installation companies, tile and grout contractors, vinyl flooring contractors, laminate flooring contractors, concrete flooring contractors, epoxy flooring contractors, natural stone flooring contractors, bamboo flooring contractors, cork flooring contractors, floor refinishing companies, and other flooring companies.

1.) Technical SEO Tips for Flooring Contractors

Technical SEO refers to optimizing your flooring company website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of clients, as well as to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to flooring services such as installation, repair and restoration.
  • Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about types of flooring, brands or services.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

2.) On-Page SEO Tips for Flooring Contractors

On-page SEO involves optimizing each page of your flooring contractor website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, original content that targets your audience's search intent, such as flooring maintenance tips or design trends, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Use relevant keywords, such as hardwood flooring, tile installation and carpet replacement, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your flooring services, such as commercial flooring or residential flooring, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as laminate flooring and vinyl tiles, to help search engines understand the context of your images and improve the accessibility of your website.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as product pages or testimonials.
  • Use descriptive URLs with relevant keywords, such as /flooring-installation/hardwood-flooring, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for flooring contractors.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

3.) Off-Page SEO Tips for Flooring Contractors

Off-page SEO involves all the actions taken outside of your flooring company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build useful backlinks from relevant websites, such as home improvement or interior design blogs, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Instagram and Pinterest to showcase your flooring projects, engage with customers, and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business, Angie's List, and other review sites to build social proof and credibility with potential customers who are looking for a flooring contractor.
  • Collaborate with other local businesses, such as home builders or real estate agencies, to cross-promote services and build backlinks to each other's websites.
  • Create listings in local business directories and citation sites, such as HomeAdvisor and Thumbtack, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as infographics about flooring materials or before-and-after project photos, to attract backlinks and improve your website's authority.
  • Make videos to showcase your flooring services, such as installation or repair, and build engagement with potential customers.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible flooring services.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

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Answer a few questions to see estimated pricing, then call 800-796-8263 or send us an email to get started!

Top SEO Keywords for Flooring SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your flooring company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a flooring contractor, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in hardwood flooring and want to target more installation or refinishing projects. Perhaps you are looking for more carpeting or ceramic tile leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Focus Keywords for Flooring Companies

  • Hardwood floor installation [city/area]
  • Tile flooring [city/area]
  • Carpet installation [city/area]
  • Vinyl flooring [city/area]
  • Laminate flooring [city/area]
  • Floor sanding [city/area]
  • Epoxy flooring [city/area]
  • Staircase installation [city/area]
  • Bathroom flooring [city/area]
  • Kitchen flooring [city/area]
  • Flooring repairs [city/area]
  • Subfloor repair [city/area]
  • Ceramic tile installation [city/area]
  • Commercial flooring services [city/area]
  • Waterproof flooring [city/area]
  • Licensed flooring contractor [city/area]

Keyword Tip #1: Flooring contractors can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for flooring services in their area.

Keyword Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "flooring installation", consider targeting more specific phrases such as "hardwood floor installation in Denver" or "carpet installation in Orlando". This can help you rank higher in search results and attract more targeted leads for your flooring services business.

Why Choose WebCitz for Your Flooring Company Search Engine Optimization

Here are some reasons to choose our SEO company targeted to flooring companies:

  • We have more than 19 years of experience providing professional SEO campaigns throughout the country.
  • We do not outsource search engine optimization services, since we have our own team of specialists at our SEO firm.
  • As a skilled marketing company, we steer clear of black-hat SEO strategies and tactics.
  • We are easy to reach on the phone, through live chat, or by email.

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Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

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I am really grateful that Corey help me saved my website! And he is also helping me resolve issues with my site
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

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Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!

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Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

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