We provide flower shops a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We've been providing small business SEO services for more than 18 years! In this time, we've offered flower shops a wide range of SEO campaigns, including local, enterprise, franchise, and ecommerce.
The way we go about our florist SEO services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website placements on search engine result pages (SERPs).
Before starting an SEO campaign for florists, it is important to determine your goals and how you will measure your success.
That isn't to say adjustments can't be made to your flower shop SEO campaign though. We will probably adjust the plan if we find a certain SEO tactic is working better for your flower shop.
Here's what you need to know if you want your flower shop to rank higher in search engines!
We offer local, enterprise, franchise, and ecommerce SEO services for flower shops, so one of those should be helpful for your florist SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your florists.
The most common type of SEO campaign we advertise for florists is our local search engine optimization. This is the service of helping a local florist show up higher in search engine results.
For example, florists in Chicago would want to show up higher in organic search results for "Chicago florists." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your flower shop show up higher in Google Maps.
Local SEO campaigns for florists usually cost $800 or more per month.
For big SEO projects, we've got enterprise-level SEO. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.
In most cases, this means targeting very competitive keywords on a national level or managing searching engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective SEO strategy. In an enterprise SEO campaign, your flower shop can expect to see a serious amount of effort put forth from our team to audit your entire website and past SEO efforts, build out a content marketing strategy, then move into technical, on-page and off-page SEO services.
The budgets of enterprise SEO campaigns for florists typically start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your flower shop locations.
For this type of service, we perform all the previously mentioned local SEO services, but for every location your franchise operates. Optimizing multiple Google My Business profiles, performing SEO on a much more complex website, possibly handling franchisee requests, and ranking for franchise opportunity keywords are some of the major differences.
The average franchise SEO campaign for flower shops costs $2,000 or more each month.
Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce business.
Are you searching for a professional SEO agency for flower shops to help market your products? As a full-service SEO firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. The ideal pairing for your flower shop is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.
The budgets of ecommerce SEO campaigns for florists are usually $1,600/mo or higher.
As a professional SEO company, our florist SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.
Most flower shops are aware of technical SEO. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. We have a talented group of in-house web developers for flower shops that can help fix all your technical SEO issues in WordPress or Shopify.
We often find florists hate performing onsite SEO themselves because they aren't good at content writing. No problem at all, content creation is a passion of multiple people on our team! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. In addition to that, we also offer flower shops on-page SEO improvements like writing meta descriptions, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
We often find florists have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile. We help flower shops perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. From there, we put together SEO recommendations for florists for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
We're an expert SEO firm serving flower shops, and we have in-house web developers and SEO experts. This provides our SEO company a competitive advantage when performing search engine marketing for florists within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
The most popular CMS platform we've seen used by flower shops is WordPress. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We help flower shops build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce SEO plans!
Many smaller startups and ecommerce ventures use Shopify. Flower Shops on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template issues, fixing broken links, and more! Learn more about our Shopify SEO options.
When talking to search engine optimization agencies for flower shops, ask if they have in-house web developers, or if technical SEO services have to be outsourced.
It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your flower shop.
Having that information readily available will help us deliver on your florist search engine optimization campaign.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
This information will be helpful when determining the SEO goals for your flower shop in the first few months of the SEO campaign.
It's important to set expectations with your florists regarding the search engine optimization service.
For starters, it isn't advisable to begin florist SEO with the hopes of massive search ranking or search traffic improvements within the first few months. Instead, you should view SEO for your flower shop to be a long-term service, which will likely be necessary for years to come.
That isn't a biased viewpoint from an SEO provider for flower shops. That is simply the reality of florist search engine optimization. If your flower shop website hasn't been getting the search rankings it needs in years, it's not because a special switch hasn't been flipped. Google has reviewed your entire flower shop website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. You won't get long-term results by running an SEO campaign for your florists for a couple of months. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
In addition to that, it is important you understand how to gauge success in the early months of an SEO campaign. You shouldn't be looking at Google Analytics to see traffic improvements from your florist SEO work, at least not at first. Why? Because search engine optimization often starts with increasing placements in search results, before traffic. Throughout your search engine optimization, we'll work on getting your website into the top 100 results, or from page 8 to page 4, or possibly from page 2 to page 1. When you get to the first page of search results for all flower shops in your target market, you'll start to see measurable traffic improvements in Google Analytics.
You need to understand that we may need to adjust the strategy and tactics applied to your florist SEO service.
As work progresses, we may discover SEO successes in areas that weren't expected. Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
Rather than continuing down a path that isn't providing your flower shop a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
Throughout the entire florist SEO process, you should feel like you are part of our search marketing firm.
Here are some reasons to choose our internet marketing agency targeted to flower shops:
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.