Healthcare SEO Services

Managed Healthcare SEO!

We provide healthcare companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Healthcare Providers

We have more than 18 years of experience providing premium search engine optimization plans!

Over the years, we've offered healthcare companies a variety of search marketing services, including enterprise, ecommerce, local, and local search engine optimization services.

We combine technical, on-page, and off-page SEO in our healthcare provider search engine optimization services. You'll get a balanced approach to optimizing your WordPress, WooCommerce, or Shopify search engine rankings.

Here's what you need to know if you want your healthcare company to rank higher in search results!

Types of Healthcare Providers We Help

We work with a wide variety of healthcare providers. The search engine optimization services discussed below will help provide SEO for healthcare providers and even:

  • SEO for Hospitals
  • SEO for Clinics
  • SEO for Medical Laboratories
  • SEO for Medical Imaging Centers
  • SEO for Home Healthcare Services
  • SEO for Medical Device Manufacturers
  • SEO for Telemedicine Companies
  • SEO for Healthcare Technology Companies
  • SEO for Wound Care Centers

A Few of Our SEO Experts

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Our Healthcare Provider Search Engine Optimization Services

Prior to accepting healthcare company SEO projects, we like to conduct a comprehensive review of your website and its backlinks.

Through this review process, we can better understand all aspects of your website's SEO, including its technical, on-page, and off-page factors. We use this approach as it is the best way (in our opinion) to begin healthcare provider search engine optimization, in contrast to making changes to your website without a well-defined strategy.

To provide you a more comprehensive understanding of our professional healthcare provider SEO services, let's discuss each of these areas of SEO in detail:

Technical Search Engine Optimization Services for Healthcare Companies

Almost every healthcare company knows about technical SEO.

This is mostly because it covers the easily seen aspects of search engine optimization, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most search engine optimization scan tools.

We have a talented group of in-house web developers for healthcare companies that can help fix all your technical search engine optimization concerns in Shopify or WordPress.

On-Page SEO Services for Healthcare Companies

It's often the case that healthcare providers hate doing on-site SEO themselves since they're not comfortable with content writing. No problem, we love content creation!

We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes.

Beyond that, we also offer healthcare companies on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Page SEO Services for Healthcare Companies

When we look at various healthcare company backlink profiles, we often notice they've forgotten about off-page SEO. You might want to check your backlink strength if you've been struggling for years to get off the second or third page of search results.

We help healthcare companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for healthcare providers for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Healthcare Company Search Engine Optimization Packages

Our managed search engine optimization plans are priced according to the amount of time you can dedicate to search engine optimization within your marketing budget. Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

You can get an approximate cost for your search engine optimization service by using the pricing calculator below.

Healthcare SEO Cost Calculator

Answer a few simple questions about your needs and our Healthcare SEO cost calculator will show you how affordable our Healthcare SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Healthcare Companies

We have experience offering local, franchise, enterprise and ecommerce SEO services for healthcare companies, one of which should be helpful to your healthcare providers. If you choose us for your website marketing, we'll build out a professional search engine optimization package for your healthcare providers.

Local SEO Campaigns for Healthcare Providers

Nearby SEO campaigns are what we do most often for healthcare providers. More than likely, this is because so many local healthcare providers are looking for help improving their placements in search engine results.

For example, healthcare providers in Chicago would want to be seen higher in organic search results for "Chicago healthcare providers." This would involve performing a local search engine optimization scan of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink strength, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your healthcare company would show up higher in Google Maps if you did these types of SEO improvements.

It's not uncommon for local area SEO services for healthcare providers to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Healthcare Providers

We also offer enterprise-level search engine optimization for large SEO projects, which involves a much more robust SEO plan than placing a location-based business.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO plan. In an complex SEO plan, your healthcare company can expect to see a serious amount of effort put forth from our team to scan your entire website and past SEO efforts, build out a content marketing plan, then move into technical, on-page, and off-page SEO plans.

The recommended budget of advanced search engine optimization for healthcare providers usually starts at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Healthcare Providers

Much like localized SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve nearby visibility for each of your healthcare company locations.

In this case, we do all the local search engine optimization plans described above, but for each location of your franchise. Optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, possibly handling franchisee requests, and placing for franchise opportunity keywords are some of the major differences.

The budgets of franchise SEO campaigns for healthcare providers are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce Search Engine Optimization Campaigns for Healthcare Providers

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing service for an ecommerce business, make sure to include search engine optimization.

If you are searching for a top search engine optimization agency for your healthcare company to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your healthcare company is working with our search engine optimization firm that has onsite ecommerce developers and search engine optimization consultants. Our departments can work together to provide efficient technical, on-page, and off-page SEO plans. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The average costs of e-commerce SEO plans for healthcare companies is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Healthcare Provider SEO

As an award-winning Search Engine Optimization company helping healthcare companies, we have in-house website developers and PPC professionals who work in tandem with our SEO team. When performing search engine marketing for healthcare providers, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Healthcare Providers

WordPress is the most popular CMS for healthcare providers.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress search engine optimization services.

WooCommerce Search Engine Optimization for Healthcare Providers

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

We often help healthcare companies with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Healthcare Providers

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

Healthcare companies on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme concerns, fixing broken links, and more! Learn more about our Shopify SEO options.

When talking to SEO companies targeting healthcare companies, make sure to ask if they have in-house web developers, or if technical search engine optimization plans must get outsourced to other firms.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Healthcare Companies

Here are our favorite tips to offer healthcare companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to hospitals, clinics, medical laboratories, medical imaging centers, home healthcare services, medical device manufacturers, telemedicine companies, healthcare technology companies, wound care centers, and other healthcare companies.

Technical SEO Tips for Healthcare Companies

  • Ensure your website has a responsive design that works well on mobile devices.
  • Review your website's speed with a tool like Google PageSpeed Insights.
  • Use HTTPS encryption for website security. Most hosting companies offer free SSL certificates.
  • Create and submit a sitemap to Google Search Console to help search engines index your website.
  • Implement schema markup to help search engines better understand your content, such as the types of services you offer and the conditions you treat.
  • Use canonical tags to prevent duplicate content issues, if you have the same content available on multiple URLs.
  • Monitor your website's crawl errors and fix them promptly.

On-Page SEO Tips for Healthcare Companies

  • Use relevant healthcare keywords in your website's page titles and meta descriptions.
  • Optimize your website's headings and subheadings with target healthcare keywords.
  • Include target healthcare keywords in image alt tags to help search engines understand the context of your images.
  • Create high-quality, original content that targets your patients' search intent.
  • Use internal linking between relevant pages on your website to help search engines understand the structure and hierarchy of your content.
  • Use descriptive URLs with relevant healthcare keywords.
  • Display patient reviews and testimonials prominently on your website.
  • Scan your website for broken links and fix them right away.

Off-Page SEO Tips for Healthcare Companies

  • Encourage satisfied patients to leave reviews on healthcare-specific review sites like Healthgrades and Vitals.
  • Create and maintain a strong presence on social media, including healthcare-specific platforms like Doximity and Sermo, to engage with patients and build brand awareness.
  • Participate in local business directories and citation sites, especially those related to healthcare, to increase visibility in local search results.
  • Build high-quality backlinks from relevant healthcare websites, such as medical journals or healthcare associations.
  • Create informative and shareable healthcare infographics related to healthcare topics.
  • Use video marketing to showcase your services and build engagement with patients.
  • Create and maintain a strong online presence on social media to engage with your audience and build brand awareness.
  • Offer informative and engaging educational content on your website and through social media to establish yourself as a thought leader in the industry.
  • Encourage satisfied patients to leave reviews on online directories and platforms such as Yelp, Google, and Healthgrades.

SEO for Healthcare Providers

Popular Keywords for Healthcare SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your healthcare company? We've got you covered!

Before starting an SEO service for a healthcare company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of healthcare services you'd like to promote. Maybe you specialize in pediatric care and want to attract families with young children. Perhaps you just don't feel like you are getting enough leads for your specialty services.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Healthcare Companies

  • Healthcare services [city/area]
  • Primary care physicians [city/area]
  • Urgent care clinics [city/area]
  • Pediatric care [city/area]
  • Specialty care [city/area]
  • Medical clinics [city/area]
  • Telemedicine services [city/area]
  • Mental health services [city/area]
  • Women's health services [city/area]
  • Senior care [city/area]
  • Physical therapy [city/area]
  • Chiropractic care [city/area]
  • Dental services [city/area]
  • Emergency care [city/area]
  • Specialty surgery [city/area]
  • Pain management [city/area]

Pro Tip #1: Healthcare companies often target keywords related to their type of services and location. This helps you attract potential patients who are searching for healthcare services or specific types of services in the area they live in.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pediatric care for children with ADHD in Dallas" may be easier to rank for than just "pediatric care".

Hear what our customers are saying

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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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