HVAC SEO Services

Managed HVAC SEO!

We provide heating/cooling companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

Search Engine Optimization Agency for HVAC Contractors

We have more than 18 years of experience providing professional SEO campaigns!

Over the years, we've offered heating/cooling companies a variety of search marketing plans, including enterprise, ecommerce, local, and franchise SEO plans.

We use a mix of off-page, technical, and on-page within our hvac contractor SEO packages. This helps us optimize your WordPress, WooCommerce, or Shopify website rankings in searches.

If your heating/cooling company could benefit from an increased position in search engines, read on!

Types of HVAC Contractors We Help

We work with a wide variety of hvac contractors. The search engine optimization services discussed below will help provide SEO for hvac contractors and even:

  • SEO for Heating Contractors
  • SEO for Air Conditioning Contractors
  • SEO for Ventilation Contractors
  • SEO for Furnace Repair Companies
  • SEO for Boiler Installation Companies
  • SEO for Duct Cleaning Services
  • SEO for HVAC Maintenance Companies
  • SEO for HVAC Equipment Suppliers
  • SEO for Indoor Air Quality Specialists
  • SEO for Sheet Metal Companies

A Few of Our SEO Experts

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Our HVAC Contractor Search Engine Optimization Services

Prior to accepting heating/cooling company SEO projects, we like to conduct a comprehensive review of your website and its backlinks.

Through this review process, we can better understand all aspects of your website's search engine optimization, including its technical, on-page, and off-page factors. Rather than making changes to your website without a plan, we believe in taking this professional review approach before starting hvac contractor SEO.

To clarify the scope of our professional hvac contractor SEO services, let's talk about each of the main areas of search engine optimization to help you gain a better understanding:

Technical SEO Services for Heating/Cooling Companies

Most heating/cooling companies are aware of technical SEO.

This is mostly because it covers the easily seen aspects of search engine optimization, including site speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most search engine optimization scan tools.

Our in-house website developers for heating/cooling companies can help fix any technical SEO problem in Shopify or WordPress.

On-Page Search Engine Optimization Services for Heating/Cooling Companies

It's often the case that hvac contractors hate doing on-site search engine optimization themselves since they're not comfortable with content writing. No problem, we love content creation!

We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes.

We'll also help heating/cooling companies with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Site SEO Services for Heating/Cooling Companies

After looking over numerous backlink profiles, we often find hvac contractors have overlooked off-page search engine optimization. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink quality.

With our backlink analysis services, we help heating/cooling companies detect malicious or spammy backlinks, including PBNs. We then put together search engine optimization recommendations for hvac contractors for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Heating/Cooling Company Search Engine Optimization Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to SEO within your marketing budget. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO campaign.

HVAC SEO Cost Calculator

Answer a few simple questions about your needs and our HVAC SEO cost calculator will show you how affordable our HVAC SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Heating/Cooling Companies

We have experience offering local, franchise, enterprise and ecommerce SEO campaigns for heating/cooling companies, one of which should be helpful to your hvac contractors. If you choose us for your digital advertising, we'll build out a professional SEO service for your hvac contractors.

Local SEO Campaigns for HVAC Contractors

Localized SEO plans are what we do most often for hvac contractors. More than likely, this is because so many nearby hvac contractors are searching for help improving their rankings in search engine results.

For example, hvac contractors in Chicago would want more visibility in organic search results for "Chicago hvac contractors." You'll need a local SEO audit, a Google My Business account optimization, onsite optimizations, keyword research for LSI phrasing, improved backlink quality, reviews of your business listings, and possibly even conversion rate optimization. These types of SEO improvements would help your heating/cooling company show up higher in Google Maps.

It's not uncommon for local SEO campaigns for hvac contractors to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for HVAC Contractors

For big SEO projects, we've got enterprise-level search engine optimization. You'll be searching for large scale SEO if you need to deploy an intricate search engine optimization strategy for your search marketing campaign.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective search engine optimization strategy. In an large scale SEO plan, your heating/cooling company can expect to see a serious amount of effort put forth from our team to scan your entire website and past search engine optimization efforts, build out a content marketing strategy, then move into technical, on-page, and off-page SEO plans.

The recommended budget of complex SEO for hvac contractors usually starts at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for HVAC Contractors

In a lot of ways, franchise SEO is like local area SEO - it's all about the franchise owners. This search engine optimization campaign helps improve local visibility for each of your heating/cooling company locations.

We do all the nearby SEO plans previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The average franchise SEO service for heating/cooling companies costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for HVAC Contractors

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing plan for an ecommerce business, make sure to include SEO.

Are you searching for an outstanding search engine optimization firm for your heating/cooling company to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. The ideal pairing for your heating/cooling company is working with our search engine optimization company that has onsite ecommerce developers and SEO specialists. Both departments can work together to offer efficient off-page, technical, and on-page SEO campaigns. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

The budgets of ecommerce website search engine optimization campaigns for hvac contractors are usually $1,600/mo or higher. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for HVAC Contractor Search Engine Optimization

As an award-winning SEO agency helping heating/cooling companies, we have in-house website developers and PPC professionals who work in tandem with our SEO team. When performing search engine marketing for hvac contractors, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for HVAC Contractors

WordPress is the most popular CMS platform we've seen for hvac contractors.

It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.

WooCommerce SEO for HVAC Contractors

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We often help heating/cooling companies with search engine optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for HVAC Contractors

Many smaller startups and ecommerce ventures use Shopify.

Heating/cooling companies on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme problems, fixing broken links, and more! Learn more about our Shopify SEO options.

When talking to search engine optimization companies targeting heating/cooling companies, make sure to ask if they have in-house website developers, or if technical SEO plans must get outsourced to other firms.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for HVAC Companies

Here are our favorite tips to offer HVAC companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to heating contractors, air conditioning contractors, ventilation contractors, furnace repair companies, boiler installation companies, duct cleaning services, HVAC maintenance companies, HVAC equipment suppliers, indoor air quality specialists, sheet metal companies, and other HVAC companies.

Technical SEO Tips for HVAC Companies

  • Ensure your website has a responsive design that works well on mobile devices, as many people search for heating & cooling services on their smartphones and tablets.
  • Review your website's speed with a tool like Google PageSpeed Insights to ensure fast loading times, which can improve user experience and search engine rankings.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console to help search engines index your website and easily find all the pages related to HVAC services such as air conditioning installation and repair, furnace installation and repair, and duct cleaning.
  • Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about HVAC services or packages.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages.

On-Page SEO Tips for HVAC Companies

  • Use relevant keywords, such as air conditioning repair, furnace installation, and indoor air quality, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your heating & cooling services, such as duct cleaning or thermostat installation, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as HVAC system components or air quality control products, to help search engines understand the context of your images and improve the accessibility of your website.
  • Create high-quality, original content that targets your audience's search intent, such as energy-saving tips or indoor air quality guides, to establish authority and build trust with potential customers.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or promotions.
  • Use descriptive URLs with relevant keywords, such as /air-conditioning-repair/duct-cleaning, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for an HVAC company.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings.

Off-Page SEO Tips for HVAC Companies

  • Build high-quality backlinks from relevant websites, such as home improvement or construction blogs, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Facebook and Twitter to showcase your HVAC services, engage with customers, and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business, Yelp, and other review sites to build social proof and credibility with potential customers who are looking for a heating & cooling company.
  • Collaborate with other local businesses, such as plumbing or electrical companies, to cross-promote services and build backlinks to each other's websites.
  • Participate in local business directories and citation sites, such as Angie's List and HomeAdvisor, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as educational videos or infographics about energy efficiency, to attract backlinks and improve your website's authority.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible HVAC services.

SEO for HVAC Contractors

Popular Keywords for Heating & Cooling SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your HVAC company? We've got you covered!

Before starting an SEO service for an HVAC contractor, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you specialize in residential HVAC services and want to target more furnace or air conditioning repair / replacement jobs. Perhaps you are looking for more commercial HVAC leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for HVAC Contractors

  • Air conditioning repair [city/area]
  • Heating system installation [city/area]
  • Furnace repair [city/area]
  • Heat pump installation [city/area]
  • Duct cleaning [city/area]
  • Boiler installation [city/area]
  • Thermostat replacement [city/area]
  • Indoor air quality solutions [city/area]
  • AC tune-up [city/area]
  • Commercial HVAC services [city/area]
  • Emergency HVAC repair [city/area]
  • Geothermal system installation [city/area]
  • Heat exchanger repair [city/area]
  • HVAC maintenance [city/area]
  • Zoning system installation [city/area]
  • Licensed HVAC contractor [city/area]

Pro Tip #1: HVAC companies can benefit from targeting relevant keywords related to their services and location. This can help attract local customers who are searching for HVAC services in their area.

Pro Tip #2: Consider focusing on long-tail keywords that are more specific and less competitive. For example, instead of targeting broad keywords like "AC repair", consider targeting more specific phrases such as "ductless AC installation in Dallas" or "furnace repair in Minneapolis". This can help you rank higher in search results and attract more targeted leads for your HVAC services business.

Hear what our customers are saying

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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