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Home Builder SEO Services

SEO Tips for Home Builders

We provide home builders a complete SEO guide to help increase organic traffic and reduce their paid advertising spend.

220+ SEO Campaigns Completed
220+
SEO Campaigns Completed
19 Years of Experience
2004
Founded 19+ Years Ago
30+ SEO Case Studies
30+
SEO Case Studies
SEO Services

SEO Agency for Home Builders

We have more than 19 years of experience providing professional search engine optimization campaigns!

In this time, we've offered home builders and other industries a wide range of search engine optimization services, including local, franchise, enterprise, and ecommerce campaign types.

We combine on-page, off-page, and technical search engine optimization in our home builder SEO campaigns. You'll get a balanced approach to optimizing your WooCommerce, Shopify, or WordPress search engine placements.

Here's what you need to know if you want your home builder to rank higher in searches to start saving on paid advertising costs!

How to Rank Home Builder Websites on Google

Here are our favorite tips to offer home builders, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to custom home builders, production home builders, sustainable home builders, tiny home builders, modular home builders, log home builders, luxury home builders, green home builders, affordable housing builders, vacation home builders, urban infill home builders, and other home builders.

1.) Technical SEO Tips for Home Builders

Technical SEO refers to optimizing your home builder website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Review your website's speed with a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console and Bing Webmaster Tools to help search engines index your website and easily find all the pages related to home building services such as custom home construction, remodeling, or renovation.
  • Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about home building services or projects.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages. You can find such errors in Google Search Console.

A Few of Our SEO Experts

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2.) On-Page SEO Tips for Home Builders

On-page SEO involves optimizing each page of your home builder website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality, original content that targets your audience's search intent, such as home design trends or remodeling ideas, to establish authority and build trust with potential customers. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Use relevant keywords, such as custom home builder, kitchen remodeling, and bathroom renovation, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your home building services, such as design and architecture, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as building materials or construction techniques, to help search engines understand the context of your images and improve the accessibility of your website.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or projects.
  • Use descriptive URLs with relevant keywords, such as /custom-home-construction/kitchen-remodeling, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a home builder.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings. You can use this free tool from Ahrefs to scan for broken links.

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2020-21 vs 2018-19
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Organic Traffic
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3.) Off-Page SEO Tips for Home Builders

Off-page SEO involves all the actions taken outside of your home builder website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build useful backlinks from relevant websites, such as home decor or real estate blogs, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Instagram and Pinterest to showcase your home building projects, engage with potential customers, and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business, Houzz, and other review sites to build social proof and credibility with potential customers who are looking for a home builder.
  • Collaborate with other local businesses, such as interior designers or landscaping companies, to cross-promote services and build backlinks to each other's websites.
  • Create listings in local business directories and citation sites, such as Yelp and Yellow Pages, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as home building tips or design inspiration, to attract backlinks and improve your website's authority.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible home building services. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Home Builder SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your home building company? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a home builder, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of homes you'd like to build. Maybe you specialize in custom homes and want to attract high-end clients. Perhaps you just don't feel like you are getting enough leads for your new developments.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Home Builders

  • Home builders [city/area]
  • Custom home builders [city/area]
  • New home construction [city/area]
  • Home builders near me
  • Luxury home builders [city/area]
  • Green home builders [city/area]
  • Home additions [city/area]
  • Home renovations [city/area]
  • Modern home builders [city/area]
  • Affordable home builders [city/area]
  • Sustainable home builders [city/area]
  • New developments [city/area]
  • New home builders [city/area]
  • Building contractors [city/area]
  • Luxury home construction [city/area]
  • Custom homes [city/area]

Keyword Tip #1: Home builders often target keywords related to their type of homes and location. This helps you attract potential clients who are searching for home builders or specific types of homes in the area they plan to live in.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "sustainable home builders with rooftop gardens in Seattle" may be easier to rank for than just "sustainable home builders".

SEO for Home Builders

Pricing for Home Builder SEO Services

Our managed search engine optimization services are priced according to the amount of time you can dedicate to SEO within your digital marketing budget.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with customers who have substantially larger budgets.

You can get an approximate cost for your SEO campaign by using the pricing calculator below.

Home Builder SEO Cost Calculator

Answer a few simple questions about your needs and our Home Builder SEO cost calculator will show you how affordable our Home Builder SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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