Home Builder SEO Services

Managed Home Builder SEO!

We provide home builders a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Agency for Home Builders

We have more than 18 years of experience providing skilled search engine optimization campaigns!

In this time, we've offered home builders a wide range of search engine optimization services, including local, franchise, enterprise, and ecommerce.

We combine on-page, off-page, and technical search engine optimization in our home builder SEO campaigns. You'll get a balanced approach to optimizing your WooCommerce, Shopify, or WordPress search engine placements.

Here's what you need to know if you want your home builder to rank higher in searches!

Types of Home Builders We Help

We work with a wide variety of home builders. The SEO services discussed below will help provide search engine optimization for home builders and even:

  • SEO for Custom Home Builders
  • SEO for Production Home Builders
  • SEO for Sustainable Home Builders
  • SEO for Tiny Home Builders
  • SEO for Modular Home Builders
  • SEO for Log Home Builders
  • SEO for Luxury Home Builders
  • SEO for Green Home Builders
  • SEO for Affordable Housing Builders
  • SEO for Vacation Home Builders
  • SEO for Urban Infill Home Builders

A Few of Our SEO Experts

Ashton HHope KCorey GMelanie PDavid WEmily L

Our Home Builder SEO Services

Prior to accepting home builder SEO projects, we like to conduct a comprehensive review of your website and its backlinks.

By conducting this review, we gain a more comprehensive understanding of your website's search engine optimization, including its technical, on-page, and off-page elements. We use this approach as it is the best way (in our opinion) to begin home builder SEO, in contrast to making changes to your website without a well-defined strategy.

To assist you in understanding the scope of our professional search engine optimization services, let's explore each of these areas of home builder SEO and discuss them in detail:

Technical Search Engine Optimization Services for Home Builders

Almost every home builder knows about technical SEO.

This often involves increasing website speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile glitches, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in your search engine optimization scan.

We have a talented group of in-house website developers for home builders that can help fix all your technical SEO issues in WordPress or Shopify.

On-Page SEO Services for Home Builders

We often find home builders hate performing on-page SEO themselves because they aren't good at content writing. No problem, we love content creation!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content plan through proper keyword research and extensive competitor review to help improve the chances of our content placing in searches.

We'll also help home builders with on-page search engine optimization, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Page SEO Services for Home Builders

We often find home builders have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile.

We help home builders perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for home builders for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Home Builder SEO Plans

Our managed SEO campaigns are priced according to the amount of time you can dedicate to search engine optimization within your marketing budget. While we are pleased to work with budgets as low as $800 per month, we often collaborate with businesses who have substantially larger budgets.

You can get an approximate cost for your search engine optimization plan by using the pricing calculator below.

Home Builder SEO Cost Calculator

Answer a few simple questions about your needs and our Home Builder SEO cost calculator will show you how affordable our Home Builder SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Home Builders

We have experience offering franchise, enterprise, ecommerce and local SEO plans for home builders, one of which should be helpful to your home builders. If you choose us for your internet marketing, we'll build out a professional search engine optimization plan for your home builders.

Local Search Engine Optimization Campaigns for Home Builders

The most common type of SEO plan we advertise for home builders is our nearby SEO. This is the service of helping a nearby home builder show up higher in search engine results.

For example, home builders in Chicago would want to be seen higher in organic search results for "Chicago home builders." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing onsite optimizations, doing LSI phrasing keyword research, fixing your backlink quality, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. Your home builder would show up higher in Google Maps if you did these types of SEO improvements.

The budgets for local SEO campaigns for home builders are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Home Builders

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based small business.

This typically involves targeting extremely competitive keywords on a national level or managing the SEO campaigns of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. In an enterprise SEO service, your home builder can expect to see a serious amount of effort put forth from our team to scan your entire website and past SEO efforts, build out a content marketing strategy, then move into on-page, off-page, and technical SEO services.

Budgets of enterprise search engine optimization services for home builders usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Home Builders

In a lot of ways, franchise search engine optimization is like local search engine optimization - it's all about the franchise owners. This SEO service helps improve local visibility for each of your home builder locations.

For this type of plan, we perform all the previously mentioned nearby SEO plans, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise SEO services for home builders are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Home Builders

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

If you are searching for a top SEO company for your home builder to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Home Builders should work with our SEO agency that has onsite ecommerce website designers and search engine optimization consultants. This allows both of our departments to work in tandem to provide efficient on-page, off-page, and technical search engine optimization services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The budgets of ecommerce SEO services for home builders are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Home Builder SEO

As an award-winning Search Engine Optimization firm helping home builders, we have in-house web developers and PPC professionals who work in tandem with our search engine optimization team. This provides our SEO agency a competitive advantage when performing search engine marketing for home builders within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress SEO for Home Builders

WordPress is the most popular CMS for home builders.

We're often hired to optimize the Yoast search engine optimization settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress SEO plans.

WooCommerce SEO for Home Builders

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

For our WooCommerce SEO plans, we often help home builders build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Home Builders

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help home builders on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template errors, fix broken links, and much more! Read more about our Shopify search engine optimization campaigns.

When talking to search engine optimization firms targeting home builders, make sure to ask if they have in-house web developers, or if technical search engine optimization services must get outsourced to other agencies.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Home Builders

Here are our favorite tips to offer home builders, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to custom home builders, production home builders, sustainable home builders, tiny home builders, modular home builders, log home builders, luxury home builders, green home builders, affordable housing builders, vacation home builders, urban infill home builders, and home builders.

Technical SEO Tips for Home Builders

  • Ensure your website has a responsive design that works well on mobile devices, as many people search for home builders on their smartphones and tablets.
  • Review your website's speed with a tool like Google PageSpeed Insights to ensure fast loading times, which can improve user experience and search engine rankings.
  • Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console to help search engines index your website and easily find all the pages related to home building services such as custom home construction, remodeling, or renovation.
  • Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about home building services or projects.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages.

On-Page SEO Tips for Home Builders

  • Use relevant keywords, such as custom home builder, kitchen remodeling, and bathroom renovation, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your home building services, such as design and architecture, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as building materials or construction techniques, to help search engines understand the context of your images and improve the accessibility of your website.
  • Create high-quality, original content that targets your audience's search intent, such as home design trends or remodeling ideas, to establish authority and build trust with potential customers.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or projects.
  • Use descriptive URLs with relevant keywords, such as /custom-home-construction/kitchen-remodeling, to improve the visibility and accessibility of your website.
  • Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a home builder.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings.

Off-Page SEO Tips for Home Builders

  • Build high-quality backlinks from relevant websites, such as home decor or real estate blogs, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as Instagram and Pinterest to showcase your home building projects, engage with potential customers, and build brand awareness.
  • Encourage satisfied customers to leave reviews on Google My Business, Houzz, and other review sites to build social proof and credibility with potential customers who are looking for a home builder.
  • Collaborate with other local businesses, such as interior designers or landscaping companies, to cross-promote services and build backlinks to each other's websites.
  • Participate in local business directories and citation sites, such as Yelp and Yellow Pages, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as home building tips or design inspiration, to attract backlinks and improve your website's authority.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible home building services.

SEO for Home Builders

Popular Keywords for Home Builder SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your home building company? We've got you covered!

Before starting an SEO service for a home builder, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of homes you'd like to build. Maybe you specialize in custom homes and want to attract high-end clients. Perhaps you just don't feel like you are getting enough leads for your new developments.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Home Builders

  • Home builders [city/area]
  • Custom home builders [city/area]
  • New home construction [city/area]
  • Home builders near me
  • Luxury home builders [city/area]
  • Green home builders [city/area]
  • Home additions [city/area]
  • Home renovations [city/area]
  • Modern home builders [city/area]
  • Affordable home builders [city/area]
  • Sustainable home builders [city/area]
  • New developments [city/area]
  • New home builders [city/area]
  • Building contractors [city/area]
  • Luxury home construction [city/area]
  • Custom homes [city/area]

Pro Tip #1: Home builders often target keywords related to their type of homes and location. This helps you attract potential clients who are searching for home builders or specific types of homes in the area they plan to live in.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "sustainable home builders with rooftop gardens in Seattle" may be easier to rank for than just "sustainable home builders".

Hear what our customers are saying

Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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