Home Builder SEO Services

Pricing for Home Builder SEO Plans

Our managed SEO campaigns are priced according to the amount of time you can dedicate to search engine optimization within your marketing budget. While we are pleased to work with budgets as low as $800 per month, we often collaborate with businesses who have substantially larger budgets.

You can get an approximate cost for your search engine optimization plan by using the pricing calculator below.

Types of SEO Campaigns for Home Builders

We have experience offering franchise, enterprise, ecommerce and local SEO plans for home builders, one of which should be helpful to your home builders. If you choose us for your internet marketing, we'll build out a professional search engine optimization plan for your home builders.

Local Search Engine Optimization Campaigns for Home Builders

The most common type of SEO plan we advertise for home builders is our nearby SEO. This is the service of helping a nearby home builder show up higher in search engine results.

For example, home builders in Chicago would want to be seen higher in organic search results for "Chicago home builders." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing onsite optimizations, doing LSI phrasing keyword research, fixing your backlink quality, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. Your home builder would show up higher in Google Maps if you did these types of SEO improvements.

The budgets for local SEO campaigns for home builders are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Home Builders

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based small business.

This typically involves targeting extremely competitive keywords on a national level or managing the SEO campaigns of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. In an enterprise SEO service, your home builder can expect to see a serious amount of effort put forth from our team to scan your entire website and past SEO efforts, build out a content marketing strategy, then move into on-page, off-page, and technical SEO services.

Budgets of enterprise search engine optimization services for home builders usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Home Builders

In a lot of ways, franchise search engine optimization is like local search engine optimization - it's all about the franchise owners. This SEO service helps improve local visibility for each of your home builder locations.

For this type of plan, we perform all the previously mentioned nearby SEO plans, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise SEO services for home builders are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Home Builders

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

If you are searching for a top SEO company for your home builder to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Home Builders should work with our SEO agency that has onsite ecommerce website designers and search engine optimization consultants. This allows both of our departments to work in tandem to provide efficient on-page, off-page, and technical search engine optimization services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The budgets of ecommerce SEO services for home builders are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Preferred Website Platforms for Home Builder SEO

As an award-winning Search Engine Optimization firm helping home builders, we have in-house web developers and PPC professionals who work in tandem with our search engine optimization team. This provides our SEO agency a competitive advantage when performing search engine marketing for home builders within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress SEO for Home Builders

WordPress is the most popular CMS for home builders.

We're often hired to optimize the Yoast search engine optimization settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress SEO plans.

WooCommerce SEO for Home Builders

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

For our WooCommerce SEO plans, we often help home builders build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Home Builders

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

We often help home builders on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template errors, fix broken links, and much more! Read more about our Shopify search engine optimization campaigns.

When talking to search engine optimization firms targeting home builders, make sure to ask if they have in-house web developers, or if technical search engine optimization services must get outsourced to other agencies.

SEO Tips for Home Builders

Here are our favorite tips to offer home builders, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to custom home builders, production home builders, sustainable home builders, tiny home builders, modular home builders, log home builders, luxury home builders, green home builders, affordable housing builders, vacation home builders, urban infill home builders, and home builders.

Technical SEO Tips for Home Builders

• Ensure your website has a responsive design that works well on mobile devices, as many people search for home builders on their smartphones and tablets.
• Review your website's speed with a tool like Google PageSpeed Insights to ensure fast loading times, which can improve user experience and search engine rankings.
• Use HTTPS encryption for website security to protect sensitive information such as personal details of clients and to show credibility to visitors.
• Create and submit a sitemap to Google Search Console to help search engines index your website and easily find all the pages related to home building services such as custom home construction, remodeling, or renovation.
• Implement local business schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
• Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about home building services or projects.
• Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages.

On-Page SEO Tips for Home Builders

• Use relevant keywords, such as custom home builder, kitchen remodeling, and bathroom renovation, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
• Optimize your website's headings and subheadings with target keywords related to your home building services, such as design and architecture, to help search engines understand the content and improve the user experience.
• Include target keywords in image alt tags, such as building materials or construction techniques, to help search engines understand the context of your images and improve the accessibility of your website.
• Create high-quality, original content that targets your audience's search intent, such as home design trends or remodeling ideas, to establish authority and build trust with potential customers.
• Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as services or projects.
• Use descriptive URLs with relevant keywords, such as /custom-home-construction/kitchen-remodeling, to improve the visibility and accessibility of your website.
• Display customer reviews and testimonials prominently on your website to build social proof and trust with potential customers who are looking for a home builder.
• Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings.

Off-Page SEO Tips for Home Builders

• Build high-quality backlinks from relevant websites, such as home decor or real estate blogs, to improve your website's authority and search engine rankings.
• Create and maintain a strong presence on social media platforms such as Instagram and Pinterest to showcase your home building projects, engage with potential customers, and build brand awareness.
• Encourage satisfied customers to leave reviews on Google My Business, Houzz, and other review sites to build social proof and credibility with potential customers who are looking for a home builder.
• Collaborate with other local businesses, such as interior designers or landscaping companies, to cross-promote services and build backlinks to each other's websites.
• Participate in local business directories and citation sites, such as Yelp and Yellow Pages, to increase visibility and improve local SEO.
• Create informative and shareable content, such as home building tips or design inspiration, to attract backlinks and improve your website's authority.
• Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible home building services.

Popular Keywords for Home Builder SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your home building company? We've got you covered!

Before starting an SEO service for a home builder, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of homes you'd like to build. Maybe you specialize in custom homes and want to attract high-end clients. Perhaps you just don't feel like you are getting enough leads for your new developments.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Home Builders

• Home builders [city/area]
• Custom home builders [city/area]
• New home construction [city/area]
• Home builders near me
• Luxury home builders [city/area]
• Green home builders [city/area]
• Home additions [city/area]
• Home renovations [city/area]
• Modern home builders [city/area]
• Affordable home builders [city/area]
• Sustainable home builders [city/area]
• New developments [city/area]
• New home builders [city/area]
• Building contractors [city/area]
• Luxury home construction [city/area]
• Custom homes [city/area]

Pro Tip #1: Home builders often target keywords related to their type of homes and location. This helps you attract potential clients who are searching for home builders or specific types of homes in the area they plan to live in.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "sustainable home builders with rooftop gardens in Seattle" may be easier to rank for than just "sustainable home builders".