We provide insurance companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We've been providing small business search engine optimization services for more than 18 years!
Over the years, we've offered insurance companies a variety of search marketing campaigns, including local, franchise, enterprise, and ecommerce SEO campaigns.
We combine on-page, off-page, and technical SEO in our insurance agency search engine optimization campaigns. You'll get a balanced approach to optimizing your WooCommerce, Shopify, or WordPress search engine rankings.
If your insurance company could benefit from an increased position in searches, read on!
We work with a wide variety of insurance agents. The search engine optimization services discussed below will help provide SEO for insurance agents and even:
We would like to carefully assess your insurance company website and its backlink profile before committing to an SEO project.
Through this review process, we can better understand all aspects of your website's search engine optimization, including its technical, on-page, and off-page factors. We use this approach as it is the best way (in our opinion) to begin insurance agency SEO, in contrast to making changes to your website without a well-defined strategy.
To provide you a more comprehensive understanding of our professional insurance agency SEO services, let's discuss each of these areas of SEO in detail:
Most insurance companies are aware of technical SEO.
It often involves speeding up your pages, passing Google Core Web Vitals, implementing SSL certificates, fixing responsive glitches, removing duplicate content, adding structured data, creating XML/HTML sitemaps, setting up Google Search Console, and fixing any other errors uncovered by your search engine optimization scan.
Our in-house website developers for insurance companies can help fix any technical SEO problem in WordPress or Shopify.
We often find insurance agents hate performing onsite search engine optimization themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation!
With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in searches.
We'll also help insurance companies with on-page search engine optimization, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
After looking over numerous backlink profiles, we often find insurance agents have overlooked offsite search engine optimization. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile.
We help insurance companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together search engine optimization recommendations for insurance agents for white-hat link building including guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!
The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your marketing budget for SEO. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.
You can get an approximate cost for your SEO plan by using the pricing calculator below.
Answer a few simple questions about your needs and our Insurance SEO cost calculator will show you how affordable our Insurance SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
We offer local, local, franchise, and enterprise search engine optimization plans for insurance companies, so one of those should be helpful for your insurance agency search engine optimization campaign. If you choose WebCitz for your website advertising package, we'll assemble a custom SEO plan for your insurance agents.
Local Area SEO services are what we do most often for insurance agents. More than likely, this is because so many local insurance agents are looking for help improving their placements in search engine results.
For example, insurance agents in Chicago would want to be seen higher in organic search results for "Chicago insurance agents." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-site optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your insurance company show up higher in Google Maps.
Localized SEO plans for insurance agents usually cost $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.
For big SEO projects, we've got enterprise-level search engine optimization. You'll be searching for enterprise SEO if you need to deploy an intricate search engine optimization strategy for your search marketing plan.
This typically involves targeting extremely competitive keywords on a national level or managing the SEO campaigns of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an enterprise SEO service, you can expect to see our SEO team work hard to audit your insurance company website and its past SEO work, build out a content marketing plan, then move onto off-page, technical, and on-page search engine optimization campaigns.
Budgets of enterprise SEO campaigns for insurance agents usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.
In a lot of ways, franchise SEO is like local area SEO - it's all about the franchise owners. This search engine optimization campaign helps improve local visibility for each of your insurance company locations.
We do all the nearby SEO plans previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The budgets of franchise SEO services for insurance agents are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.
Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.
If you are searching for a top SEO company for your insurance company to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your insurance company is working with our SEO agency that has onsite ecommerce website designers and search engine optimization consultants. Both departments can work together to offer efficient on-page, off-page, and technical search engine optimization services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.
The average costs of ecommerce SEO services for insurance companies is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.
We're an expert Search Engine Optimization firm serving insurance companies, and we have in-house web developers, PPC managers and search engine optimization consultants. When performing search engine marketing for insurance agents, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.
WordPress is the most popular CMS for insurance agents.
We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO plans.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.
We help insurance companies build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce SEO plans!
Many smaller startups and ecommerce ventures use Shopify.
We often help insurance companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template errors, fix broken links, and much more! Read more about our Shopify search engine optimization campaigns.
If you're looking for SEO agencies working with insurance companies, make sure to ask if they have in-house website developers or if you'll need to hire an outside firm for that.
Here are our favorite tips to offer insurance companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to life insurance companies, health insurance companies, auto insurance companies, homeowners insurance companies, renters insurance companies, disability insurance companies, pet insurance companies, liability insurance companies, commercial insurance companies, travel insurance companies, flood insurance companies, cyber insurance companies, and other insurance companies.
Looking for suggested keywords to target within the SEO campaign for your insurance company? We've got you covered!
Before starting an SEO service for an insurance company, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of insurance policies you'd like to promote. Maybe you specialize in car insurance and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Pro Tip #1: Insurance companies often target keywords related to their insurance policies and location. This helps you attract potential customers who are searching for insurance companies or specific types of insurance policies nearby.
Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "motorcycle insurance for Harley-Davidson owners in Miami" may be easier to rank for than just "motorcycle insurance".