Insurance SEO Services

Managed Insurance SEO!

We provide insurance companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Agency for Insurance Agents

We've been providing small business search engine optimization services for more than 18 years!

Over the years, we've offered insurance companies a variety of search marketing campaigns, including local, franchise, enterprise, and ecommerce SEO campaigns.

We combine on-page, off-page, and technical SEO in our insurance agency search engine optimization campaigns. You'll get a balanced approach to optimizing your WooCommerce, Shopify, or WordPress search engine rankings.

If your insurance company could benefit from an increased position in searches, read on!

Types of Insurance Agents We Help

We work with a wide variety of insurance agents. The search engine optimization services discussed below will help provide SEO for insurance agents and even:

  • SEO for Life Insurance Companies
  • SEO for Health Insurance Companies
  • SEO for Auto Insurance Companies
  • SEO for Homeowners Insurance Companies
  • SEO for Renters Insurance Companies
  • SEO for Disability Insurance Companies
  • SEO for Pet Insurance Companies
  • SEO for Liability Insurance Companies
  • SEO for Commercial Insurance Companies
  • SEO for Travel Insurance Companies
  • SEO for Flood Insurance Companies
  • SEO for Cyber Insurance Companies

A Few of Our SEO Experts

Ashton HHope KEmily LCorey GDavid WMelanie P

Our Insurance Agency Search Engine Optimization Services

We would like to carefully assess your insurance company website and its backlink profile before committing to an SEO project.

Through this review process, we can better understand all aspects of your website's search engine optimization, including its technical, on-page, and off-page factors. We use this approach as it is the best way (in our opinion) to begin insurance agency SEO, in contrast to making changes to your website without a well-defined strategy.

To provide you a more comprehensive understanding of our professional insurance agency SEO services, let's discuss each of these areas of SEO in detail:

Technical Search Engine Optimization Services for Insurance Companies

Most insurance companies are aware of technical SEO.

It often involves speeding up your pages, passing Google Core Web Vitals, implementing SSL certificates, fixing responsive glitches, removing duplicate content, adding structured data, creating XML/HTML sitemaps, setting up Google Search Console, and fixing any other errors uncovered by your search engine optimization scan.

Our in-house website developers for insurance companies can help fix any technical SEO problem in WordPress or Shopify.

On-Site Search Engine Optimization Services for Insurance Companies

We often find insurance agents hate performing onsite search engine optimization themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in searches.

We'll also help insurance companies with on-page search engine optimization, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Site Search Engine Optimization Services for Insurance Companies

After looking over numerous backlink profiles, we often find insurance agents have overlooked offsite search engine optimization. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile.

We help insurance companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together search engine optimization recommendations for insurance agents for white-hat link building including guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Insurance Company SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your marketing budget for SEO. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

You can get an approximate cost for your SEO plan by using the pricing calculator below.

Insurance SEO Cost Calculator

Answer a few simple questions about your needs and our Insurance SEO cost calculator will show you how affordable our Insurance SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Insurance Companies

We offer local, local, franchise, and enterprise search engine optimization plans for insurance companies, so one of those should be helpful for your insurance agency search engine optimization campaign. If you choose WebCitz for your website advertising package, we'll assemble a custom SEO plan for your insurance agents.

Local SEO Campaigns for Insurance Agents

Local Area SEO services are what we do most often for insurance agents. More than likely, this is because so many local insurance agents are looking for help improving their placements in search engine results.

For example, insurance agents in Chicago would want to be seen higher in organic search results for "Chicago insurance agents." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-site optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your insurance company show up higher in Google Maps.

Localized SEO plans for insurance agents usually cost $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Insurance Agents

For big SEO projects, we've got enterprise-level search engine optimization. You'll be searching for enterprise SEO if you need to deploy an intricate search engine optimization strategy for your search marketing plan.

This typically involves targeting extremely competitive keywords on a national level or managing the SEO campaigns of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an enterprise SEO service, you can expect to see our SEO team work hard to audit your insurance company website and its past SEO work, build out a content marketing plan, then move onto off-page, technical, and on-page search engine optimization campaigns.

Budgets of enterprise SEO campaigns for insurance agents usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Insurance Agents

In a lot of ways, franchise SEO is like local area SEO - it's all about the franchise owners. This search engine optimization campaign helps improve local visibility for each of your insurance company locations.

We do all the nearby SEO plans previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise SEO services for insurance agents are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Insurance Agents

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

If you are searching for a top SEO company for your insurance company to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your insurance company is working with our SEO agency that has onsite ecommerce website designers and search engine optimization consultants. Both departments can work together to offer efficient on-page, off-page, and technical search engine optimization services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.

The average costs of ecommerce SEO services for insurance companies is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Insurance Agency SEO

We're an expert Search Engine Optimization firm serving insurance companies, and we have in-house web developers, PPC managers and search engine optimization consultants. When performing search engine marketing for insurance agents, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Insurance Agents

WordPress is the most popular CMS for insurance agents.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO plans.

WooCommerce SEO for Insurance Agents

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We help insurance companies build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce SEO plans!

Shopify SEO for Insurance Agents

Many smaller startups and ecommerce ventures use Shopify.

We often help insurance companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template errors, fix broken links, and much more! Read more about our Shopify search engine optimization campaigns.

If you're looking for SEO agencies working with insurance companies, make sure to ask if they have in-house website developers or if you'll need to hire an outside firm for that.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Insurance Companies

Here are our favorite tips to offer insurance companies, broken out into technical, on-page, and off-page suggestions. These SEO tips apply to life insurance companies, health insurance companies, auto insurance companies, homeowners insurance companies, renters insurance companies, disability insurance companies, pet insurance companies, liability insurance companies, commercial insurance companies, travel insurance companies, flood insurance companies, cyber insurance companies, and other insurance companies.

Technical SEO Tips for Insurance Companies

  • Ensure your website has a responsive design that works well on all devices, as many potential customers may use mobile devices to search for insurance solutions.
  • Review your website's speed with a tool like Google PageSpeed Insights to ensure fast loading times, which can improve user experience and search engine rankings.
  • Use HTTPS encryption for website security to protect sensitive information such as customer details and to show credibility to visitors.
  • Create and submit a sitemap to Google Search Console to help search engines index your website and easily find all the pages related to insurance solutions.
  • Implement schema markup to help search engines better understand the content on your website, which can lead to rich snippets in search results.
  • Use canonical tags to prevent duplicate content issues, especially if you have multiple pages with similar information about insurance products or services.
  • Monitor your website's crawl errors and fix them promptly, as this can improve the visibility of your website in search engine results pages.

On-Page SEO Tips for Insurance Companies

  • Use relevant keywords, such as types of insurance, insurance plans, and coverage options, in your website's page titles and meta descriptions to attract potential customers who are looking for these services.
  • Optimize your website's headings and subheadings with target keywords related to your insurance solutions, to help search engines understand the content and improve the user experience.
  • Include target keywords in image alt tags, such as insurance coverage or policy details, to help search engines understand the context of your images and improve the accessibility of your website.
  • Create high-quality, original content that targets your audience's search intent, such as insurance guides or industry news, to establish authority and build trust with potential customers.
  • Use internal linking to help search engines understand the structure and hierarchy of your website, and to guide visitors to relevant pages, such as insurance plans or pricing information.
  • Use descriptive URLs with relevant keywords, such as /types-of-insurance/health-insurance, to improve the visibility and accessibility of your website.
  • Display customer testimonials and case studies prominently on your website to build social proof and trust with potential customers who are looking for insurance solutions.
  • Scan your website for broken links and fix them right away to improve the user experience and prevent negative impact on search engine rankings.

Off-Page SEO Tips for Insurance Companies

  • Build high-quality backlinks from relevant websites, such as industry publications or directories, to improve your website's authority and search engine rankings.
  • Create and maintain a strong presence on social media platforms such as LinkedIn and Twitter to share industry news, showcase your products or services, and engage with potential customers and industry influencers.
  • Encourage satisfied customers to leave reviews on Google My Business and other review sites to build social proof and credibility with potential customers who are looking for insurance products or services.
  • Collaborate with other businesses, such as healthcare providers or financial institutions, to cross-promote services and build backlinks to each other's websites.
  • Participate in industry-specific directories and citation sites, such as Insurance Journal or National Association of Insurance Commissioners, to increase visibility and improve local SEO.
  • Create informative and shareable content, such as whitepapers or case studies, to attract backlinks and improve your website's authority.
  • Attend industry conferences and events to network with potential customers and industry influencers, and to establish your company as a leader in the insurance industry.
  • Monitor your online reputation and respond promptly to customer feedback and reviews, whether positive or negative, to show that you value your customers and are committed to providing the best possible insurance solutions.

SEO for Insurance Agents

Popular Keywords for Insurance SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your insurance company? We've got you covered!

Before starting an SEO service for an insurance company, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of insurance policies you'd like to promote. Maybe you specialize in car insurance and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Insurance Companies

  • Car insurance [city/area]
  • Homeowners insurance [city/area]
  • Life insurance [city/area]
  • Health insurance [city/area]
  • Business insurance [city/area]
  • Commercial auto insurance [city/area]
  • Renter's insurance [city/area]
  • Motorcycle insurance [city/area]
  • Boat insurance [city/area]
  • Pet insurance [city/area]
  • Umbrella insurance [city/area]
  • Disability insurance [city/area]
  • Flood insurance [city/area]
  • Earthquake insurance [city/area]
  • Term life insurance [city/area]
  • Whole life insurance [city/area]

Pro Tip #1: Insurance companies often target keywords related to their insurance policies and location. This helps you attract potential customers who are searching for insurance companies or specific types of insurance policies nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "motorcycle insurance for Harley-Davidson owners in Miami" may be easier to rank for than just "motorcycle insurance".

Hear what our customers are saying

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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!
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Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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