Insurance SEO Services

Managed Insurance SEO!

We provide insurance companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
500+
Satisfied Digital Marketing Clients
18 years in business
2004
Founded 18+ Years Ago
20+ Onsite experts
18+
Onsite Experts (No Outsourcing)

SEO Services for Insurance Agents

We've been providing small business SEO services for more than 18 years! Over the years, we've offered insurance companies a variety of search marketing services, including local, enterprise, franchise, and ecommerce SEO campaigns.

We combine technical, off-page, and on-page search engine optimization in our insurance agency SEO campaigns. You'll get a balanced approach to optimizing your WordPress, WooCommerce, Shopify, BigCommerce or Laravel search engine placements.

Before starting an SEO campaign for insurance agents, it is important to determine your goals and how you will measure your success.

That isn't to say adjustments can't be made to your insurance company SEO campaign though. We will probably adjust the plan if we find a certain SEO tactic is working better for your insurance company.

Here's what you need to know if you want your insurance company to rank higher in search engines!

Types of Insurance Company SEO Campaigns

We offer local, enterprise, franchise, and ecommerce SEO services for insurance companies, so one of those should be helpful for your insurance agency SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your insurance agents.

Local SEO Plans for Insurance Agents

Local SEO campaigns are what we do most often for insurance agents. More than likely, this is because so many local insurance agents are looking for help improving their placements in search engine results.

For example, insurance agents in Chicago would want to be seen higher in organic search results for "Chicago insurance agents." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your insurance company show up higher in Google Maps.

Local SEO campaigns for insurance agents usually cost $800 or more per month.

Enterprise SEO Plans for Insurance Agents

For big SEO projects, we've got enterprise-level SEO. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.

This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your insurance company website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.

Budgets of enterprise SEO services for insurance agents usually start at $8,000 per month.

Franchise SEO Plans for Insurance Agents

In a lot of ways, franchise SEO is like local SEO - it's all about the franchise owners. This SEO service helps improve local visibility for each of your insurance company locations.

We do all the local SEO services previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise SEO campaigns for insurance agents are often $2,000 or more per month.

Ecommerce SEO Services for Insurance Agents

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce business.

If you are searching for a top SEO agency for your insurance company to help rank your ecommerce products online, look no further! Whether it's WooCommerce, Shopify, or BigCommerce, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your insurance company is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. Both departments are able to work together to offer efficient technical, on-page and off-page SEO services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.

The average costs of ecommerce SEO campaigns for insurance companies is often $1,600 or more each month.

  • SEO for Insurance Agents
  • SEO for Insurance Brokers
  • SEO for Insurance Agents

A Few of Our SEO Experts

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How We Perform the Best Search Engine Optimization for Insurance Agents

As a professional SEO company, our insurance agency SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.

Insurance Company Technical SEO Tactics

Almost every insurance company knows about technical SEO. It often involves speeding up your pages, passing Google Core Web Vitals, implementing SSL certificates, fixing responsive issues, removing duplicate content, adding structured data, creating XML/HTML sitemaps, setting up Google Search Console, and fixing any other issues uncovered by an SEO audit. We have a talented group of in-house web developers for insurance companies that can help fix all your technical SEO issues in WordPress, Shopify, BigCommerce or Laravel.

Insurance Company On-Page SEO

We often find insurance agents hate performing onsite SEO themselves because they aren't good at content writing. No problem at all, content creation is a passion of multiple people on our team! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. Beyond that, we also offer insurance companies on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Insurance Company Off-Page SEO Tactics

When we look at various insurance company backlink profiles, we often notice they've forgotten about off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results. With our backlink analysis services, we help insurance companies detect malicious or spammy backlinks, including PBNs. We then put together SEO recommendations for insurance agents for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Platforms We Work in for Insurance Agency SEO Services

We're an expert SEO firm serving insurance companies, and we have in-house web developers and SEO experts. When performing search engine marketing for insurance agents, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.

Insurance Agency WordPress SEO Group

WordPress is the most popular CMS for insurance agents. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.

Insurance Agency WooCommerce SEO Agency

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We help insurance companies build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce SEO plans!

Insurance Agency Shopify SEO Agencies

Many smaller startups and ecommerce ventures use Shopify. We often help insurance companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template issues, fix broken links, and much more! Read more about our Shopify SEO services.

Insurance Agency BigCommerce SEO Agencies

In comparison with Shopify, BigCommerce has a much more expansive API, making it a great platform for insurance company ecommerce SEO projects. With BigCommerce, we've built out enterprise SEO campaigns, as well as some pretty complex headless features. Our SEO company has you covered when it comes to technical BigCommerce SEO! Our SEO company has you covered as far as technical BigCommerce SEO campaigns go!

Insurance Agency Laravel SEO Group

When we see a Laravel site, our web development and Laravel SEO teams go into action. We've been working within the Laravel platform for many years, building out complex functionality for web and mobile applications. If your insurance company uses Laravel, we can help you improve your Laravel routes, fix Blade templating issues, improve your single page application for SEO, and much more!

When talking to search engine optimization agencies for insurance companies, ask if they have in-house web developers, or if technical SEO services have to be outsourced.

Hear what our customers are saying

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

insurance company SEO for Google Maps

Determine Goals for Your Insurance Agency SEO Work

It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your insurance company.

We'll be more efficient at SEO for your insurance company if we have that information.

Our Ahrefs and Surfer SEO accounts can scan your website and provide us with detailed information about ranking history, technical SEO problems, and on-page SEO issues so you know where you stand. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.

This information will be helpful when determining the SEO goals for your insurance company in the first few months of the SEO campaign.

Determine Success Metrics for Your Insurance Company SEO Service

It's important to set expectations with your insurance agents regarding the search engine optimization service.

For starters, it's not recommended to expect to rank highly or get a lot of traffic within the first few months of insurance agency SEO. Rather, you should look at SEO for your insurance company as a long-term investment, which will likely be needed for years to come.

That isn't a biased viewpoint from an SEO provider for insurance companies. That is simply the reality of insurance agency search engine optimization. If your insurance company website hasn't been getting the search rankings it needs in years, it's not because a special switch hasn't been flipped. Google has reviewed your entire insurance company website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. Running SEO campaigns for insurance agents for a couple months isn't going to provide you long-term benefits. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.

Besides that, it's important to know how to gauge success in the early stages of SEO. Don't look at Google Analytics to see traffic improvements from insurance agency SEO work, at least not at first. Are you wondering why? Because SEO starts with increasing placements in search results, which eventually lead to increased traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. It isn't until you get into the first page of search results with other insurance companies that you'll start to see measurable traffic improvements in Google Analytics.

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Adjusting Your Insurance Agency SEO Strategy

You need to understand that we may need to adjust the strategy and tactics applied to your insurance agency SEO service.

The more SEO work we put in, the more we'll find success in places we didn't expect. We may also discover that improving the ranking for a particular phrase or page isn't giving us the results we want.

Rather than continuing down a path that isn't providing your insurance company a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.

Throughout the entire insurance agency SEO process, you should feel like you are part of our search marketing firm.

Why Choose WebCitz for Your Insurance Company SEO Strategy

Here are some reasons to choose our internet marketing agency targeted to insurance companies:

  • Professional SEO services are what we've been doing for 18 years.
  • We don't outsource search engine optimization.
  • As a professional marketing firm, we steer clear of black-hat SEO strategies and tactics.
  • We are easy to reach on the phone, through live chat, or by email.

Insurance SEO Cost Calculator

You are in complete control of your Insurance SEO budget. Answer a few simple questions about your business and our Insurance SEO cost calculator will show you how affordable our Insurance SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Insurance SEO campaign. This Insurance SEO calculator helps you understand the factors involved in calculating an estimate for your Insurance SEO services.

Industry SEO Agencies

When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!

Check out how we've been able to help companies implement white-hat SEO strategies.

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