Marina SEO Services

Managed Marina SEO!

We provide marinas a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

Search Engine Optimization Agency for Marinas

With more than 18 years of experience, we know professional SEO for marinas!

We've offered marinas an array of SEO plans, including enterprise, ecommerce, local, and franchise.

The way we go about our marina SEO plans include a mixture of off-page, technical, and on-page SEO. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website rankings on search engine result pages (SERPs).

Here's what you need to know if you want your marina to rank higher in searches!

Types of Marinas We Help

We work with a wide variety of marinas. The SEO services discussed below will help provide search engine optimization for marinas and even:

  • SEO for Full-service Marinas
  • SEO for Dry Storage Marinas
  • SEO for Yacht Clubs
  • SEO for Boatyards
  • SEO for Fuel Docks
  • SEO for Liveaboard Marinas
  • SEO for Destination Marinas

A Few of Our SEO Experts

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Our Marina SEO Services

It's our practice to conduct a thorough review of your entire marina website and its backlink profile before starting search engine optimization services.

This review enables us to obtain a deeper understanding of your website's SEO, including its technical, on-page, and off-page components. We take this approach as it is the proper way to start marina search engine optimization, instead of modifying your website without any prior planning.

To provide you a more comprehensive understanding of our professional marina SEO services, let's discuss each of these areas of SEO in detail:

Technical Search Engine Optimization Services for Marinas

Almost every marina knows about technical SEO.

It often involves speeding up your pages, passing Google Core Web Vitals, implementing SSL certificates, fixing responsive issues, removing duplicate content, adding structured data, creating XML/HTML sitemaps, setting up Google Search Console, and fixing any other problems uncovered by your SEO audit.

Our in-house web developers for marinas can help fix any technical search engine optimization problem in WordPress or Shopify.

On-Page SEO Services for Marinas

It's often the case that marinas hate doing on-page SEO themselves since they're not comfortable with content writing. No problem, we love content creation!

We have a talented in-house team of search engine optimization content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in searches.

We'll also help marinas with on-page search engine optimization, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.

Off-Page SEO Services for Marinas

After looking over numerous backlink profiles, we often find marinas have overlooked off-page SEO. It's time to check your backlink profile if you've been struggling to rank for your targeted keywords for years.

Backlink analysis helps marinas find malicious or spammy backlinks, such as low-quality PBN backlinks. From there, we put together SEO recommendations for marinas for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Marina SEO Plans

When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your marketing budget to devote to search engine optimization. Our services are available for budgets as low as $800 per month, though we frequently work with companies who have much higher budgets.

To obtain an estimate for the cost of your SEO service, please utilize the pricing calculator provided below.

Marina SEO Cost Calculator

Answer a few simple questions about your needs and our Marina SEO cost calculator will show you how affordable our Marina SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Marinas

Marinas benefit from our experience with enterprise, ecommerce, local, and local search engine optimization services. When we take on your internet advertising, we'll put together an effective SEO package for your marina.

Local SEO Campaigns for Marinas

Local SEO is the most common type of SEO plan for marinas. Through this type of SEO, we can help your local area marinas show up higher in search engine results.

For example, marinas in Chicago would want to show up higher in organic search results for "Chicago marinas." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink strength, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your marina would show up higher in Google Maps if you did these types of SEO improvements.

Local search engine optimization services for marinas usually cost $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Marinas

For big SEO projects, we've got enterprise-level search engine optimization. You'll be searching for enterprise SEO if you need to deploy an intricate SEO plan for your search marketing service.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer SEO and Ahrefs to help you formulate an effective search engine optimization strategy. In an enterprise SEO campaign, your marina can expect to see a serious amount of effort put forth from our team to audit your entire site and past search engine optimization efforts, build out a content marketing strategy, then move into off-page, technical, and on-page SEO campaigns.

The budgets of enterprise SEO campaigns for marinas typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Marinas

In a lot of ways, franchise search engine optimization is like local search engine optimization - it's all about the franchise owners. This SEO campaign helps improve nearby visibility for each of your marina locations.

We do all the local search engine optimization plans previously mentioned, but at every location your franchise maintains. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

Franchise search engine optimization services for marinas typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Marinas

Helping improve your rankings for the products and services your storefront sells online is one of our specialties. In fact, ecommerce SEO is a vital part of any online search marketing campaign for ecommerce small businesses.

Are you looking for a skilled search engine optimization firm for marinas to help market your products? As a full-service search engine optimization firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. Marinas should work with our search engine optimization company that has onsite ecommerce developers and SEO specialists. Our departments can work together to provide efficient off-page, technical, and on-page SEO campaigns. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

The budgets of ecommerce website search engine optimization campaigns for marinas are usually $1,600/mo or higher. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Marina Search Engine Optimization

We're a professional SEO company serving marinas. Our team includes web developers and PPC experts who work alongside our search engine optimization team. We can do search engine marketing for marinas using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress SEO for Marinas

The most popular CMS platform we've seen used by marinas is WordPress.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo problems, and improve URL structures within the WordPress platform. Learn more about our WordPress search engine optimization services.

WooCommerce SEO for Marinas

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

We help marinas build better product descriptions, improve product silos, set up Product structured data, improve traffic from organic search, implement 301 redirects, and more as part of our WooCommerce search engine optimization services!

Shopify Search Engine Optimization for Marinas

Many smaller startups and ecommerce ventures use Shopify.

Marinas on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme issues, fixing broken links, and more! Learn more about our Shopify SEO options.

When talking to search engine optimization firms targeting marinas, make sure to ask if they have in-house web developers, or if technical search engine optimization services must get outsourced to other agencies.

Unlocking the 5 Secrets to Getting Your Business Found

Marina SEO Tips

Here are our favorite tips to optimize the online presence of marinas, divided into technical, on-page, and off-page suggestions. These SEO tips apply to full-service marinas, dry storage marinas, yacht clubs, boatyards, fuel docks, liveaboard marinas, destination marinas, and marinas.

Technical SEO Tips for Marinas

  • Ensure your website has a responsive design that is mobile-friendly.
  • Evaluate your website's loading speed using a tool like Google PageSpeed Insights.
  • Utilize HTTPS encryption to secure your marina website. Most hosting providers offer free SSL certificates.
  • Create and submit a sitemap of your marina website to Google Search Console to aid search engines in indexing your website.
  • Implement local business schema markup to assist search engines in better comprehending your content.
  • Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
  • Monitor your website's crawl errors and promptly resolve them.

On-Page SEO Tips for Marinas

  • Incorporate relevant keywords in your website's page titles and meta descriptions.
  • Optimize your website's headings and subheadings with target marina keywords.
  • Include keywords in image alt tags to help search engines comprehend the context of your images.
  • Create original and high-quality marina content that targets your audience's search intent.
  • Use internal linking on your marina website to aid search engines in comprehending the structure and hierarchy of your content.
  • Use descriptive URLs with relevant marina keywords.
  • Display customer reviews and testimonials prominently on your marina website.
  • Scan your website for broken links and repair them immediately.

Off-Page SEO Tips for Marinas

  • Construct high-quality backlinks from relevant marina websites, such as boating or travel blogs.
  • Establish and maintain a strong presence on social media platforms to interact with customers and promote your marina.
  • Encourage satisfied customers to leave reviews on Google My Business and other review sites.
  • Collaborate with other local marinas or related businesses (restaurants, fuel stations, etc) to cross-promote services and build backlinks.
  • Participate in marina-specific directories and citation sites to increase visibility.
  • Create informative and shareable marina infographics related to boating or travel topics.
  • Use video marketing to showcase your facilities or services and build engagement with potential customers.
  • Monitor your online reputation and respond promptly to customer feedback and reviews.

SEO for Marinas

Popular Keywords for Marina SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your marina? We've got you covered!

Before starting an SEO service for a marina, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services or amenities you'd like to promote at your marina. Maybe you just renovated your docks and want to attract more boaters. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Marinas

  • Marina [city/area]
  • Boat slip rental [city/area]
  • Boat storage [city/area]
  • Dock rental [city/area]
  • Boat launch [city/area]
  • Boat service [city/area]
  • Boat maintenance [city/area]
  • Boat fuel [city/area]
  • Boat rental [city/area]
  • Fishing charters [city/area]
  • Kayak rental [city/area]
  • Yacht club [city/area]
  • Sailing lessons [city/area]
  • Marine repair [city/area]
  • Boat sales [city/area]
  • Waterfront dining [city/area]

Pro Tip #1: Marinas often target keywords related to their services and amenities, as well as their location. This helps you attract boaters and water enthusiasts who are searching for marinas or boating services nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "sailing lessons for kids in San Diego" may be easier to rank for than just "sailing lessons".

Hear what our customers are saying

Sarah Grantham

Sarah Grantham

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Alo Health

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Jen Ollanketo

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What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
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