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Broker SEO Services

SEO Tips for Brokers

We provide brokerage firms a complete search engine optimization guide to help increase organic traffic and reduce their paid advertising spend.

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Search Engine Optimization Agency for Brokers

With more than 19 years of experience, we know professional SEO for brokers!

In this time, we've offered brokerage firms and other industries a wide range of SEO plans, including enterprise, ecommerce, local, and franchise campaign types.

The way we go about our broker SEO plans includes a mixture of off-page, technical, and on-page SEO strategies. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website rankings on search engine result pages (SERPs).

Read on if you want your brokerage firm to rank higher in searches so you can save money on paid ads!

How to Rank Mortgage Broker Websites on Google

Here are our favorite tips to optimize the online presence of mortgage brokers, divided into technical, on-page, and off-page suggestions.

These SEO strategies apply to independent mortgage brokers, mortgage lending companies, mortgage refinancing companies, mortgage loan servicers, reverse mortgage lenders, jumbo mortgage lenders, commercial mortgage lenders, government-backed mortgage lenders, online mortgage lenders, VA loan brokers, FHA loan brokers, and other mortgage companies.

1.) Technical SEO Tips for Mortgage Brokers

Technical SEO refers to optimizing your brokerage firm website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your mortgage website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Evaluate your mortgage website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
  • Create and submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
  • Implement local business schema markup to assist search engines in better comprehending your content.
  • Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
  • Monitor your website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.

A Few of Our SEO Experts

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2.) On-Page SEO Tips for Mortgage Brokers

On-page SEO involves optimizing each page of your broker website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create original and high-quality mortgage content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Incorporate relevant keywords in your website's page titles and meta descriptions.
  • Optimize your website's headings and subheadings with target keywords.
  • Include keywords in image alt tags to help search engines comprehend the context of your images.
  • Use internal linking on your mortgage website to aid search engines in comprehending the structure and hierarchy of your content.
  • Use descriptive URLs with relevant mortgage keywords.
  • Display customer reviews and testimonials prominently on your website.
  • Scan your mortgage website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.

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3.) Off-Page SEO Tips for Mortgage Brokers

Off-page SEO involves all the actions taken outside of your brokerage firm website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build quality backlinks from relevant mortgage websites, such as real estate or personal finance blogs.
  • Establish and maintain a strong presence on social media platforms to interact with mortgage customers and promote your brand.
  • Encourage satisfied mortgage customers to leave reviews on Google My Business and other review sites.
  • Collaborate with other local businesses, particularly real estate-related businesses, to cross-promote services and build backlinks.
  • Create listings in mortgage-specific directories and citation sites to increase visibility.
  • Create informative and shareable mortgage infographics related to personal finance or real estate topics.
  • Make videos to showcase your services and build engagement with potential customers.
  • Monitor your online reputation and respond promptly to customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Mortgage Broker SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your mortgage broker business? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a mortgage broker, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of mortgage services you'd like to promote in your area. Maybe you specialize in VA loans and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Mortgage Brokers

  • Mortgage broker [city/area]
  • Home loans [city/area]
  • Refinance [city/area]
  • VA loans [city/area]
  • FHA loans [city/area]
  • Jumbo loans [city/area]
  • First-time homebuyer [city/area]
  • Mortgage rates [city/area]
  • Mortgage calculator [city/area]
  • Debt consolidation [city/area]
  • Home equity loans [city/area]
  • Reverse mortgages [city/area]
  • Renovation loans [city/area]
  • Investment property loans [city/area]
  • Second mortgages [city/area]
  • Bridge loans [city/area]

Keyword Tip #1: Mortgage brokers often target keywords related to their mortgage specialty, expertise, and location. This helps you attract potential clients who are searching for mortgage services or expertise nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "refinance broker for self-employed in Los Angeles" may be easier to rank for than just "refinance broker".

SEO for Brokers

Pricing for Brokerage Firm SEO Services

When it comes to our managed search engine optimization services, the price is calculated based on the amount of time you have available in your digital marketing budget to devote to search engine optimization.

While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

To obtain an estimate for the cost of your search engine optimization campaign, please utilize the pricing calculator provided below.

Mortgage Broker SEO Cost Calculator

Answer a few simple questions about your needs and our Mortgage Broker SEO cost calculator will show you how affordable our Mortgage Broker SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

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George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
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Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
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Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
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Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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