We provide Toledo businesses a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We have more than 18 years of experience providing professional SEO services! In this time, we've offered Toledo businesses a wide range of SEO campaigns, including local, enterprise, franchise, and ecommerce. Additionally, we've offered the same quality SEO plans in nearby Oregon, OH, Perrysburg, OH, Maumee, OH, Sylvania, OH, and Monroe, MI.
The way our SEO firm goes about Toledo SEO campaigns includes a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website placements on search engine result pages (SERPs).
When starting any Toledo SEO work, you need to figure out what your goals are and how you're going to measure your success.
It doesn't mean you can't adjust your Toledo SEO plan. If we find a certain SEO tactic is providing your Toledo website with better results, we will likely adjust the plan to take advantage of that finding.
Here's what you need to know if you want to rank higher in search engines for your Toledo business!
We have experience offering local, enterprise, franchise and ecommerce SEO services throughout Ohio, one of which should be helpful to your Toledo SEO campaign. If you choose us for your local digital marketing, we'll build out a professional SEO strategy for your business.
The most common type of SEO plan we advertise in Toledo is for local search engine optimization. This is the service of helping local businesses show up higher in search engine results. We love helping with SEO in Toledo because there are so many exciting places to visit, such as American Civil War Museum of Ohio, Farnsworth Park, 4KD Crick Brewery, and others.
For example, if you were a lawyer in Toledo, you'd want to show up higher in organic search results for "Toledo lawyers." The work would include performing a local SEO audit of your site, optimizing Google My Business, performing on-page optimizations, doing LSI phrasing keyword research, fixing your backlink profile, reviewing your business citations, managing your online reputation, and possibly even optimizing your conversion rate. You'll show up in Toledo Google Maps with these types of SEO improvements.
Based on the expected competition for a population of 275,116 people in Toledo (according to 2020 data from the United States Census Bureau), our SEO firm would likely be quoting a local SEO campaign between $1600 to $2000.
For big SEO projects, our SEO company has enterprise-level search engine optimization services. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.
Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your SEO efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. With enterprise SEO, you can expect a serious amount of effort put forth from our SEO team. We'll audit your entire website and past SEO efforts, build out a content marketing strategy, then we'll move into technical, on-page, and off-page SEO campaigns.
The monthly budgets for Toledo enterprise SEO plans are often $8,000 or more per month.
Much like local SEO, our franchise search engine optimization services are geared toward Toledo franchisors. This type of SEO helps improve local visibility for each of your locations.
For this type of service, we perform all the previously mentioned local SEO campaigns, but for every location your franchise operates. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The average Toledo franchise SEO plan costs $2,000 or more a month.
Our specialty is helping you rank your Toledo storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce business.
Are you searching for Toledo SEO firms to help market your products? As a full-service SEO agency, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. Your Toledo ecommerce business should work with a digital company with onsite ecommerce developers and SEO specialists. Both departments are able to work together to offer efficient technical, on-page and off-page SEO services. Our SEO agency will handle your structured data, content silos, URL structures, 301 redirects, and more. The budgets for Toledo ecommerce SEO plans are often $1,600 or more per month.
In addition to optimizing Toledo-area SEO services, our search marketing team also offers Akron, Canton, Cincinnati, Cleveland, Columbus, Dayton, Hamilton, Kettering, Lakewood, Newark, Springfield, and Youngstown small businesses and large corporations a professional SEO campaign.
Our SEO company groups its Ohio SEO services that help grow your business into three categories: technical, onsite, and offsite search engine optimization.
Most Toledo businesses are aware of technical SEO. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. Our in-house web developers can help fix any Toledo technical SEO problem in WordPress or Shopify.
It's often the case that Toledo business owners hate doing onsite SEO themselves since they're not comfortable with content writing. No problem, we love content creation! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. We'll also help you with on-page Toledo SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
After looking at their backlink profiles, we find Toledo businesses often overlook off-page SEO. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile. We help Toledo websites perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. From there, we put together Toledo SEO recommendations for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
As a full-service digital agency, just 436.3 miles away from Toledo, we have in-house web developers who work in tandem with our SEO team. This provides our SEO company a competitive advantage when performing Toledo search engine marketing within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
The most popular CMS platform we've seen used in Toledo is WordPress. We're often hired to optimize the Yoast SEO settings, tweak Structured Data plugins, fix content silos, and optimize URL structures on WordPress sites. Find out more about our WordPress SEO services.
Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular. For our WooCommerce SEO campaigns, we often help Toledo ecommerce storefronts build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!
Many smaller startups and ecommerce ventures use Shopify. We often help Toledo Shopify stores improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our SEO for Shopify services.
When talking to Toledo search engine optimization companies, ask if they have in-house web developers, or if technical SEO services have to be outsourced.
Before starting an SEO campaign in Toledo, it is important to determine where you are currently at for placements and what issues exist on your website.
Having that information readily available will help us deliver on your Toledo search engine optimization plan.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. In addition, we can get a good idea of your backlink profile through that tool and others, but often a manual review of them is needed for a full understanding.
In the first few months of the campaign, this information will help us formulate the goals of your Toledo search engine optimization service.
We must work with you to set expectations for your Toledo search engine optimization campaign.
For starters, it isn't advisable to begin Toledo SEO with the hopes of massive search ranking or search traffic improvements within the first few months. Instead, you should view SEO for your Toledo website to be a long-term service, which will likely be necessary for years to come.
That isn't a biased opinion from a search engine optimization company serving Ohio. That is unfortunately the reality of Toledo search campaigns. If you've been struggling for years to get the search rankings your Toledo website needs, it isn't because a special switch hasn't been flipped yet. Google has reviewed your entire Toledo website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. Toledo SEO isn't something you can do for a couple months before stopping, just check out these SEO success stories to see how long it can take. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Additionally, you need to know how to measure success in the early days of an SEO service. You shouldn't be looking at Google Analytics to see traffic improvements from your Toledo SEO work, at least not at first. Why? Because search engine optimization often starts with increasing placements in search results, before traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. When you get to the first page of Toledo search results, you'll start to see measurable traffic improvements in Google Analytics.
It is important to understand we may need to adjust the strategy and tactics applied to your Toledo SEO campaign.
As work progresses, we may discover success in areas that weren't expected. Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
If your Toledo business isn't getting good ROI from the current SEO tactics, we'll communicate our findings and alter our SEO strategy.
Throughout the whole SEO process, you should feel like you're part of our SEO marketing company. Being a team player is important, just like it is for the local Toledo Rockets basketball team! Go Toledo Rockets!
There are many reasons to choose our SEO firm, just short drive of 6 hours and 42 mins away (or mere seconds for a phone call!), for your Toledo SEO campaign, including:
You are in complete control of your Toledo SEO budget. Answer a few simple questions about your needs and our Toledo SEO cost calculator will show you how affordable our Toledo SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.