On-Page SEO

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WebCitz helps small businesses and emerging enterprises dominate search results. We specialize in ranking for highly competitive search phrases like "on-page seo", and managing enterprise solutions with thousands of landing pages.

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On-Page SEO Services

You'll want to look into how on-page SEO will improve your site rankings as a website owner. We can help with website copy, images, videos, meta descriptions, title tags, and other important elements of your website. Our marketing experts have years of experience helping clients rank higher than their competitors, get more leads and sales, and increase conversion rates.

Experienced in digital marketing and on-page SEO, our web marketers are here to help! Just give us a call at (800) 796-8263 to get started today.

  • Scalable Content
  • Keyword Optimization
  • Comprehensive Audit
  • Increase Page Rank

A Few of Our Digital Marketing Experts

WebCitz is a USA-based web agency with 18+ dedicated team members. WebCitz does not outsource projects!

Corey G Corey G
David W David W
Grant W Grant W
Melanie P Melanie P
Jake F Jake F
Emily L Emily L

Monthly Digital Marketing with On-Page SEO

If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest On-Page SEO and digital marketing challenges.

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    On-Page SEO

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    $ 800+/mo
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  • Monthly Digital Marketing with
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    24+ Hours / Month
    $ 2,400+/mo
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  • Monthly Digital Marketing with
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    40+ Hours / Month
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Our marketing services are structured around the amount of time we will commit to proactively managing your On-Page SEO and other website marketing efforts.

  • No Contracts or Obligation
  • Month-to-Month Commitment
  • Dedicated Marketing Manager
  • Proactive Marketing Management
  • On-Page SEO
  • Monthly Marketing Plan Reviews
  • Frequent Phone & Email Updates
  • Custom Reports + Rank Tracking
  • Access to Any WebCitz Marketing Service

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What Is On-Page SEO?

What Is On-Page SEO?

On-page SEO (also referred to as on-site SEO) consists of optimizing a web page for search engines to increase its ranking and bring in organic traffic.

Along with publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. You've also got to make sure your site has a high level of authority, expertise, and trustworthiness.

You can improve your website's ranking in the search results by considering various aspects of the page.

On-Page SEO Factors

Why On-Page SEO Is Important

Search engines love on-page SEO because it helps them understand your website and its content, as well as determine how relevant it is to a searcher's query.

There's more focus on relevance and semantics in search engine results pages (SERPs) as search engines get more sophisticated.

With its complicated algorithms, Google is now better at:

  • Knowing what users are looking for when they type a query.
  • Delivering search results that meet user intent (information, shopping, navigation).

It helps to adapt to the latest trends by making sure your website and its content - both what users see (like text, images, videos, audio) and what search engines see (like HTML tags, structured data) - are well-optimized.

By optimizing your on-page strategies, you'll get more traffic and better search rankings. By paying attention to the following topics, you'll improve your content and authority - and boost your rankings, traffic, and conversions.

Key On-Page SEO Topics

Page Content

Expertise, Authority, and Trust

Google rates content creators, webpages, and websites on three factors: Expertise, Authoritativeness, and Trustworthiness.

High-quality content has always been a priority for Google. Google wants to make sure that high-quality sites get better rankings and low-quality sites get less visibility.

There's a clear link between what Google considers high-quality content and what shows up in search results.

Whether it's correlation or causation, Expertise, Authority, and Trust seems to have an impact on Google's organic rankings. This means Expertise, Authority, and Trust has to be a part of your SEO strategy.

Title Tags

In the head section of every webpage, the title tag tells the reader what the subject matter of the page is.

It's prominently displayed both in the search engine results page (usually as a clickable link) and in the browser window.

Title tags don't have a huge impact on organic rankings, so they're often overlooked.

In any case, misspelled, duplicate, and poorly written title tags hurt your SEO, so make sure you're optimizing them.

Title Tag

Meta Descriptions

Meta Descriptions

Meta descriptions have been important since the beginning of SEO.

Meta descriptions, which provide a description of what the page is about, usually appear underneath the title in the SERPs.

Google says meta descriptions don't help with rankings, but there's anecdotal evidence that indirect attributes of better descriptions help.

Meta description optimization can help:

  • CTR (click-through rate).
  • Appearance of your website in search result.
  • Perception of value for what you offer.

Eye-Catching Headlines

Do you want your website content to rank well in search? Write some headlines that catch your eye!

A great headline can mean the difference between a click and an impression - that's why you should create them strategically.

For your headlines to stand out on SERPs, they need to pique interest - enticing readers to keep reading.

Captivating Headlines

HTML Header Tags

HTML Header Tags

HTML header tags (H1-H6) help you tell headings and subheadings apart from other types of text (like paragraphs).

The importance of header tags for your site rankings has gone down, but they still serve a purpose - for your users and for SEO.

You can indirectly improve your rankings by:

  • Making your content easier to read for visitors.
  • Providing search engines with keyword-rich context about your content.

SEO Content Writing

Writing SEO content means writing it with both search engines and users in mind.

Solid SEO content is more than just keyword research and filling in the blanks.

Producing content just for the sake of it won't cut it. Don't forget that you're writing content for people - so it has to be high-quality, substantial, and relevant.

SEO-Focused Content Writing

Keyword Cannibalization

Keyword Cannibalization

You'll rank for a keyword better if you have more pages. Wrong!

If you target the same term on multiple pages, it can lead to "keyword cannibalization", which can be bad for your SEO.

If you have multiple pages ranking for the same keyword, you're actually competing against yourself.

If you have keyword cannibalization on your site, it's important to fix it immediately.

Content Audits

Content creators are so busy creating new content that they forget to audit their existing content. That's a mistake.

Auditing your existing content is important because it helps you:

  • Check if your existing content is achieving its goals.
  • Analyze whether your content is still relevant or if it has gotten stale (or even outdated).
  • Find out what kind of content works for you.

Your SEO strategy can benefit greatly from content audits.

Content Audits

Image Optimization

Image Optimization

Make your web pages more appealing by adding images. However, not all images are created equal. Some will even slow your website down.

Optimizing images will help you make the most of one of your most valuable SEO assets - your content!

There are a lot of advantages to image optimization, including:

  • More ranking opportunities (show up on Google Image Search).
  • Improved user experience and time on site.
  • Speed up the page load time.

You shouldn't treat images like an afterthought. Use descriptive titles and alt text for your images and make sure they support your content.

User Engagement

Improving your website's on-page SEO is only half the battle.

The other half is making sure users don't bounce - they should keep viewing your content, interacting with it, and coming back for more.

It's tough to keep users engaged, but it's definitely doable. Focus on site speed, user experience, and content optimization, among other things.

Engage Users

Why Do You Need On-Page SEO?

Why Do You Need On-Page SEO?

Investing in on-page SEO helps to improve your online visibility. This enables search engines to find your website and algorithms to crawl and index your pages. It is estimated that about 50-90% of all traffic to your website is organic or search engine traffic. This means that on-page SEO helps you to get 50-90% of your customers. On-page SEO, then, is definitely an aspect of digital marketing you don’t want to ignore.

SEO is an ongoing, long-term process. You will want to make it a core function of your marketing strategy. Because algorithms and customer demands change, SEO is incredibly important to your online business, permitting you to keep up with those changes.

On-Page SEO Steps

On-Page SEO Steps

So how can on-page SEO help you optimize your website and improve your site rankings? Here are ten on-page SEO steps from us to help you better optimize for on-page SEO:

  • Choose the right keywords
  • Use keywords near front of title tag
  • Optimize your meta descriptions
  • Add visual elements to your pages
  • Optimize your images
  • Improve your page speed
  • Include responsive design
  • Create quality content
  • Incorporate internal linking
  • Check for crawl errors

What is the Difference Between On-Page & Off-Page SEO?

What is the Difference Between On-Page & Off-Page SEO?

So now that we explained what on-page SEO is and why it is so important, what is off-page SEO? There are two main branches of SEO: on-page and off-page SEO.

Off-page SEO includes all the external optimization implemented off your actual website. In addition, off-page SEO builds interest in your brand and draws traffic to your website. Some of the aspects of off-page SEO include link building, influencer marketing, guest posting, social media marketing, and brand monitoring. Talk with our experts today about how we can improve not only your on-page SEO, but also your off-page SEO. You can reach our digital marketing team at (800) 796-8263 for additional information.

Why Choose WebCitz?

Why Choose WebCitz for On-Page SEO Services?

Since 2004, our company has provided local and nationwide clients with professional web development services and digital solutions. Our clients choose us because we are a reliable and hard-working team of specialists with expertise in digital marketing, web development, graphic design, user experience design, programming, hosting, and even photography and videography.

In addition, our web development and marketing team all work from one location, and we do not outsource any of our work! That means that when you give us a call, you are speaking with the very people who are working on your project. At WebCitz, it is our mission to enhance your on-page SEO and rankings in search engines, as well as help you discover marketing strategies to improve your online business and get you more leads. Please give us a call at (800) 796-8263 to talk with one of our experts about on-page SEO today!

Jen Ollanketo
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
February 04, 2020
Southwest Radio Church
Southwest Radio Church
What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
January 22, 2020
Joe Simmons
Joe Simmons
David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.
July 11, 2020
Carissa Giebel
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
April 14, 2020

What Is On-Page SEO?

On-page SEO (also known as on-site SEO) is the practice of optimizing web pages to enhance a website's search engine rankings and generate organic traffic.

Along with publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. In addition, you should ensure that your website has a high degree of expertise, authority, and trustworthiness.

As a result, it takes into account more than one aspect of the webpage that, when combined, will enhance your website's ranking in search engine results.

On-page SEO is important because it helps search engines understand your website and its content, as well as whether it is relevant to the query of the searcher.

In search engine result pages (SERPs), relevance and semantics are becoming increasingly important as search engines become more sophisticated.

With Google's complex algorithms, it is now much better at:

  • Knowing what users are looking for when they type a query.
  • Delivering search results that meet the user's intent (informational, shopping, navigational).

When you apply on-page strategies you will see a boost in traffic and an increase in your search engine ranking.

There are several factors that can affect your on-page SEO, and they include:

  • Your title should match your user's intent, include title tags, and contain your primary keyword.
  • You should have a URL that is quick, clear, easy to read, and ideally contains a keyword.
  • Add a well-written meta description along with the keyword phrase.
  • Header tags H1, H2 and more should be used to organize your content.
  • Include internal links within your webpages and link to external websites.
  • Add your keyword to the first 100 words of your web content.
  • If your website contains duplicated or copied content, this can lead to search engines thinking that your website has no value.
  • Increase crawlability by removing broken links, including more internal links, including a clear sitemap.xtml, and implementing a noindex tag.
  • Assess your site's loading speed by reducing the amount of HTML, redirecting chains and loops, reducing large Javascript files, and compressing CSS and Javascript files.
  • Ensure the website is mobile-friendly. Optimize your website for mobile devices and make sure it is compatible with each device.
  • Keep your content long enough so that your readers will remain focused and so that search engines can index it appropriately.
  • Make sure your text has a good readability score for readers of all ages.
  • Include video content on your website to attract more attention and structure the website correctly.
  • Reducing the image size will improve the loading time of your page and enhance the user experience.
  • Including social sharing buttons will increase awareness of your content.
  • Make sure your pages are indexed so that they appear in search results.

Let's Discuss Your Need for On-Page SEO!

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