As a website owner, you will want to research how on-page SEO will improve your site rankings. The digital marketing experts at WebCitz are happy to assist you with your website copy, images, videos, meta descriptions, title tags, and other important elements of your website. Our marketing experts have years of experience helping our clients rank higher than their competitors, increase their leads and sales, improve conversion rates, and reach a larger audience.
With years of experience in digital marketing and on-page SEO, our web marketers are here to improve your on-page SEO! Just give us a call at (800) 796-8263 to get started today.
On-page SEO includes optimization of individual pages on your website. This includes your website copy, HTML, images, videos, meta descriptions, title tags, image alt text, and more. When our experts make adjustments to your web pages, we are helping to increase your chances for ranking for important keywords that your customers are searching for. It is our goal for you to gain more organic traffic, improve your user experience, and help your site to be better optimized for search engine algorithms.
Some of the on-page SEO factors we consider include optimizing your page’s copy, images, meta descriptions, title tags, and more. Below we detail how we can help improve your on-page SEO by:
Page content is essential because your website content needs to match your users’ search intent. Google and other search engines are interested in assisting users to find helpful information, so it is important that your website provides helpful information for them. Google will assess your page’s content, to see if your page fits the visitor’s search. In addition, your keyword needs to match the content on your page.
Meta tags provide search engines like Google with information about your page. In addition, they help your page rank for the right keywords. The meta tags our team will focus on include title tags, meta descriptions, canonical tags, alt text, and header tags to maximize your on-page SEO. You will want to incorporate your keywords into the meta descriptions, title tags, and more, to ensure that both Google and your users understand your page.
When your users are searching, the first thing they will see are title tags. A title tag is crucial because it is what determines whether or not the user will want to click on it. Likewise, Google also focuses on your title tags. For example, if Google saw that your page title reads, “How to Fix Your Bike Chain,” but your page content itself instead listed various types of bicycles, Google will not rank your page for that particular keyword, since your content is not relevant to your user’s search. As a result, you will want to ensure that your title tag is optimized with a keyword that is relevant to your page’s content.
When you create a page, you will want to make sure that your keywords are included in the URL. An example would be /bird-cages/ or /how-to-assemble-your-bird-cage.html. If you’re trying to rank for a certain keyword, Google will assess the keyword and see whether it is included in the URL too. By including your keyword in your URL, Google will recognize it and understand the context of your page. In addition, you will want to keep your URLs simple and clear. Not only will it help Google understand them better, but it will make it easier for them to rank your page.
Investing in on-page SEO helps to improve your online visibility. This enables search engines to find your website and algorithms to crawl and index your pages. It is estimated that about 50-90% of all traffic to your website is organic or search engine traffic. This means that on-page SEO helps you to get 50-90% of your customers. On-page SEO, then, is definitely an aspect of digital marketing you don’t want to ignore.
SEO is an ongoing, long-term process. You will want to make it a core function of your marketing strategy. Because algorithms and customer demands change, SEO is incredibly important to your online business, permitting you to keep up with those changes.
So how can on-page SEO help you optimize your website and improve your site rankings? Here are ten on-page SEO steps from us to help you better optimize for on-page SEO:
So now that we explained what on-page SEO is and why it is so important, what is off-page SEO? There are two main branches of SEO: on-page and off-page SEO.
Off-page SEO includes all the external optimization implemented off your actual website. In addition, off-page SEO builds interest in your brand and draws traffic to your website. Some of the aspects of off-page SEO include link building, influencer marketing, guest posting, social media marketing, and brand monitoring. Talk with our experts today about how we can improve not only your on-page SEO, but also your off-page SEO. You can reach our digital marketing team at (800) 796-8263 for additional information.
Since 2004, our company has provided local and nationwide clients with professional web development services and digital solutions. Our clients choose us because we are a reliable and hard-working team of specialists with expertise in digital marketing, web development, graphic design, user experience design, programming, hosting, and even photography and videography.
In addition, our web development and marketing team all work from one location, and we do not outsource any of our work! That means that when you give us a call, you are speaking with the very people who are working on your project. At WebCitz, it is our mission to enhance your on-page SEO and rankings in search engines, as well as help you discover marketing strategies to improve your online business and get you more leads. Please give us a call at (800) 796-8263 to talk with one of our experts about on-page SEO today!
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If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest On-Page SEO and digital marketing challenges.