We provide vision centers a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We've been providing small business SEO services for more than 18 years! We've offered vision centers an array of SEO campaigns, including local, enterprise, franchise, and ecommerce.
We use a mix of technical, on-page, and off-page within our optometrist SEO packages. This helps us optimize your Shopify, BigCommerce, WordPress, WooCommerce, or Laravel website rankings in search engines.
Before starting an SEO campaign for optometrists, it is important to determine your goals and how you will measure your success.
It doesn't mean you can't adjust your vision center SEO campaign. If and when we find that a certain SEO tactic is getting you more website traffic for your vision center, we'll probably adjust the plan to take advantage of that.
Here's what you need to know if you want your vision center to rank higher in search engines!
We offer local, enterprise, franchise, and ecommerce SEO services for vision centers, so one of those should be helpful for your optometrist SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your optometrists.
Local search engine optimization is the most common type of SEO campaign for vision centers. Through this type of SEO, we can help your local optometrists show up higher in search engine results.
For example, optometrists in Chicago would want more visibility in organic search results for "Chicago optometrists." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your vision center can show up higher in Google Maps with these types of SEO improvements.
It's not uncommon for local SEO campaigns for optometrists to cost $800 or more a month.
For big SEO projects, we've got enterprise-level SEO. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.
This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. With enterprise SEO, you can expect a serious amount of effort put forth from our SEO team. We'll audit the past SEO efforts for your vision center website, build out a content marketing strategy, then we'll move into technical, on-page, and off-page SEO services.
Budgets of enterprise SEO services for optometrists usually start at $8,000 per month.
Just like local SEO, our franchise SEO services are tailored to franchises. This form of SEO helps improve local visibility for each of your vision center locations.
In this case, we do all the local SEO services described above, but for each location of your franchise. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
Franchise SEO campaigns for optometrists typically cost $2,000 or more per month.
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
If you are searching for a top SEO agency for your vision center to help rank your ecommerce products online, look no further! Whether it's WooCommerce, Shopify, or BigCommerce, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your vision center is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. Our departments can work together to provide efficient technical, on-page, and off-page SEO services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.
The budgets of ecommerce SEO campaigns for optometrists are usually $1,600/mo or higher.
As a professional SEO company, our optometrist SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.
Technical SEO is familiar to most vision centers. This is mostly because it covers the easily seen aspects of SEO, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools. We have a talented group of in-house web developers for vision centers that can help fix all your technical SEO issues in WordPress, Shopify, BigCommerce or Laravel.
It's often the case that optometrists hate doing on-page SEO themselves since they're not comfortable with content writing. That isn't an issue to us, we enjoy content creation! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. Beyond that, we also offer vision centers on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.
After looking over numerous backlink profiles, we often find optometrists have overlooked off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results. Backlink analysis helps vision centers find malicious or spammy backlinks, such as low-quality PBN backlinks. We then put together SEO recommendations for optometrists for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!
We're an expert SEO firm serving vision centers, and we have in-house web developers and SEO experts. We can do search engine marketing for optometrists using some of the most used platforms on the internet, including WordPress, WooCommerce, Shopify, BigCommerce, and Laravel.
WordPress is the most popular CMS platform we've seen for optometrists. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular. We often help vision centers with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
Many smaller startups and ecommerce ventures use Shopify. We often help vision centers on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template issues, fix broken links, and much more! Read more about our Shopify SEO services.
We love BigCommerce for ecommerce SEO projects in vision center because of its more extensive API compared to Shopify. With BigCommerce, we've built out enterprise SEO campaigns, as well as some pretty complex headless features. Our SEO company has you covered when it comes to technical BigCommerce SEO! Our SEO company has you covered with technical BigCommerce SEO campaigns!
There aren't many Laravel websites around, but when we see one, our web development team and Laravel SEO team is eager to help. We've been working within the Laravel platform for many years, building out complex functionality for web and mobile applications. If your vision center uses Laravel, our team can help you improve your Laravel routes for SEO, fix technical SEO issues in the blade templates, optimize your single page applications for search engines, and more.
If you're looking for search engine optimization companies working with vision centers, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your vision center.
It will help us deliver on your optometrist search engine optimization campaign if we have that information.
If you want to learn where you rank for search phrases and what problems exist on your website, we can scan your site through Ahrefs and Surfer SEO to give you detailed information on ranking history, technical SEO problems, and on-page SEO problems. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
In the first few months of the campaign, this information will help us formulate the goals of the search engine optimization service for your vision center.
It's important to set expectations with your optometrists regarding the search engine optimization service.
As a starting point, it's not a good idea to expect huge SEO results for your vision center within the first few months. Instead, you should view SEO for your vision center as a long-term investment, which will probably be necessary for years to come.
That isn't a biased viewpoint from an SEO provider for vision centers. That is unfortunately the reality of optometrist search campaigns. If your vision center website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Google has reviewed your entire vision center website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. Running SEO campaigns for optometrists for a couple months isn't going to provide you long-term benefits. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Additionally, you need to know how to measure success in the early days of an SEO campaign. Don't look at Google Analytics to see traffic improvements from optometrist SEO work, at least not at first. Why, you ask? Because SEO often starts by getting better placements in search results before you can get more traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. Google Analytics won't show measurable traffic improvements until you get on the first page of search results for phrases important to competitive vision centers.
You need to understand that we may need to adjust the strategy and tactics applied to your optometrist SEO service.
We might discover SEO successes in areas we didn't expect! Alternatively, we may find that improving a specific phrase or page isn't working.
Rather than continuing down a path that isn't providing your vision center a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
Throughout the whole optometrist SEO process, you should feel like you're part of our search marketing firm.
Here are some reasons to choose our internet marketing agency targeted to vision centers:
You are in complete control of your Optometry SEO budget. Answer a few simple questions about your business and our Optometry SEO cost calculator will show you how affordable our Optometry SEO packages can be for you. We are happy to work with any budget as long as expectations are realistic for how much can be accomplished each month. You can always modify the budget for your Optometry SEO campaign. This Optometry SEO calculator helps you understand the factors involved in calculating an estimate for your Optometry SEO services.
When searching for the most experienced SEO experts, it is important to review each SEO agency for communication, availability, past results and client satisfaction. This will help ensure proper expectations are set from the beginning of the project, which will give you the most experienced chance for long-term SEO success. You will find WebCitz to be one of the highest rated SEO providers in the USA!
Check out how we've been able to help companies implement white-hat SEO strategies.