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Optometry SEO Services

SEO Tips for Optometrists

We provide vision centers a complete SEO guide to help increase organic traffic and reduce their paid advertising spend.

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SEO Agency for Optometrists

We've been providing small business search engine optimization services for more than 19 years!

We've offered vision centers and other industries an array of search engine optimization plans, including franchise, enterprise, ecommerce, and local campaign types.

We use a mix of technical, on-page, and off-page search engine optimization within our optometrist SEO packages. This helps us optimize your Shopify, WordPress, or WooCommerce website placements in search results.

Read on if you want your vision center to rank higher in searches so you can save money on paid ads!

How to Rank Optometrist Websites on Google

Here are our favorite tips to optimize the online presence of optometrists, divided into technical, on-page, and off-page suggestions.

These SEO strategies apply to optical retailers, eye care clinics, vision therapy centers, contact lens suppliers, online eyewear retailers, eyeglass frame manufacturers, and other optometric companies.

1.) Technical SEO Tips for Optometrists

Technical SEO refers to optimizing your vision center website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your optometrist website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Evaluate your optometrist website's loading speed using a tool like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Utilize HTTPS encryption to secure your website. Most hosting providers offer free SSL certificates.
  • Create and submit a sitemap of your website to Google Search Console and Bing Webmaster Tools to aid search engines in indexing your website.
  • Implement local business schema markup to assist search engines in better comprehending your content.
  • Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
  • Monitor your website's crawl errors and promptly resolve them. You can find such errors in Google Search Console.

A Few of Our SEO Experts

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2.) On-Page SEO Tips for Optometrists

On-page SEO involves optimizing each page of your optometrist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create original and high-quality optometrist content that targets your audience's search intent. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Incorporate relevant optometrist keywords in your website's page titles and meta descriptions.
  • Optimize your website's headings and subheadings with target optometrist keywords.
  • Include keywords in image alt tags to help search engines comprehend the context of your images.
  • Use internal linking on your optometrist website to aid search engines in comprehending the structure and hierarchy of your content.
  • Use descriptive URLs with relevant optometry keywords.
  • Display optometrist patient reviews and testimonials prominently on your website.
  • Scan your optometrist website for broken links and repair them immediately. You can use this free tool from Ahrefs to scan for broken links.

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3.) Off-Page SEO Tips for Optometrists

Off-page SEO involves all the actions taken outside of your vision center website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build quality backlinks from relevant optometrist websites, such as healthcare or vision-related blogs.
  • Establish and maintain a strong presence on social media platforms to interact with patients and promote your services.
  • Encourage satisfied patients to leave reviews on Google My Business and other review sites.
  • Collaborate with other local businesses, particularly those in the healthcare industry, to cross-promote services and build backlinks.
  • Create listings in optometrist-specific directories and citation sites to increase visibility.
  • Create informative and shareable optometrist infographics related to eye care or vision health topics.
  • Make videos to showcase your expertise and build engagement with potential patients.
  • Monitor your online reputation and respond promptly to feedback and reviews. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Optometrist SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your optometry practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for an optometry practice, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of eye care services you'd like to promote in your area. Maybe you specialize in contact lenses and want to attract more patients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Optometrists

  • Optometrist [city/area]
  • Eye exam [city/area]
  • Contact lenses [city/area]
  • Eyeglasses [city/area]
  • LASIK [city/area]
  • Glaucoma [city/area]
  • Dry eye treatment [city/area]
  • Pediatric eye care [city/area]
  • Cataracts [city/area]
  • Macular degeneration [city/area]
  • Myopia control [city/area]
  • Orthokeratology [city/area]
  • Sports vision [city/area]
  • Visual therapy [city/area]
  • Low vision [city/area]
  • Eye emergency [city/area]

Keyword Tip #1: Optometrists often target keywords related to their eye care specialty, expertise, and location. This helps you attract potential patients who are searching for eye care services or expertise nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "pediatric eye care for lazy eye in Los Angeles" may be easier to rank for than just "pediatric eye care".

SEO for Optometrists

Pricing for Vision Center SEO Services

The cost of our managed SEO services is determined by the amount of time you're able to set aside in your digital marketing budget for SEO.

Our plans are available for budgets as low as $800 per month, though we frequently work with clients who have much higher budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO plan.

Optometry SEO Cost Calculator

Answer a few simple questions about your needs and our Optometry SEO cost calculator will show you how affordable our Optometry SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.
Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
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