Optometry SEO Services
Managed Optometry SEO!
We provide vision centers a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
SEO Services for Optometrists
We've been providing small business SEO services for more than 18 years! We've offered vision centers an array of SEO campaigns, including local, enterprise, franchise, and ecommerce.
We use a mix of technical, on-page, and off-page within our optometrist SEO packages. This helps us optimize your Shopify, WordPress, or WooCommerce website rankings in search engines.
Before starting an SEO campaign for optometrists, it is important to determine your goals and how you will measure your success.
It doesn't mean you can't adjust your vision center SEO campaign. If and when we find that a certain SEO tactic is getting you more website traffic for your vision center, we'll probably adjust the plan to take advantage of that.
Here's what you need to know if you want your vision center to rank higher in search engines!
Types of Vision Center SEO Campaigns
We offer local, enterprise, franchise, and ecommerce SEO services for vision centers, so one of those should be helpful for your optometrist SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your optometrists.
Local SEO Services for Optometrists
Local search engine optimization is the most common type of SEO campaign for vision centers. Through this type of SEO, we can help your local optometrists show up higher in search engine results.
For example, optometrists in Chicago would want more visibility in organic search results for "Chicago optometrists." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your vision center can show up higher in Google Maps with these types of SEO improvements.
It's not uncommon for local SEO campaigns for optometrists to cost $800 or more a month.
Enterprise SEO Plans for Optometrists
For big SEO projects, we've got enterprise-level SEO. You'll be looking for enterprise SEO if you need to deploy a complex SEO stategy for your search marketing campaign.
This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. With enterprise SEO, you can expect a serious amount of effort put forth from our SEO team. We'll audit the past SEO efforts for your vision center website, build out a content marketing strategy, then we'll move into technical, on-page, and off-page SEO services.
Budgets of enterprise SEO services for optometrists usually start at $8,000 per month.
Franchise SEO Services for Optometrists
Just like local SEO, our franchise SEO services are tailored to franchises. This form of SEO helps improve local visibility for each of your vision center locations.
In this case, we do all the local SEO services described above, but for each location of your franchise. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
Franchise SEO campaigns for optometrists typically cost $2,000 or more per month.
Ecommerce SEO Plans for Optometrists
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
If you are searching for a top SEO agency for your vision center to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. The ideal pairing for your vision center is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. Our departments can work together to provide efficient technical, on-page, and off-page SEO services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.
The budgets of ecommerce SEO campaigns for optometrists are usually $1,600/mo or higher.
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A Few of Our SEO Experts
How We Perform the Best Search Engine Optimization for Optometrists
As a professional SEO company, our optometrist SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.
Vision Center Technical SEO Services
Technical SEO is familiar to most vision centers. This is mostly because it covers the easily seen aspects of SEO, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools. We have a talented group of in-house web developers for vision centers that can help fix all your technical SEO issues in WordPress or Shopify.
Vision Center On-Page SEO Services
It's often the case that optometrists hate doing on-page SEO themselves since they're not comfortable with content writing. That isn't an issue to us, we enjoy content creation! We develop a detailed content strategy for your targeted search phrases by performing keyword research and competitor review. This helps our in-house content writers compose 750-4,000 word articles for blog posts, service descriptions, guest posts, and other purposes. Beyond that, we also offer vision centers on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.
Vision Center Off-Page SEO Services
After looking over numerous backlink profiles, we often find optometrists have overlooked off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results. Backlink analysis helps vision centers find malicious or spammy backlinks, such as low-quality PBN backlinks. We then put together SEO recommendations for optometrists for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!
Platforms We Work in for Optometrist SEO Services
We're an expert SEO firm serving vision centers, and we have in-house web developers and SEO experts. We can do search engine marketing for optometrists using some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.
Optometrist WordPress SEO Agencies
WordPress is the most popular CMS platform we've seen for optometrists. We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.
Optometrist WooCommerce SEO Group
Because it's the standard of ecommerce within WordPress, it's no surprise WooCommerce is so popular. We often help vision centers with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
Optometrist Shopify SEO Agencies
Many smaller startups and ecommerce ventures use Shopify. We often help vision centers on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template issues, fix broken links, and much more! Read more about our Shopify SEO services.
If you're looking for search engine optimization companies working with vision centers, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
Determine Goals for Your Optometrist SEO Work
It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your vision center.
It will help us deliver on your optometrist search engine optimization campaign if we have that information.
If you want to learn where you rank for search phrases and what problems exist on your website, we can scan your site through Ahrefs and Surfer SEO to give you detailed information on ranking history, technical SEO problems, and on-page SEO problems. In addition, we can start to understand your backlink profile with the help of that tool and others, but often manual review of backlinks is required for a full understanding.
In the first few months of the campaign, this information will help us formulate the goals of the search engine optimization service for your vision center.
Hear what our customers are saying
Jen Ollanketo
WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
George Ormond
Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
Tara Candland
Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Rummeles Fine Jewelry
Great company to deal with! They have a great team of people and are always there to answer any questions we have!
Kendrick Jacobs
Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:Determine Success Metrics for Your Vision Center SEO Service
It's important to set expectations with your optometrists regarding the search engine optimization service.
As a starting point, it's not a good idea to expect huge SEO results for your vision center within the first few months. Instead, you should view SEO for your vision center as a long-term investment, which will probably be necessary for years to come.
That isn't a biased viewpoint from an SEO provider for vision centers. That is unfortunately the reality of optometrist search campaigns. If your vision center website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Google has reviewed your entire vision center website presence, your landing pages, your SEO strategy, your backlink profile, and your website's history to determine your placements. Running SEO campaigns for optometrists for a couple months isn't going to provide you long-term benefits. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Additionally, you need to know how to measure success in the early days of an SEO campaign. Don't look at Google Analytics to see traffic improvements from optometrist SEO work, at least not at first. Why, you ask? Because SEO often starts by getting better placements in search results before you can get more traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. Google Analytics won't show measurable traffic improvements until you get on the first page of search results for phrases important to competitive vision centers.
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Adjusting Your Optometrist SEO Strategy
You need to understand that we may need to adjust the strategy and tactics applied to your optometrist SEO service.
We might discover SEO outcomes in areas we didn't expect! Alternatively, we may find that improving a specific phrase or page isn't working.
Rather than continuing down a path that isn't providing your vision center a good SEO ROI, we'll communicate our findings and adjust the SEO strategy as necessary.
Throughout the whole optometrist SEO process, you should feel like you're part of our search marketing firm.
Why Choose WebCitz for Your Vision Center SEO Strategy
Here are some reasons to choose our internet marketing agency targeted to vision centers:
- We've provided professional SEO services all over the country for more than 18 years.
- Search engine optimization services aren't outsourced, since our SEO company employs its own team of experts.
- As a professional marketing firm, we steer clear of black-hat SEO strategies and tactics.
- We are easy to reach on the phone, through live chat, or by email.
FREE SEO Services Consultation
Schedule a no cost, no obligation phone call to discuss search engine optimization with our team. It's quick and easy!
Optometry SEO Cost Calculator
You are in complete control of your Optometry SEO budget. Answer a few simple questions about your needs and our Optometry SEO cost calculator will show you how affordable our Optometry SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.
