We provide fitness companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
With more than 18 years of experience, we know professional SEO for personal trainers and other professionals! Over the years, we've offered fitness companies a variety of search marketing services, including local, enterprise, franchise, and ecommerce SEO campaigns.
The way we go about our personal trainer SEO services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WordPress, WooCommerce, or Shopify website placements on search engine result pages (SERPs).
It's important to define your goals and how you're going to measure success before you start an SEO campaign for personal trainers.
That isn't to say adjustments can't be made to your fitness company SEO campaign though. If and when we find that a certain SEO tactic is getting you more website traffic for your fitness company, we'll probably adjust the plan to take advantage of that.
Read on if you want your fitness company to rank higher in search engines!
Fitness Companies benefit from our experience with local, enterprise, franchise, and e-commerce SEO services. When we take on your internet marketing, we'll put together an effective SEO strategy for your personal trainers.
Local SEO campaigns are what we do most often for personal trainers. More than likely, this is because so many local personal trainers are looking for help improving their placements in search engine results.
For example, personal trainers in Chicago would want to show up higher in organic search results for "Chicago personal trainers." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profiles, reviews of your business listings, and possibly even conversion rate optimization. These types of SEO improvements would help your fitness company show up higher in Google Maps.
It's not uncommon for local SEO campaigns for personal trainers to cost $800 or more a month.
For big SEO projects, we also offer enterprise-level SEO which involves a more comprehensive SEO strategy.
This typically involves targeting extremely competitive keywords on a national level or managing the SEO services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your fitness company website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
The budgets of enterprise SEO campaigns for personal trainers typically start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your fitness company locations.
We do all the local SEO services previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.
The average franchise SEO campaign for fitness companies costs $2,000 or more each month.
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
Are you searching for a professional SEO agency for fitness companies to help market your products? As a full-service SEO firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. Personal Trainers should work with an SEO company that has onsite ecommerce developers and SEO specialists. Both departments are able to work together to offer efficient technical, on-page and off-page SEO services. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.
The budgets of ecommerce SEO campaigns for personal trainers are usually $1,600/mo or higher.
For personal trainers, our SEO company offers three types of SEO: technical, onsite, and offsite.
Almost every fitness company knows about technical SEO. This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile issues, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing issues discovered in an SEO audit. We have a team of in-house developers for fitness companies who can handle all your technical SEO issues in WordPress or Shopify.
We often find personal trainers hate performing onsite SEO themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation! With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in search engines. Beyond that, we also offer fitness companies on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.
When we look at various fitness company backlink profiles, we often notice they've forgotten about off-page SEO. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile. We help fitness companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together SEO recommendations for personal trainers for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
We're a professional SEO company serving fitness companies. Our team includes web developers who work alongside our SEO team. When performing search engine marketing for personal trainers, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.
The most popular CMS platform we've seen used by fitness companies is WordPress. It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress SEO packages.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. We often help fitness companies with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!
This is the most popular ecommerce platform for startups and small businesses. We often help fitness companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix template issues, fix broken links, and much more! Read more about our Shopify SEO services.
If you're looking for search engine optimization companies working with fitness companies, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
You should determine how you rank and what issues your website has before you start an internet marketing service for your fitness company.
We'll be more efficient at SEO for your fitness company if we have that information.
To help you understand where you are placing for search phrases and what issues exist on your website, we can scan your website through our Ahrefs and Surfer SEO accounts and provide you detailed information about ranking history, technical SEO issues, and on-page SEO faults. Using that tool and others, we can start to understand your backlink profile, but sometimes a manual review is needed for a complete picture.
This information will be helpful when determining the SEO goals for your fitness company in the first few months of the SEO campaign.
It's important for us to set expectations with your fitness company regarding the search engine optimization services.
For starters, it's not recommended to expect to rank highly or get a lot of traffic within the first few months of personal trainer SEO. Instead, you should view SEO for your fitness company to be a long-term service, which will likely be necessary for years to come.
It's not a biased viewpoint from an SEO company working with fitness companies. That is simply the reality of personal trainer search engine optimization. If your fitness company website hasn't been ranking for search terms you need, it's not because a switch hasn't been flipped. Instead, Google looks at your fitness company website presence, your landing pages, your backlink profile, your SEO strategy, and your website history when determining your placement. Running SEO campaigns for personal trainers for a couple months isn't going to provide you long-term benefits. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. You shouldn't be looking at Google Analytics to see traffic improvements from your personal trainer SEO work, at least not at first. Why? Because SEO starts with increasing placements in search results, which eventually lead to increased traffic. In the early stages of search engine optimization, we'll be working to move your website into the top 100 results, or from page 6 to page 3, or potentially page 2 to page 1. When you get to the first page of search results for all fitness companies in your target market, you'll start to see measurable traffic improvements in Google Analytics.
It's important to understand we might need to adjust our personal trainer SEO strategy and tactics.
The more SEO work we put in, the more we'll find SEO results in places we didn't expect. Alternatively, we may discover improving the ranking for a specific phrase or page isn't yielding the results expected.
You don't have to continue down a path that doesn't provide your fitness company a good SEO ROI. We'll communicate our findings and adjust the SEO strategy.
Throughout the entire personal trainer SEO process, you should feel like you are part of our search marketing firm.
Choose our internet marketing agency for personal trainer SEO services for these reasons:
You are in complete control of your Personal Trainer SEO budget. Answer a few simple questions about your needs and our Personal Trainer SEO cost calculator will show you how affordable our Personal Trainer SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.