Personal Trainer SEO Services

Managed Personal Trainer SEO!

We provide fitness companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Personal Trainers

With more than 18 years of experience, we know premium SEO for personal trainers!

Over the years, we've offered fitness companies a variety of search marketing plans, including enterprise, ecommerce, local, and franchise SEO plans.

The way we go about our personal trainer SEO campaigns include a mixture of on-page, off-page, and technical SEO. This helps provide a balanced approach to optimizing your Shopify, WordPress, or WooCommerce website placements on search engine result pages (SERPs).

If your fitness company could benefit from an increased position in search results, read on!

Types of Personal Trainers We Help

We work with a wide variety of personal trainers. The SEO services discussed below will help provide search engine optimization for personal trainers and even:

  • SEO for Fitness Instructors
  • SEO for Group Exercise Instructors
  • SEO for Strength Coaches
  • SEO for Sports Coaches
  • SEO for Sports Performance Trainers
  • SEO for Health And Wellness Coaches
  • SEO for Nutritionists
  • SEO for Exercise Physiologists
  • SEO for Athletic Trainers

A Few of Our SEO Experts

Emily LDavid WJake FAshton HCorey GHope K

Our Personal Trainer SEO Services

It's our practice to conduct a thorough review of your entire fitness company website and its backlink profile before starting search engine optimization services.

Through this review process, we can better understand all aspects of your website's SEO, including its technical, on-page, and off-page factors. We take this approach as it is the proper way to start personal trainer search engine optimization, instead of modifying your website without any prior planning.

To clarify the scope of our professional personal trainer SEO services, let's talk about each of the main areas of SEO to help you gain a better understanding:

Technical SEO Services for Fitness Companies

Most fitness companies are aware of technical search engine optimization.

This is mostly because it covers the easily seen aspects of SEO, including page performance, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools.

We have a team of in-house web developers for fitness companies who can handle all your technical search engine optimization glitches in WordPress or Shopify.

On-Site Search Engine Optimization Services for Fitness Companies

We often find personal trainers hate performing onsite search engine optimization themselves because they aren't good at content writing. That isn't an issue to us, we enjoy content creation!

We have a talented in-house team of SEO content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content plan through keyword research and competitor review to ensure the content helps you rank in searches.

Beyond that, we also offer fitness companies on-page search engine optimization improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Site Search Engine Optimization Services for Fitness Companies

After looking over numerous backlink profiles, we often find personal trainers have overlooked offsite search engine optimization. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile.

With our backlink analysis services, we help fitness companies detect malicious or spammy backlinks, including PBNs. We then put together search engine optimization recommendations for personal trainers for white-hat link building like guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Fitness Company SEO Plans

When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your marketing budget to devote to SEO. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.

Personal Trainer SEO Cost Calculator

Answer a few simple questions about your needs and our Personal Trainer SEO cost calculator will show you how affordable our Personal Trainer SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Fitness Companies

Personal Trainers benefit from our experience with local, local, franchise, and enterprise search engine optimization plans. When we take on your online advertising, we'll put together an effective SEO plan for your fitness company.

Local SEO Campaigns for Personal Trainers

Local search engine optimization services are what we do most often for personal trainers. More than likely, this is because so many local area personal trainers are searching for help improving their rankings in search engine results.

For example, personal trainers in Chicago would want to show up higher in organic search results for "Chicago personal trainers." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profile, reviews of your business listings, and possibly even conversion rate optimization. These types of search engine optimization improvements would help your fitness company show up higher in Google Maps.

It's not uncommon for local search engine optimization plans for personal trainers to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Personal Trainers

For big SEO projects, we also offer enterprise-level search engine optimization which involves a more comprehensive SEO strategy.

This typically involves targeting extremely competitive keywords on a national level or managing the search engine optimization services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an large scale SEO plan, you can expect to see our SEO team work hard to scan your fitness company website and its past SEO work, build out a content marketing plan, then move onto on-page, off-page, and technical search engine optimization services.

The budgets of enterprise search engine optimization services for personal trainers typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Personal Trainers

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your fitness company locations.

We do all the nearby SEO campaigns previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The average multi location SEO plan for fitness companies costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Personal Trainers

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.

Are you searching for a proficient SEO firm for fitness companies to help market your products? As a full-service search engine optimization firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. Personal Trainers should work with our SEO company that has onsite ecommerce website developers and search engine optimization experts. Both departments can work together to offer efficient off-page, technical, and on-page SEO campaigns. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The budgets of ecommerce SEO campaigns for personal trainers are usually $1,600/mo or higher. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Personal Trainer SEO

We're a premium SEO company serving fitness companies. Our team includes web developers and PPC experts who work alongside our SEO team. When performing search engine marketing for personal trainers, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Personal Trainers

The most popular CMS platform we've seen used by fitness companies is WordPress.

It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.

WooCommerce SEO for Personal Trainers

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We often help fitness companies with search engine optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Personal Trainers

This is the most popular ecommerce platform for startups and small small businesses.

We often help fitness companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix theme issues, fix broken links, and much more! Read more about our Shopify search engine optimization services.

If you're looking for SEO firms working with fitness companies, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.

Unlocking the 5 Secrets to Getting Your Business Found

Personal Trainer SEO Tips

Here are our favorite tips to optimize the online presence of personal trainers, divided into technical, on-page, and off-page suggestions. These SEO tips apply to fitness instructors, group exercise instructors, strength coaches, sports coaches, sports performance trainers, health and wellness coaches, nutritionists, exercise physiologists, athletic trainers, and personal trainers.

Technical SEO Tips for Personal Trainers

  • Ensure your personal trainer website has a responsive design that is mobile-friendly.
  • Evaluate your website's loading speed using a tool like Google PageSpeed Insights.
  • Utilize HTTPS encryption to secure your personal trainer website. Most hosting providers offer free SSL certificates.
  • Create and submit a sitemap of your website to Google Search Console to aid search engines in indexing your website.
  • Implement local business schema markup to assist search engines in better comprehending your fitness content.
  • Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
  • Monitor your personal trainer website's crawl errors and promptly resolve them.

On-Page SEO Tips for Personal Trainers

  • Incorporate relevant personal trainer keywords in your website's page titles and meta descriptions.
  • Optimize your personal trainer website's headings and subheadings with target fitness keywords.
  • Include personal training keywords in image alt tags to help search engines comprehend the context of your fitness images.
  • Create original and high-quality content that targets your audience's search intent.
  • Use internal linking on your personal trainer website to aid search engines in comprehending the structure and hierarchy of your fitness content.
  • Use descriptive URLs with relevant fitness keywords.
  • Display client testimonials prominently on your website.
  • Scan your personal fitness website for broken links and repair them immediately.

Off-Page SEO Tips for Personal Trainers

  • Construct high-quality backlinks from relevant personal training websites, such as health and fitness blogs.
  • Establish and maintain a strong presence on social media platforms to interact with personal training clients and promote your services.
  • Encourage satisfied personal training clients to leave reviews on Google My Business and other review sites.
  • Collaborate with other local businesses, particularly those in the fitness industry, to cross-promote services and build backlinks.
  • Participate in health or fitness directories and citation sites to increase visibility.
  • Create informative and shareable infographics related to health and fitness topics.
  • Use video marketing to showcase your services and build engagement with potential clients.
  • Monitor your online reputation and respond promptly to feedback and reviews.

SEO for Personal Trainers

Popular Keywords for Personal Training SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your personal training business? We've got you covered!

Before starting an SEO service for a personal training business, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of fitness services you'd like to promote in your area. Maybe you specialize in weight loss and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Personal Trainers

  • Personal trainer [city/area]
  • Weight loss [city/area]
  • Strength training [city/area]
  • Cardio training [city/area]
  • HIIT workouts [city/area]
  • Functional training [city/area]
  • Flexibility training [city/area]
  • Sports-specific training [city/area]
  • In-home training [city/area]
  • Group training [city/area]
  • Online training [city/area]
  • Virtual training [city/area]
  • Nutrition coaching [city/area]
  • Mind-body fitness [city/area]
  • Pre- and post-natal training [city/area]
  • Senior fitness [city/area]

Pro Tip #1: Personal trainers often target keywords related to their fitness specialty, expertise, and location. This helps you attract potential clients who are searching for fitness services or expertise nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "in-home personal training for seniors in Boston" may be easier to rank for than just "personal training".

Hear what our customers are saying

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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