Personal Trainer SEO Services

Pricing for Fitness Company SEO Plans

When it comes to our managed SEO campaigns, the price is calculated based on the amount of time you have available in your marketing budget to devote to SEO. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

To obtain an estimate for the cost of your SEO plan, please utilize the pricing calculator provided below.

Types of SEO Campaigns for Fitness Companies

Personal Trainers benefit from our experience with local, local, franchise, and enterprise search engine optimization plans. When we take on your online advertising, we'll put together an effective SEO plan for your fitness company.

Local SEO Campaigns for Personal Trainers

Local search engine optimization services are what we do most often for personal trainers. More than likely, this is because so many local area personal trainers are searching for help improving their rankings in search engine results.

For example, personal trainers in Chicago would want to show up higher in organic search results for "Chicago personal trainers." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profile, reviews of your business listings, and possibly even conversion rate optimization. These types of search engine optimization improvements would help your fitness company show up higher in Google Maps.

It's not uncommon for local search engine optimization plans for personal trainers to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Personal Trainers

For big SEO projects, we also offer enterprise-level search engine optimization which involves a more comprehensive SEO strategy.

This typically involves targeting extremely competitive keywords on a national level or managing the search engine optimization services of a website with thousands of pages. This is where our knowledge of keyword research and content optimization platforms, like Surfer SEO and Ahrefs, really come into play. During an large scale SEO plan, you can expect to see our SEO team work hard to scan your fitness company website and its past SEO work, build out a content marketing plan, then move onto on-page, off-page, and technical search engine optimization services.

The budgets of enterprise search engine optimization services for personal trainers typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Personal Trainers

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your fitness company locations.

We do all the nearby SEO campaigns previously mentioned, but at every location your franchise maintains. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The average multi location SEO plan for fitness companies costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Personal Trainers

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.

Are you searching for a proficient SEO firm for fitness companies to help market your products? As a full-service search engine optimization firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. Personal Trainers should work with our SEO company that has onsite ecommerce website developers and search engine optimization experts. Both departments can work together to offer efficient off-page, technical, and on-page SEO campaigns. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The budgets of ecommerce SEO campaigns for personal trainers are usually $1,600/mo or higher. This budget is shared between technical, on-page, and off-page SEO tasks.

Preferred Website Platforms for Personal Trainer SEO

We're a premium SEO company serving fitness companies. Our team includes web developers and PPC experts who work alongside our SEO team. When performing search engine marketing for personal trainers, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Personal Trainers

The most popular CMS platform we've seen used by fitness companies is WordPress.

It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.

WooCommerce SEO for Personal Trainers

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We often help fitness companies with search engine optimization for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Personal Trainers

This is the most popular ecommerce platform for startups and small small businesses.

We often help fitness companies on Shopify improve page content, setup SEO-friendly product collections, write product descriptions, fix theme issues, fix broken links, and much more! Read more about our Shopify search engine optimization services.

If you're looking for SEO firms working with fitness companies, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.

Personal Trainer SEO Tips

Here are our favorite tips to optimize the online presence of personal trainers, divided into technical, on-page, and off-page suggestions. These SEO tips apply to fitness instructors, group exercise instructors, strength coaches, sports coaches, sports performance trainers, health and wellness coaches, nutritionists, exercise physiologists, athletic trainers, and personal trainers.

Technical SEO Tips for Personal Trainers

• Ensure your personal trainer website has a responsive design that is mobile-friendly.
• Evaluate your website's loading speed using a tool like Google PageSpeed Insights.
• Utilize HTTPS encryption to secure your personal trainer website. Most hosting providers offer free SSL certificates.
• Create and submit a sitemap of your website to Google Search Console to aid search engines in indexing your website.
• Implement local business schema markup to assist search engines in better comprehending your fitness content.
• Use canonical tags to prevent duplicate content issues, particularly if you have identical content available on multiple URLs.
• Monitor your personal trainer website's crawl errors and promptly resolve them.

On-Page SEO Tips for Personal Trainers

• Incorporate relevant personal trainer keywords in your website's page titles and meta descriptions.
• Optimize your personal trainer website's headings and subheadings with target fitness keywords.
• Include personal training keywords in image alt tags to help search engines comprehend the context of your fitness images.
• Create original and high-quality content that targets your audience's search intent.
• Use internal linking on your personal trainer website to aid search engines in comprehending the structure and hierarchy of your fitness content.
• Use descriptive URLs with relevant fitness keywords.
• Display client testimonials prominently on your website.
• Scan your personal fitness website for broken links and repair them immediately.

Off-Page SEO Tips for Personal Trainers

• Construct high-quality backlinks from relevant personal training websites, such as health and fitness blogs.
• Establish and maintain a strong presence on social media platforms to interact with personal training clients and promote your services.
• Encourage satisfied personal training clients to leave reviews on Google My Business and other review sites.
• Collaborate with other local businesses, particularly those in the fitness industry, to cross-promote services and build backlinks.
• Participate in health or fitness directories and citation sites to increase visibility.
• Create informative and shareable infographics related to health and fitness topics.
• Use video marketing to showcase your services and build engagement with potential clients.
• Monitor your online reputation and respond promptly to feedback and reviews.

Popular Keywords for Personal Training SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your personal training business? We've got you covered!

Before starting an SEO service for a personal training business, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of fitness services you'd like to promote in your area. Maybe you specialize in weight loss and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Personal Trainers

• Personal trainer [city/area]
• Weight loss [city/area]
• Strength training [city/area]
• Cardio training [city/area]
• HIIT workouts [city/area]
• Functional training [city/area]
• Flexibility training [city/area]
• Sports-specific training [city/area]
• In-home training [city/area]
• Group training [city/area]
• Online training [city/area]
• Virtual training [city/area]
• Nutrition coaching [city/area]
• Mind-body fitness [city/area]
• Pre- and post-natal training [city/area]
• Senior fitness [city/area]

Pro Tip #1: Personal trainers often target keywords related to their fitness specialty, expertise, and location. This helps you attract potential clients who are searching for fitness services or expertise nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "in-home personal training for seniors in Boston" may be easier to rank for than just "personal training".