How to Rank Plumber Websites on Google
Here are some SEO strategies that are specifically tailored for plumbing contractors, drain cleaning companies, sewer line repair services, water heater repair / install companies, plumbing supply stores, plumbing fixture stores, bathroom and kitchen remodelers, septic system companies, hydrojetting companies, backflow prevention specialists, fire sprinkler companies, commercial plumbing contractors, radiant floor heating contractors, and other plumbing companies.
We’ve grouped them into technical, on-page, and off-page suggestions.
1.) Technical SEO Tips for Plumbers
Technical SEO refers to optimizing your plumbing company website’s infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website’s content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure that your plumbing website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accommodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Check your speed using a tool like Google PageSpeed Insights. Don’t get caught up trying to pass Core Web Vitals. It isn’t always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption to secure your plumbing website. Most hosting companies offer free SSL certificates that you can use.
- Create an XML sitemap for your plumbing website and submit it to Google Search Console and Bing Webmaster Tools to help search engines crawl and index your website better.
- Implement local business schema markup to help search engines understand the content on your website.
- Use canonical tags to avoid duplicate content issues if you have the same content available on multiple URLs of your plumbing website.
- Regularly monitor your crawl errors and fix them promptly. You can find such errors in Google Search Console.
2.) On-Page SEO Tips for Plumbers
On-page SEO involves optimizing each page of your plumber website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality, original content that targets your audience’s search intent. While ChatGTP is a popular content writing tool, don’t rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Include relevant plumbing-related keywords in your website’s page titles and meta descriptions.
- Optimize the headings and subheadings on your plumbing website with relevant target keywords.
- Use plumbing-related target keywords in image alt tags to provide context for your website’s images.
- Use internal linking to help search engines understand the structure and hierarchy of your plumbing website.
- Use descriptive URLs that contain relevant plumbing-related keywords on your website.
- Display customer reviews and testimonials prominently on your plumbing website to build trust and credibility.
- Scan your plumbing website for broken links and fix them immediately. You can use this free tool from Ahrefs to scan for broken links.
3.) Off-Page SEO Tips for Plumbers
Off-page SEO involves all the actions taken outside of your plumbing company website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website’s reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from relevant plumbing-related websites, such as home improvement or DIY blogs.
- Create and maintain a strong presence on social media to engage with plumbing customers and build brand awareness.
- Encourage satisfied plumbing customers to leave reviews on Google My Business and other relevant review sites.
- Collaborate with other local tradespeople to cross-promote services and build backlinks.
- Create listings in local business directories and citation sites that are relevant to plumbing to increase your website’s visibility.
- Create informative and shareable infographics related to plumbing or home improvement topics that your plumbing customers would find interesting.
- Make videos to showcase your plumbing services and build engagement with customers. Be sure to optimize the video content with relevant plumbing-related keywords.
- Monitor your plumbing company’s online reputation and respond promptly to customer feedback and reviews. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don’t need help improving your rankings, check out this guide on DIY SEO!
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Top Keywords for Plumbing SEO
Looking for suggested keywords to target within the SEO campaign for your plumbing company? Whether you plan to hire us, or optimize the site yourself, we’ve got you covered!
Before starting an SEO service for a plumber, we like to scan the website and see what you’ve got to work with for content and link authority.
From there, we’ll check to see what types of services you’d like to get more sales calls for in your area. Maybe you just purchased some new equipment and want to get it out in the field more. Perhaps you just don’t feel like you are getting enough new construction, remodel, or service leads.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Plumbers
- Plumber [city/area]
- Emergency plumber [city/area]
- Clogged drain repair [city/area]
- Water heater installation [city/area]
- Leak detection [city/area]
- Toilet repair [city/area]
- Faucet installation [city/area]
- Sewer line repair [city/area]
- Gas line installation [city/area]
- Water softener installation [city/area]
- Garbage disposal repair [city/area]
- Hydro jetting [city/area]
- Sump pump installation [city/area]
- Backflow prevention [city/area]
- Video pipe inspection [city/area]
- Licensed plumber
Keyword Tip #1: Plumbers often target keywords related to their services and location. This helps you attract local customers who are searching for plumbing services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, “bathroom remodeling services in Milwaukee” may be easier to rank for than just “bath remodels”.
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