Public Relations SEO Services

Pricing for Public Relations Firm Search Engine Optimization Packages

When it comes to our managed SEO plans, the price is calculated based on the amount of time you have available in your marketing budget to devote to SEO. While we are pleased to work with budgets as low as $800 per month, we often collaborate with companies who have substantially larger budgets.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO service.

Types of SEO Campaigns for Public Relations Firms

Public Relation Managers benefit from our experience with enterprise, ecommerce, local, and local search engine optimization services. When we take on your internet advertising, we'll put together an effective SEO package for your public relations firm.

Local SEO Campaigns for Public Relation Managers

The most common type of search engine optimization service we advertise for public relation managers is our local search engine optimization. This is the service of helping a local public relation manager show up higher in search engine results.

For example, public relation managers in Chicago would want more visibility in organic search results for "Chicago public relation managers." This would involve performing a local search engine optimization scan of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of search engine optimization improvements would help your public relations firm show up higher in Google Maps.

The budgets for nearby SEO plans for public relation managers are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Public Relation Managers

For big search engine optimization projects, we've got enterprise-level SEO. You'll be looking for enterprise search engine optimization if you need to deploy an intricate SEO strategy for your search marketing plan.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge site. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO plan. During an enterprise search engine optimization service, you can expect to see our SEO team work hard to audit your public relations firm site and its past search engine optimization work, build out a content marketing strategy, then move onto off-page, technical, and on-page SEO campaigns.

The budgets of enterprise SEO campaigns for public relation managers typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Public Relation Managers

Just like localized SEO, our franchise search engine optimization services are tailored to franchises. This form of SEO helps improve nearby visibility for each of your public relations firm locations.

In this case, we do all the local search engine optimization plans described above, but for each location of your franchise. The key differences include optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise search engine optimization services for public relation managers are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Public Relation Managers

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing plan for an ecommerce business, make sure to include SEO.

Are you looking for an outstanding SEO firm for your public relations firm to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. Public Relation Managers should work with our SEO company that has onsite ecommerce web designers and SEO professionals. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page search engine optimization campaigns. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

The budgets of ecommerce store SEO campaigns for public relation managers are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Preferred Website Platforms for Public Relation Manager Search Engine Optimization

We're a skilled search engine optimization company serving public relations firms. Our team includes website developers and PPC experts who work alongside our SEO team. This provides our search engine optimization firm a competitive advantage when performing search engine marketing for public relation managers within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress SEO for Public Relation Managers

WordPress is the most popular CMS platform we've seen for public relation managers.

We are often hired to optimize Yoast search engine optimization settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo concerns, and improve URL structures within the WordPress platform. Learn more about our WordPress search engine optimization plans.

WooCommerce Search Engine Optimization for Public Relation Managers

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

For our WooCommerce SEO plans, we often help public relations firms build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Public Relation Managers

Many smaller startups and ecommerce ventures use Shopify.

Public relations firms on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing theme problems, fixing broken links, and more! Learn more about our Shopify SEO options.

If you're looking for SEO firms working with public relations firms, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.

SEO Tips for Public Relations Firms

Here are our top recommendations for public relations firms to improve their online presence, divided into technical, on-page, and off-page SEO strategies. These SEO tips apply to crisis management firms, media relations companies, brand strategy firms, corporate communication firms, event planning companies, thought leadership consulting firms, public affairs firms, reputation management companies, and other PR firms.

Technical SEO Tips for Public Relations Firms

• Ensure your website is mobile-friendly and provides a seamless user experience across all devices.
• Analyze your website loading speed using tools like Google PageSpeed Insights to identify and fix any issues affecting your site's performance.
• Secure your public relations firm's website with HTTPS encryption to guarantee a secure browsing experience. You can obtain a free SSL certificate from most web hosting companies.
• Create and submit a sitemap of your public relations firm's website to Google Search Console to help search engines crawl and index your site more efficiently.
• Implement schema markup on your firm's website to provide search engines with more detailed information about your services and increase your website's visibility in search results.
• Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
• Monitor your public relations firm's website for any crawl errors and address them promptly to prevent any negative impact on your search engine ranking.

On-Page SEO Tips for Public Relations Firms

• Include relevant PR-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your public relations firm's website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
• Incorporate PR-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
• Create high-quality, original content that aligns with the search intent of your target audience and incorporates PR-related keywords, such as blog posts about the benefits of PR or case studies of successful PR campaigns.
• Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
• Use descriptive URLs that include relevant PR-related keywords to enhance your website's discoverability.
• Display case studies and testimonials prominently on your public relations firm's website to establish trust and credibility with potential clients.
• Regularly scan your firm's website for broken links and fix them immediately to improve your website's user experience.

Off-Page SEO Tips for Public Relations Firms

• Build high-quality backlinks from relevant websites, such as industry publications or news outlets, to enhance your PR firm's online authority and improve your search engine ranking.
• Maintain a strong social media presence to engage with clients and potential clients, establish your public relations firm's brand, and build relationships with industry influencers and media contacts.
• Encourage satisfied clients to leave positive reviews on prominent online review sites, such as Google My Business, to improve your public relations firm's online reputation and attract new business.
• Collaborate with other relevant businesses, such as marketing agencies or event planning firms, to cross-promote services and build backlinks to your PR firm's website.
• Participate in industry directories and citation sites to increase your public relations firm's visibility in relevant search results.
• Create shareable infographics related to PR topics, such as tips for effective press releases or crisis communication strategies, to increase engagement and attract new website visitors.
• Use video marketing to showcase your public relations firm's services and successes, such as by creating case study videos or thought leadership content, to attract potential clients and build industry credibility.
• Monitor your public relations firm's online reputation and promptly respond to any feedback or reviews to demonstrate your commitment to client satisfaction and maintain your firm's positive image.

Popular Keywords for Public Relations SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your public relations firm? We've got you covered!

Before starting an SEO service for a PR firm, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of PR services you'd like to promote in your area. Maybe you specialize in crisis management and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Public Relations Firms

• Public relations firm [city/area]
• PR agency [city/area]
• Crisis management [city/area]
• Reputation management [city/area]
• Media relations [city/area]
• Social media management [city/area]
• Event planning [city/area]
• Press release distribution [city/area]
• Brand management [city/area]
• Publicity [city/area]
• Content marketing [city/area]
• Influencer marketing [city/area]
• SEO for PR firms [city/area]
• Digital marketing [city/area]
• Corporate communications [city/area]
• Marketing strategy [city/area]

Pro Tip #1: Public relations firms often target keywords related to their services, expertise, and location. This helps you attract potential clients who are searching for PR services or expertise nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "crisis management for healthcare companies in Los Angeles" may be easier to rank for than just "crisis management".