Realtor SEO Services

Managed Realtor SEO!

We provide real estate companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Realtors

We've been providing small business SEO campaigns for more than 18 years!

Over the years, we've offered real estate companies a variety of search marketing plans, including enterprise, ecommerce, local, and franchise SEO plans.

We combine off-page, technical, and on-page SEO in our realtor search engine optimization plans. You'll get a balanced approach to optimizing your Shopify, WordPress, or WooCommerce search engine placements.

Here's what you need to know if you want your real estate company to rank higher in search engines!

Types of Realtors We Help

We work with a wide variety of realtors. The search engine optimization services discussed below will help provide SEO for realtors and even:

  • SEO for Real Estate Agencies
  • SEO for Real Estate Investment Firms
  • SEO for Real Estate Brokerage Firms
  • SEO for Commercial Real Estate Firms
  • SEO for Luxury Real Estate Agencies
  • SEO for Home Staging Companies
  • SEO for Real Estate Appraisal Firms
  • SEO for Real Estate Auction Houses
  • SEO for Relocation Services
  • SEO for Real Estate Consulting Firms

A Few of Our SEO Experts

Ashton HDavid WHope KMelanie PCorey GJake F

Our Realtor Search Engine Optimization Services

We would like to carefully assess your real estate company website and its backlink profile before committing to an SEO project.

Through this review process, we can better understand all aspects of your website's search engine optimization, including its technical, on-page, and off-page factors. We use this approach as it is the best way (in our opinion) to begin realtor SEO, in contrast to making changes to your website without a well-defined strategy.

To provide you a more comprehensive understanding of our professional realtor SEO services, let's discuss each of these areas of search engine optimization in detail:

Technical SEO Services for Real Estate Companies

Almost every real estate company knows about technical SEO.

This often involves increasing website speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile concerns, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing glitches discovered in your SEO audit.

We have a talented group of in-house web developers for real estate companies that can help fix all your technical search engine optimization glitches in WordPress or Shopify.

On-Site Search Engine Optimization Services for Real Estate Companies

It's often the case that realtors hate doing onsite search engine optimization themselves since they're not comfortable with content writing. That isn't an issue to us, we enjoy content creation!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in searches.

Beyond that, we also offer real estate companies on-page search engine optimization improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Site Search Engine Optimization Services for Real Estate Companies

When we look at various real estate company backlink profiles, we often notice they've forgotten about offsite search engine optimization. If you've struggled for years to get off the second or third page of search results for your targeted keywords, it might be time to look at your backlink profile.

We help real estate companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. We then put together search engine optimization recommendations for realtors for white-hat link building including guest posting, niche / curated edits, HARO outreach, social media citations, NAP citations, and more!

Pricing for Real Estate Company SEO Plans

The cost of our managed SEO campaigns is determined by the amount of time you're able to set aside in your marketing budget for SEO. Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

You can get an approximate cost for your SEO plan by using the pricing calculator below.

Realtor SEO Cost Calculator

Answer a few simple questions about your needs and our Realtor SEO cost calculator will show you how affordable our Realtor SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Real Estate Companies

We offer local, local, franchise, and enterprise search engine optimization plans for real estate companies, so one of those should be helpful for your realtor search engine optimization campaign. If you choose WebCitz for your website advertising package, we'll assemble a custom SEO plan for your realtors.

Local SEO Campaigns for Realtors

Local Area SEO services are what we do most often for realtors. More than likely, this is because so many local realtors are looking for help improving their placements in search engine results.

For example, realtors in Chicago would want to be seen higher in organic search results for "Chicago realtors." This would involve performing a local SEO audit of your website, optimizing your Google My Business account, performing on-site optimizations, performing keyword research for LSI phrasing, improving your backlink profile, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. Your real estate company would show up higher in Google Maps if you did these types of SEO improvements.

The budgets for localized SEO plans for realtors are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Realtors

We also offer enterprise-level SEO for large search engine optimization projects, which involves a much more robust SEO plan than placing a location-based company.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge website. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO strategy. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your real estate company website and its past search engine optimization work, build out a content marketing strategy, then move onto technical, on-page, and off-page search engine optimization plans.

Budgets of large scale SEO plans for realtors usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise SEO Campaigns for Realtors

Much like local search engine optimization, our franchise SEO campaigns are geared toward franchisors. This type of SEO helps improve localized visibility for each of your real estate company locations.

In this case, we do all the local search engine optimization services described above, but for each location of your franchise. The key differences include optimizing multiple Google My Business profiles, performing SEO on a much more complex website, potentially handling requests from each of your franchisees, and helping you rank for franchise opportunity keywords important to building out your franchise operation.

The budgets of franchise SEO campaigns for realtors are often $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Realtors

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce company.

If you are searching for a top search engine optimization firm for your real estate company to help rank your ecommerce products online, look no further! Whether it's WooCommerce or Shopify, we've got a lot of experience developing and marketing ecommerce websites. Working with our SEO company that has onsite ecommerce website developers and search engine optimization experts is the best choice for your real estate company. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We'll make sure your structured data, content silos, URL structures, and 301 redirects are handled right.

The budgets of ecommerce SEO campaigns for realtors are often $1,600 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Realtor SEO

We're an expert Search Engine Optimization agency serving real estate companies, and we have in-house website developers, PPC managers and SEO experts. When performing search engine marketing for realtors, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Realtors

WordPress is the most popular CMS for realtors.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo glitches, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO services.

WooCommerce SEO for Realtors

It's no wonder WooCommerce is so popular since it's WordPress' standard ecommerce plugin.

For our WooCommerce search engine optimization services, we often help real estate companies build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify SEO for Realtors

This is often the most popular ecommerce platform for smaller ecommerce ventures and startups.

Real estate companies on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template concerns, fixing broken links, and more! Learn more about our Shopify search engine optimization options.

If you're searching for search engine optimization agencies working with real estate companies, make sure to ask if they have in-house website developers or if you'll need to hire an outside firm for that.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Realtors

Here are our top SEO recommendations for real estate agents and brokers looking to enhance their online presence and attract more clients. These SEO tips apply to real estate agencies, real estate investment firms, real estate brokerage firms, commercial real estate firms, luxury real estate agencies, home staging companies, real estate appraisal firms, real estate auction houses, relocation services, real estate consulting firms, and other real estate agents.

Technical SEO Tips for Realtors

  • Ensure your real estate website is mobile-responsive and provides an optimal user experience across all devices.
  • Analyze your website loading speed with tools like Google PageSpeed Insights and address any issues to improve your website's performance and ranking.
  • Secure your real estate website with HTTPS encryption to provide a safe browsing experience and increase user trust in your site.
  • Create and submit a sitemap to Google Search Console to help search engines crawl and index your real estate website more efficiently.
  • Implement local business schema markup on your website to provide search engines with more detailed information about your properties and services and improve your website's visibility in search results.
  • Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
  • Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking.

On-Page SEO Tips for Realtors

  • Include relevant real estate-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
  • Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
  • Incorporate real estate-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
  • Create high-quality, original content that aligns with the search intent of your target audience and incorporates real estate-related keywords, such as blog posts about the home buying process or the benefits of working with a real estate agent.
  • Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
  • Use descriptive URLs that include relevant real estate-related keywords to enhance your website's discoverability.
  • Display property listings prominently on your website to improve user engagement and make it easier for potential clients to find what they're looking for.
  • Regularly scan your website for broken links and fix them immediately to improve your website's user experience.

Off-Page SEO Tips for Realtors

  • Build high-quality backlinks from relevant websites, such as home improvement or DIY blogs, to increase your website's authority and improve your search engine ranking.
  • Maintain a strong social media presence to engage with clients and potential clients, establish your brand, and build relationships with industry influencers and partners.
  • Encourage satisfied clients to leave positive reviews on prominent online review sites, such as Zillow or, to improve your online reputation and attract new business.
  • Collaborate with other relevant businesses, such as home stagers or mortgage brokers, to cross-promote services and build backlinks to your real estate website.
  • Participate in local business directories and citation sites to increase your visibility in relevant search results and improve your local search engine optimization (SEO).
  • Create informative and shareable infographics related to real estate topics, such as market trends or tips for home buyers, to increase engagement and attract new website visitors.
  • Use video marketing to showcase your realtors, properties or services and build engagement with potential clients, such as by creating virtual home tours or neighborhood guides.
  • Monitor your online reputation and respond promptly to any feedback or reviews to demonstrate your commitment to client satisfaction and maintain your positive image.

SEO for Realtors

Popular Keywords for Realtor SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your real estate business? We've got you covered!

Before starting an SEO service for a real estate business, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of properties you'd like to promote in your area. Maybe you just added new luxury homes to your portfolio and want to attract more clients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Realtors/Real Estate Agents

  • Real estate agent [city/area]
  • Real estate broker [city/area]
  • Homes for sale [city/area]
  • Condos for sale [city/area]
  • Luxury homes [city/area]
  • Commercial real estate [city/area]
  • Investment properties [city/area]
  • Vacation rentals [city/area]
  • Foreclosures [city/area]
  • First-time homebuyers [city/area]
  • Real estate listings [city/area]
  • Open houses [city/area]
  • Real estate market trends [city/area]
  • Real estate appraisal [city/area]
  • Real estate investing [city/area]
  • Real estate agent reviews [city/area]

Pro Tip #1: Realtors and real estate agents often target keywords related to their services, properties, and location. This helps you attract potential clients who are searching for real estate services or properties nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "lakefront homes for sale in Chicago" may be easier to rank for than just "homes for sale".

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