We provide retail companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.
We've been providing small business SEO services for more than 18 years! Over the years, we've offered retail companies a variety of search marketing services, including local, enterprise, franchise, and ecommerce SEO campaigns.
We use a mix of technical, on-page, and off-page within our retail store SEO packages. This helps us optimize your Shopify, WordPress, or WooCommerce website rankings in search engines.
It's important to define your goals and how you're going to measure success before you start an SEO campaign for retail stores.
That isn't to say adjustments can't be made to your retail company SEO campaign though. If we find a certain SEO tactic is providing your retail company with better results, we will likely adjust the plan to take advantage of that finding.
Read on if you want your retail company to rank higher in search engines!
We offer local, enterprise, franchise, and ecommerce SEO services for retail companies, so one of those should be helpful for your retail store SEO campaign. If you choose WebCitz for your online marketing, we'll assemble a custom SEO strategy for your retail stores.
Local SEO campaigns are what we do most often for retail stores. More than likely, this is because so many local retail stores are looking for help improving their placements in search engine results.
For example, retail stores in Chicago would want more visibility in organic search results for "Chicago retail stores." You'll need a local SEO audit, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink profiles, reviews of your business listings, and possibly even conversion rate optimization. These types of SEO improvements would help your retail company show up higher in Google Maps.
The budgets for local SEO campaigns for retail stores are often $800 or more per month.
For big SEO projects, we also offer enterprise-level SEO which involves a more comprehensive SEO strategy.
Most times, this means targeting very competitive keywords on a national level, or managing the SEO of a 1,000+ page website. We can help narrow your SEO efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an enterprise SEO campaign, you can expect to see our SEO team work hard to audit your retail company website and its past SEO work, build out a content marketing strategy, then move onto technical, on-page and off-page SEO services.
Budgets of enterprise SEO services for retail stores usually start at $8,000 per month.
Much like local SEO, our franchise search engine optimization services are geared toward franchisors. This type of SEO helps improve local visibility for each of your retail company locations.
For this type of service, we perform all the previously mentioned local SEO services, but for every location your franchise operates. Optimizing multiple Google My Business profiles, performing SEO on a much more complex website, possibly handling franchisee requests, and ranking for franchise opportunity keywords are some of the major differences.
The average franchise SEO campaign for retail companies costs $2,000 or more each month.
Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing campaign for an ecommerce business, make sure to include search engine optimization.
Are you looking for an outstanding SEO agency for your retail company to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. The ideal pairing for your retail company is working with an SEO company that has onsite ecommerce developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient technical, on-page and off-page SEO services. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.
The average costs of ecommerce SEO campaigns for retail companies is often $1,600 or more each month.
As a professional SEO company, our retail store SEO packages fall into three categories: technical, onsite, and offsite search engine optimization.
Almost every retail company knows about technical SEO. This is mostly because it covers the easily seen aspects of SEO, including page speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most SEO audit tools. We have a team of in-house developers for retail companies who can handle all your technical SEO issues in WordPress or Shopify.
We often find retail stores hate performing onsite SEO themselves because they aren't good at content writing. No problem, we love content creation! With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content strategy through proper keyword research and extensive competitor review to help improve the chances of our content ranking in search engines. We'll also help retail companies with on-page SEO, like writing meta description, optimizing page titles, fixing heading tags, building content silos, designing infographics and videos, and reducing keyword cannibalization.
When we look at various retail company backlink profiles, we often notice they've forgotten about off-page SEO. You might want to check your backlink profile if you've been struggling for years to get off the second or third page of search results. We help retail companies perform backlink analysis, which helps discover malicious or spammy backlinks, such as PBN backlinks. From there, we put together SEO recommendations for retail stores for white-hat link building including guest post outreach, niche / curated edits, HARO outreach, social citations, NAP citations, and more!
We're an expert SEO firm serving retail companies, and we have in-house web developers and SEO experts. When performing search engine marketing for retail stores, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.
WordPress is the most popular CMS platform we've seen for retail stores. It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress SEO packages.
It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform. For our WooCommerce SEO services, we often help retail companies build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!
This is the most popular ecommerce platform for startups and small businesses. We often help retail companies on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix template issues, and fix broken links! Check out our SEO for Shopify services.
If you're looking for search engine optimization companies working with retail companies, make sure to ask if they have in-house web developers or if you'll need to hire an outside company for that.
It's important to figure out where you're at with your search engine rankings and website health before starting an internet marketing campaign for your retail company.
We'll be more efficient at SEO for your retail company if we have that information.
If you want to learn where you rank for search phrases and what problems exist on your website, we can scan your site through Ahrefs and Surfer SEO to give you detailed information on ranking history, technical SEO problems, and on-page SEO problems. Using that tool and others, we can start to understand your backlink profile, but sometimes a manual review is needed for a complete picture.
This information will be helpful when determining the SEO goals for your retail company in the first few months of the SEO campaign.
It's important to set expectations with your retail stores regarding the search engine optimization service.
For starters, it's not recommended to expect to rank highly or get a lot of traffic within the first few months of retail store SEO. Instead, you should view SEO for your retail company as a long-term investment, which will probably be necessary for years to come.
It's not a biased viewpoint from an SEO company working with retail companies. That is simply the reality of retail store search engine optimization. If you've been struggling for years to get the search rankings your retail company website needs, it isn't because a special switch hasn't been flipped yet. Instead, Google looks at your retail company website presence, your landing pages, your backlink profile, your SEO strategy, and your website history when determining your placement. Retail Store SEO isn't something you can do for a couple months before stopping. There will always be content marketing improvements needed to build out supporting page content, improve internal linking of new and existing content, ethically build backlinks, and more.
Besides that, it's important to know how to gauge success in the early stages of SEO. Don't look at Google Analytics to see traffic improvements from retail store SEO work, at least not at first. Why? Because search engine optimization often starts with increasing placements in search results, before traffic. Throughout your search engine optimization, we'll work on getting your website into the top 100 results, or from page 8 to page 4, or possibly from page 2 to page 1. When you get to the first page of search results for all retail companies in your target market, you'll start to see measurable traffic improvements in Google Analytics.
You need to understand that we may need to adjust the strategy and tactics applied to your retail store SEO service.
The more SEO work we put in, the more we'll find SEO results in places we didn't expect. Alternatively, we may find that improving a specific phrase or page isn't working.
You don't have to continue down a path that doesn't provide your retail company a good SEO ROI. We'll communicate our findings and adjust the SEO strategy.
Throughout the entire retail store SEO process, you should feel like you are part of our search marketing firm.
Here are some reasons to choose our internet marketing agency targeted to retail companies:
When looking for an SEO expert, it's important to find someone with experience in technical, on-page, and off-page optimization. The ability to provide good communication and work effectively with a team is important as you want an SEO agency that can work with other departments or vendors within your company.
Learn how our SEO company has helped businessees across different industries.