Retail SEO Services

Managed Retail SEO!

We provide retail companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

Search Engine Optimization Agency for Retail Stores

We've been providing small business search engine optimization services for more than 18 years!

Over the years, we've offered retail companies a variety of search marketing campaigns, including franchise, enterprise, ecommerce, and local search engine optimization campaigns.

We use a mix of on-page, off-page, and technical within our retail store search engine optimization packages. This helps us optimize your Shopify, WordPress, or WooCommerce website placements in search results.

If your retail company could benefit from an increased position in searches, read on!

Types of Retail Stores We Help

We work with a wide variety of retail stores. The SEO services discussed below will help provide search engine optimization for retail stores and even:

  • SEO for Department Stores
  • SEO for Specialty Stores
  • SEO for Discount Stores
  • SEO for Luxury Stores
  • SEO for Thrift Stores
  • SEO for Convenience Stores
  • SEO for Pop-up Shops
  • SEO for Chain Stores
  • SEO for Outlet Stores
  • SEO for Concept Stores

A Few of Our SEO Experts

David WEmily LMelanie PAshton HCorey GHope K

Our Retail Store SEO Services

We would like to carefully assess your retail company website and its backlink profile before committing to an search engine optimization project.

Through this review process, we can better understand all aspects of your website's SEO, including its technical, on-page, and off-page factors. Rather than making changes to your website without a plan, we believe in taking this professional review approach before starting retail store search engine optimization.

To clarify the scope of our professional retail store SEO services, let's talk about each of the main areas of SEO to help you gain a better understanding:

Technical Search Engine Optimization Services for Retail Companies

Most retail companies are aware of technical SEO.

This often involves increasing page speed, passing Google Core Web Vitals, implementing SSL security, fixing mobile problems, removing duplicate content, creating XML sitemaps, adding structured data, setting up Google Search Console, and fixing concerns discovered in your search engine optimization scan.

We have a team of in-house website developers for retail companies who can handle all your technical SEO concerns in WordPress or WordPress.

On-Page SEO Services for Retail Companies

Many retail stores don't like doing on-page SEO themselves because they aren't fans of writing content. That isn't an issue to us, we enjoy content creation!

With our in-house team of content writers, we can draft 750-4,000 word articles for blog posts, service descriptions, guest posts, and more! To start, we build out a content plan through proper keyword research and extensive competitor review to help improve the chances of our content placing in search results.

Beyond that, we also offer retail companies on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Page SEO Services for Retail Companies

We often find retail stores have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. You might want to check your backlink quality if you've been struggling for years to get off the second or third page of search results.

With our backlink analysis services, we help retail companies detect malicious or spammy backlinks, including PBNs. We then put together SEO recommendations for retail stores for white-hat link building like guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Retail Company SEO Services

The cost of our managed search engine optimization services is determined by the amount of time you're able to set aside in your marketing budget for search engine optimization. Although we're more than happy to work with budgets starting at $800 per month, many of our clients have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your search engine optimization campaign.

Retail SEO Cost Calculator

Answer a few simple questions about your needs and our Retail SEO cost calculator will show you how affordable our Retail SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Retail Companies

We offer ecommerce, local, local, and franchise SEO campaigns for retail companies, so one of those should be helpful for your retail store SEO service. If you choose WebCitz for your website marketing plan, we'll assemble a custom SEO service for your retail stores.

Local Search Engine Optimization Campaigns for Retail Stores

Local search engine optimization plans are what we do most often for retail stores. More than likely, this is because so many localized retail stores are searching for help improving their rankings in search engine results.

For example, retail stores in Chicago would want more visibility in organic search results for "Chicago retail stores." You'll need a local SEO scan, a Google My Business account optimization, on-page optimizations, keyword research for LSI phrasing, improved backlink quality, reviews of your business listings, and possibly even conversion rate optimization. These types of search engine optimization improvements would help your retail company show up higher in Google Maps.

The budgets for local search engine optimization campaigns for retail stores are often $800 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise Search Engine Optimization Campaigns for Retail Stores

For big SEO projects, we also offer enterprise-level SEO which involves a more comprehensive search engine optimization strategy.

Most times, this means targeting very competitive keywords on a national level, or managing the search engine optimization of a 1,000+ page website. We can help narrow your search engine optimization efforts through keyword research and content optimization using services like Surfer SEO and Ahrefs. During an enterprise SEO campaign, you can expect to see our search engine optimization team work hard to scan your retail company website and its past SEO work, build out a content marketing plan, then move onto technical, on-page, and off-page SEO plans.

Budgets of advanced search engine optimization plans for retail stores usually start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Retail Stores

Much like local search engine optimization, our franchise SEO campaigns are geared toward franchisors. This type of search engine optimization helps improve local visibility for each of your retail company locations.

For this type of campaign, we perform all the previously mentioned local search engine optimization campaigns, but for every location your franchise operates. Optimizing multiple Google My Business profiles, performing search engine optimization on a much more complex website, possibly handling franchisee requests, and placing for franchise opportunity keywords are some of the major differences.

The average franchise search engine optimization service for retail companies costs $2,000 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce Search Engine Optimization Campaigns for Retail Stores

Getting your storefront's products and services ranked in search engines is our passion. For any online search marketing plan for an ecommerce business, make sure to include search engine optimization.

Are you searching for an outstanding search engine optimization firm for your retail company to help rank your products? We have a lot of experience building and marketing ecommerce sites built on WooCommerce and Shopify. The ideal pairing for your retail company is working with our SEO company that has onsite ecommerce website developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We'll handle your structured data, content silos, URL structures, 301 redirects, and more.

The average costs of ecommerce SEO campaigns for retail companies is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Retail Store SEO

We're an expert Search Engine Optimization agency serving retail companies, and we have in-house website developers, PPC managers and SEO experts. When performing search engine marketing for retail stores, we can leverage our knowledge of the most popular platforms, like WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Retail Stores

WordPress is the most popular CMS platform we've seen for retail stores.

It's not uncommon to hire us to optimize Yoast SEO settings, improve page titles and meta descriptions, fix content silos, configure Structured Data plugins, and improve URL structures within the WordPress platform. Find out more about our WordPress search engine optimization packages.

WooCommerce SEO for Retail Stores

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

For our WooCommerce search engine optimization campaigns, we often help retail companies build out better product descriptions, improve traffic from organic search, improve product silos, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Retail Stores

This is the most popular ecommerce platform for startups and small organizations.

We often help retail companies on Shopify improve page content, set up SEO-friendly product collections, write product descriptions, fix theme problems, and fix broken links! Check out our SEO for Shopify campaigns.

If you're searching for search engine optimization agencies working with retail companies, make sure to ask if they have in-house website developers or if you'll need to hire an outside firm for that.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Retail Stores

If you own a retail store, optimizing your website for search engines is critical to attracting more customers and increasing your revenue. Here are some SEO tips to help you improve your online presence and drive more traffic to your website. These SEO tips apply to department stores, specialty stores, discount stores, luxury stores, thrift stores, convenience stores, pop-up shops, chain stores, outlet stores, concept stores, and other retail stores.

Technical SEO Tips for Retail Stores

  • Ensure your retail store website is mobile-responsive and provides a seamless user experience across all devices.
  • Analyze your website loading speed with tools like Google PageSpeed Insights and address any issues to improve your website's performance and ranking.
  • Secure your website with HTTPS encryption to provide a safe browsing experience and increase user trust in your store.
  • Create and submit a sitemap to Google Search Console to help search engines crawl and index your website more efficiently.
  • Implement local business schema markup to provide search engines with more detailed information about your retail store, such as your products and store hours, and improve your website's visibility in search results.
  • Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
  • Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking.

On-Page SEO Tips for Retail Stores

  • Include relevant retail-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
  • Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
  • Incorporate retail-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
  • Create high-quality, original content that aligns with the search intent of your target audience and incorporates retail-related keywords, such as product reviews or blog posts about the latest trends in your industry.
  • Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
  • Use descriptive URLs that include relevant retail-related keywords to enhance your website's discoverability.
  • Display your products and prices prominently on your website to improve user engagement and make it easier for potential customers to find what they're looking for.
  • Regularly scan your website for broken links and fix them immediately to improve your website's user experience.

Off-Page SEO Tips for Retail Stores

  • Build high-quality backlinks from relevant websites, such as industry publications or local business directories, to increase your website's authority and improve your search engine ranking.
  • Engage with your customers on social media to build brand awareness and encourage user-generated content, such as reviews and photos, that can improve your online reputation.
  • Encourage satisfied customers to leave reviews on popular review sites, such as Yelp or Google My Business, to improve your visibility and attract new customers.
  • Collaborate with other local businesses, such as complementary retail stores or community organizations, to cross-promote services and build backlinks to your website.
  • Participate in local business directories and citation sites to improve your local SEO and attract nearby customers searching for products like yours.
  • Create informative and shareable content related to retail and shopping, such as gift guides or product comparisons, to increase engagement and attract new website visitors.
  • Use video marketing to showcase your products and store, and to provide behind-the-scenes glimpses into your business and operations.
  • Monitor your online reputation and respond promptly to any feedback or reviews, whether positive or negative, to demonstrate your commitment to customer satisfaction and maintain your positive image.

SEO for Retail Stores

Popular Keywords for Retail SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your retail store? We've got you covered!

Before starting an SEO service for a retail store, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of products you'd like to promote in your area. Maybe you just launched a new clothing line and want to attract more customers. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Retail Stores

  • Retail store [city/area]
  • Clothing store [city/area]
  • Shoe store [city/area]
  • Jewelry store [city/area]
  • Electronics store [city/area]
  • Home decor store [city/area]
  • Furniture store [city/area]
  • Beauty supply store [city/area]
  • Toy store [city/area]
  • Bookstore [city/area]
  • Pet supply store [city/area]
  • Grocery store [city/area]
  • Convenience store [city/area]
  • Discount store [city/area]
  • Specialty store [city/area]
  • Department store [city/area]

Pro Tip #1: Retail stores often target keywords related to their products and location. This helps you attract customers who are searching for products or stores nearby.

Pro Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "organic skincare products in Seattle" may be easier to rank for than just "beauty supply store".

Hear what our customers are saying

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.
Dawn White

Dawn White

These guys are always there when you need them! Whether the issue is big or small, there is little they cannot handle. I cannot express enough how greatly we appreciate their continued superior service and willingness to assist whenever we need them. Thanks Dave, Corey and the entire WebCitz team!!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with with a warm cappuccino.
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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