Roofing SEO Services

Pricing for Roofing Company SEO Services

The cost of our managed search engine optimization services is determined by the amount of time you're able to set aside in your marketing budget for search engine optimization. While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

To obtain an estimate for the cost of your search engine optimization campaign, please utilize the pricing calculator provided below.

Types of SEO Campaigns for Roofing Companies

We offer ecommerce, local, local, and franchise SEO campaigns for roofing companies, so one of those should be helpful for your roofing contractor SEO service. If you choose WebCitz for your website marketing plan, we'll assemble a custom SEO service for your roofing contractors.

Local Search Engine Optimization Campaigns for Roofing Contractors

The most common type of SEO campaign we advertise for roofing contractors is our local search engine optimization. This is the service of helping a local roofing contractor show up higher in search engine results.

For example, roofing contractors in Chicago would want to show up higher in organic search results for "Chicago roofing contractors." This would involve performing a local search engine optimization scan of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink strength, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your roofing company show up higher in Google Maps.

It's not uncommon for local area SEO services for roofing contractors to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Roofing Contractors

For big search engine optimization projects, we also offer enterprise-level SEO which involves a more comprehensive SEO plan.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge site. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO plan. In an enterprise search engine optimization service, your roofing company can expect to see a serious amount of effort put forth from our team to scan your entire website and past SEO efforts, build out a content marketing plan, then move into on-page, off-page, and technical search engine optimization services.

The budgets of enterprise search engine optimization services for roofing contractors typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Roofing Contractors

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your roofing company locations.

For this type of plan, we perform all the previously mentioned local search engine optimization plans, but for every location your franchise operates. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

Franchise search engine optimization services for roofing contractors typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Roofing Contractors

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

Are you searching for a proficient SEO firm for roofing companies to help market your products? As a full-service search engine optimization firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. The ideal pairing for your roofing company is working with our SEO company that has onsite ecommerce website developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The average costs of ecommerce SEO campaigns for roofing companies is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

Preferred Website Platforms for Roofing Contractor SEO

We're an expert Search Engine Optimization agency serving roofing companies, and we have in-house website developers, PPC managers and SEO experts. This provides our search engine optimization firm a competitive advantage when performing search engine marketing for roofing contractors within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Roofing Contractors

The most popular CMS platform we've seen used by roofing companies is WordPress.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO plans.

WooCommerce SEO for Roofing Contractors

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We often help roofing companies with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Roofing Contractors

This is the most popular ecommerce platform for startups and small organizations.

Roofing companies on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template errors, fixing broken links, and more! Learn more about our Shopify search engine optimization options.

When talking to SEO companies targeting roofing companies, make sure to ask if they have in-house web developers, or if technical SEO plans must get outsourced to other firms.

SEO Tips for Roofing Contractors

As a roofing contractor, your website is your storefront, and optimizing it for search engines can help you attract more customers and grow your business. Here are some SEO tips to improve your online presence and increase your visibility in search engine results pages (SERPs). These SEO tips apply to residential roofing contractors, commercial roofing contractors, industrial roofing contractors, flat roofing contractors, shingle roofing contractors, metal roofing contractors, tile roofing contractors, slate roofing contractors, roof repair companies, roof inspection companies, gutter installation and repair companies, skylight installation and repair companies, and other roofing contractors.

Technical SEO Tips for Roofing Contractors

• Ensure your roofing website is mobile-responsive and provides a seamless user experience on all devices.
• Use tools like Google PageSpeed Insights to analyze your website's loading speed and make necessary improvements to enhance your website's performance and ranking.
• Secure your website with HTTPS encryption to provide a safe browsing experience and increase user trust in your roofing services.
• Create and submit a sitemap to Google Search Console to help search engines crawl and index your website more effectively.
• Implement local business schema markup to provide search engines with more detailed information about your roofing services, such as your service areas and types of roofing materials used, and improve your website's visibility in search results.
• Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
• Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking.

On-Page SEO Tips for Roofing Contractors

• Include relevant roofing-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
• Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
• Incorporate roofing-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
• Create high-quality, original content that aligns with the search intent of your target audience and incorporates roofing-related keywords, such as blog posts about the benefits of different types of roofing materials or tips for maintaining a healthy roof.
• Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
• Use descriptive URLs that include relevant roofing-related keywords to enhance your website's discoverability.
• Display your roofing services and pricing prominently on your website to improve user engagement and make it easier for potential customers to find what they're looking for.
• Regularly scan your website for broken links and fix them immediately to improve your website's user experience.

Off-Page SEO Tips for Roofing Contractors

• Build high-quality backlinks from relevant websites, such as home improvement or construction blogs, to improve your website's authority and credibility in search engine rankings.
• Collaborate with local businesses, such as building material suppliers or home improvement stores, to build mutually beneficial partnerships and generate backlinks to your website.
• Create and maintain a strong presence on social media platforms, such as Facebook and Instagram, to engage with your audience and promote your roofing services.
• Encourage satisfied customers to leave reviews on popular review sites, such as Yelp or Google My Business, to improve your online reputation and attract new customers.
• Participate in local business directories and citation sites, such as the Yellow Pages or Angie's List, to increase your visibility in local search engine results and attract nearby customers.
• Create informative and shareable content related to roofing and home improvement topics, such as how-to guides or infographics, to increase engagement and attract new website visitors.
• Use video marketing to showcase your roofing services and provide behind-the-scenes glimpses into your business and operations, which can improve engagement and build trust with potential customers.
• Monitor your online reputation and promptly respond to any feedback or reviews, positive or negative, to demonstrate your commitment to customer satisfaction and maintain your positive image.

Popular Keywords for Roofing SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your roofing company? We've got you covered!

Before starting an SEO service for a roofer, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you just purchased some new equipment and want to get it out in the field more. Perhaps you just don't feel like you are getting enough new construction, repair, or maintenance leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Roofers

• Roof repair [city/area]
• Roof replacement [city/area]
• Storm damage repair [city/area]
• Gutter installation [city/area]
• Skylight installation [city/area]
• Flat roofing [city/area]
• Shingle roofing [city/area]
• Metal roofing [city/area]
• Tile roofing [city/area]
• Slate roofing [city/area]
• Roof maintenance [city/area]
• Attic ventilation [city/area]
• Commercial roofing services [city/area]
• Emergency roofing services [city/area]
• Licensed roofing contractor [city/area]

Pro Tip #1: Roofing companies can benefit from targeting keywords that are relevant to their services and location. This can help attract local customers who are searching for roofing services in their area.

Pro Tip #2: It is advisable to focus on using long-tail keywords that are more specific and less competitive. For instance, instead of targeting broad keywords like "roof repairs", consider targeting more specific phrases such as "metal roof repairs in Phoenix" as these can be easier to rank for and attract more targeted leads.