Roofing SEO Services

Managed Roofing SEO!

We provide roofing companies a complete package of on-page, off-page, and technical SEO to help increase organic exposure and reduce paid advertising.

500+ active clients
Satisfied Digital Marketing Clients
18 years in business
Founded 18+ Years Ago
20+ Onsite experts
Onsite Experts (No Outsourcing)
SEO Services

SEO Company for Roofing Contractors

We've been providing small business SEO campaigns for more than 18 years!

In this time, we've offered roofing companies a wide range of search engine optimization services, including ecommerce, local, franchise, and enterprise.

The way we go about our roofing contractor search engine optimization services include a mixture of technical, on-page, and off-page search engine optimization. This helps provide a balanced approach to optimizing your WooCommerce, Shopify, or WordPress website placements on search engine result pages (SERPs).

If your roofing company could benefit from an increased position in search engines, read on!

Types of Roofing Contractors We Help

We work with a wide variety of roofing contractors. The search engine optimization services discussed below will help provide SEO for roofing contractors and even:

  • SEO for Residential Roofing Contractors
  • SEO for Commercial Roofing Contractors
  • SEO for Industrial Roofing Contractors
  • SEO for Flat Roofing Contractors
  • SEO for Shingle Roofing Contractors
  • SEO for Metal Roofing Contractors
  • SEO for Tile Roofing Contractors
  • SEO for Slate Roofing Contractors
  • SEO for Roof Repair Companies
  • SEO for Roof Inspection Companies
  • SEO for Gutter Installation And Repair Companies
  • SEO for Skylight Installation And Repair Companies

A Few of Our SEO Experts

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Our Roofing Contractor Search Engine Optimization Services

We would like to carefully assess your roofing company website and its backlink profile before committing to an SEO project.

By conducting this review, we gain a more comprehensive understanding of your website's search engine optimization, including its technical, on-page, and off-page elements. We take this approach as it is the proper way to start roofing contractor SEO, instead of modifying your website without any prior planning.

To provide you a more comprehensive understanding of our professional roofing contractor SEO services, let's discuss each of these areas of search engine optimization in detail:

Technical SEO Services for Roofing Companies

Most roofing companies are aware of technical SEO.

This is mostly because it covers the easily seen aspects of search engine optimization, including site speed, Core Web Vitals, HTTPS security, responsive experiences, duplicate content, sitemap files, schema markup, Google Search Console, and other items highlighted in most search engine optimization scan tools.

We have a team of in-house website developers for roofing companies who can handle all your technical SEO concerns in WordPress or WordPress.

On-Page SEO Services for Roofing Companies

It's often the case that roofing contractors hate doing on-page SEO themselves since they're not comfortable with content writing. No problem, we love content creation!

We have a talented in-house team of search engine optimization content writers who can put together thoughtful 750-4,000 word articles to use as blog posts, service descriptions, guest posts, and more! Before writing content, we put together a content strategy through keyword research and competitor review to ensure the content helps you rank in search results.

Beyond that, we also offer roofing companies on-page SEO improvements to write meta descriptions, optimize page titles, fix heading tags, build content silos, develop infographics and videos, reduce keyword cannibalization, and improve user engagement.

Off-Page SEO Services for Roofing Companies

We often find roofing contractors have overlooked the importance of off-page SEO after looking at various backlink profiles in the industry. It's time to check your backlink quality if you've been struggling to rank for your targeted keywords for years.

Backlink analysis helps roofing companies find malicious or spammy backlinks, such as low-quality PBN backlinks. We then put together SEO recommendations for roofing contractors for white-hat link building including guest posting, niche / curated edits, HARO outreach, social citations, NAP citations, and more!

Pricing for Roofing Company SEO Services

The cost of our managed search engine optimization services is determined by the amount of time you're able to set aside in your marketing budget for search engine optimization. While we are pleased to work with budgets as low as $800 per month, we often collaborate with clients who have substantially larger budgets.

To obtain an estimate for the cost of your search engine optimization campaign, please utilize the pricing calculator provided below.

Roofing SEO Cost Calculator

Answer a few simple questions about your needs and our Roofing SEO cost calculator will show you how affordable our Roofing SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Types of SEO Campaigns for Roofing Companies

We offer ecommerce, local, local, and franchise SEO campaigns for roofing companies, so one of those should be helpful for your roofing contractor SEO service. If you choose WebCitz for your website marketing plan, we'll assemble a custom SEO service for your roofing contractors.

Local Search Engine Optimization Campaigns for Roofing Contractors

The most common type of SEO campaign we advertise for roofing contractors is our local search engine optimization. This is the service of helping a local roofing contractor show up higher in search engine results.

For example, roofing contractors in Chicago would want to show up higher in organic search results for "Chicago roofing contractors." This would involve performing a local search engine optimization scan of your website, optimizing your Google My Business account, performing on-page optimizations, performing keyword research for LSI phrasing, improving your backlink strength, reviewing your business citations, helping with online reputation management, and possibly even conversion rate optimization. These types of SEO improvements would help your roofing company show up higher in Google Maps.

It's not uncommon for local area SEO services for roofing contractors to cost $800 or more a month. This budget is shared between technical, on-page, and off-page SEO tasks.

Enterprise SEO Campaigns for Roofing Contractors

For big search engine optimization projects, we also offer enterprise-level SEO which involves a more comprehensive SEO plan.

In most cases, this means targeting very competitive keywords on a national level or managing search engine optimization of a huge site. We can leverage content optimization and keyword research tools like Surfer search engine optimization and Ahrefs to help you formulate an effective SEO plan. In an enterprise search engine optimization service, your roofing company can expect to see a serious amount of effort put forth from our team to scan your entire website and past SEO efforts, build out a content marketing plan, then move into on-page, off-page, and technical search engine optimization services.

The budgets of enterprise search engine optimization services for roofing contractors typically start at $8,000 per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Franchise Search Engine Optimization Campaigns for Roofing Contractors

Much like local search engine optimization, our franchise SEO plans are geared toward franchisors. This type of SEO helps improve local visibility for each of your roofing company locations.

For this type of plan, we perform all the previously mentioned local search engine optimization plans, but for every location your franchise operates. We'll have to manage multiple Google My Business profiles, perform search engine optimization on a more complex website, and potentially handle requests from each franchisee, as well as help you rank for franchise opportunity keywords important to your franchise development.

Franchise search engine optimization services for roofing contractors typically cost $2,000 or more per month. This budget is shared between technical, on-page, and off-page SEO tasks.

Ecommerce SEO Campaigns for Roofing Contractors

Our specialty is helping you rank your storefront's online products and services better. This type of online digtal marketing is necessary for any ecommerce small business.

Are you searching for a proficient SEO firm for roofing companies to help market your products? As a full-service search engine optimization firm, we have enormous experience developing and marketing ecommerce websites built on WooCommerce and Shopify. The ideal pairing for your roofing company is working with our SEO company that has onsite ecommerce website developers and search engine optimization experts. This allows both of our departments to work in tandem to provide efficient off-page, technical, and on-page SEO campaigns. We will ensure all your structured data, content silos, URL structures, 301 redirects, and more are handled properly.

The average costs of ecommerce SEO campaigns for roofing companies is often $1,600 or more each month. This budget is shared between technical, on-page, and off-page SEO tasks.

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Preferred Website Platforms for Roofing Contractor SEO

We're an expert Search Engine Optimization agency serving roofing companies, and we have in-house website developers, PPC managers and SEO experts. This provides our search engine optimization firm a competitive advantage when performing search engine marketing for roofing contractors within some of the most used platforms on the internet, including WordPress, WooCommerce, and Shopify.

WordPress Search Engine Optimization for Roofing Contractors

The most popular CMS platform we've seen used by roofing companies is WordPress.

We are often hired to optimize Yoast SEO settings, configure Structured Data plugins, optimize page titles and meta descriptions, fix content silo issues, and improve URL structures within the WordPress platform. Learn more about our WordPress SEO plans.

WooCommerce SEO for Roofing Contractors

It makes sense WooCommerce is so popular since it's the standard of ecommerce within the WordPress platform.

We often help roofing companies with SEO for WooCommerce. We build better product descriptions, fix product silos, improve traffic from organic search, set up Product structured data, implement 301 redirects, and more!

Shopify Search Engine Optimization for Roofing Contractors

This is the most popular ecommerce platform for startups and small organizations.

Roofing companies on Shopify often need help improving page content, setting up SEO-friendly product collections, writing product descriptions, fixing template errors, fixing broken links, and more! Learn more about our Shopify search engine optimization options.

When talking to SEO companies targeting roofing companies, make sure to ask if they have in-house web developers, or if technical SEO plans must get outsourced to other firms.

Unlocking the 5 Secrets to Getting Your Business Found

SEO Tips for Roofing Contractors

As a roofing contractor, your website is your storefront, and optimizing it for search engines can help you attract more customers and grow your business. Here are some SEO tips to improve your online presence and increase your visibility in search engine results pages (SERPs). These SEO tips apply to residential roofing contractors, commercial roofing contractors, industrial roofing contractors, flat roofing contractors, shingle roofing contractors, metal roofing contractors, tile roofing contractors, slate roofing contractors, roof repair companies, roof inspection companies, gutter installation and repair companies, skylight installation and repair companies, and other roofing contractors.

Technical SEO Tips for Roofing Contractors

  • Ensure your roofing website is mobile-responsive and provides a seamless user experience on all devices.
  • Use tools like Google PageSpeed Insights to analyze your website's loading speed and make necessary improvements to enhance your website's performance and ranking.
  • Secure your website with HTTPS encryption to provide a safe browsing experience and increase user trust in your roofing services.
  • Create and submit a sitemap to Google Search Console to help search engines crawl and index your website more effectively.
  • Implement local business schema markup to provide search engines with more detailed information about your roofing services, such as your service areas and types of roofing materials used, and improve your website's visibility in search results.
  • Use canonical tags to avoid any duplicate content issues that may arise from having similar content on multiple pages.
  • Regularly monitor your website for crawl errors and promptly address them to prevent any negative impact on your search engine ranking.

On-Page SEO Tips for Roofing Contractors

  • Include relevant roofing-related keywords in your website's page titles and meta descriptions to improve their visibility in search engine results.
  • Optimize your website's headings and subheadings with target keywords to improve your search engine ranking and provide a better user experience.
  • Incorporate roofing-related keywords in image alt tags to provide context to search engines and enhance the accessibility of your images.
  • Create high-quality, original content that aligns with the search intent of your target audience and incorporates roofing-related keywords, such as blog posts about the benefits of different types of roofing materials or tips for maintaining a healthy roof.
  • Use internal linking to connect related content on your website, improving search engine understanding of your website's structure and hierarchy.
  • Use descriptive URLs that include relevant roofing-related keywords to enhance your website's discoverability.
  • Display your roofing services and pricing prominently on your website to improve user engagement and make it easier for potential customers to find what they're looking for.
  • Regularly scan your website for broken links and fix them immediately to improve your website's user experience.

Off-Page SEO Tips for Roofing Contractors

  • Build high-quality backlinks from relevant websites, such as home improvement or construction blogs, to improve your website's authority and credibility in search engine rankings.
  • Collaborate with local businesses, such as building material suppliers or home improvement stores, to build mutually beneficial partnerships and generate backlinks to your website.
  • Create and maintain a strong presence on social media platforms, such as Facebook and Instagram, to engage with your audience and promote your roofing services.
  • Encourage satisfied customers to leave reviews on popular review sites, such as Yelp or Google My Business, to improve your online reputation and attract new customers.
  • Participate in local business directories and citation sites, such as the Yellow Pages or Angie's List, to increase your visibility in local search engine results and attract nearby customers.
  • Create informative and shareable content related to roofing and home improvement topics, such as how-to guides or infographics, to increase engagement and attract new website visitors.
  • Use video marketing to showcase your roofing services and provide behind-the-scenes glimpses into your business and operations, which can improve engagement and build trust with potential customers.
  • Monitor your online reputation and promptly respond to any feedback or reviews, positive or negative, to demonstrate your commitment to customer satisfaction and maintain your positive image.

SEO for Roofing Contractors

Popular Keywords for Roofing SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your roofing company? We've got you covered!

Before starting an SEO service for a roofer, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of services you'd like to get more sales calls for in your area. Maybe you just purchased some new equipment and want to get it out in the field more. Perhaps you just don't feel like you are getting enough new construction, repair, or maintenance leads.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Roofers

  • Roof repair [city/area]
  • Roof replacement [city/area]
  • Storm damage repair [city/area]
  • Gutter installation [city/area]
  • Skylight installation [city/area]
  • Flat roofing [city/area]
  • Shingle roofing [city/area]
  • Metal roofing [city/area]
  • Tile roofing [city/area]
  • Slate roofing [city/area]
  • Roof maintenance [city/area]
  • Attic ventilation [city/area]
  • Commercial roofing services [city/area]
  • Emergency roofing services [city/area]
  • Licensed roofing contractor [city/area]

Pro Tip #1: Roofing companies can benefit from targeting keywords that are relevant to their services and location. This can help attract local customers who are searching for roofing services in their area.

Pro Tip #2: It is advisable to focus on using long-tail keywords that are more specific and less competitive. For instance, instead of targeting broad keywords like "roof repairs", consider targeting more specific phrases such as "metal roof repairs in Phoenix" as these can be easier to rank for and attract more targeted leads.

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Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.
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Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from Webcity and Corey got back to me within minutes!
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What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
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Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
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