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Therapy SEO Services

SEO Tips for Therapists

We provide therapy clinics a complete SEO guide to help increase organic traffic and reduce their paid advertising spend.

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SEO Company for Therapists

We have more than 19 years of experience providing premium SEO plans!

Over the years, we've offered therapy clinics and other industries a variety of search marketing services, including ecommerce, local, franchise, and enterprise search engine optimization services.

We use a mix of technical, on-page, and off-page search engine optimization within our therapist SEO packages. This helps us optimize your Shopify, WordPress, or WooCommerce website placements in search results.

Read on if you want your therapy clinic to rank higher in searches so you can save money on paid ads!

How to Rank Therapist Websites on Google

Here are our favorite tips to offer therapists, broken out into technical, on-page, and off-page suggestions.

These SEO strategies apply to marriage and family therapists, mental health counselors, social workers, substance abuse counselors, art therapists, music therapists, dance/movement therapists, occupational therapists, speech therapists, sex therapists, trauma therapists, grief counseling services, and other therapists.

1.) Technical SEO Tips for Therapists

Technical SEO refers to optimizing your therapy clinic website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.

We can help out with all of these items and more, or you can handle them on your own:

  • Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
  • Review your website's speed and performance with tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
  • Use HTTPS encryption and SSL certificates for your therapist website's security and privacy, to protect your clients' sensitive information and build trust.
  • Create and submit a sitemap to Google Search Console and Bing Webmaster Tools, to help search engines crawl and index your website's pages more easily.
  • Implement structured data markup, such as or JSON-LD, to provide additional information about your services, credentials, and reviews, and enhance your visibility in search results.
  • Use canonical tags or 301 redirects to resolve any duplicate content issues, if you have the same content available on multiple URLs.
  • Monitor your therapy website's crawl errors and broken links, and fix them promptly to improve user experience and SEO. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.

A Few of Our SEO Experts

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2.) On-Page SEO Tips for Therapists

On-page SEO involves optimizing each page of your therapist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.

We can help out with all of these items and more, or you can handle them on your own:

  • Create high-quality and unique content that addresses your clients' pain points, questions, or concerns, and showcases your expertise, personality, and values. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
  • Use relevant and specific keywords in your website's page titles, meta descriptions, headers, and content, to help search engines and potential clients understand what you offer and where you are located.
  • Optimize your website's headings, subheadings, and body text with target keywords, but avoid keyword stuffing or unnatural language.
  • Include alt tags for your images and videos, with descriptive and accurate descriptions of their content and purpose.
  • Use internal linking to connect your pages and provide additional context and value to your visitors and search engines.
  • Use descriptive and readable URLs that reflect your content's topic and structure, and avoid long or complicated URLs.
  • Display client testimonials, reviews, or success stories on your website, with their permission and attribution, to build social proof and trust.
  • Include clear and prominent calls-to-action on your website, such as "Schedule an Appointment," "Contact Us," or "Learn More," to guide your visitors to take the next step.

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3.) Off-Page SEO Tips for Therapists

Off-page SEO involves all the actions taken outside of your therapy clinic website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.

We can help out with all of these items and more, or you can handle them on your own:

  • Build high-quality backlinks from reputable and relevant websites, such as professional associations, directories, or blogs that focus on mental health or wellness, to increase your website's authority and referral traffic.
  • Create and maintain a strong presence on social media platforms that your clients use, such as Facebook, Twitter, or LinkedIn, to share your content, engage with your audience, and showcase your brand.
  • Encourage your satisfied clients to leave positive reviews or ratings on Google My Business, Yelp, or other review sites that your potential clients may search, and respond promptly and courteously to any negative feedback or concerns.
  • Collaborate with other local therapists, healthcare providers, or complementary businesses to cross-promote your services and events, and to generate backlinks or referrals.
  • Create listings in online directories or listing services that cater to therapists or mental health services, such as Psychology Today, GoodTherapy, or TherapyTribe, to increase your visibility and credibility.
  • Create and share informative and engaging content on your blog, social media, or email newsletter, that educates and inspires your audience, such as tips for stress management, coping skills, or self-care.
  • Host or participate in webinars, workshops, or events that showcase your expertise and services, and provide value to your community, and promote them through your website and social media.
  • Monitor your online reputation and brand mentions, using tools like Google Alerts or Mention, and respond proactively and professionally to any feedback or inquiries from your clients or the public. Be sure to respond to all reviews, even negative feedback.

We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!

Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!

Unlocking the 5 Secrets to Getting Your Business Found

Popular Keywords for Therapy SEO Campaigns

Looking for suggested keywords to target within the SEO campaign for your therapy practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!

Before starting an SEO service for a therapist, we like to scan the website and see what you've got to work with for content and link authority.

From there, we'll check to see what types of therapy services you'd like to get more clients for in your area. Maybe you just launched a new practice and want to attract more patients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.

Having this information helps us determine what types of keywords to focus on for content writing and link building.

Common Focus Keywords for Therapists

  • Therapist [city/area]
  • Counselor [city/area]
  • Psychologist [city/area]
  • Mental health services [city/area]
  • Couples therapy [city/area]
  • Family therapy [city/area]
  • Group therapy [city/area]
  • Depression therapy [city/area]
  • Anxiety therapy [city/area]
  • PTSD therapy [city/area]
  • Trauma therapy [city/area]
  • Grief counseling [city/area]
  • Substance abuse counseling [city/area]
  • Eating disorder therapy [city/area]
  • Child therapy [city/area]
  • Adolescent therapy [city/area]

Keyword Tip #1: Therapists often target keywords related to their services and location. This helps you attract local clients who are searching for therapy services nearby.

Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "child trauma therapy in Los Angeles" may be easier to rank for than just "trauma therapy".

SEO for Therapists

Pricing for Therapy Clinic SEO Services

Our managed SEO services are priced according to the amount of time you can dedicate to SEO within your digital marketing budget.

Although we're more than happy to work with budgets starting at $800 per month, many of our customers have significantly higher budgets that we work with regularly.

Use the pricing calculator below to obtain a rough estimate for the cost of your SEO campaign.

Therapy SEO Cost Calculator

Answer a few simple questions about your needs and our Therapy SEO cost calculator will show you how affordable our Therapy SEO packages can be for you. To receive a personalized quote, just call 800-796-8263 or send us an email.

Hear what our customers are saying

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
George Ormond

George Ormond

Corey was extremely helpful and spent a considerable amount of time going over my difficulties with a newly created website put together by someone else. I was under a very stressful deadline and he was extremely considerate and helpful. He managed to fix the problems that I was experiencing with my website. I had reached out to a number of website developers for help but only heard back from WebCitz and Corey got back to me within minutes!
Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn't matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. ... great bunch of guys...Southwest Radio Church really appreciates you!!
Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!
Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:
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