Our SEO Services for Therapy Clinics
At WebCitz, we comprehensively manage SEO to ensure your therapy clinic ranks in search results.
We work with a wide variety of therapists. Our SEO services can help the ranking of websites for marriage and family therapists, mental health counselors, social workers, substance abuse counselors, art therapists, music therapists, dance/movement therapists, occupational therapists, speech therapists, sex therapists, trauma therapists, grief counseling services, and more!
By improving site speed, mobile-friendliness, and crawlability, we help therapy clinics rank higher in search results.
We improve your therapist website's content, keyword usage, headings, and URLs to ensure each page performs well in search engine results.
We focus on external factors like link building and social media to improve your site's search engine performance.
By targeting nearby customers and improving local listings for your therapy clinic, we help boost your business's presence in local searches.
Our strategies enhance the search rankings and map listings for all your franchise locations, attracting more local traffic.
Our optimization methods focus on improving the search engine rankings and online authority of large-scale websites.
Our search engine optimization techniques are tailored to enhance your store's search rankings, attracting more visitors and driving product sales.
Our strategies enhance your Shopify store's rankings, making it easier for customers to find and purchase your products.
We improve the search performance of your WordPress site, ensuring better visibility and more traffic.
By optimizing your WooCommerce site's content and structure, we help you achieve higher search engine rankings and increased sales.
We assess your site's SEO health and provide actionable insights to improve rankings and performance.
A Few of Our SEO experts
How to Rank Therapist Websites on Google
Here are our favorite tips to offer therapists, broken out into technical, on-page, and off-page suggestions.
These SEO strategies apply to marriage and family therapists, mental health counselors, social workers, substance abuse counselors, art therapists, music therapists, dance/movement therapists, occupational therapists, speech therapists, sex therapists, trauma therapists, grief counseling services, and other therapists.
1.) Technical SEO Tips for Therapists
Technical SEO refers to optimizing your therapy clinic website's infrastructure so it can be properly crawled and indexed by search engines, which includes aspects like site speed, mobile optimization, XML sitemaps, and structured data markup. This ensures search engines can easily access, understand, and rank the website's content.
We can help out with all of these items and more, or you can handle them on your own:
- Ensure your website has a responsive design that works well desktop, small laptop, tablet, and mobile devices. There are a lot of screen sizes out there to accomodate. On a desktop computer, you can resize your browser window from large to small to see how different layout elements adjust for smaller screen sizes.
- Review your website's speed and performance with tools like Google PageSpeed Insights. Don't get caught up trying to pass Core Web Vitals. It isn't always possible on complex websites and might not be worth the investment. Instead, try to fix simple things to get a score of 60+.
- Use HTTPS encryption and SSL certificates for your therapist website's security and privacy, to protect your clients' sensitive information and build trust.
- Create and submit a sitemap to Google Search Console and Bing Webmaster Tools, to help search engines crawl and index your website's pages more easily.
- Implement structured data markup, such as Schema.org or JSON-LD, to provide additional information about your services, credentials, and reviews, and enhance your visibility in search results.
- Use canonical tags or 301 redirects to resolve any duplicate content issues, if you have the same content available on multiple URLs.
- Monitor your therapy website's crawl errors and broken links, and fix them promptly to improve user experience and SEO. You can find such errors in Google Search Console. You can use this free tool from Ahrefs to scan for broken links.
2.) On-Page SEO Tips for Therapists
On-page SEO involves optimizing each page of your therapist website to rank higher and earn more relevant traffic in search engines. This often focuses on elements like keyword presence, meta tags, quality of content, user experience, page organization, and internal linking.
We can help out with all of these items and more, or you can handle them on your own:
- Create high-quality and unique content that addresses your clients' pain points, questions, or concerns, and showcases your expertise, personality, and values. While ChatGTP is a popular content writing tool, don't rely solely on AI content. It is often generic, repetitive, and/or inaccurate. Be sure to proofread content before you post it.
- Use relevant and specific keywords in your website's page titles, meta descriptions, headers, and content, to help search engines and potential clients understand what you offer and where you are located.
- Optimize your website's headings, subheadings, and body text with target keywords, but avoid keyword stuffing or unnatural language.
- Include alt tags for your images and videos, with descriptive and accurate descriptions of their content and purpose.
- Use internal linking to connect your pages and provide additional context and value to your visitors and search engines.
- Use descriptive and readable URLs that reflect your content's topic and structure, and avoid long or complicated URLs.
- Display client testimonials, reviews, or success stories on your website, with their permission and attribution, to build social proof and trust.
- Include clear and prominent calls-to-action on your website, such as "Schedule an Appointment," "Contact Us," or "Learn More," to guide your visitors to take the next step.
3.) Off-Page SEO Tips for Therapists
Off-page SEO involves all the actions taken outside of your therapy clinic website to impact your rankings within search engine results pages (SERPs). This includes strategies like link building, social media marketing, and reputation management. Such efforts help increase your website's reputation, authority, and visibility online.
We can help out with all of these items and more, or you can handle them on your own:
- Build high-quality backlinks from reputable and relevant websites, such as professional associations, directories, or blogs that focus on mental health or wellness, to increase your website's authority and referral traffic.
- Create and maintain a strong presence on social media platforms that your clients use, such as Facebook, Twitter, or LinkedIn, to share your content, engage with your audience, and showcase your brand.
- Encourage your satisfied clients to leave positive reviews or ratings on Google My Business, Yelp, or other review sites that your potential clients may search, and respond promptly and courteously to any negative feedback or concerns.
- Collaborate with other local therapists, healthcare providers, or complementary businesses to cross-promote your services and events, and to generate backlinks or referrals.
- Create listings in online directories or listing services that cater to therapists or mental health services, such as Psychology Today, GoodTherapy, or TherapyTribe, to increase your visibility and credibility.
- Create and share informative and engaging content on your blog, social media, or email newsletter, that educates and inspires your audience, such as tips for stress management, coping skills, or self-care.
- Host or participate in webinars, workshops, or events that showcase your expertise and services, and provide value to your community, and promote them through your website and social media.
- Monitor your online reputation and brand mentions, using tools like Google Alerts or Mention, and respond proactively and professionally to any feedback or inquiries from your clients or the public. Be sure to respond to all reviews, even negative feedback.
We can review your website and rankings, then provide a recommendation on which areas of technical, on-page, and off-page search engine optimization need the most attention. This will help establish a budget and scope for ranking you higher in search results!
Alternatively, if you don't need help improving your rankings, check out this guide on DIY SEO!
SEO Cost Calculator
Answer a few questions to see estimated pricing, then call 800-796-8263 or send us an email to get started!
Top SEO Keywords for Therapy SEO Campaigns
Looking for suggested keywords to target within the SEO campaign for your therapy practice? Whether you plan to hire us, or optimize the site yourself, we've got you covered!
Before starting an SEO service for a therapist, we like to scan the website and see what you've got to work with for content and link authority.
From there, we'll check to see what types of therapy services you'd like to get more clients for in your area. Maybe you just launched a new practice and want to attract more patients. Perhaps you just don't feel like you are getting enough traffic to your website or social media channels.
Having this information helps us determine what types of keywords to focus on for content writing and link building.
Focus Keywords for Therapists
- Therapist [city/area]
- Counselor [city/area]
- Psychologist [city/area]
- Mental health services [city/area]
- Couples therapy [city/area]
- Family therapy [city/area]
- Group therapy [city/area]
- Depression therapy [city/area]
- Anxiety therapy [city/area]
- PTSD therapy [city/area]
- Trauma therapy [city/area]
- Grief counseling [city/area]
- Substance abuse counseling [city/area]
- Eating disorder therapy [city/area]
- Child therapy [city/area]
- Adolescent therapy [city/area]
Keyword Tip #1: Therapists often target keywords related to their services and location. This helps you attract local clients who are searching for therapy services nearby.
Keyword Tip #2: You should consider targeting long-tail keywords, which are more specific and less competitive. For example, "child trauma therapy in Los Angeles" may be easier to rank for than just "trauma therapy".
Why Choose WebCitz for Your Therapy Clinic SEO
There are many reasons to choose our search engine optimization company for your therapist search engine optimization campaign, including:
- Professional search engine optimization is what we've been doing for 19 years.
- Search engine optimization services aren't outsourced, since our SEO company employs its own team of consultants.
- As a proficient marketing company, we steer clear of black-hat search engine optimization strategies and tactics.
- We're easy to reach by phone, live chat, or email.
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C. Vicki Gold, PT, MA
I couldn't be much happier with WebCitz than I am today. Compared to previous web services I have experienced, the WebCitz team has been the most responsive and effective. They were patient as they helped me develop my current website, and they are always available when I have questions or want to make changes. Having that kind of personal service is extremely valuable and appreciated when you're a small business owner like me. :-)
Pro Sparkle
I am really grateful that Corey help me saved my website! And he is also helping me resolve issues with my site
I highly recommend WebCitz
Corey is very helpful and helps you understand the process.
Carissa Giebel
They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.
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Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!
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This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.
