WebCitz can help your business manage its social media profiles, interact with existing customers and build your audience across multiple platforms.
Anyone can sign up for a free account for a social media platform and can create a business page. However, the hardest part is finding the right person who has the experience and knowledge necessary to properly manage your social media accounts. If not executed correctly, a social media campaign can be very costly to your brand.
WebCitz offers social media marketing plans for top social networks including Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Our experienced and informed staff will help you not only build an effective online presence but also ensure that it is monitored and updated in a timely manner. So how much does social media marketing cost? Let’s take a look at the cost to market your business on each platform, as well as social media pricing from WebCitz.
If you are serious about increasing the number of phone calls, inbound leads or purchases from your website then you need a team dedicated to the success of your website. We have a large, in-house marketing team that is ready to divide-and-conquer all your toughest Social Media Pricing and digital marketing challenges.
Schedule your no cost, no obligation 30-60 minute phone call with one of our Social Media experts! It's so quick and easy.
Looking to find out how much you should spend on social media? Well, the answers depend on the platform that you choose to advertise on as it will decide how much social media costs your business. Each platform will have its own pricing breakdown.
Facebook is one of the most popular social channels, making it a great channel to market your business on. As Facebook is so large and has many advertising features, there is a good chance that you can reach at least a section of your target audience.
Facebook is a diverse platform that allows you options for free marketing such as a simple business page to the chance to reach more customers by paid advertising, the choice is ultimately up to you. But how much will it cost to market your business on Facebook?
When you create paid ads on Facebook, you can optimize your ads to achieve a number of goals such as page likes, website clicks, or conversions. Facebook also offers options for managing the cost of your ad. For example, you can ask Facebook to give you the best conversions at the best prices, or you can set a budget for your campaigns. You can even choose between CPM and CPC models.
With the CPM model, you pay for every 1000 views of your ad. In other words, every time 1000 Facebook users see your ad, you will pay a specific amount, even if they don’t click on your ads. On the other hand, the CPC model allows you to pay only when people click your ads. Typically, CPC prices are higher, but you will only pay for users who click your Facebook ads. CPC for Facebook ads varies, depending on your goals and the audience you want to reach.
Facebook also allows you to boost existing posts to show your posts to more users, based on the targeting options you choose. The cost for boosted posts depends on your target audience and the number of people you’re trying to reach. As a boosted post is based on the CPM model, on average it costs $6.35 per 1000 views. Using boosted posts also can help you increase your page likes by showing your posts to more people. So if you’re looking to boost your following on Facebook without going over your budget, this is a great option for connecting with more users.
Social media management and digital marketing for Facebook generally range from $500 to $2500 or more per month. The average ad spends on Facebook is at least $200.
Twitter is another platform that is free to set up a business account. However, if your goal is to reach more people, you may have to opt to pay for Twitter ads. Let’s take a look at a few options.
To get your tweets in front of more consumers, you can choose to promote them. Promoted tweets run on a bidding system similar to Facebook, and you will pay based on the engagement they earn for your business like clicks, replies, retweets, and favorites. The average cost to promote a tweet is $1.35.
Promoted accounts are paid ads that promote an account to gain new followers and boost brand awareness. It shows your account to a dispersed set of users that at the moment don’t follow your account but may be interested. Instead of bidding on engagements, you will enter a bid based on how much you’re willing to pay for every new follower. This amount will vary depending on your targeting, but you can expect to pay $2 - $4 per follower.
With a larger marking budget, you can also choose to promote trends on Twitter. Twitter lists “Trending Topics” to alert users of the most popular hashtags and topics. Promoted Trends appear at the top of the list, labeled as promoted. You can place a bid on specific keywords so your promoted trend appears at the top of the list. You can also use a combination of promoted tweets, accounts, and trends to reach even more Twitter users and help them learn more about your business.
If you want social media management for your company Twitter as well as digital marketing it will cost a range from $500 to $2500+ per month with an average of $200 ad spend per month.
Just like Facebook and Twitter, it costs nothing to set up a profile for your business on LinkedIn. However, you have several paid options to help you boost connections and brand awareness.
LinkedIn ads allow you to create sidebar ads that show next to users’ feeds and visited pages. The goal of these brief ads is to entice consumers to click on your website. The design of these ads is a thumbnail accompanied by a 25-character headline and a 75-character description. LinkedIn advertising also allows you to target your ads based on a user’s company size, industry, name, job title, category, and allows you to create up to 15 different LinkedIn ads.
LinkedIn also offers both CPC and CPM models. With the CPC model, you can set a daily budget of at least $10 and let your ad run for however long you want. Or you use the CPM model, but you must submit a minimum bid of $2. However, LinkedIn suggests you bid at least $2.85 - $4.62.
Your business can also sponsor updates on LinkedIn and it's very similar to Facebook and Twitter sponsored posts. Sponsored posts are shown with the other posts in users’ feeds, but they are tagged with the “Sponsored” label under your company’s name. The targeting options are the same as regular ads. For sponsored posts, the pricing model is similar to pricing for regular ads, but the suggested bids are slightly different.
When choosing the set up sponsored updates, there are minimums for each cost option you must follow. For example, if you choose to go with the CPC option, you will pay a minimum bid of $2.50. Whereas for the CPM option, you will pay a minimum of $10.50. Lastly, you must also have a daily budget of at least $10 for sponsored updates.
Hiring a professional to run your social media advertising campaign for LinkedIn and ranges from $500 to $2500+ monthly. The average amount that companies spend on ads each month is $200.
It’s completely free to set up an Instagram page for your business, but you can create Instagram ads that appear as “Sponsored posts” in users’ feeds? At first, these ads were only available to big brands. However, you can now access Instagram advertising options for your business via the Facebook ad manager. On average, you can expect to pay $6.70 for every thousand views of your Instagram photo ad. You can also create video ads on Instagram, and you will pay around $3 for every thousand video views. They even have their own Instagram analytics platform, which can help you determine how to get the most bang for your buck.
Management of your Instagram ad campaign with social media management varies in cost and can range from $500 to $2500+ per month, with an average ad spend of $200 per month.
While it’s free to set up Pinterest for your business, you can choose to promote your pins to reach more users. All you need to do is choose a pin you want to promote. With promoted pins, you can select the keywords you want your pin to show up for in search results. You can also narrow down your audience by location, language, gender, and device.
Pinterest uses CPC pricing, so you’ll only pay when someone clicks the pin and visits your website. First, you’ll set a maximum CPC bid, the highest amount you’re willing to pay for a click to your website. The amount you are charged will never exceed your max bid, and you may pay less than your bid. You can also set a daily campaign budget and determine how long you want your campaign to run.
The average cost of social media services for Pinterest can run you anywhere from $500 to $2500+ per month with an ad spend of $200 per month.