West Jordan Digital Marketing

Internet Marketing in West Jordan

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help West Jordan clients run effective internet advertising tactics.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

West Jordan Internet Marketing Specialists

WebCitz is a results-driven online marketing firm with more than 19 years of experience offering to help West Jordan businesses strengthen their website advertising.

Among the digital marketing services we offer West Jordan customers are SEO, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

With regards to converting customers and driving revenue, we can help with lead generation, conversion rate optimization, email marketing, social media advertising, sales funnel development, and more!

While we offer complete digital marketing plans to West Jordan organizations, we can augment the marketing department of your large corporation to fill in any gaps.
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What is Internet Advertising for West Jordan, UT Small Businesses?

In a most simple definition, online advertising throughout West Jordan is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Digital marketing means search engine optimization or paid ads to most West Jordan business owners. Even though both of those services are used in digital advertising, neither fully explains the depth of a modern internet advertising program for West Jordan-based small businesses.

Improving Website Visibility

In today's online advertising world, there are dozens of website marketing tactics that all work together to help you drive visibility in West Jordan and across the country.

For instance, the best digital marketing plans in West Jordan will include these things:

  • Promote your digital assets (sales funnels, websites, apps, etc) via social media marketing, affiliate marketing, paid advertising, or SEO.
  • Increase revenue for your West Jordan business through landing page creation, sales funnel development, and conversion rate optimization.
  • Track how visitors interact with your digital assets to help you better understand areas of improvement, retargeting opportunities, or conversion rates.
  • Build expertise, authority, and trust in West Jordan with content marketing, video production, backlink building, reviews, and social proof.
  • Create and nurture relationships with email, SMS, and social media.

In addition to marketing West Jordan-area websites, our internet marketing agency also offers Ogden, Orem, Provo, Salt Lake City, Sandy, and West Jordan small businesses and large corporations a professional online advertising service.

A Few of Our digital marketing experts

Our Website Marketing Services for West Jordan Small Businesses

We are a team of digital marketing experts with diverse knowledge and experience in the latest digital advertising trends for West Jordan organizations. We've helped improve traffic and generate conversions across more than 100 business industries in West Jordan, and the rest of the country, so let's work together.

1.) PPC Management

PPC Ads Management consists of creating and optimizing paid advertisement plans in West Jordan. Despite that simple explanation, let's explore it further.

To provide premium PPC management, a PPC advertising firm for West Jordan should get to know your company and its goals. This information helps determine the next steps, since the way you'd approach paid ads for a local West Jordan company is much different from how you'd handle it for an ecommerce brand.

For example, local West Jordan service providers are often only interested in qualified leads. Through paid advertising, traffic can be driven to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't yet exist or need to be substantially improved.

Alternatively, ecommerce brands tend to be interested in online sales. Using paid ads, you can drive traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. Our team has even used sales funnels to help sell products and subscriptions.

The next step in West Jordan PPC ads management is understanding the metrics that will be used to optimize and scale. Most West Jordan paid advertising agencies will implement email collection tactics through squeeze pages or lead magnets to help increase the value of paid advertising. To better understand ad attribution and reporting, it is often worth integrating with Wicked Reports, Triple Whale, or Northbeam.

Your West Jordan business should use a variety of advertising tactics and marketing tools to be successful with paid ads. Pay-per-click campaigns in West Jordan should include strategies like:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make money online or through qualified leads for your West Jordan organization.
  • Better understand ad attribution through the integration of third-party attribution software.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Collect email addresses, create user-generated content, and nurture relationships.
  • Place ad creatives across various ad placements and media formats to see which performs best.

2.) Social Media Marketing

With social ads, West Jordan online advertising campaigns use TikTok, LinkedIn, Facebook, Twitter, or TikTok to run paid ads. Using social media channels like these is a quick and effective way to connect to your target audience because you can choose interests, behaviors, and demographics. The downside is the cost of setting up the campaigns, creating landing pages, creating sales funnels, and doing conversion rate optimization to make sure the paid advertising are generating quality leads and sales for your West Jordan company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established West Jordan small businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

With our help, corporations and small businesses in West Jordan make the most of their social ads by setting up sales funnels and lead generation tools. In our West Jordan digital advertising packages, we recommend putting in place plans for conversion optimization and retargeting, both of which will help improve the return on investment you see in your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you're running a social media marketing plan, you'll need to watch out for ad decay and ad fatigue to make sure that your campaign doesn't lose performance.

Social Media Ads

3.) Search Ads

The use of West Jordan search engine ads in website advertising involves paid ads being run on search engines like Google and Bing. You will find that Google ads and Bing paid ads offer a quick and effective method for connecting your West Jordan organization to an engaged audience that is actively looking for your products or services. One downside is the cost of setting up an effective and scalable campaign, which often involves creating conversion-optimized landing pages or sales funnels.

Businesses of every size depend on our marketing company to build the landing pages and sales funnels that build leads and conversions, which help make their PPC advertising an effective West Jordan website advertising plan. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search ads campaign in West Jordan.

Search Engine Advertising

4.) Lead Gen

A local West Jordan service provider's main goal of an inbound marketing program is to improve leads. Not everything can be sold online. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, West Jordan lead gen plans are going to be critical.

Our website marketing team has tried and implemented so many different lead generation tactics in the past. A few of the most popular lead generation plans include creating helpful content, retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, and offering downloadable content as a lead magnet.

When lead generation is a primary goal, our team will create one or more lead generation plans and implement them in your digital assets to see what works best for your West Jordan business.

Downloading Facebook Leads

5.) Conversion Optimization

Digital marketing in West Jordan should include CRO campaigns. This is a critical aspect of any type of online marketing in West Jordan since it directly impacts the ability of the marketing service to provide value for the small business or large corporation paying for the marketing service.

Boosting conversion rates can have a huge impact on your bottom line. It's important to understand what CRO is, how it works, and how to evaluate it. It's an iterative, time-consuming process. One of the biggest challenges is that the CRO plans that work for one West Jordan business might not work for another, even when they are in the same field.

There are many common CRO tactics, such as reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, improving page speed, fixing mobile website concerns, adding exit-intent popups, and defining value for the visitor.

For some West Jordan websites, conversion rate optimization can be a lot more complex. To really dive into CRO, we must understand your business offer, your competitors, your value proposition strengths and weaknesses, how visitors interact with your digital assets, your reputation on the web in West Jordan, and many other things.

Conversion Optimization eBook Cover

6.) Revenue Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your West Jordan company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your West Jordan small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. The bottom of the funnel is obviously the smallest part because it represents the number of people who converted as a result of generating a lead or making a purchase.

Developing a conversion funnel is harder than explaining how it works, since it involves so much planning and optimization. For example, some of the most successful sales funnels produce millions of dollars of value each day for their Utah small businesses. To develop a sales funnel that produces value for your West Jordan business, you must put thought into the goal of the sales funnel and the type of sales funnel you want to implement.

Many types of sales funnels exist, including lead magnet funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, premium customer funnels, free plus shipping funnels, and dozens more. Working with one of our online advertising consultants, you'll have a professional to bounce ideas off of so you can figure out the right kind of revenue funnel for your small business. Alternatively, if you don't want to do the research, we can figure out what funnels to test in your West Jordan digital marketing campaign based on more information about your small business.

Click Funnels Development

7.) Email Marketing

With effective email marketing services, you can raise brand awareness, improve website traffic, engage past customers, build sales, and find out what's going on with your target audience.

For email marketing management, we help our West Jordan businesses use Mail Chimp, Campaign Monitor, and Constant Contact. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to boost your subscribers. We help West Jordan email marketing clients build and nurture their email marketing lists by implementing email collection opportunities within lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, affiliate programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most West Jordan businesses use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website advertising approach for West Jordan websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around West Jordan begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help West Jordan digital marketing clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing tactics that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading West Jordan internet marketing agency. These are all effective ways to market content if you implement them correctly within your West Jordan small business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in West Jordan and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a localized service provider in West Jordan, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your West Jordan brand.

For local service companies in West Jordan, we can help you develop a review generation program within your website advertising to increase the rate at which past customers leave reviews for your organization. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your West Jordan storefront. Online shoppers in West Jordan want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as West Jordan doctors or West Jordan attorneys, we can help establish protocols within your digital marketing plan for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social media growth for your West Jordan website. In some cases, even SEO can be used to help curate the best possible first-page results for your online reputation in and around West Jordan.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your localized competition.

Google Business Profile Management

10.) Video Marketing

As a full-service website advertising firm for West Jordan, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing strategies that required innovative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many great applications for video production within your West Jordan internet advertising strategy. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within West Jordan online advertising campaigns to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Advertising for Your West Jordan, UT Website

If you manage a business in West Jordan that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. You might be thinking about West Jordan digital marketing services over other, more traditional, marketing tactics. Here are some reasons you should implement internet marketing strategies for your Utah business:

  • It's often more affordable than other forms of marketing because it can be started low and scaled according to success.
  • By using powerful tools like Google Analytics, you can see how many visitors interacted with your brand, how long the marketing kept their interest, and if they came back to your website days, weeks, or months after their first interaction.
  • In West Jordan, people are constantly on their phone, tablets, and computers. Why not choose a marketing format and medium that is able to follow your target audience anywhere they travel in West Jordan or throughout Utah?
  • The flexibility of West Jordan online advertising is far greater than print marketing, billboard ads, television ads, or radio commercials that can't be updated as easily.
  • User engagement is best with website marketing in West Jordan. You'll have to work hard to get people to like, comment, and share your non-digital ads in West Jordan!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop West Jordan, UT Website Advertising Services

Before starting your digital marketing plan for your West Jordan-based business, it is important to create a plan with measurable business goals. Your team needs to know what the business's ultimate goal is so you don't spend time on things that won't help.

1.) Determine your intended audience

Once you've established your business goals, you can figure out your target audience. You need to know who you are targeting in West Jordan or beyond. You can then make sure you're targeting your West Jordan internet marketing to the platforms your audience is active on and using messaging that agrees with them.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your West Jordan audience. This will help ensure you focus on the right keywords for your West Jordan internet advertising and you align your content marketing strategy with the needs of your audience.

3.) Start slower moving marketing packages sooner

If you plan to incorporate SEO in your West Jordan digital plan, make that your first priority. Search engine optimization is the slowest moving digital marketing strategy. Search engines take weeks or months to recognize and index the tweaks you make to your website, your content, and your backlinks.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your West Jordan organization and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your home page, product page, or service page. West Jordan PPC advertising plans with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. Use splash pages and sales funnels to bring West Jordan residents to your lead generation goal.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your West Jordan website, you should consider how to best interact with those visitors after they leave your website. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. Consider building an email list, sending SMS alerts for new offers, or setting up tracking pixels to retarget West Jordan website visitors.

6.) Prepare to conduct ongoing tests

When you have all of these West Jordan internet marketing strategies in place, you can start testing and optimizing. Monitoring the success of your campaigns, searching for areas for improvement, and even splurging on new ideas you read about in case studies or white papers. In every aspect of your West Jordan online advertising campaign, you should be optimizing conversion rates.

West Jordan Website Designers

Why Choose WebCitz for Your West Jordan, UT Digital Marketing Strategies

We want to be the digital advertising partner of your West Jordan organization! When researching West Jordan internet advertising companies, there are a lot of factors to consider. You can trust the West Jordan online advertising strategies we suggest for your business since we have more than 19 years of experience. West Jordan website advertising plans like these are often what we use for our own lead generation. The fact that you're visiting our website from West Jordan probably has a lot to do with our own digital advertising service.

However, you should select our internet advertising company because you feel confident we're the right team for your West Jordan company.

Our Team

Here are a few reasons we suggest considering our digital marketers for your West Jordan marketing plans:

  • We have been in business since 2004, which means we have more than 19 years of experience.
  • Digital marketing is our main source of leads and new clients in West Jordan.
  • You probably found us in West Jordan after searching for a service we offer.
  • Our marketing team performs all of our West Jordan digital advertising packages, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're specialists in WooCommerce, Shopify, and WordPress for any West Jordan website advertising services that need web design or website maintenance & support.
  • We offer ecommerce marketing services to help online retailers reduce ad costs and increase return on ad spend in their digital ads.

When it comes time for your small business or large corporation to start the search for West Jordan internet marketing agencies, we hope you keep our online marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our online advertising agency.

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Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Rummeles Fine Jewelry

Rummeles Fine Jewelry

Great company to deal with! They have a great team of people and are always there to answer any questions we have!

Sarah Grantham

Sarah Grantham

Corey was absolutely amazing in helping me with my issue. He was encouraging as we worked through things that to me were huge, but he made them seem small. Will definitely use WebCitz again!!!

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

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