Burlington Digital Marketing

Digital Advertising in Burlington

We stay up-to-date on the latest web, email, paid advertising, and social media trends to help Burlington clients run effective internet marketing strategies.

500+ Digital Marketing Projects
500+
Digital Marketing Projects
19 Years of Experience
2004
Founded 19+ Years Ago
40+ Digital Marketing Case Studies
40+
Digital Marketing Case Studies
Webcitz, Digital Marketing Agency
Digital Marketing Services

Burlington Digital Advertising Consultants

WebCitz is a results-driven internet advertising company with more than 19 years of experience offering to help Burlington companies strengthen their website marketing.

To help attract new audiences and boost brand awareness, our Burlington-focused website advertising experts help clients with search engine optimization plans, white-hat link building, paid search advertising, social prospecting, and influencer outreach.

When it comes to converting customers and driving revenue, we can assist with lead generation, conversion rate optimization, email marketing, social media advertising, sales funnel development, and much more!

We often provide complete digital marketing plans to Burlington organizations, but we can also augment the marketing department of your large corporation to fill in missing skill sets.
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What is Internet Advertising for Burlington, VT Small Businesses?

In a most simple definition, online advertising throughout Burlington is the process of advertising products or services through online channels like websites, search engines, social media, email, or mobile apps to prospective businesses.

Most Burlington small business owners think of digital marketing as another phrase for SEO or PPC advertising. While both of those services are used in internet marketing, neither fully explain the depth of a cutting edge online marketing program for Burlington-based companies.

Improving Website Visibility

Today's website marketing plans often include dozens of digital marketing strategies, all working in tandem to help you get visibility and conversions throughout Burlington, Vermont or nationwide.

For example, the best internet marketing services in Burlington will include tactics to:

  • Promote your digital assets (sales funnels, websites, apps, etc) via SEO, SEO, social media marketing, or affiliate marketing.
  • Boost Burlington business revenue with landing pages, sales funnels, and conversion rate optimization.
  • Analyze how visitors navigate your digital assets to figure out improvement areas, retargeting opportunities, and conversion rates.
  • Show expertise, authority, and trust in Burlington through content marketing, video production, backlink building, review collection, social proof, and website improvements.
  • Build and nurture relationships through messaging, email, and social media.

A Few of Our digital marketing experts

Our Website Marketing Services for Burlington Small Businesses

We are a team of digital marketing experts with diverse knowledge and experience in the latest digital advertising trends for Burlington organizations. Take advantage of our experience in more than 100 business industries throughout Burlington, and the rest of the country, to help improve traffic and generate conversions across your digital assets.

1.) PPC Management

The act of creating and optimizing Burlington PPC advertising plans is known as paid ads management. That is an incredibly simple explanation though, so let's dive a little deeper.

To provide expert PPC ads management, a paid advertising agency for Burlington should get to know your company and its goals. Since the way you approach paid advertising for a localized Burlington business is much different than how you would for an ecommerce brand, this information helps determine the next steps.

Service providers in Burlington, for example, are often only looking for quality leads. This can be accomplished through paid ads that drives traffic to an optimized landing page or sales funnel. Start with Google Local Service Ads or Facebook Lead Forms if those digital assets don't currently exist or need a lot of revisions.

Alternatively, ecommerce brands tend to be interested in online sales. Using PPC advertising, you can increase traffic to a page optimized for products or categories. You might even want to include Google Shopping Campaigns in some cases. We've even utilized sales funnels to help sell products, subscriptions, and services.

The next step in Burlington paid ads management is understanding the metrics that will be used to optimize and scale. Most Burlington paid advertising firms will implement email collection strategies through squeeze pages or lead magnets to help increase the value of paid advertising. For ad budgets over $1,000/mo, it often makes sense to integrate with Wicked Reports, Triple Whale, or Northbeam to better understand ad attribution and reporting.

To be successful with paid ads, your Burlington business should utilize multiple advertising tactics and marketing tools. For example, the best Burlington paid advertising services will include tactics to:

  • Promote your digital assets (websites, sales funnels, etc.) via search engines, social channels, and third parties.
  • Make your Burlington business more profitable by acquiring qualified leads or selling online.
  • Integrate third-party attribution tools to better understand ad attribution.
  • Showcase social proof through case studies, white papers, video testimonials, and other factors.
  • Engage users in story creation, email collection, and user generated content.
  • Test the effectiveness of different ad creatives across different media and ad placements.

2.) Social Media Marketing

With social ads, Burlington digital marketing plans use TikTok, LinkedIn, Instagram, Facebook, or Twitter to run paid advertising. These social media channels offer a quick and effective method for connecting to your target audience by allowing you to select interests, behaviors, and demographics. However, the downside can be the added cost of setting up the campaigns, creating landing pages, building out sales funnels, and performing conversion rate optimization to ensure the paid advertising function as a proper lead gen or sales generation tool for your Burlington company.

By leveraging the data sources of social media platforms, advertisers can hyper-target their audiences to deliver personalized content based on demographics, behaviors, interests, and other factors. While this is an enormous opportunity for most established Burlington businesses, it can be an expensive method for businesses that aren't ready to take full advantage of social ads.

Our social media ads agency helps Burlington small businesses build out the necessary sales funnels and lead generation tools to make the most of their social ads. Our social ads company also recommends putting in place plans for conversion optimization and retargeting within these Burlington internet marketing services, both of which will help improve the return on ad spend you see within your campaigns. Also, don't forget your ad creatives and the importance of keeping them fresh. If you run a social media advertising service, you must be cognizant of ad decay and ad fatigue to prevent your campaigns from getting stagnant and losing effectiveness.

Social Media Ads

3.) Search Engine Ads

The use of Burlington search advertising in digital marketing involves paid advertising being run on search engines like Google and Bing. Your Burlington small business will benefit from Google advertising and Bing campaigns since they provide a quick and basic way to connect with an engaged audience looking for your products or services. Creating an effective and scalable PPC advertising campaign can be costly, since it often involves building conversion-optimized landing pages or sales funnels that go through rounds of testing.

The landing pages and sales funnels we create for businesses of all sizes help boost leads and conversions, which helps make their paid ads an effective Burlington digital marketing tactic. You can get a better return on investment by creating a plan for retargeting and conversion rate optimization for any search advertising campaign in Burlington.

Search Engine Advertising

4.) Lead Generation

For local service providers in Burlington, the most important part of an inbound marketing program is lead generation. Not everything can be sold on the internet. For a lot of products and services, a phone conversation or in-person conversation is needed to close the sale. For these types of business industries, Burlington lead generation strategies are going to be critical.

There are many types of lead generation tactics to consider, all of which have been tried and implemented by our digital marketing team at some point in the past. Among the most common lead generation strategies are retargeting past visitors, engaging visitors with live chat, creating affiliate programs, nurturing contacts with email, holding free webinars, creating video content that can be shared online, offering downloadable content as a lead magnet, and creating helpful content.

Our team can develop and implement one or more lead generation strategies in your digital assets to test what works best for your Burlington small business.

Downloading Facebook Leads

5.) CRO

There is almost no reason to neglect conversion rate optimization within Burlington online marketing tactics. This is an essential component of any kind of website marketing in Burlington since it directly impacts whether the marketing campaign provides value for the small business or big company paying for the service.

Increasing conversion rates will make a big difference in your revenue. Before you pursue a CRO plan, you need to understand what it is, how it works, and how it works. A lot of research and testing goes into conversion rate optimization. What makes it most difficult is the CRO plans that work for one Burlington business might not work for a different Burlington business, even when both are in the same industry.

The most common CRO tactics include reducing form fields on contact forms, testing different call-to-action phrases, creating attractive headlines, implementing a sense of urgency, fixing mobile website errors, improving site performance, adding exit-intent popups, defining value for the visitor, and adding trust and social proof signals.

True conversion rate optimization for Burlington websites can become much more complex. To really dive into CRO, we must fully understand your business offer, your competitors, the strengths and weaknesses of your value proposition, how visitors are currently interacting with your digital assets, your online reputation in Burlington, and many other factors.

Conversion Optimization eBook Cover

6.) Conversion Funnel Development

A sales funnel, or purchase funnel, is the visual representation of your customer's journey with your Burlington company. Sales funnels, also called marketing funnels or revenue funnels, look like physical funnels you use to pour liquid into containers. There's always a lot of potential customers at the top of the funnel because it shows how many people might interact with your Burlington small business. The funnel narrows at the bottom to show the different exit points in the sales cycle. Naturally, the bottom of the funnel is the smallest part because it represents the number of people who converted through the generation of a lead or the sale of a product.

Launching a sales funnel is harder than explaining how it works, since it involves so much planning and optimization. Many of the most successful sales funnels produce millions of dollars a day for their Vermont small businesses. You've got to think about the sales funnel goal, and the type of sales funnel you want to use, before you start building one for your Burlington organization.

We have experience in plenty several types of sales funnels, including premium customer funnels, free plus shipping funnels, affiliate sales funnels, self-liquidating funnels, automated webinar funnels, lead magnet funnels, and more. When you work with one of our digital marketing professionals, you will have an experienced internet marketer to bounce ideas off to help you determine the best type of revenue funnel for your business. Alternatively, if you don't have an interest in being involved in the process, we can research more about your business and industry to determine the best funnels to explore and test within your Burlington online marketing service.

Click Funnels Development

7.) Email Marketing

You can use email marketing campaigns within a digital plan to drive brand awareness, drive website traffic, increase sales and revenue, bring awareness to your social profiles, engage past customers, and gain valuable information about your target audience.

We help our Burlington online marketing customers use Mail Chimp, Campaign Monitor, and Constant Contact for their email marketing campaigns. These are robust email marketing tools to create subscriber lists, segment your audience, and even develop email marketing drip campaigns.

The most important part of email marketing is developing a plan to grow your subscribers. We help Burlington email marketing customers build and nurture their email marketing lists by implementing email collection opportunities within checkout processes, lead magnets, exit-intent popups, checkout processes, squeeze pages, referral programs, and numerous other methods.

Email Marketing Audiences

8.) Content Marketing

Most Burlington companies use content marketing as a means of attracting, engaging, and retaining a high-interest audience by creating and sharing relevant blog articles, instructional videos, case studies, white papers, and other digital media. This website marketing approach for Burlington websites helps establish your company as an industry thought leader, while also helping you dominate organic search results and the attention span of your target audience.

When your target customers in and around Burlington begin to identify your brand as the source of valuable advice or guidance you will find it is easier to guide them through your sales funnel. We help Burlington website advertising clients put together the right content marketing plan for their specific industry and goals.

It is important to identify your target audience before starting a content marketing plan. This will help you understand the best media format for the content, whether that be informative blog posts, detailed case studies, informal whitepapers, best-in-class listicles, or drip email campaigns. It will also help you determine the best delivery method, which can be from social media, search results, or some other medium.

We often help implement content marketing strategies that involve blog content, custom graphics, infographics, podcasts, videos, email campaigns, whitepapers, case studies, surveys, webinars, checklists, listicles, and lead magnets. We particularly like using the case study method because it is a powerful tool for showing expertise as a leading Burlington digital advertising firm. These are all effective ways to market content if you implement them correctly within your Burlington business.

YouTube Video Content

9.) Online Reputation Management (ORM)

Your online reputation in Burlington and beyond is an important trust factor search engines use to determine rank positions, and your target audience uses it to make purchasing decisions. This is true for all types of purchases and decision-making, ranging from the selection of a local service provider in Burlington, the purchase of a product on an ecommerce store, and even the selection of a physician or attorney for a personal matter. People love reading about the positive experiences, and sometimes even more about negative experiences, that others had with your Burlington brand.

For localized service companies in Burlington, we can help you develop a review generation program within your website marketing to increase the rate at which past customers leave reviews for your small business. This often involves collecting reviews on Google My Business, UpCity, Yellow Pages, Angi, Yelp, and other online review collection websites.

If you run an ecommerce storefront, we can help with the collection of product reviews and company reviews. For an ecommerce business, it is important to collect reviews for both the quality of your products and the customer service experience of your Burlington storefront. Online shoppers in Burlington want to know the product they are purchasing is of sufficient quality or utility, but they also need to know you will be there to fulfill the order and answer questions after the sale.

For the reputation of professional service providers, such as Burlington doctors or Burlington attorneys, we can help establish protocols within your digital marketing campaign for the collection of testimonials to ensure prospects always see a positive image of you. This includes review generation, reputation monitoring, online reputation repair, survey campaigns, and social growth for your Burlington site. In some cases, even search engine optimization can be used to help curate the best possible first-page results for your online reputation in and around Burlington.

The risk of ignoring your online reputation is the loss of long-term business, which often isn't noticed until significant damage has been accumulated. Take control of your online reputation today to ensure you always put forth a better image than your local competition.

Google Business Profile Management

10.) Video Marketing

As a complete website marketing company for Burlington, we have our own in-house video production and video marketing department. This has been extremely helpful for content marketing plans that required creative video assets. More importantly, we've used our video production department for the creation of video ads on YouTube and video marketing within Facebook Ads campaigns. There are many good applications for video production within your Burlington internet marketing plan. You can use videos to demonstrate unique products, teach new concepts, and improve visitor duration. You can also implement videos within Burlington online marketing services to bring life to paid campaigns.

Video Production and Marketing

Why You Should Invest in Website Marketing for Your Burlington, VT Website

If you manage a business in Burlington that relies on selling a product or service you will eventually consider some form of marketing to improve revenue. There are many reasons to consider Burlington website advertising packages over other, more traditional, marketing strategies. Let's go over some of the good reasons to implement internet marketing strategies within your Vermont business:

  • Digital marketing is often more affordable than other forms of marketing because it can be started at a low amount and scaled as success is measured.
  • With the use of valuable reporting tools like Google Analytics, you can get better insights into how many visitors interacted with your brand, how long your marketing efforts kept their attention, and if you were able to bring them back to your website in the days, weeks, or months after their first interaction.
  • In Burlington, people are constantly on their phone, tablets, and computers. Choose a marketing format and medium that enables you to reach your target audience anywhere they go in Burlington or across Vermont.
  • With digital, you can update it a lot more easily than with print, billboards, television ads, or radio commercials.
  • Online marketing in Burlington provides the best capacity for user engagement. We wish you the best of luck getting people to comment, like, and share your Burlington non-digital ads!

Unlocking the 5 Secrets to Getting Your Business Found

How to Develop Burlington, VT Online Advertising Campaigns

Before starting your website advertising service for your Burlington-based business, it is important to create a plan with measurable business goals. You want to ensure everyone involved understands the ultimate goal of the Burlington digital marketing service to prevent spending time on ideas that won't positively impact the small business.

1.) Identify your target audience

With a clear set of business goals in place, you can move on to identifying a target audience. It is important to understand who you are targeting in Burlington or beyond. This helps you tailor your Burlington internet marketing efforts to platforms your audience engages in and that you use messaging that resonates with your target audience.

2.) Identify what your intended audience needs

By understanding your business goals and your target customer, you can make informed decisions about the needs and search intent of your Burlington audience. You'll be able to focus on the right keywords for your Burlington internet advertising and align your content marketing strategy to your audience's needs.

3.) Launch slow progress marketing plans at an earlier stage

You should make SEO your first priority if you're planning on using it eventually within your Burlington digital plan. The slowest moving digital marketing strategy in Burlington is search engine optimization. Improvements to your site structure, content quality, and backlinks can take weeks or months for search engines to notice and affect your rankings.

4.) Construct well-crafted landing pages or funnels to optimize performance

There's no better time to promote your Burlington small business and its digital assets than right now. It's best to create a landing page or sales funnel instead of sending paid traffic to your service page, home page, or product page. Burlington paid ads campaigns with high bounce rates and low conversion rates typically send traffic to a page that's not optimized for converting cold traffic. The best Burlington lead generation tactics employ the use of splash pages and sales funnels to lead people to the desired marketing outcome.

5.) Create automated email sequences for retargeting

Now that plans are in place for bringing traffic to your Burlington website, you should consider how to best interact with those visitors after they leave your site. Not everyone who visits your website, landing page, or sales funnel will convert on the first visit. You should consider options to build an email marketing list, offer SMS alerts for new offers, or set up tracking pixels to retarget recent visitors to your Burlington website.

6.) Plan for continuous testing

When these Burlington online marketing plans are in place you are ready to enter the testing and optimization phase. This involves constantly measuring the success of your campaigns, searching for areas of improvement, and even trying new ideas that you read about in case studies or white papers. In every aspect of your Burlington website advertising service, you should be optimizing conversion rates.

Burlington Web Designers

Why Choose WebCitz for Your Burlington, VT Digital Advertising Services

We want to be the internet advertising partner of your Burlington small business! There are many factors to consider when researching Burlington online advertising agencies. With more than 19 years of experience, you know you can trust the Burlington website advertising plans we suggest for your business. These are often the same Burlington digital advertising plans we use for our own lead generation and conversion rate optimization services. In fact, you are likely visiting our website from Burlington because of the effective implementation of our own online marketing service.

However, you should select our website marketing company because you feel confident we're the right team for your Burlington organization.

Our Team

Here's why we suggest our digital marketers for your Burlington marketing:

  • Our company has been around since 2004, so we have over 19 years of experience.
  • Our primary source for leads and new client development in Burlington is our own internet marketing strategies.
  • You probably found us in Burlington via an online search for a service we provide.
  • Our marketing team performs all of our Burlington online marketing packages, which means we don't outsource the work.
  • Call us during regular business hours, and you'll probably get an answer within a few rings!
  • We're consultants in WooCommerce, Shopify, and WordPress for any Burlington digital advertising services that need web design or web maintenance & support.
  • We are actively engaged in ecommerce marketing services to help online retailers reduce ad expenses and increase return on ad spend in their online advertising.

When it comes time for your small business or large corporation to start the search for Burlington website marketing companies, we hope you keep our internet marketers in mind for the task. If you have any follow-up questions, please feel free to send an email or give us a call to start a discussion with the helpful staff at our digital marketing company.

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Hear what our customers are saying

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Cassie Richards

Cassie Richards

Working with WebCitz has been nothing but a great experience. David, Jake, Drew, and the rest of the team are easy to work with, accommodating, and very knowledgeable. WebCitz is a company that you can trust will be there when you need them most. If I’m having an issue or problem with a website, I can always count on a quick response and a timely solution.

Tara Candland

Tara Candland

Incredibly responsive, fast, and professional. They quickly understood the issue we were having with our site, which was fairly complicated, and were able to resolve it. They kept us updated in lay terms along the way so that we could understand how the issue was progressing.

Wendy Bottesi

Wendy Bottesi

Corey is so incredibly helpful!!!! He took the time and effort to make sure I had the help I needed! Above and beyond friendly! Helpful hints to navigate my website!! I felt so at ease! This is the company I will be sticking with and telling everyone about!!! A million times over thank you Corey!

Alo Health

Alo Health

WebCitz designed our Alo Health website and did such a great job of walking us step-by-step through the process, knowing the tech world was not a strength of ours. We love that we are able to change content whenever we want, but if we run into problems, they are a quick email away. They have been responsive, reliable and efficient. Thanks, WebCitz!

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