Our color scheme picker allows you to select the color or color scheme for your website, branding, logo, email marketing templates, and digital advertisements. With this handy tool, you can find your favorite single color, or experiment with complementary colors (2-color scheme), split-complementary (3-color scheme), triadic (3-color scheme), double-complementary (4-color scheme), monochromatic (5-color scheme), and analogous (6-color scheme).
The modern color theory uses a blend of art and science to determine what colors look good together. According to color theory, the primary colors are red, yellow, and blue, and the secondary colors are green, orange, and purple. RGB or hexadecimal values are utilized for online purposes and represent the values of color as rgb(0,0,0,) and #000000, respectively.
Click the color picker below to select a color.
Complementary colors are two colors that complement each other from the direct opposite sides of the color wheel. Red and green, yellow and purple, and blue and orange are complementary pairs. When you select the Complementary feature in our color picker tool, you will notice that it displays your chosen color and its exact opposite color using both the RGB and HSB (hue, saturation, and brightness) color systems.
This color scheme is a 3-color scheme that uses one base color and two secondary colors. As an example, one cool color can be the set base color, and two warm colors can be the set secondary colors. For instance, the cool color of blue (#2273b9), and the two warm colors of red-orange (#b94222) and gold (#b98e22) is an example of a split-complementary color scheme.
The triadic color scheme consists of three colors that are equally apart on the color wheel. An example of a triadic color scheme is blue (#2273b9), pink (#b92273), and lime green (#73b922). Triadic colors strongly contrast each other and will make your designs visually pop.
Double-complementary (also known as tetradic) color schemes are comprised of four colors, specifically two complementary color pairs. An example of a double-complementary color scheme would be violet and orange, paired with yellow and blue. These two warm colors and two cool colors complement each other and will make your website and digital marketing advertising stand out.
A monochromatic color scheme uses many colors of a single hue. For example, in a monochromatic blue color scheme, you will see the base color of blue with several instances of darker and lighter shades, tones, and tints of blue which complement the blue base color. Monochromatic color schemes are easy on the eyes and provide a harmonious look to your website and digital content.
Analogous color schemes consist of colors that are adjacent to each other on the color wheel. The base color and the secondary colors are either all cool, or all warm. The base color should be used as a primary color, with the secondary colors being used to accent the primary color to create a visually appealing balance. An example of an analogous color scheme is violet, red-violet, and red.