Rochester Web Design

Custom Rochester Websites

We develop amazing websites and ecommerce stores. After launch, we'll help you maintain your Rochester website for years to come!

400+ Web Development Projects
400+
Web Development Projects
19 Years of Experience
2004
Founded 19+ Years Ago
120+ Web Design Case Studies
120+
Web Design Case Studies
Webcitz, Digital Marketing Agency
Web Design

Rochester, NY Web Design Professionals

We've been doing premium website designs for more than 19 years! In this time, we've offered Rochester small businesses fresh web design services to help them build new websites from scratch and revamp their existing websites.

With a population of 210,606 in Rochester, you'll want to ensure a highly functional and useful website for your business to help stay ahead of the competition.

In addition to UX web design, our award-winning team offers web services like digital advertising, web hosting, and website maintenance with you.

Throughout the template or custom website design process, you'll be so glad you chose us instead of an alternative New York website development service!

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Our Rochester Web Services

We are a complete website design firm with a large staff of internal web designers and ecommerce web developers. Our web development team is separated into two groups, each focusing on either template or custom web design services.

1.) Template-Based Web Designs

Searching for an affordable website option? Your Rochester business might be interested in a template website!

Rather than designing mockups and developing a custom theme for your website, we can search for a few website templates that match the look and feel you want in your next website or online store.

But don't worry - you'll have the option to choose your most liked template for us to install on your development site.

Next, we will modify the theme to use your color scheme and then add in your web pages.

The starting cost for a templated web design is about $3,750, and it can be ready in just a few weeks. For templated ecommerce website developments, the price and turnaround will be higher.

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2.) Custom Web Designs

As a custom website design firm, we love to begin every Rochester web design service from scratch.

By utilizing this approach, our team can produce customized mockups that align with your brand guidelines. This will give you a glimpse into your website's look and feel prior to the start of web development work. Best of all, those mockups can be revised until you're happy with the design concept and are ready to move forward.

Following your approval of the design mockup, our website development team will integrate it into a custom theme. A custom template offers numerous advantages, such as a streamlined codebase that typically results in improved site speed and usability, since it was created exclusively for your Rochester business.

The starting cost for a custom web development is $9,500, and it can be completed in as little as a few months. For custom ecommerce web designs, the price and turnaround will be higher.

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3.) Website Maintenance

After the launch of your website, or if you have one, you might be interested in website maintenance services.

We think of web maintenance as a reactive support service where we provide your Rochester small business access to a web developer or ecommerce developer who can fix just about any problem.

Here are some examples of website requests that Rochester web support agencies might help with:

  • Making sure your website's platform is up to date.
  • Keeping apps, themes and plugins updated.
  • Adding new web pages as you release new information.
  • Writing new blog content to help you stay fresh.
  • Rearranging your Rochester site's navigation menu.
  • Making your pages faster to pass Google Core Web Vitals.
  • Taking backups of your website's files and databases.
  • Changing the look and feel of your website.
  • Fixing Google Search Console coverage issues.
  • Improving technical SEO by adding structured data, open graph tags, etc.
  • Investigating and solving any other website issue.
  • Importing / exporting ecommerce product data.

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A Few of Our website design experts

Website Cost Calculator

Answer a few simple questions about your project and our Website Design Website cost calculator will recommend a budget for your Website development. For a custom quote, just call 800-796-8263 or send us an email.

Set Goals for Your Rochester, NY Website

To choose the best template or custom web development agency for your Rochester business, you need to know what your goals are. The most common goals we've seen for Rochester website design and ecommerce website development projects include:

  1. To create a website or online store for a new business in Rochester.
  2. To give an old website or storefront a fresh look and feel to improve branding and functionality.
  3. To improve user experience (UX), reduce bounces, increase time on site, and/or improve conversions.
  4. To pass Google Core Web Vitals.
  5. To comply with ADA, WCAG, and other published guidelines that set the standards for website accessibility.
  6. To improve lead generation through design improvements.
  7. To get more online sales from their ecommerce website.

Let's figure out what you want from your Rochester web design project!

In addition to designing Rochester-area websites, our company also provides web development services to those in Albany, Bronx, Brooklyn, Buffalo, Manhattan, New York City, Niagara Falls, Queens, Staten Island, Syracuse, Yonkers, and Rochester.

Rochester Web Designers

Picking a Platform for Your Rochester, NY Website

A content management system, or CMS, is what powers your Rochester website. While our top web developers and ecommerce web designers are well-versed in multiple platforms, we prefer to only provide website design services in WordPress, and ecommerce development services in Shopify or WooCommerce.

1.) WordPress

More than 40% of websites in New York and the rest of the country are powered by WordPress.

WordPress is the most popular CMS in Rochester, but it's also the best in terms of overall performance and scalability of a customized website development. Although there are dozens of content management systems to choose from, we've found WordPress to be the most scalable for designing websites.

  • You can add new functionality to your website through third-party WordPress plugins. Not everything has to be built from scratch!
  • There's a huge community of WordPress contributors helping to make the platform more stable, secure, and scalable.
  • WordPress has a large following among expert website design firms and freelance web designers, helping ensure you can find a local Rochester website designer to help you.

5 Steps to a Winning Website Project

2.) WooCommerce

To run an ecommerce site using WordPress you'll likely be looking for a WooCommerce web designer in Rochester.

We help Rochester startups and ecommerce businesses build and launch awesome stores with WooCommerce.

Here's why our ecommerce developers love WooCommerce:

  • We often recommend WooCommerce for Rochester web design projects that require a custom designed template with complex functionality, but are working on a limited budget. This is mostly due to custom theme and functionality work being cheaper in WooCommerce.
  • If your Rochester organization already has a WordPress site, we often recommend WooCommerce. It doesn't make sense to spend a lot of time and money redesigning your content-based website just to add ecommerce.
  • WooCommerce is a great open-source option for Rochester businesses. You don't have to pay a monthly fee for WordPress or WooCommerce. As an alternative, Shopify has monthly fees and their apps are often more expensive than WooCommerce or WordPress plugins.
  • We also recommend WooCommerce for those in an industry not accepted by Shopify.

WooCommerce Development

3.) Shopify

Shopify is the most popular SaaS ecommerce platform. To run an ecommerce website using Shopify you will likely be looking for a Shopify web developer in Rochester.

Our Shopify developers have experience designing websites for online companies in and around New York.

Our ecommerce website developers love Shopify for these reasons:

  • We often recommend Shopify for Rochester merchants interested in a hosted ecommerce platform. Shopify allows you to run an ecommerce business in Rochester without the hassle of hosting configurations or platform updates.
  • When Rochester web companies don't need a lot of custom functionality, we often recommend Shopify. The cost of developing custom functionality within Shopify is often higher than in WordPress. Additionally, you'll find getting Shopify apps often require monthly subscriptions versus one-time purchases for WordPress plugins.
  • The best ecommerce platform for Rochester organizations that rely heavily on fast turnaround times for development and marketing is Shopify. It is often faster with Shopify to test out new products, themes, apps, or ideas.

Shopify Development

Questions to Ask a Rochester, NY Website Designer

You should ask your prospective Rochester web development or ecommerce web design company several questions before you get started. Let's go over some of the most common ones we get asked before starting a custom website development or ecommerce web development project:

  • Does the website designer outsource the project? Because we've got our own team of USA web developers and ecommerce developers, we don't outsource.
  • Will the website designers make 301 redirects to help preserve search placements? For any Rochester web design project that will replace an existing website, we plan out 301 redirects early in the project.
  • Does the web designer plan to create a mockup, or provide template samples, before building the site? We find it is easier to create a design mockup for Rochester website projects to help everyone understand the design direction before the website build gets too far along. However, that is only feasible if you choose a custom web design service. If you opt for a template-based website, we'll provide several template samples for you to review instead.
  • What platform does your Rochester web developer use? Due to its popularity, scalability, and ease of use, we love WordPress. For ecommerce sites, we recommend WooCommerce or Shopify.
  • How fast can your Rochester web design team turn things around? We typically complete custom web development projects in 2-3 months, and template website projects in 3-4 weeks. Ecommerce website projects typically take longer to finish.
  • Does the web design company provide original solutions? As a full-service website design firm, we like unique design and functionality requirements! Just let us know what you have in mind and we will be happy to help!

Rochester Web Designers

Other Services for Your Rochester, NY Website

There's more to a successful template or custom website design project for your Rochester organization than you may realize. Let's explore some additional services, which are completely optional, to help you get the most out of your Rochester website:

  • Content Writing: Not sure how to express yourself in writing? Let us write content about your products or services for your Rochester website or blog.
  • Search Engine Optimization Tactics: Want to improve organic traffic in or around Rochester? To help with technical, on-page, and off-page SEO, we have our own team of search engine optimization experts.
  • Optimizing Conversion Rates: Are you trying to boost the conversion rate of your lead forms? Let us create effective landing pages for your organic and paid traffic.
  • Web Maintenance: Want help making tweaks to your template pr custom Rochester website after it launches? If you need help updating your website, ask about our web maintenance services.
  • ADA Website Accessibility: Not sure whether your Rochester, NY website needs to be accessible? We have an affordable solution that continuously scans your website and uses artificial intelligence to fix accessibility problems.
  • Designing Logos: Getting ready to start a business in Rochester, but still need a logo? Let our graphic designers come up with logo concepts for your small business.
  • Web Hosting: Need somewhere to host your website after it launches? Our server administration and web design team work together to ensure fast WordPress hosting services!

Our comprehensive web development agency is the perfect solution for your small business!

Rochester Website Developers

Why Choose Us for Your Rochester, NY Web Services

Because we love the City of Rochester! There are so many exciting places to visit in Rochester, like Strong National Museum of Play, Seneca Park Zoo, George Eastman Museum, and others. For more ideas around Rochester, check out this helpful website!

We have more than 19 years of experience designing great, high-converting websites for small businesses and large corporations! You can trust our specialists to handle your professional web development quickly and efficiently.

  • You won't find us outsourcing Rochester web design projects. Head over to our website design portfolio or ecommerce development portfolio to see example websites we've worked on.
  • We have our own in-house team of skilled web developers.
  • Among the CSS frameworks we've worked with are Bootstrap and Tailwind.
  • We're specialists in SEO, UX, and site performance.
  • We provide free web design tools, such as color scheme pickers and password generators.
  • Our website advertising team is experienced in Rochester SEO services to help you improve search placements and organic traffic.
  • We are very familiar with WooCommerce and Shopify. This is good if you are searching for a talented Rochester ecommerce web designer.
  • You can reach us by phone, live chat, or email.
  • We help with routine Rochester web maintenance services to help you keep your website fresh.
  • To really expand upon your website marketing, we can offer Rochester PPC management and Rochester social media management to help you target potential customers outside of organic search results.

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Hear what our customers are saying

Southwest Radio Church

Southwest Radio Church

What can I say about this company? These people that work there? Unbelievable!! It doesn\'t matter when or why you call, they will help you. The other part of that statement is: I never have to call them! They made a web site for us that works 24/7. But if I do call they actually take care of it right then. … great bunch of guys…Southwest Radio Church really appreciates you!!

Jeff Ring

Jeff Ring

This company is just a thrill to work with. Everyone is so friendly and eager to help even with the smallest items. They are always very accommodating when you stop by to look at the magnificent fish tank and will greet you with a warm cappuccino.

Kendrick Jacobs

Kendrick Jacobs

Corey G at WebCitz was so professional and patient while helping us solve our issues. We appreciate his help so much. This company definitely needs more people like him. Amazing customer service! Thank you Corey G! (:

Joe Simmons

Joe Simmons

David Wurst and WebCitz have been a great hosting company to work with for over 10 years. They provide exceptional service and knowledge with their customers and always get it done immediately. I will never work with any other company.

Jen Ollanketo

Jen Ollanketo

WebCitz helped the Oshkosh Area Humane Society with our new website and they were great to work with. Responsive, professional and affordable. I think the biggest perk for us was having someone local we could talk to for assistance instead of long wait times. Definitely would recommend to anyone looking to start up or revamp their website.

Carissa Giebel

Carissa Giebel

They are great to work with. Always quick to respond to my questions and assist when needed! They have been working with me at Legacy Law Group, LLC for many years.

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