When using emojis in marketing, you will want to make sure you understand your audience so that you are using emojis in the most effective way. Demographics will impact the types of emojis that are suited best for your target audience. You will want to research your audience by utilizing analytics to test the effectiveness of using emojis in your social media posts and email marketing campaigns. Some benefits to using emojis for marketing include adding context to your posts and appealing to your audience's emotions. In addition, it is estimated that using an emoji in Facebook posts can increase shares by 33%, and interactions with your post by 57%.
At WebCitz, our marketing team understands the importance of using emojis correctly and effectively. Contact us to see how we can incorporate emojis into your email marketing campaigns and social media posts, by calling our friendly team at (800) 796-8263. We're happy to talk with you! 😃 📞