Troy, MI Website Maintenance Services

What is Involved in Maintaining Troy, MI Websites

We view web maintenance to be a reactive support service that provides your Troy business with the appropriate web developer resources to solve nearly any website problem. There are many examples of website issues that might require service from Troy website support companies, including:

• Upgrading your website platform to the latest version.
• Updating apps and plugins to make them safer and more functional.
• Adding new web pages as you release new information.
• Freshen up your blog with new content.
• Rearranging your Troy site's navigation menu.
• Improve your page speed to pass Google Core Web Vitals.
• Taking backups of your website's files and databases.
• Modifying the look and feel of your website's design.
• Fixing site audit issues or Google Search Console coverage problems.
• Adding structured data, open graph tags, etc.
• Providing solutions to other website problems.

Those services are just a taste of what Troy website maintenance might look like. In fact, Troy web support is basically anything a web developer or digital marketer does to your website.

Reactive Troy Website Support

The reason we consider website support to be a reactive service is that most Troy website owners wouldn't want a web developer going into their website and changing things around without their knowledge. When you choose to have our firm maintain your Troy website, we'll be your web support team on standby for any request. There are some web maintenance services we can provide your Troy website in a proactive manner though.

View Troy Website Maintenance Pricing

Proactive Troy Website Support

We're happy to help website owners in Troy who need proactive website upkeep! We can take care of platform upgrades, app/extension updates, website backups, performance monitoring, and broken link monitoring as part of our proactive website management service.

View Troy Website Management Pricing

In addition to supporting Troy-area websites, our website maintenance firm also offers Ann Arbor, Detroit, Grand Rapids, Kalamazoo, Lansing, Sterling Heights, Taylor, small businesses and large corporations help with their websites.

Who Needs Website Support in Troy, MI

At some point in time, every Troy website will require some form of web maintenance. The reason is simply that the internet is always changing. Not to worry though, our Troy website maintenance cost isn't expensive so it should be affordable for you to maintain your website! Website maintenance in Troy might be needed for these reasons:

• When a hosting provider upgrades their servers, they may remove older versions of PHP that your Troy website was originally developed to support. That means you'll have to refactor your app or upgrade to a newer framework that supports the latest PHP release. There's no way you can expect custom web functionality to work forever.
• In order to focus on maintaining the newer version of an ecommerce platform or content management system, they eventually have to deprecate the previous releases. This recently happened to Magento 1.x ecommerce store owners who were forced to migrate to Magento 2.x, or an alternative ecommerce platform, because Magento 1.x had reached an “End of Life” status and would no longer be maintained or updated by Magento. Troy-area ecommerce businesses running Magento 1.x found themselves looking for an ecommerce developer to help migrate their store.
• When a website owner has become a victim of malware or some other form of malicious activity, the Troy website will need to be reviewed for security exploits and cleaned of malware. In most cases, this happens because the website owner didn't pay attention to the first two web support examples.
• You need to refresh your Troy website content when it's outdated or doesn't explain your organization, products, or services well enough for future visitors. Keeping your Troy website up to date is key to its success.

Above and beyond just updating something, there are plenty of reasons why a website might need maintenance. When planning budgets and schedules for website support and support, consider your Troy business's potential future needs.

How We Perform Troy, MI Web Maintenance

We have an experienced web maintenance team who puts forth great effort to understand your maintenance needs, schedule your work in a timely fashion, and follow up with your Troy business after the tasks have been completed.

Most website maintenance services start with an email from you, the owner of the Troy website. That email is routed into our ticket system and automatically assigned to the project manager on your account. Anyone on our team can work on the ticket without delay, resulting in faster turnaround time.

The process for Troy web support services that come from phone or chat is similar. A support request is entered into our ticket system by the person in the conversation with you, so the work order can be routed to the right web developer.

Example Website Support Service List for Troy, MI Businesses

We are often asked for detailed examples of Troy web maintenance requests that might come up after the launch of a website. Here are several examples of Troy website maintenance services we've been asked to perform in the past and would be more than happy to provide to you!

Simple Troy Website Changes

Your Troy website might need a paragraph updated, an image changed, or a new page added. This is just normal, routine web support to keep content fresh for both search engines and visitors.

Troy Website Speed Improvements

Let us check your Troy website for hosting, caching, image optimization, console errors, broken links, poor database queries, and other potential problems that might be impacting your page speed. It'll help improve page load times, which will make users and search engines happy.

Platform Upgrades / Security Patches

If your Troy website is running on a content management system, like WordPress, it is important to keep the platform updated. This helps improve security and functionality - sometimes the updates are relatively quick to perform, which is a win-win!

Plugin / Extension Upgrades

It's important to update your Troy website's plugins and extensions to reflect the latest changes by the developers. The idea is similar to updating the CMS platform since it fixes security and functionality problems.

Fixing Search Console Issues

Has Google Search Console told you there's a coverage problem? If so, we can review the coverage issues, fix the problems, and update you on the results. This will help your search engine rankings, throughout Troy and beyond, by making Google happy!

Setup Structured Data

Do you ever see product prices or reviews in Google organic search results? This is structured data, which is a standardized way to describe the content on a webpage, whether it's a local Troy business, or an ecommerce product.

Add Open Graph to Your Website

By adding Open Graph Tags to your website, digital platforms can better understand the content of your page, which improves its appearance on social media.

Implement Google Tag Manager

Are you interested in adding Google Tag Manager to your website to help you manage custom scripts more easily? Not a problem! We can add Google Tag Manager to your Troy website and even give you a crash course in using Google Tag Manager.

Add Conversion Tracking

Tracking conversions is important if you want to understand the benefits of online advertising for your Troy website. It'll help you understand where your conversions come from, like direct traffic, referral links, organic search, or paid ads.

Image Compression (Optimization)

Do you have a Troy website that's slow because of large images? No problem at all! We can run all your images through our image compression tools and even setup recurring image compression for newly added images in the future!

Setup Live Chat

Would you like to try live chat? If you'd like us to recommend the best live chat system for your Troy business, install the tracking code, and customize the design for your branding, we can do it!

Review Error Logs for Issues

Are your error_log files big? If you're getting recurring error messages, we can update programming code or fix platform issues.

Integrate reCaptcha on Contact Forms

If spambots are attacking your Troy website, we can setup a checkbox or invisible reCaptcha to help minimize unwanted submissions on your forms.

Setup a Caching Plugin

Are you interested in installing a caching plugin in your Troy website, but not sure how to properly configure the settings for best website performance? We can help recommend caching plugins, or just install and configure them for you!

Setup SMTP Email

To help improve email deliverability, we can configure your contact form and website platform to send emails through an SMTP account instead of PHP mail.

Restrict IP Addresses

Is your Troy website being bombarded with fake orders, contact submissions or live chats from a specific network? We can help setup IP restrictions to prevent malicious traffic from interacting with your website.

Create Website Backups

Do you want to create a backup of your Troy website? We can help you create one-time or scheduled backups that store locally or at an offsite location.

Create a Development Website

It is often recommended that you setup a development or staging website before proceeding with a major upgrade or extension installation. If you'd like help creating and managing that development / staging site, just let us know!

Implement A/B Testing

Do you prefer to make design changes based on statistical data regarding how users interact with your Troy web page? If so, we can help you implement A/B testing to gather data to help inform you of the best choice between two or more design layouts.

Create 301 Redirects

Are you launching a new website or removing pages from your website? You should create 301 redirects for your Troy website. We've seen businesses in and around Troy lose huge amounts of organic traffic due to widespread broken pages. We can help you create 301 redirects within .htaccess files, nginx templates, and CMS platforms.

Provide Website Training

Do you need help learning how to make changes to your Troy website? If your Troy site was developed in a platform we work within, such as WordPress or Shopify, we'll be happy to help!

The Platforms We Maintain for Troy, MI Websites

We have a diverse team of web designers and web developers, for Troy businesses, who have been immersed in multiple website platforms over the years. That said, it is better to become a master of a handful of platforms rather than try to specialize in them all. For that reason, our website support firm for Troy websites tends to service only the following platforms:

• Troy WordPress Web Maintenance
• Troy WooCommerce Website Maintenance
• Troy Shopify Web Support

In the past, we provided website maintenance and support for Joomla and Magento platforms of Troy businesses. However, we chose to move away from those platforms to allow our website support experts to focus more heavily on training and support within the other systems.

Questions to Ask Troy, MI Web Maintenance Firms

Before signing up for any Troy web support package, it is important to ask the Troy website support company some questions about how their services work. This will help you get a better idea of the experience you will have with their premium Michigan web maintenance services before you submit payment and provide website access. Let's go over some simple questions to ask:

• What kind of security do you have on your site? Do you scan client websites for security?
• When can I expect an average Troy website maintenance request to be completed?
• Are you outsourcing your Troy web support services?
• How much might it cost to maintain an average Troy website?
• Are there minimum deductions or minimum billable expenses for Troy website updates?
• What are your normal hours of operation?
• Will you keep me informed about new updates within my platform?

We find it beneficial to run these questions by any Troy website services agency before subscribing to their web maintenance packages, since it will provide much better understanding for you regarding the future relationship, the security of your website, and the expected turnaround time for important maintenance requests.

Troy, MI Website Maintenance Plans and Tips

We are often asked for a web support plan by larger companies in and around Troy looking to establish routines and procedures within their IT department. We are happy to help your Troy business develop a website support plan to ensure all aspects of your website, hosting, and domain name are routinely checked to ensure optimum performance and uptime.

Here is a list of annual Troy web maintenance tasks to review:

• Check if your web hosting provider has newer servers that your account can be migrated to.
• Check if your website platform is releasing a major upgrade in the near future which will require a major overhaul of your website.
• Restore a website backup to make sure the data is enough for full recovery. Also, make sure your backups are stored remotely.
• Take a look at the websites of your competitors (even those outside Troy) to see if you're missing out on anything.
• Take a look at your website's security to make sure nothing's been compromised.
• Verify structured data, open graph, and social links are all working properly.
• Verify the necessity of any 3rd party tracking, live chat, or heat map scripts that are installed.
• Remove any unnecessary development or staging websites.

Check out this list of semi-annual Troy web maintenance tasks to review:

• Check that your domain name doesn't expire soon and that you have access to it. You'll appreciate this when it's time to renew your domain.
• Check your hosting account credentials and make sure it's not about to expire.
• Make sure you have access to your DNS.
• Make sure your SSL certificate isn't expiring soon.
• Verify your website backup schedule is working properly, and you have remote backups outside of Troy.
• Check if you have an automated image optimization service running.
• Check if the website is throwing any console errors.

Check out this list of monthly Troy website maintenance tasks to consider:

• Look for broken links on your website, which hurts SEO and user experience.
• Make sure your website isn't having performance issues after recent updates.
• See if there's anything wrong being reported within Google Search Console.
• Keep your website fresh by updating your content within one of your service pages or blog articles.
• Check if there are available platform or extension updates.

The Cost of Web Support Service in Troy, MI

The starting price for our Troy website maintenance services is $119.50/hour, but we offer discounts for pre-purchased blocks of time that bring the rate as low as $99.95/hour. We also offer website management for Troy websites, starting at $50/month, if you'd like the peace of mind knowing a company is proactively upgrading your site.

To get started, if you are new to our web maintenance company, we'll need you to pre-purchase a block of time which includes a discount on our hourly rate. If you are an existing client in Troy, you are welcome to choose monthly billing at our higher hourly rate or continue to pre-purchase time and receive discounted hourly rates for your website updates.

If you pre-purchase a block of time for your Troy web maintenance services, you will be happy to know there are no contracts, there are no hidden fees, the time never expires, and there are no minimum deductions for small website update requests. Please keep in mind we rarely see tasks take less than 10 minutes, since the process of reviewing an email or taking a phone call, checking on whatever was asked, providing some form of feedback, and then logging the task usually takes at least 10 minutes of time. To keep you informed of the time usage on your pre-purchased block of web maintenance time, you will receive a monthly email update letting you know how much time remains on your account.

What is Considered Billable Time?

When talking with prospective Troy website maintenance clients, we are often asked what is considered billable time. You will find the answers to vary greatly within the website support industry. In some situations, you may find a website maintenance company in Troy to charge a much higher hourly rate, but not bill out for communication and organization. Likewise, there are website support companies in Troy who charge a more affordable hourly rate, but also bill out for most communication and organization. This is the approach we take. To help provide clarification, let's go over some examples of what we consider billable time when it comes to maintaining and supporting your Troy website.

Here are examples of what is considered billable time:

• Reading through lengthy emails to understand what is being requested.
• Preparing responses to lengthy or complex email messages.
• Helping you figure out your domain name or web hosting provider.
• Scheduling your website maintenance to be completed by the best team member.
• Talking with you on the phone about ideas or tasks you want to discuss.
• Reviewing completed work for quality control purposes.
• Providing you training on how to handle administrative tasks.
• Researching unique solutions to difficult questions you present our team.
• Providing more detailed time usage reports, beyond the automated monthly update email.
• Helping you figure out email client issues within Microsoft Outlook, Apple Mail, etc.
• Almost any other task not specifically mentioned in the list below.

Here are examples of what is not considered billable time:

• Talking with you about personal matters, such as the weather, a recent vacation, or a sporting event.
• Responding to simple email messages that don't require research or lengthy feedback.
• Handling accounting-related tasks, such as invoice generation, payment confirmations, etc.

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