Trenton Website Maintenance Services

What is Involved in Maintaining Trenton, NJ Websites

We view website maintenance to be a reactive support service that provides your Trenton business with the appropriate web developer resources to solve nearly any website problem. There are many examples of website issues that might require service from Trenton web support companies, including:

• Updating your website platform.
• Keeping apps and plugins updated for better security and functionality.
• Adding new web pages as you release new information.
• Writing new blog content to help you stay fresh.
• Rearranging your Trenton site's navigation menu.
• Making your page faster to pass Google Core Web Vitals.
• Take backups of your website's files and databases.
• Modifying the look and feel of your website's design.
• Troubleshooting Google Search Console coverage issues.
• Improving technical SEO by adding structured data, open graph tags, etc.
• Investigating the cause and providing a solution to any other website issue.

Those services are just a taste of what Trenton web maintenance might look like. In fact, Trenton web maintenance is basically anything a web developer or digital marketer does to your website.

Reactive Trenton Website Support

The reason we consider website maintenance to be a reactive service is that most Trenton website owners wouldn't want a web developer going into their website and changing things around without their knowledge. You can count on our firm to keep your Trenton website running smoothly. However, we can offer some proactive Trenton website support services.

View Trenton Website Maintenance Pricing

Proactive Trenton Website Support

For website owners in Trenton interested in a proactive management service for some of their website upkeep requirements, we are happy to accommodate! We can take care of platform upgrades, app/extension updates, website backups, performance monitoring, and broken link monitoring as part of our proactive website management service.

View Trenton Website Management Pricing

In addition to supporting Trenton-area websites, our web maintenance firm also offers Clifton, Edison, Elizabeth, Jersey City, Lakewood, Newark, Toms River, Wayne, and Woodbridge small businesses and large corporations help with their websites.

Who Needs Web Support in Trenton, NJ

At some point in time, every Trenton website will require some form of website support. The reason is simply that the internet is always changing. However, we don't charge a lot for Trenton web maintenance, so you'll be able to afford it! There are a few reasons why a website in Trenton might need maintenance:

• When a hosting provider upgrades their servers, they may remove older versions of PHP that your Trenton website was originally developed to support. When this happens, you need to refactor your application or upgrade to a newer framework that supports the newer PHP version. There's no way you can expect custom web functionality to work forever.
• Content management systems or ecommerce platforms eventually deprecate old versions so their teams can focus on the new ones. Magento 1.x store owners recently had to migrate to Magento 2.x, or an alternative ecommerce platform, because Magento 1.x was no longer maintained by Magento after it reached "End of Life". Trenton-area ecommerce businesses running Magento 1.x found themselves looking for an ecommerce developer to help migrate their store.
• Whenever a website owner falls victim to malware or some other form of malicious activity, the website needs to be cleaned of malware and reviewed for security exploits. This can be a time-consuming activity, and often happens because the website owner wasn't being mindful of the first two web maintenance examples, listed above.
• When the content on your Trenton website, which explains your organization, products, or services becomes outdated and needs to be refreshed to help ensure future visitors receive accurate information about your operation. Keeping your Trenton website up to date is key to its success.

Above and beyond just updating something, there are plenty of reasons why a website might need maintenance. Plan your budget and schedules for website support and maintenance based on your Trenton business's potential future needs.

How We Perform Trenton, NJ Website Maintenance

We have an experienced web support team who puts forth great effort to understand your maintenance needs, schedule your work in a timely fashion, and follow up with your Trenton business after the tasks have been completed.

Most website support services start with an email from you, the owner of the Trenton website. Your email gets routed to our ticket system and automatically gets assigned to your project manager. We can then work on the ticket without delay, which leads to faster turnaround and easier internal communication.

The process for Trenton web maintenance services that come from phone or chat is similar. The support request is entered into our ticket system by the person in the conversation with you, which allows the work order to be routed to the most appropriate web developer on our team.

Example Website Maintenance Service List for Trenton, NJ Businesses

We are often asked for detailed examples of Trenton web support requests that might come up after the launch of a website. Here are several examples of Trenton website support services we've been asked to perform in the past and would be more than happy to provide to you!

Simple Trenton Website Updates

Changes to your Trenton website could be as simple as updating a paragraph, swapping images, or adding a new page. This is just normal, routine web maintenance to keep content fresh for both search engines and visitors.

Trenton Page Speed Improvements

Let us check your Trenton website for hosting, caching, image optimization, console errors, broken links, poor database queries, and other potential problems that might be impacting your page speed. User experience and SEO will both benefit from better page load times.

Platform Upgrades / Security Updates

If your Trenton website is running on a content management system, like WordPress, it is important to keep the platform updated. Updates help improve security and functionality - and they're usually quick, so it might be a simple task.

Plugin / Extension Updates

If your Trenton website has functionality developed and maintained by a third-party, it is important to update those plugins and extensions to include the latest changes by the developers. The idea is similar to updating the CMS platform since it fixes security and functionality problems.

Fixing Search Console Issues

Did Google Search Console tell you about a coverage problem? If so, we can review the coverage issues, fix the problems, and update you on the results. Make Google happy, and you'll rank higher throughout Trenton and beyond!

Implement Structured Data

When you search Google organically, have you noticed reviews or prices in the search results? This is brought to you by structured data, which is a standardized way of describing the content on the web page, whether it be of a local business in Trenton, and ecommerce product or some other common data type.

Add Open Graph to Your Website

Adding Open Graph Tags to your website will help search engines better understand your page content and improve the appearance of your website in social media platforms when people share links of your Trenton business.

Setup Google Tag Manager

Interested in using Google Tag Manager for managing custom scripts? No problem at all! We'll happily install Google Tag Manager on your Trenton website and teach you how to use it.

Implement Conversion Tracking

Tracking conversions is important if you want to understand the benefits of online advertising for your Trenton website. It'll help you understand where your conversions come from, like direct traffic, referral links, organic search, or paid ads.

Image Compression (Optimization)

Are large images slowing down your Trenton website? That won't be a problem! We can run all your images through our image compression tools and even setup recurring image compression for newly added images in the future!

Setup Live Chat

Is your website ready for live chat? If you'd like us to recommend the best live chat system for your Trenton business, install the tracking code, and customize the design for your branding, we can do it!

Review Error Logs for Issues

Have you noticed large error_log files on your hosting account? To stop recurring error messages, we can diagnose the problem and update programming code.

Reduce Spam with reCaptcha

To reduce unwanted submissions on your Trenton website, we can setup an invisible or checkbox reCaptcha.

Setup a Caching Plugin

Looking to install a caching plugin on your Trenton website, but not sure how to configure it? We can help recommend caching plugins, or just install and configure them for you!

Setup SMTP Email

If you want to improve email deliverability, we can set up your contact form and website platform to send emails via SMTP instead of PHP mail.

Restrict Malicious IP Addresses

Have you been getting fake orders, contact submissions, or live chats from a particular network? We can help setup IP restrictions to prevent malicious traffic from interacting with your website.

Run Website & Database Backups

Would you like a backup of your Trenton website? Let us help you create one-time or scheduled backups that you can store locally or offsite.

Create a Development Website

When you're doing a major upgrade or extension installation, you should set up a development or staging site first. If you'd like help creating and managing that development / staging site, just let us know!

Implement A/B Testing

Do you prefer to make design changes based on statistical data regarding how users interact with your Trenton web page? If so, we can help you implement A/B testing to gather data to help inform you of the best choice between two or more design layouts.

Create 301 Redirects

Are you launching a new website or removing pages from your website? You should create 301 redirects for your Trenton website. We've seen businesses in and around Trenton lose huge amounts of organic traffic due to widespread broken pages. We can help you create 301 redirects within .htaccess files, nginx templates, and CMS platforms.

Provide Website Training

Do you need help learning how to make changes to your Trenton website? If your Trenton site was developed in a platform we work within, such as WordPress or Shopify, we'll be happy to help!

The Platforms We Maintain for Trenton, NJ Websites

We have a diverse team of web designers and web developers, for Trenton businesses, who have been immersed in multiple website platforms over the years. That said, it is better to become a master of a handful of platforms rather than try to specialize in them all. Because of that, we tend to service only these platforms for Trenton websites:

• Trenton WordPress Web Maintenance
• Trenton WooCommerce Website Maintenance
• Trenton Shopify Web Support

As a website support company, we used to maintain and support Joomla and Magento websites for Trenton-area businesses. However, we chose to move away from those platforms to allow our website maintenance experts to focus more heavily on training and support within the other systems.

Questions to Ask Trenton, NJ Web Support Companies

Before signing up for any Trenton web maintenance package, it is important to ask the Trenton web maintenance company some questions about how their services work. This will help you get a better idea of the experience you will have with their professional New Jersey web support services before you submit payment and provide website access. You can ask these simple questions:

• Can you tell me how you handle website security? Do you run website security scans for clients?
• When can I expect an average Trenton website support request to be completed?
• Do you outsource your Trenton web maintenance services?
• How much might it cost to maintain an average Trenton website?
• Are there any minimum deductions or minimum billable expenses for Trenton website updates?
• At what times of the day are you working and able to take our maintenance requests?
• Will you keep me informed about new updates within my platform?

If you ask these questions to a Trenton website services firm, you'll gain a better understanding of the future relationship, the security of your website, and the turnaround time for important maintenance requests.

Trenton, NJ Web Support Plans and Tips

We are often asked for a website support plan by larger companies in and around Trenton looking to establish routines and procedures within their IT department. We are happy to help your Trenton business develop a web maintenance plan to ensure all aspects of your website, hosting, and domain name are routinely checked to ensure optimum performance and uptime.

Read through this list of annual Trenton web maintenance tasks to consider:

• Message your web hosting firm to see if they have upgraded servers you can switch your website to for faster page speeds.
• Check if your website platform is releasing a major upgrade in the near future which will require a major overhaul of your website.
• Attempt to restore a website backup to ensure the data being stored is sufficient for full recovery. Also make sure you are storing backups in a remote location away from Trenton.
• Take a look at the websites of your competitors (even those outside Trenton) to see if you're missing out on anything.
• Ensure your website is secure by performing a full security review.
• Ensure that structured data, open graph, and social links are all working.
• Verify the necessity of any 3rd party tracking, live chat, or heat map scripts that are installed.
• Take down any unnecessary development or staging sites.

Here is a list of semi-annual Trenton website maintenance tasks to consider:

• Ensure you have access to your domain name and that it isn't expiring soon. This will be helpful when you have to process a domain name renewal.
• Check your hosting account credentials and make sure it's not about to expire.
• Make sure you have access to your DNS.
• Find out if your SSL certificate will expire soon.
• Verify your website backup schedule is working properly, and you have remote backups outside of Trenton.
• If you have an automated image optimization service, verify it is working properly.
• Make sure the website doesn't throw any console errors.

Read through this list of monthly Trenton web support tasks to review:

• Check for broken links on your website, which negatively impact user experience and SEO.
• Make sure your website isn't having performance issues after recent updates.
• Check Google Search Console for any coverage issues.
• Provide some kind of update to your content to keep your website fresh.
• Take a look at your website platform and extensions for any available updates.

The Cost of Website Support Service in Trenton, NJ

The starting price for our Trenton website maintenance services is $119.50/hour, but we offer discounts for pre-purchased blocks of time that bring the rate as low as $99.95/hour. We also offer website management for Trenton websites, starting at $50/month, if you'd like the peace of mind knowing a company is proactively upgrading your site.

To get started, if you are new to our web maintenance company, we'll need you to pre-purchase a block of time which includes a discount on our hourly rate. If you are an existing client in Trenton, you are welcome to choose monthly billing at our higher hourly rate or continue to pre-purchase time and receive discounted hourly rates for your website updates.

If you pre-purchase a block of time for your Trenton web maintenance services, you will be happy to know there are no contracts, there are no hidden fees, the time never expires, and there are no minimum deductions for small website update requests. Please keep in mind we rarely see tasks take less than 10 minutes, since the process of reviewing an email or taking a phone call, checking on whatever was asked, providing some form of feedback, and then logging the task usually takes at least 10 minutes of time. To keep you informed of the time usage on your pre-purchased block of web maintenance time, you will receive a monthly email update letting you know how much time remains on your account.

What is Considered Billable Time?

When talking with prospective Trenton website maintenance clients, we are often asked what is considered billable time. You will find the answers to vary greatly within the website support industry. In some situations, you may find a website maintenance company in Trenton to charge a much higher hourly rate, but not bill out for communication and organization. Likewise, there are website support companies in Trenton who charge a more affordable hourly rate, but also bill out for most communication and organization. This is the approach we take. To help provide clarification, let's go over some examples of what we consider billable time when it comes to maintaining and supporting your Trenton website.

Here are examples of what is considered billable time:

• Reading through lengthy emails to understand what is being requested.
• Preparing responses to lengthy or complex email messages.
• Helping you figure out your domain name or web hosting provider.
• Scheduling your website maintenance to be completed by the best team member.
• Talking with you on the phone about ideas or tasks you want to discuss.
• Reviewing completed work for quality control purposes.
• Providing you training on how to handle administrative tasks.
• Researching unique solutions to difficult questions you present our team.
• Providing more detailed time usage reports, beyond the automated monthly update email.
• Helping you figure out email client issues within Microsoft Outlook, Apple Mail, etc.
• Almost any other task not specifically mentioned in the list below.

Here are examples of what is not considered billable time:

• Talking with you about personal matters, such as the weather, a recent vacation, or a sporting event.
• Responding to simple email messages that don't require research or lengthy feedback.
• Handling accounting-related tasks, such as invoice generation, payment confirmations, etc.

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