Las Cruces, NM Website Maintenance Services

What is Involved in Maintaining Las Cruces, NM Websites

Web maintenance is a reactive support service that connects you with the right web developer to fix nearly any website issue. Here are a few examples of website problems that might need Las Cruces web maintenance:

• Making sure your website's platform is up to date.
• Keeping apps and plugins updated for better security and functionality.
• Adding new pages whenever you release something new.
• Writing new blog content to help you stay fresh.
• Rearranging the navigation menu of your Las Cruces website.
• Improving page speed to help you pass Google Core Web Vitals.
• Take backups of your website's files and databases.
• Making your website look and feel better.
• Troubleshooting Google Search Console coverage issues.
• Enhancing technical SEO with structured data, open graph tags, etc.
• Investigating the cause and providing a solution to any other website issue.

Those services are just a taste of what Las Cruces website maintenance might look like. Basically, Las Cruces web support is anything a web developer or internet marketer does to change your website.

Reactive Las Cruces Website Support

We consider website support a reactive service because most Las Cruces website owners don't want a developer messing with their website without their permission. You can count on our company to keep your Las Cruces website running smoothly. However, we can provide some proactive website maintenance services for your Las Cruces website.

View Las Cruces Website Maintenance Pricing

Proactive Las Cruces Website Support

For website owners in Las Cruces interested in a proactive management service for some of their website upkeep requirements, we are happy to accommodate! There are several web support services, including platform upgrades, app / extension updates, website backups, performance monitoring, and broken link monitoring, that our website maintainers can handle in a proactive manner.

View Las Cruces Website Management Pricing

If you live in Las Cruces, you probably love the New Mexico State Aggies basketball team. Go New Mexico State Aggies! In addition to supporting Las Cruces-area websites, our website support firm also offers Albuquerque, Carlsbad, Roswell, and Santa Fe small businesses and large corporations help with their websites.

Who Needs Web Maintenance in Las Cruces, NM

Every Las Cruces website will need some website maintenance at some point. It's because the internet is always changing. But don't worry, our Las Cruces web support costs aren't too high, so you can afford it! There are a few reasons why a website in Las Cruces might need maintenance:

• Hosting companies sometimes upgrade their servers, removing PHP versions that were used by your Las Cruces website. When this happens, you need to refactor your application or upgrade to a newer framework that supports the newer PHP version. You can't expect custom web functionality programmed in the past to work forever without any improvements.
• When an ecommerce platform or a content management system releases new versions, they eventually must deprecate the old versions so their teams can focus on maintaining the newer technologies. Magento 1.x store owners recently had to migrate to Magento 2.x, or an alternative ecommerce platform, because Magento 1.x was no longer maintained by Magento after it reached "End of Life". Because of that, Magento 1.x ecommerce businesses in Las Cruces were suddenly looking for an ecommerce developer to help migrate their website to a supported platform.
• Whenever a website owner falls victim to malware or some other form of malicious activity, the website needs to be cleaned of malware and reviewed for security exploits. This is time-consuming, and often happens when the website owner isn't paying attention to the first two website support examples.
• When the content on your Las Cruces website, which explains your organization, products, or services becomes outdated and needs to be refreshed to help ensure future visitors receive accurate information about your operation. Keeping your Las Cruces website up to date is key to its success.

There are many reasons why a website might need maintenance, other than just to update something. When planning budgets and schedules for web maintenance and support, consider your Las Cruces business's potential future needs.

How We Perform Las Cruces, NM Website Maintenance

Our professional web support team puts in a lot of effort to understand your needs, schedule your work on time, and follow up with your Las Cruces business after the work is done.

A Las Cruces website support service usually starts with an email from you. Your email gets routed into our ticket system and automatically assigned to your project manager. We can then work on the ticket without delay, which leads to faster turnaround and easier internal communication.

Phone or live chat requests follow a similar process to Las Cruces web maintenance. The support request is entered into our ticket system by the person in the conversation with you, which allows the work order to be routed to the most appropriate web developer on our team.

Example Web Maintenance Service List for Las Cruces, NM Businesses

We're often asked for examples of Las Cruces website maintenance requests after a website launches. The following are some examples of Las Cruces web support services we've provided in the past.

Simple Las Cruces Website Tweaks

Changes to your Las Cruces website could be as simple as updating a paragraph, swapping images, or adding a new page. Keeping content fresh for search engines and visitors is just normal, routine website support.

Las Cruces Page Speed Improvements

If your Las Cruces website isn't running as fast as it once was, we can review your website for hosting issues, caching issues, unoptimized images, console errors, broken links, poor queries, and much more. This will help improve page load times, which are beneficial to user experience and search engine optimization.

Platform Upgrades / Security Updates

Keeping your Las Cruces website's content management system updated is important if it's running on WordPress. Updates help improve security and functionality - and they're usually quick, so it might be a simple task.

Extension / Plugin Updates

If your Las Cruces website has functionality developed and maintained by a third-party, it is important to update those plugins and extensions to include the latest changes by the developers. The idea is similar to updating the CMS platform since it fixes security and functionality problems.

Google Search Console Issues

Has Google Search Console told you there's a coverage problem? If so, we can fix the coverage issues, and let you know how it went. Make Google happy, and you'll rank higher throughout Las Cruces and beyond!

Add Structured Data

Have you ever noticed information like reviews or product prices in the listing of a Google organic search result? This is brought to you by structured data, which is a standardized way of describing the content on the web page, whether it be of a local business in Las Cruces, and ecommerce product or some other common data type.

Add Open Graph Tags on Your Website

By adding Open Graph Tags to your website, digital platforms can better understand the content of your page, which improves its appearance on social media.

Implement Google Tag Manager

Interested in using Google Tag Manager for managing custom scripts? No problem at all! We can add Google Tag Manager to your Las Cruces website and even give you a crash course in using Google Tag Manager.

Setup Conversion Tracking

It's important to setup conversion tracking for your Las Cruces website if you want to understand the benefits of online advertising. Then you'll know where your conversions come from, whether it be direct traffic, organic search, or paid ads.

Image Optimization

Is your Las Cruces website slow because of large images? Not a problem! We can run all your images through our image compression tools and even setup recurring image compression for newly added images in the future!

Setup Live Chat

Do you want to try live chat on your website? If you'd like us to recommend the best live chat system for your Las Cruces business, install the tracking code, and customize the design for your branding, we can do it!

Resolve Errors in Log Files

Are your error_log files big? To stop recurring error messages, we can diagnose the problem and update programming code.

Integrate reCaptcha on Contact Forms

To reduce unwanted submissions on your Las Cruces website, we can setup an invisible or checkbox reCaptcha.

Implement a Caching Plugin

Interested in installing a caching plugin for your Las Cruces website, but don't know how to set it up? We can recommend caching plugins, or we can install and configure them for you!

Send Website Emails Over SMTP

We can configure your contact form and website platform to send emails through an SMTP account instead of PHP mail to improve email deliverability.

Restrict IP Addresses

Is your Las Cruces website being bombarded with fake orders, contact submissions or live chats from a specific network? We can help setup IP restrictions to prevent malicious traffic from interacting with your website.

Run Website & Database Backups

Is it time to make a backup of your Las Cruces website? Let us help you create one-time or scheduled backups that you can store locally or offsite.

Create a Testing Website

It is often recommended that you setup a development or staging website before proceeding with a major upgrade or extension installation. Whenever you need help with creating and managing your development site, just let us know!

Setup A/B Testing

Would you like to make changes to your Las Cruces website based on statistical data? A/B testing can help you decide between two or more design layouts based on the data collected.

Add 301 Redirects

Do you have a new website or are you removing pages? You should create 301 redirects for your Las Cruces website. We've seen businesses in and around Las Cruces lose huge amounts of organic traffic due to widespread broken pages. We can help you create 301 redirects within .htaccess files, nginx templates, and CMS platforms.

Offer Website Training

Need help learning how to make simple changes to your Las Cruces website? We'll be happy to help if your Las Cruces site was built on a platform we work with, such as WordPress or Shopify.

The Platforms We Maintain for Las Cruces, NM Websites

For Las Cruces businesses, we have a team of web designers and web developers who have experience with multiple platforms. Having said that, it's better to master a few platforms than try to specialize in them all. Therefore, we tend to only maintain Las Cruces websites on these platforms:

• Las Cruces WordPress Web Maintenance
• Las Cruces WooCommerce Website Maintenance
• Las Cruces Shopify Web Support

As a website support firm, we used to maintain and support Joomla and Magento websites for Las Cruces-area businesses. The reason we moved away from those platforms was to let our web maintenance experts focus more on training and support.

Questions to Ask Las Cruces, NM Website Maintenance Firms

If you're thinking about signing up for any Las Cruces website support package, make sure you ask the company how their services work. It'll give you a better idea of the experience you'll have with their professional New Mexico website maintenance services prior to making payment and providing website access. Here are some simple questions to ask:

• Can you tell me how you handle website security? Do you run website security scans for clients?
• What's the turnaround time for Las Cruces web support?
• Do you outsource your Las Cruces website support services?
• What are your Las Cruces web maintenance costs?
• Do you have minimum deductions or minimum billable expenses for Las Cruces website updates?
• At what times of the day are you working and able to take our maintenance requests?
• How will I know about new updates to my platform?

If you ask these questions to a Las Cruces website services agency, you'll gain a better understanding of the future relationship, the security of your website, and the turnaround time for important maintenance requests.

Las Cruces, NM Website Maintenance Plans and Tips

Larger companies in and around Las Cruces often ask us for a web support plan. We can help your Las Cruces business set up a website support plan so all aspects of your website, hosting, and domain name are monitored regularly.

Check out this list of annual Las Cruces web maintenance tasks to review:

• Message your web hosting firm to see if they have upgraded servers you can switch your website to for faster page speeds.
• Ask your web developer if your website has a major platform release coming up that will require a lot of work to install.
• Attempt to restore a website backup to ensure the data being stored is sufficient for full recovery. Also make sure you are storing backups in a remote location away from Las Cruces.
• Look at competitor websites (even those outside of Las Cruces) to see if you are missing out on new functionality for your own customers.
• Perform a full security review of your website to ensure nothing has been compromised or left vulnerable.
• Ensure that structured data, open graph, and social links are all working.
• Check if any 3rd party tracking, live chat, or heat map scripts are installed but no longer necessary.
• Take down any unnecessary development or staging sites.

Read through this list of semi-annual Las Cruces website maintenance tasks to review:

• Ensure you have access to your domain name and that it isn't expiring soon. This will be helpful when you have to process a domain name renewal.
• Check your hosting account credentials and make sure it's not about to expire.
• Make sure you can access your DNS in case anything needs to be changed.
• Make sure your SSL certificate isn't expiring soon.
• Make sure your website backup schedule is working and you have remote backups.
• If you have an automated image optimization service, verify it is working properly.
• See if there are any console errors on the website.

Here are a list of monthly Las Cruces web support tasks to review:

• Check for broken links on your website, which negatively impact user experience and SEO.
• Check for website performance issues from recent updates or changes on the website.
• See if there's anything wrong being reported within Google Search Console.
• Keep your website fresh by updating your content within one of your service pages or blog articles.
• Take a look at your website platform and extensions for any available updates.

The Cost of Website Support Service in Las Cruces, NM

The starting price for our Las Cruces website maintenance services is $119.50/hour, but we offer discounts for pre-purchased blocks of time that bring the rate as low as $99.95/hour. We also offer website management for Las Cruces websites, starting at $50/month, if you'd like the peace of mind knowing a company is proactively upgrading your site.

To get started, if you are new to our web maintenance company, we'll need you to pre-purchase a block of time which includes a discount on our hourly rate. If you are an existing client in Las Cruces, you are welcome to choose monthly billing at our higher hourly rate or continue to pre-purchase time and receive discounted hourly rates for your website updates.

If you pre-purchase a block of time for your Las Cruces web maintenance services, you will be happy to know there are no contracts, there are no hidden fees, the time never expires, and there are no minimum deductions for small website update requests. Please keep in mind we rarely see tasks take less than 10 minutes, since the process of reviewing an email or taking a phone call, checking on whatever was asked, providing some form of feedback, and then logging the task usually takes at least 10 minutes of time. To keep you informed of the time usage on your pre-purchased block of web maintenance time, you will receive a monthly email update letting you know how much time remains on your account.

What is Considered Billable Time?

When talking with prospective Las Cruces website maintenance clients, we are often asked what is considered billable time. You will find the answers to vary greatly within the website support industry. In some situations, you may find a website maintenance company in Las Cruces to charge a much higher hourly rate, but not bill out for communication and organization. Likewise, there are website support companies in Las Cruces who charge a more affordable hourly rate, but also bill out for most communication and organization. This is the approach we take. To help provide clarification, let's go over some examples of what we consider billable time when it comes to maintaining and supporting your Las Cruces website.

Here are examples of what is considered billable time:

• Reading through lengthy emails to understand what is being requested.
• Preparing responses to lengthy or complex email messages.
• Helping you figure out your domain name or web hosting provider.
• Scheduling your website maintenance to be completed by the best team member.
• Talking with you on the phone about ideas or tasks you want to discuss.
• Reviewing completed work for quality control purposes.
• Providing you training on how to handle administrative tasks.
• Researching unique solutions to difficult questions you present our team.
• Providing more detailed time usage reports, beyond the automated monthly update email.
• Helping you figure out email client issues within Microsoft Outlook, Apple Mail, etc.
• Almost any other task not specifically mentioned in the list below.

Here are examples of what is not considered billable time:

• Talking with you about personal matters, such as the weather, a recent vacation, or a sporting event.
• Responding to simple email messages that don't require research or lengthy feedback.
• Handling accounting-related tasks, such as invoice generation, payment confirmations, etc.

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